Strategic-IC

JULY 20, 2023

In the world of Account-based Marketing (ABM), success is not achieved in isolation but as a collaborative effort. ABM is a team sport that requires close alignment and coordination between multiple departments, with Marketing and Sales playing crucial (and leading) roles. Together, these teams form a powerhouse that drives growth, fosters meaningful customer relationships, and achieves a new way of working with customers.

Account Based Marketing 48

Account Based Marketing ABM Ad Building Tips 48

Marketing Insider Group

JULY 20, 2023

AI generated content and chatbots have taken the world by storm this year. After a few months, though, the seemingly flawless piece of technology is starting to lose its credibility as it continues to be proven lacking in certain areas. Source: Fortune (July 19, 2023) Read on to find out how and why the hype behind AI is fading. Quick Takeaways: AI-generated content has limitations such as misinformation, lack of creativity, and biased information.

Marketing AI 168

Marketing AI Traffic Ethics User-Generated Content 168

Industrial Marketing Today

JULY 20, 2023

As an experienced industrial marketer with 35+ years of hands-on experience, I have witnessed first-hand the unique challenges manufacturing marketers face. In this article, I’ll discuss the most common ones and suggest practical solutions to overcome them. Manufacturers and industrial companies can achieve their marketing objectives by understanding and overcoming these roadblocks.

Effectiveness 121

Effectiveness Paid Search Agency Marketing Practices 121

Ahrefs

JULY 20, 2023

In this guide, we’ll answer just that and share some top tips for implementing a continuous SEO strategy. The answer, in short, is almost always no. SEO, in nature, is a continuous strategy.

SEO 98

SEO Tips 98

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Martech

JULY 20, 2023

Many campaigns on TikTok, YouTube, Facebook and others fail simply because marketing teams need the right tools to maximize conversions. When increasing sales on Amazon and other marketplaces, you may be missing the mark on targeting, tracking and attribution. In this webinar, learn how to increase revenue with practical tips your marketing team can put into practice for immediate, measurable impact.

Organization 95

Organization Campaigns Amazon Youtube 95

Martech

JULY 20, 2023

The New York Times reports “Google is testing a product that uses artificial intelligence technology to produce news stories, pitching it to news organizations including The New York Times, The Washington Post and The Wall Street Journal’s owner, News Corp.” Google disagrees with that description, to put it mildly. For me, someone is truly a journalist if they can find a story in a Zoning Board Committee meeting and get all the names right when covering a four-alarm house fire at 3 am.

Marketing AI 93

Marketing AI Digital Asset Management Marketing Analytics Tools Marketing Management 93

Visitor Queue

JULY 20, 2023

Imagine sitting back, sipping your cup of coffee, and watching your blog content generate in seconds. Sounds too good to be true, doesn’t it? Well, with the recent advancements in artificial intelligence, this has turned into a reality. Although AI generated blog content with can seem like a great way to mass produce content, is […] The post AI-Generated Blog Content: The Pros and Cons appeared first on Visitor Queue Blog | Identify Website Traffic.

Generation 92

Generation Content Traffic Marketing Websites 92

ATAK Interactive

JULY 20, 2023

Are you looking to revamp the user experience of your website or application? Or maybe you're starting a new business and need an intuitive user interface to attract customers. Whatever your reason, choosing the right UI/UX design service can be a daunting task. With so many options available in the market, how do you know which one is right for your business?

Design 78

Design Service Business Marketing Websites 78

Oktopost

JULY 20, 2023

Hello there! In the ever-evolving world of social media, there’s a new player that’s making quite a splash. It’s called Threads, and it’s been developed by none other than the Instagram team. Threads is designed to be a space for sharing text updates and joining public conversations. It’s like taking the best of Instagram’s photo and video-sharing capabilities and expanding it to include text-based communication.

Conversion 91

Conversion Social Media Ideal Customer Profiles Communities 91

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

ATAK Interactive

JULY 20, 2023

In today's customer-centric business landscape, providing exceptional customer service and support is crucial for building long-term relationships and driving customer satisfaction. HubSpot Service Hub is a comprehensive customer service software platform designed to help businesses deliver outstanding service experiences. In this article, we will delve into our thoughts on HubSpot Service Hub, its key features, and how it can benefit businesses in enhancing their customer service operations.

Hubspot 78

Hubspot Service Ad Agencies Customer Satisfaction 78

Martech

JULY 20, 2023

“We flip the model, so rather than a candidate applying to the job, the company applies to the engineer.” That’s Mark Chaffey, co-founder and CEO of Hackajob, a London-based platform, active in the U.S. as well as the U.K., that allows employers to seek out candidates for positions in technology organizations, including in marketing technology and operations. “The central thesis of our business is that effectively every company is now a technology business,” he told

Paid Search Agency 87

Paid Search Agency Companies Advertising Agencies Acquisitions 87

ATAK Interactive

JULY 20, 2023

In today's digital landscape, having an effective and user-friendly website is crucial for businesses to attract and engage their target audience. HubSpot CMS Hub is a powerful content management system designed to help businesses build, manage, and optimize their websites. In this article, we will delve into our thoughts on HubSpot CMS Hub, its key features, and how it can benefit businesses in creating a compelling online presence.

Hubspot 78

Hubspot Ad Agencies Optimization Design 78

Search Engine Journal

JULY 20, 2023

OpenAI introduces custom instructions for ChatGPT, allowing it to remember user preferences and provide personalized responses. The post ChatGPT Gets A Memory: New Feature Remembers Your Preferences appeared first on Search Engine Journal.

