Webbiquity

JANUARY 18, 2024

Guest post by Nina Petrov. When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Moreover, they can complement your other marketing strategies in substantial ways. Image credit: Torsten Dettlaff on Pexels With this in mind, here are eight helpful tips to guide your strategy toward not only delivering your messages to the right people, but also reson

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

SendX

JANUARY 18, 2024

Since the dawn of the digital age, emails have been the go-to RSVP for connecting with the crowd—whether that's your squad or a swarm of eager customers. And let's be real, the competition for the coolest email on the block gets fiercer every year.

Design 221

Design 221

PureB2B

JANUARY 18, 2024

Content marketing continues to evolve. Here's how to approach your content strategies 2024 to create relatable content that converts.

Content Marketing 129

Content Marketing Content Marketing & Strategy Marketing 129

SendX

JANUARY 18, 2024

Getting attention in that crowded inbox is no easy feat - that's why a captivating email graphic design is so important. Let's talk about how to make your campaigns pop with visual appeal that yields success.

Email Campaigns 221

Email Campaigns Design Campaigns 221

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Seismic

JANUARY 18, 2024

Shift into the new year Last October, more than one thousand enablement experts and professionals gathered in San Diego for Shift 2023 , Seismic’s annual enablement conference. Attendees participated in various sessions designed to equip them for their enablement journeys’ complexity. A third of our sessions were led by our incredible Professional Services team of experts.

Enterprise Management 111

Enterprise Management Work Management Marketing Management Practices 111

Ahrefs

JANUARY 18, 2024

Optimized product pages enhance the user experience and rank better for long-tail search terms, which typically have lower competition and high commercial intent.

eCommerce 115

eCommerce Long Tail Marketing Product SEO 115

Martech

JANUARY 18, 2024

Jay Mandel spent about 20 years in corporate America with brands like MasterCard and IBM. “I was about to turn 40 and I didn’t believe that corporate America could give me what I needed.” Instead, he built a new career around speaking, authorship, teaching and what he calls “consulting in a coaching way.” His message? Use AI but don’t let it chip away at your respect for the skills of marketing.

Marketing AI 109

Marketing AI Customer Surveys Consulting Lead Scoring 109

CMSWire

JANUARY 18, 2024

Ready to get social in 2024? Terrific! But prepare for a radically different social experience than before. Continue reading.

Social Media 143

Social Media Trends Media Twitter 143

Martech

JANUARY 18, 2024

Beware of hallucinations: 89% of engineers in companies using LLMs and generative AI models (chatbots, virtual assistants) say their models show signs of hallucination, according to Aporia’s “AI & ML Report: Evolution of Models & Solutions.” The hallucinations range from factual errors to content that’s biased and even dangerous.

Marketing AI 101

Marketing AI Advertising Agencies High Quality Lead User-Generated Content 101

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

CMSWire

JANUARY 18, 2024

A new year brings new challenges. Will 2024 be the year that generative AI hits a major roadblock with copyright infringement in the training of LLMs? Continue reading.

Copyright 120

Copyright Generation Training 120

Martech

JANUARY 18, 2024

Does your organization’s martech stack resemble a disjointed patchwork of tools and platforms? This fragmentation will only create inefficiencies and hinder effective customer engagement. Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. Connecting disjointed martech tools and platforms Meet Emily, a marketing manager at a mid-sized ecommerce company.

CMS Development 101

CMS Development Allocation Budget Programs Business 101

CMSWire

JANUARY 18, 2024

Talking CX and EX with Tiffani Bova, and her thoughts on what every CMO and CX leader should focus on. Continue reading.

CMO 131

CMO Customer Satisfaction 131

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? Are you struggling to convert free users into paid ones? According to recent research, 51.2% of free trial users don’t convert into paying customers on average. If you offer free trials to get people to buy your product, it’s important to make sure your free-to-paid conversion strategy is working.

Conversion Rate 88

Conversion Rate Conversion Examples Marketing Analytics Tools 88

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

CopyBlogger

JANUARY 18, 2024

​​Most copywriting tips focus on small tweaks or rather obvious concepts. While these basic tips are a good starting point, Continue Reading The post 9 Copywriting Tips That Turn Words Into Dollars appeared first on Copyblogger.

Copywriting 87

Copywriting Tips 87

33Across

JANUARY 18, 2024

CES 2024 did not have the usual jovial tone that you would expect from an industry event in Las Vegas. It came at a momentous time for the digital advertising industry since Google had just announced the start of third-party cookie deprecation days before the event. While the industry knew this day would come, everyone came. The post CES Review – The Ad Tech Perspective appeared first on 33Across.

Ads 71

Ads Advertisements Advertising Google 71

Only B2B

JANUARY 18, 2024

The reason why marketers look for account based marketing tactics is the fact that they have risked losing some valuable clients in the rush to connect with everyone. It is important to picture your audience, identifying specific contacts and reaching out to them can get you better results. ABM outperforms all other marketing tactics when it comes to ROI when you do ABM well.

