Go Beyond SEO
JUNE 21, 2023
You had an exciting take-off to your business but now you are watching those sales numbers stagnate while your competitors seem to be raking in business left and right. Or maybe you feel like you are putting way too much time and money into seeking out leads and landing sales. When it comes to boosting your bottom line, there’s nothing more crucial than attracting new leads and converting them into loyal customers.
ClickZ
JUNE 21, 2023
30-second summary: Creativity is a key driver of profitability in B2B marketing and plays a crucial role in building brand recognition, differentiation, and market share B2B advertising is facing a crisis of creativity, with research showing that 75% of B2B ads receive a low effectiveness rating B2B brand building has a massive untapped opportunity, with significant growth potential in the marketing services industry As part of a multi-year partnership between LinkedIn and Cannes Lions, LinkedIn
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Martech
JUNE 21, 2023
Picture this. You’ve just hit the “publish” button on your company’s latest blog post. A masterpiece, full of trend analyses, punchy insights and actionable takeaways. Once upon a time, you might have sat back, fingers crossed, hoping your precious piece would somehow tumble into the great wide world of cyberspace. But let’s face it — the “publish and pray” era of content marketing is long gone.
Launch Marketing
JUNE 21, 2023
Google Analytics 4 (GA4) is ready to help marketers gain profound insights into web performance metrics. However, before delving into the new analytics dashboard, there are a few GA4 setup steps to complete. Explore this FAQ to ensure a seamless transition from Universal Analytics to Google Analytics 4. What Is Google Analytics 4 (GA4) and How Does it Differ from Universal Analytics (UA)?
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
The Daily Egg
JUNE 21, 2023
LeadSquared is a sales execution platform that helps businesses capture, cultivate, and retain leads. Supported by a built-in customer relationship management (CRM). The post LeadSquared Review appeared first on The Daily Egg.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
The Daily Egg
JUNE 21, 2023
BrandCrowd is a tool for creating logos and other creative business assets, letting organizations put their branding on everything from business cards. The post BrandCrowd Review appeared first on The Daily Egg.
Ahrefs
JUNE 21, 2023
PageSpeed Insights works by analyzing a webpage’s HTML, CSS, fonts, and JavaScript, and provides suggestions to optimize the performance of the page.
Heinz Marketing
JUNE 21, 2023
By Cameron Katoozi , Marketing Consultant at Heinz Marketing Let’s face it, the B2B world can feel like a wild roller coaster ride sometimes, with market volatility throwing in twists and turns at every corner. In this bumpy landscape, holding onto your customers isn’t just a goal – it’s a survival tactic. From the rapid pace of technology to unexpected events like the pandemic, the challenge of customer retention is real and it’s tough.
Binary Demand
JUNE 21, 2023
In today’s data-driven business landscape, understanding customer intent is paramount. This is where B2B intent data comes into play, providing valuable insights into potential customers’ buying behavior and preferences. It allows you to determine whether a prospect is actively considering or seeking to purchase your products, solutions, and similar offerings.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
SalesIntel
JUNE 21, 2023
Here is everything you need to know about SalesIntel’s unlimited B2B data and pricing plan. Pricing—FAQ 1. How does SalesIntel’s unlimited pricing work? SalesIntel pricing includes a platform fee, which gives you access to unlimited data. Then, you add licenses for each user as needed. We also offer optional add-ons for more customization. 2. Do I really have access to unlimited data, downloads, and enrichment?
Martech
JUNE 21, 2023
In this series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. As founder and CEO of marketing technology management platform CabinetM, as a writer and keynote speaker, and as a tireless evangelist for the well-constructed marketing stack, Anita Brearton is one of the most familiar faces in the martech space.
HG Data
JUNE 21, 2023
In this step-by-step video, Brett Castonguay, Customer Success Manager, showcases HG's best-in-class Market Intelligence and Opportunity Generator tools, demonstrating why HG Insights has been named a Leader for both Sales Intelligence and Marketing Account Intelligence by G2, the world’s largest and most trusted software marketplace. The post HG Use Case: Market Intelligence and Opportunity Generator appeared first on HG Insights.
Lead Liaison
JUNE 21, 2023
Modern Day Lead Capture for High Performing Exhibitors and ROI Calculator Events are a great opportunity for businesses to connect with potential customers. However, traditional methods of collecting leads at events can be time-consuming, inefficient, and prone to errors. In this article, we’ll examine some older, more generic event lead capture methods typically offered by event organizers, and contrast them with newer, more efficient methods like Lead liaison’s Universal Lead Capture app.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Go Beyond SEO
JUNE 21, 2023
You had an exciting take-off to your business but now you are watching those sales numbers stagnate while your competitors seem to be raking in business left and right. Or maybe you feel like you are putting way too much time and money into seeking out leads and landing sales. When it comes to boosting your bottom line, there’s nothing more crucial than attracting new leads and converting them into loyal customers.
