Marketing Insider Group
DECEMBER 20, 2016
Who doesn’t want more of a good thing? It’s the holiday season, and my wife is an amazing baker. I want more of her gingerbread cookies, and your subscribers want more out of you. When your subscribers are engaged, that means they want to hear more from you and are more likely to purchase or […]. The post 7 Tips to Increase Email Subscriber Engagement appeared first on Marketing Insider Group.
KoMarketing Associates
DECEMBER 20, 2016
With 2016 swiftly (and unbelievably) drawing to a close, it is time again to reflect on what has worked well, where we can improve, and what opportunities present themselves in the new year. Towards the end of last year, I outlined how our focus in our own online marketing efforts has led to quadrupled website traffic, thousands of inbound links and mentions, and the ability to hit goals in lead acquisition and brand development.
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Marketing Insider Group
DECEMBER 20, 2016
Almost every day, I have the pleasure of speaking with one of the most under-appreciated and hardest working group of people: Event Organizers and Conference Planners. That’s why I wrote my suggestions from some of the best marketing speakers to help you make the most of your next event. Many of those speakers offered suggestions […]. The post 30 Suggestions For Event Organizers: How To Rock Your Next Event appeared first on Marketing Insider Group.
KoMarketing Associates
DECEMBER 20, 2016
With 2016 swiftly (and unbelievably) drawing to a close, it is time again to reflect on what has worked well, where we can improve, and what opportunities present themselves in the new year. Towards the end of last year, I outlined how our focus in our own online marketing efforts has led to quadrupled website traffic, thousands of inbound links and mentions, and the ability to hit goals in lead acquisition and brand development.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
DECEMBER 20, 2016
What are the most valuable marketing automation tools for your industry? Businesses are changing. So does marketing. One of the robust solutions to keep the pace with the changes is marketing automation – a set of tools helping to speed up the processes and upgrade their outcomes. April 26th, 2017, during the Online European Marketing […].
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Hive9
DECEMBER 20, 2016
The relationship between marketing and finance is a complicated one. Marketing relies on finance for incremental budget approval and continuously works to report results that prove their value to the organization. Finance in turn looks to marketing to help break down and reconcile costs, as each group has their own set of budget processes.
Adobe Experience Cloud Blog
DECEMBER 20, 2016
Author: Alex Rynne A/B testing is like putting together a puzzle: you need to test and iterate until you optimize every component of your campaign, including captions, images, and calls-to-action (CTAs). Another popular analogy is the ‘Goldilocks effect.’ Is your campaign too hot, too cold, or just right? You won’t know until you taste test each one, and this is the process for each and every campaign we run at LinkedIn Marketing Solutions.
Lattice
DECEMBER 20, 2016
Everyone loves to guess what will happen in the next year – some will be right and some will be way off the mark.
Contently
DECEMBER 20, 2016
The post Case Study: How Avocados From Mexico Used Audience Segmentation to Drive Site Traffic appeared first on The Content Strategist.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Leadspace
DECEMBER 20, 2016
Marketing can sometimes feel like the most under-appreciated function in a company. Many CEOs out there just don’t get marketing. As a result, they don’t think of marketers as people who help run the business or greatly impact the sales process. Of course the truth is very different, but such perceptions are often fueled by some marketers being too conservative about taking a greater level of ownership throughout the sales funnel.
Lead Liaison
DECEMBER 20, 2016
This is the seventh installment in the series How to Run a Webinar. In our last post in this series, we talked about Promoting your webinar. The next step is to build a compelling landing page and “Thank You” page! Build a Compelling Landing Page. Your marketing automation system should have some great tools in place to help you build a landing page and web form that’s styled and customized to fit the look and feel of your brand.
Convert
DECEMBER 20, 2016
There are so many myths and so much false information out there regarding conversion rate optimization techniques. While the Internet is a wonderful thing, it is also a place where anyone, qualified or not, can present their theories as facts. And some of those theories sound so believable that they gain traction, and soon become.
Hubspot
DECEMBER 20, 2016
The roots of project management date back thousands of years to the creation of mega projects such as the Giza Pyramids and the Colosseum. Although the term "project management" wasn't coined until the 1950s, projects from more than 4,500 years ago were delivered with the same systematic approach that characterizes today's projects. The introduction of the personal computer and the development of the information management sector in the 1990s revolutionized project management like never before.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
distribion
DECEMBER 20, 2016
Where did the year go? As 2016 comes to a close, all of us here at Distribion would like to wish you a joyous holiday season and a very happy New Year. We hope that you take in all of the cheer of the season and that your endeavors in 2017 come with great happiness and success. Here are two trends that we are looking forward to in 2017: 1. Marketing automation on the rise.