Features 87

Features Personalization Generation 87

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

ATAK Interactive

JULY 20, 2023

Efficient and streamlined operations are vital for businesses to succeed in today's competitive landscape. HubSpot Operations Hub is a comprehensive operations software platform designed to help businesses optimize and automate their internal processes. In this article, we will delve into our thoughts on HubSpot Operations Hub, its key features, and how it can benefit businesses in enhancing their operational efficiency.

Hubspot 78

Hubspot Ad Agencies Efficiency Software 78

Search Engine Journal

JULY 20, 2023

WooCommerce and TikTok announce opportunity for merchants to be among the first to sell directly in TikTok Shops The post WooCommerce Merchants Can Now Sell Directly On TikTok appeared first on Search Engine Journal.

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Scoop.it

JULY 20, 2023

These days, it’s not enough to just publish a ton of content aimed generally at your target audience. Modern consumers, particularly among the Millennial and Gen Z generations, want content tailored to their specific needs, interests, and desires. Your brand might already practice content curation , which is the art of researching, collecting, and publishing content from your brand and from elsewhere for maximum consumer benefit.

Curation 72

Curation Loyalty Ideal Customer Profiles Burn Rate 72

G2M Solutions

JULY 20, 2023

The impact of AI technology on B2B sales and marketing is a lot less dramatic and dsystopian than in many areas, where it may pose some genuinely scary threats to life as we know it. However, it is already bringing opportunities and challenges for many B2B marketers and salespeople. One early challenge for B2B go-to-market teams is the proliferation of copycat content generated by AI algorithms.

Case Study 62

Case Study Case Studies Content Differentiation 62

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Engagio

JULY 20, 2023

Let’s face it, CMO’s are busy, and getting the right info to them at the right time can be daunting- especially when your CMO is prone to 11th hour requests for data! Get that to me next week, said no CMO EVER! With Demandbase report capabilities, you can set your CMO (and yourself) up for success by defining reporting requirements and intervals upfront.

DemandBase 62

DemandBase CMO Sales Qualified Opportunity Demand Generation 62

Search Engine Journal

JULY 20, 2023

Curious about Threads as a digital marketer and eager to learn some SEO tips? Follow the growing SEO community on Threads with this list. The post 68 SEO Experts To Follow On Threads appeared first on Search Engine Journal.

SEO 72

SEO Communities Tips Search Marketing 72

Content Marketing Institute

JULY 20, 2023

Two-thirds of marketers distribute their content by email. Will that number drop any time soon? Content Marketing World presenters make their predictions and suggest strategy improvements and alternatives.

Email Marketing 69

Email Marketing Content Marketing Marketing & Strategy Distribution 69

Search Engine Journal

JULY 20, 2023

Researchers discover that ChatGPT quality has become worse over the course of several months The post Researchers Find That OpenAI ChatGPT Quality Has Worsened appeared first on Search Engine Journal.

Research 71

Research Course Generation 71

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

TowerData

JULY 20, 2023

Email marketing revenue is estimated to reach almost 11 billion by the end of 2023. As a marketer, you understand the intrinsic value of accurate data and effective communication. You also know that even the most brilliant campaign ideas can fall flat if they’re not delivered to the right audience. That's where email validation comes in. However, convincing key decision makers like your CEO or CIO to invest in email validation services like AtData can sometimes be a challenging task.

Validation 64

Validation Email Marketing Marketing & Strategy Marketing 64

Search Engine Journal

JULY 20, 2023

Set your migration up for success and a better user experience. From an initial drop in traffic to redirects, here's everything you need to know. The post Managing Successful SEO Migrations appeared first on Search Engine Journal.

SEO 66

SEO Traffic 66

Velocity Partners

JULY 20, 2023

Every now and then, someone posts a great Twitter thread like this comparing older, more conceptual ads against their newer, info-intensive counterparts. And without fail, it reignites the debate over creative vs. performance marketing. While creatives like to romanticize a time when imagination ruled supreme, most ads today anxiously get straight to the facts, ma’am.

Creativity 63

Creativity Campaigns Advertising Agencies Copywriting 63

Martech

JULY 20, 2023

When discussing partnerships in marketing, co-branded products, referral partnerships or partnerships between agencies and clients come to mind. But as we move further into the digital-first marketing landscape, the types of partnerships marketers and customers need to consider go beyond traditional ones. Here’s how collaborating with the right integration partners can benefit your organization — from increased sales figures to seamless integrations.

Advertising Agencies 60

Advertising Agencies Enterprise Management Lead Scoring Lead Ranking 60

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B Marketing

Anteriad

JULY 20, 2023

Learn how to identify buying groups using intent intelligence while also accelerating conversions across the sales funnel.

Top of Funnel 73

Top of Funnel Intent Buy Conversion 73

Search Engine Journal

JULY 20, 2023

Want to track your site's performance, analyze keywords, and ensure mobile-friendliness? Discover the best tools for performing a comprehensive SEO audit in this guide. The post The Ultimate Guide To SEO Audit Tools appeared first on Search Engine Journal.

SEO 58

SEO Tools Keywords Best Practices 58

SmartBrief - Marketing

JULY 20, 2023

What is a mid-year marketing checkup? A marketing checkup isn’t unlike your regular twice-yearly dental checkups. If you’re more of a fan of acronyms, think AAA: audit , analyze and action. You’ll take an inventory of all your marketing programs and campaigns run to date: The content you’ve created including assets such as emails and landing pages.

Planning 52

Planning Buyer Personas Budget Programs Marketing Budget Creation 52