Rev
JUNE 21, 2023
They’re not the same. But you’re not wrong for thinking that the goals of lead generation and sales prospecting sound similar. While both strategies aim to generate new customers, lead generation focuses on generating large volumes of leads, while sales prospecting focuses on targeting and converting specific, high-quality prospects. Easy to understand, right?
Stevens & Tate
JUNE 21, 2023
Almost every business engages in inbound marketing in one way or another–and they should. Inbound marketing is an effective way to increase your brand awareness, build authority, and find new leads. However, it’s extremely broad. For instance, you could set up a social media page and that would be considered inbound marketing. To truly get the most out of your inbound marketing efforts consider engaging in attraction marketing , which emphasizes a strategy that focuses on your audie
DivvyHQ
JUNE 21, 2023
Do you need to revisit your social media marketing plan in 2023? Get a refresher with our latest article that delves into aligning your goals, auditing your current social accounts, taking a fresh look at where your audience hangs out, learning what content they like, and more.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Only B2B
JUNE 21, 2023
In the current competitive business environment, businesses are constantly looking for strategies to improve their return on investment (ROI) and spur revenue development. A highly successful strategy in this endeavor is account-based marketing (ABM). Instead of using a general approach, ABM is a focused marketing strategy that focuses on accounts or clients.
Navigate the Channel
JUNE 21, 2023
It’s tempting to plan your social media strategy based on what platforms have the most users, which platforms you use personally—or which platforms produce the least amount of cringe when you scroll them. After all, social media is about being social online and talking with your customers or prospects comfortably. Finding the perfect social media platform for your business is all about aligning your goals, target audience, and purpose.
Oktopost
JUNE 21, 2023
Every social media manager knows the power of a well-placed mention. Tagging another brand or person in your content is more than just a nod—it’s an invitation to a conversation, a chance for further engagement, and a strategy to increase the exposure of your content. And when it comes to LinkedIn, the professional networking giant, these conversations can be truly game-changing.
Navigate the Channel
JUNE 21, 2023
It’s that time again to think and plan for your booth at the fall and winter trade shows. Although you have invested hours, days, or even weeks (not to mention dollars) in planning your trade show booth, you have only seconds to engage potential attendees in your brand, products and services. The time math doesn’t seem fair, but it fits with human nature and trade shows.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Hubspot
JUNE 21, 2023
Salespeople need to be able to neutralize and move past buyer objections to be successful, but there's a distinction between objections and brush-offs. An objection is a legitimate concern that could threaten a deal, while a brush-off comes from a less genuine place — it's a knee-jerk reaction prospects raise when they want to quickly and abruptly end a sales call.
Anteriad
JUNE 21, 2023
The post 6 takeaways from the 2023 Forrester B2B Summit appeared first on Anteriad.
Confessions of a B2B Marketer
JUNE 21, 2023
Nick's LinkedIn DemandOS LinkedIn and Website Nick's Podcast Marketing Evangelist Newsletter Get your tickets for SaaStock Dublin with a 20% discount here Check out our awesome sponsor SaaStock Dublin Check out our awesome sponsor HockeyStack Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Previous guests include: Jared Robin of RevGenius, Mike Kamo of NP Digital, Arvid Kahl of FeedbackPanda, David Heinemeier Hansson of 37signals, Chris Walker of Refine Labs, Tim Sou
HG Data
JUNE 21, 2023
In this edition of Insider Interviews, HG Insights’ Sr. Director of Global RevOps, Spencer Hardey, explains how to deliver significant benefits to businesses — for example, improved data-driven decision-making, efficiency, and customer experience — by developing and implementing a RevOps strategy. Budgets are getting tighter. Revenue targets are shifting.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Fount Media
JUNE 21, 2023
One of the most significant trends in healthcare marketing shaping the B2B healthcare sector is the increasing demand for personalized messaging. Healthcare professionals are bombarded with generic marketing messages, making it essential for businesses to tailor their communication to specific needs and pain points. By leveraging data analytics and customer The post 6 B2B Healthcare Marketing Trends of 2023!
SmartBug Media
JUNE 21, 2023
If your business had a property, its website would be your house. Your home embodies everything you value, build, and obtain; the same goes for your organization’s website. Picture your business’s hypothetical home. How is it holding up? Does it need some minor repairs here and there or more significant structural updates? Perhaps it’s completely outdated and needs a full-scale remodel.
QuanticMind
JUNE 21, 2023
Populated by chocolate giraffes , songs about corn , and skateboarders drinking cranberry juice to Fleetwood Mac , TikTok is an inherently ridiculous place. As such, it’s easy to dismiss the platform as a passing trend that’s used exclusively by Gen Z. But by the numbers , TikTok may surprise you. While Gen Z does represent 44.6% of the United States’ total TikTok users, US adults overall spend almost an hour on the platform each day—more than YouTube, Twitter, Snapchat, Facebook, or Instagram!
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