LeanData
DECEMBER 20, 2016
SUNNYVALE, Calif. — (Dec. 20, 2016) LeanData, a leader in sophisticated lead management , announced today that it has received $10 million in Series B funding led by Sapphire Ventures and joined by existing investors Shasta Ventures and Correlation Ventures. The financing will help support new partnerships and expand the reach of LeanData’s strategic solution, which delivers a superior sales experience by connecting customers with the right reps at the right time.
Hinge Marketing
DECEMBER 20, 2016
The post Happy Holidays from Hinge! appeared first on Hinge Marketing. Related Stories The Value of Trade Associations The Value of Your Professional Associations How to Develop a Business Guest Post Program.
JotForm
DECEMBER 20, 2016
As a nonprofit organization, donations often contribute a large part to the resources that are needed to keep you up and running. Therefore, you should put in some meaningful time and thought into how you make a “Donate” button for your website. The goal of a great Donate button should be to capture.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
33Across
DECEMBER 20, 2016
We're well into the month of December. By this time you have been serenaded, or even tortured by at least one holiday song. Just when you thought you've seen it all when. The post 33Across CEO Participates in Annual First Round Capital Holiday Video appeared first on 33Across.
KEO Marketing
DECEMBER 20, 2016
Content marketing is a key component of business-to-business marketing. By maintaining a steady outbound stream of high-quality content, businesses improve the chances of the company website ranking high in search engine results as well as building the brand in the mind of the customer. If handled well, content marketing can build familiarity, increase affinity and deepen trust with both existing and future clients.
distribion
DECEMBER 20, 2016
Where did the year go? As 2016 comes to a close, all of us here at Distribion would like to wish you a joyous holiday season and a very happy New Year. We hope that you take in all of the cheer of the season and that your endeavors in 2017 come with great happiness and success. Here are two trends that we are looking forward to in 2017: 1. Marketing automation on the rise.
LeanData
DECEMBER 20, 2016
SUNNYVALE, Calif. — (Dec. 20, 2016) LeanData, a leader in sophisticated lead management , announced today that it has received $10 million in Series B funding led by Sapphire Ventures and joined by existing investors Shasta Ventures and Correlation Ventures. The financing will help support new partnerships and expand the reach of LeanData’s strategic solution, which delivers a superior sales experience by connecting customers with the right reps at the right time.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Integrated B2B
DECEMBER 20, 2016
B2B marketing is full of concepts, abbreviations and keywords. And it can get pretty confusing. That’s why we’ve decided to write a series of blogs, briefly looking at a few of the more bewildering buzz-words and setting the record straight with regards to what they actually mean. The first one of the series is account-based marketing , also known as ABM.
LeanData
DECEMBER 20, 2016
SUNNYVALE, Calif. — (Dec. 20, 2016) LeanData, a leader in sophisticated lead management , announced today that it has received $10 million in Series B funding led by Sapphire Ventures and joined by existing investors Shasta Ventures and Correlation Ventures. The financing will help support new partnerships and expand the reach of LeanData’s strategic solution, which delivers a superior sales experience by connecting customers with the right reps at the right time.
i-Scoop
DECEMBER 20, 2016
Air pollution is a major challenge across the globe. The situation has worsened over the years, among others in large cities. According to data from the World Health Organization (WHO), more than 80 percent of people who live in urban areas ,where air pollution is monitored, are exposed to air quality levels that exceed the […].
The Point
DECEMBER 20, 2016
Terry Flaherty is a Research Director at SiriusDecisions , a B2B marketing veteran, and a respected expert on Demand Generation (or Demand Creation, as SiriusDecisions prefers to call it.) He’s also the acknowledged godfather of the SiriusDecisions Demand Waterfall ®, which makes him the person to blame every time your manager asks you about MQL conversion rates.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Biznology
DECEMBER 20, 2016
Why do search professionals scatter like roaches when the kitchen light comes on? Why is everyone acting so sneaky all the time? Why do SEO professionals skulk around dark alleyways, offering their search engine services in furtive, hurried whispers? What’s up with that? Don’t we all know that Google Search is a somniloquist ! Whenever he is able to catch some shut-eye, a nanosecond at a time, he cries out in his slumber, “feed me. feed me Seymour.” Not only is Google
ViewPoint
DECEMBER 20, 2016
How much should a lead cost? My answer to this is, and has always been, probably more than you think, but definitely less than you are currently paying. If you want more information on understanding how much you should be paying for a lead, check out our How Much Should a Lead Cost whitepaper. Here are a few examples that will help you understand your cost per lead: Example #1 We once worked with the marketing director at a division of one of the world’s largest software companies.
Sprout Social
DECEMBER 20, 2016
Does Twitter still work for small businesses? How can you get your Tweets seen? Should you invest time into it? These are some of the most common questions we’ve seen about Twitter for small business in 2016. The common theme is businesses are struggling to make Twitter work as effectively as it used to. As Twitter grew and more brands jumped on board, competition became more fierce.
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