Account Based Marketing 62

Account Based Marketing ABM Tactics Sales Qualified Leads 62

The Daily Egg

JANUARY 18, 2024

We all know that first impressions matter, so if the programmed voice on your company’s IVR phone system is the first point. The post Why Settle for a Lame IVR Recording? Great Ones Are Free appeared first on The Daily Egg.

Impressions 64

Impressions 64

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

HG Data

JANUARY 18, 2024

2023 brought many exciting new solutions and innovations to HG Insights in the face of market challenges. Through it all we’ve known that, to be product-led, you need to be customer-obsessed. We’re so grateful to our customers for helping us achieve Momentum Leader status for Sales Intelligence and Marketing Account Intelligence on G2’s Winter 2024 […] The post HG Insights Continues Momentum in G2’s Winter 2024 Grid Reports appeared first on HG Insights.

Marketing Report 62

Marketing Report Product Marketing 62

The Daily Egg

JANUARY 18, 2024

As more and more companies are building their call center operations around VoIP and IVR technology, many are now adding visual IVR. The post 7 Perfect Places For Visual IVR (+3 Where It’s Excessive) appeared first on The Daily Egg.

Paid Search Agency 64

Paid Search Agency Ads Ad Building Companies 64

Ahrefs

JANUARY 18, 2024

The basics are the same as any other SEO audit.

SEO 108

SEO Tools Companies 108

Digilant

JANUARY 18, 2024

In our previous March Madness posts, we’ve empowered advertisers with insightful strategies to navigate the evolving dynamics of the tournament, spotlighting key advertising channels and [link] innovative creative formats. This year’s tournament coincides with a crucial moment in digital advertising, as Google begins the phase-out of third-party cookies, signaling a major industry shift.

Purchase Intent 59

Purchase Intent Marketing & Strategy Network Marketing Advertisements 59

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Salesforce Marketing Cloud

JANUARY 18, 2024

Large language models and generative AI are extremely powerful because they allow us as humans to interact with AI tools in new ways we’ve never had before. But working with large language models, or LLMs , requires prompting. How we “design” our prompts – the order, the specificity, length, style, tone, and other aspects – are important to consider.

Design 59

Design Tips Lead Ranking Ad Exchange 59

B2BMarketing.net

JANUARY 18, 2024

Dive into the latest episode of the B2B Marketing podcast, where David Rowlands, Head of Content, B2B Marketing, engages in a captivating conversation with Brian Macreadie, Head of Marketing, Addleshaw Goddard. Discover the secrets behind Addleshaw Goddard’s recent B2B Marketing Awards success, winning gold for ‘Best Demand or Lead Generation Campaign’ and ‘Best Use of Creative’ Get ready for a dynamic discussion on the power of client empathy, the art of creativity

Creativity 59

Creativity Campaigns B2B Marketing Lead Generation 59

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? Are you struggling to convert free users into paid ones? According to recent research, 51.2% of free trial users don’t convert into paying customers on average. If you offer free trials to get people to buy your product, it’s important to make sure your free-to-paid conversion strategy is working.

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

Huptech Web

JANUARY 18, 2024

Blogs can be a great source of income. Thеy’rе transform into more than just informative sites; thеy are powerful revenue streams for business owners. Most companies have an onlinе prеsеncе with insightful blogs that provide thorough information about their products and their bеnеfits. Businеss owners engage their audiеncе and establish a framework for a possible revenue stream.

Conversion Rate 52

Conversion Rate Conversion FAQ Click Rate 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

B2B Marketing Exchange

JANUARY 18, 2024

The Experience Maker Is Headed To Scottsdale! B2B marketing professionals are grappling with a complex landscape, facing unique challenges and dynamic market shifts. In this environment, practitioners must confront a central question: How can we excel and achieve marketing success in an environment defined by complexity and competition? In this enlightening keynote at the B2B Marketing Exchange , Dan Gingiss will guide you through strategies that shape challenges into opportunities, focusing o

Case Study 52

Case Study Case Studies Loyalty B2B Marketing 52

NetLine

JANUARY 18, 2024

“So it begins.” In the first few quiet days of 2024, Google began disabling cookies for 1% of users on its flagship browser, Chrome. Considering that Chrome is the primary browser for 64.73% of global Internet users according to StatCounter , that’s no ordinary 1%. The future has arrived. Not with a bang, but a whisper. The Cookieless Future is Here We’ve been talking openly about the cookieless-future for years now.

Google 52

Google Privacy Lead Ranking Intent 52

B2B Digital Marketer

JANUARY 18, 2024

Practical advice for effective early-stage salesmanship Discover the essential strategies for startup success In this episode of B2B Digital Marketer, Adam Springer sheds light on crucial errors startup founders often encounter in their sales strategies. Adam begins by addressing a fundamental error: delaying the initiation of sales activities. He emphasizes the significance of engaging with the market early to validate business ideas and understand customer needs.

Startups 52

Startups Validation B2B Sales Optimization 52