Wed.Apr 23, 2014

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Sales and Marketing, Stop Blaming, Start Partnering

ViewPoint

'Sales and marketing do get along—in organizations that foster collaboration. By Ginger Conlon, editor-in-chief, Direct Marketing News. Is it really marketing’s fault that sales can’t close deals? Is it the sales team’s fault that marketing collateral goes unused? Choose a point of contention. Who’s actually at fault?

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The Role of Content In The Future of Marketing [SLIDESHARE]

Marketing Insider Group

'2 weeks ago I presented “The Content Marketing Imperative: The Role Of Content In The Future of Marketing ” to more than a hundred senior marketing leaders from the Marketing Executive Networking Group ( MENG ). The emergence of the digital, social and mobile web has dramatically changed the way we consume information and interact with brands. ( Tweet This ).

Content 184
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Howard Ting, Nutanix’s VP Marketing & Products: How To Leverage and Use Marketing Technology [Podcast]

Crimson Marketing

'With more buyer data available than ever before, and a wide selection of next generation marketing technology tools on offer to help companies harness the power of Big Data, marketers. The post Howard Ting, Nutanix’s VP Marketing & Products: How To Leverage and Use Marketing Technology [Podcast] appeared first on Crimson Marketing.

Product 177
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6 Easy Blog Posts You Can Write to Attract Readers

Writing on the Web

'One universal truth about blog readers is that fresh content will keep them coming back and reading your blog again and again. But there are so many kinds of blog posts that attract readers that it’s hard to choose. Too many choices lead to blog blocks. Here are six types of blog posts you can write easily and quickly. We’ve talked endlessly about what to do when you’re in a blogging slump and how to come up with new content.

Blogger 170
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Enterprise Demand Generation: How Are You Doing?

ANNUITAS

'There are a few B2B surveys and benchmarking studies that I refer to again and again … DemandGen Report’s Buyer Behavior Survey and Content Preferences Survey and the Content Marketing Institute’s Content Marketing Benchmarks, Budgets and Trends to name a few. There are some great studies out there focusing on content strategy (specifically) or buyer behavior, but nothing that really shines a light on how large companies run Demand Generation … with an emphasis on large.

More Trending

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ANNUITAS Launches Enterprise Demand Generation Research Study to Uncover B2B Marketing Strategies

ANNUITAS

'ANNUITAS Launches Enterprise Demand Generation Research Study to Uncover B2B Marketing Strategies. Study Aimed at Gaining a Better Understanding of the Demand Generation Strategies Used by B2B Enterprise Organizations . ANNUITAS , a Demand Generation Strategy and Change Management firm has launched a comprehensive Enterprise B2B Demand Generation Research Study to assess and measure the drivers behind B2B enterprise demand generation strategies.

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Cards Against Marketing Madness!

Adobe Experience Cloud Blog

'Author: Maggie Jones If you’re a seasoned marketer, you might not remember a time when “tactical deliverables” or “demand generation” were meaningless terms. But if you’ve ever tried to explain your job to a kindergartener, you know that “marketing-speak” is a very special language, full of mysterious acronyms, random abbreviations, and misunderstood buzzwords.

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Email Lead Generation

SugarCRM

'[one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. [one_half_last valign="middle"]. [frame style="none"] [/frame]. [/one_half_last]. [divider style="simple"]. Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.

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Making the Case for B2B Content Marketing: Why Professional Services Executives Should Care

Hinge Marketing

'As a professional services executive, you have a lot on your plate. Between concerning yourself with billing rates, recruitment, retention and overall firm growth, B2B content marketing can struggle to make your list of priorities. You might know it’s important, but you still aren’t quite clear on the purpose. Take a conversation we recently had with a CEO of a multi-million dollar firm.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Why Do People Buy? Top 10 Factors That Influence Purchase Decision

Hubspot

'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. There''s a lot of talk around the changing sales and online marketing landscape. But this evolution is driven by one important factor: the customer. The way people buy products and services online has dramatically changed over the years -- and these days, the customer has more power than ever.

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Getting Stellar Results from Event Marketing

SnapApp

SnapApp's panel discussion on event marketing . 25-35% of marketing budgets are spent on organizing, attending, and sponsoring events. But are you getting the stellar returns you expect from them? In a panel discussion featuring SnapApp CEO Seth Lieberman , Beth Thompson of Cornerstone OnDemand, Betsy Zikakis of Certain, and Jonathan Brown of Bazaarvoice, Beth and Jonathan shared their experiences at trade shows and how they demonstrate ROI at shows, and Seth and Betsy shared best practices acr

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How to Squeeze More Juice Out of Your Twitter Ads With Smarter Targeting

Hubspot

'If you''re running social media advertising campaigns, then you know that the key to long term results boils down to one word: optimization. If you want to get the most bang for your Twitter Ads buck, you''ve got to make sure that your campaign targeting is as optimized as it possibly can be. Twitter Ads give marketers a ton of performance metrics to help with optimization -- but it can be hard to parse through all the numbers and figure out what really matters.

Twitter 52
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Everything You Need to Know About Nurturing Influencer Relations

Convince & Convert

'Image via StuffParentsNeed.com Yesterday, I posted on a stellar event that Unclaimed Baggage put together to appeal to local bloggers and earn some authentic coverage for their brand. If you missed it, check it out here and then come back to this post and join me discuss the value in nurturing the relationships with all of the people in your brand’s network.

Blogger 161
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Pin Like a Pro: 8 Simple Ways to Take Your Pinterest Pins Up a Notch

Hubspot

'Tumblr. Instagram. Vine. The rise of the visual web and the growing popularity of visual communication are among inbound marketing''s most prominent trends. Humans are hardwired to respond to pictures, and have been since before the days of hieroglyphics and Paleolithic paintings in caves. We may read long-form content and web features galore, but still, we often find that images reign supreme.

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How to Optimize Your URLs for Search [Quick Tip]

Hubspot

'One of the last things I do before publishing a blog post is a little URL check -- I make sure it''s well-optimized for both readers and search engines. It''s one of those SEO best practices that''s actually stood the test of time , left relatively unscathed by violent little penguins and fuzzy-yet-aggressive pandas. In the spirit of sharing knowledge, I thought I''d share the process I use to optimize those URLs every time.

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7 Unglamorous, Unpopular Truths About Content Marketing

Hubspot

'I used to be a social media/content strategist who put together elaborate strategy documents to try and convince enterprises they needed to adopt social and start creating and sharing tons of valuable content. Then I realized I wanted to prove to myself that I could actually walk the talk: I wanted to prove to myself that I could manage an online community and I could produce the kinds of content that got people clicking, sharing, liking, tweeting, and converting.