Marketing Insider Group
FEBRUARY 22, 2016
If there’s one thing we learned in 2015, it’s that in 2016 marketers are increasingly moving away from a “Mad Men” advertising era to a digital marketing age focused on the customer experience and journey. So what strategies, technologies, and tactics do marketers need to understand and learn to better engage, entertain, and delight their […].
Biznology
FEBRUARY 22, 2016
Impressions are a metric used in advertising to measure media delivery. In digital media, an impression occurs when an ad is called by a web browser. Each time an ad is served, it counts as an impression. It is counted whether the viewer is able to see the ad or not. Viewable Impressions are an improvement. Because not all ads served are able to be viewed, the IAB established a definition and standard for viewability.
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Marketing Insider Group
FEBRUARY 22, 2016
Content marketing is an intimidating, but necessary, part of raising brand awareness now. It’s easy to get lost in the whirlwind of SEO elements, content guidelines, audience interests and promotional strategies. But at the heart of it, content marketing has one simple central tenet: Deliver fresh, unique and informative content that taps into the interests […].
Onalytica B2B
FEBRUARY 22, 2016
Faced with a growing population and climate change, the UN has warned that by 2030 the demand for water is expected to exceed supply by about 40%, with half the global population facing water scarcity. At Onalytica we used our proprietary Influencer Relationship Management (IRM) Software to analyse the social media debate around water security, in order to identify a list of influencers and stakeholders who hold critical authority over the conversation on water security.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Convince & Convert
FEBRUARY 22, 2016
Make ‘Em Laugh. What’s the one thing that business leaders forget when crafting their brand identity and business stories? Humor. A little lightheartedness can go a long way when forging connections with your consumer base, and who better to learn this skill from than the Social Media Lead of The Onion, “America’s finest news source”?
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Convince & Convert
FEBRUARY 22, 2016
Business: Virgin America Launches #LetModFly. Calling all Mad Men fans! Time to pull out your best mid-century look and book a flight with Virgin America. In an effort to promote the airline’s expanded year-round service to Palm Springs from San Francisco and New York, Virgin America is asking customers flying to and from PSP to play dress-up.
SugarCRM
FEBRUARY 22, 2016
If you feel like discussions about the buyer’s journey have suddenly popped up all over the place, you’re not imagining it. While it’s easy to dismiss these conversations as nothing more than the latest buzzword, that would be a mistake. As a matter of fact, the buyer’s journey plays an integral role in today’s digital, multi-channel marketing world and even SMB organizations can’t ignore it.
Convince & Convert
FEBRUARY 22, 2016
As Convince and Convert readers know, Jay Baer has written Hug Your Haters , a guide to help businesses embrace their detractors and build a more healthy relationship with them. And like it or not, sometimes employees can be haters too. . Case in point: Talia Jane, a customer service rep for Yelp, recently took to the Internet to complain about the lack of a sustainable wage from her employer in San Francisco.
PureB2B
FEBRUARY 22, 2016
Topsfield, MA –. For the second consecutive year, Pure Incubation has been included in Inc. Magazine’s annual Inc. 5000 list, an elite ranking of the country’s fastest-growing private companies. The list names Pure Incubation at 985, recognizing the company’s 446% growth over the past three years. “It felt like a big accomplishment when we were on the list last year at #170, but making the list for a second consecutive year is incredibly validating,” says President and CEO Melissa Chang. “ That
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
FEBRUARY 22, 2016
A brand gives a business its unique identity -- from the way content looks and feels to how it sounds and resonates. Think about some of the most iconic brands out there, and then picture their branding. I bet you can come up with it right away. GoPro? Excitement. Prada? Sophistication. Band-Aid? Sincerity. When establishing your own company's brand, you have to dig deep into its roots and determine what your product really means to your customers.
PureB2B
FEBRUARY 22, 2016
Topsfield, MA –. For the second consecutive year, Pure Incubation has been included in Inc. Magazine’s annual Inc. 5000 list, an elite ranking of the country’s fastest-growing private companies. The list names Pure Incubation at 985, recognizing the company’s 446% growth over the past three years. “It felt like a big accomplishment when we were on the list last year at #170, but making the list for a second consecutive year is incredibly validating,” says President and CEO Melissa Chang. “ That
Vidyard
FEBRUARY 22, 2016
Personalization helps Act-On, Cetera Financial Group, Lenovo and Tradeshift get – and keep – audience attention in crowded email inboxes . KITCHENER, Ontario – February 22, 2016 – Getting your audience to pay attention to marketing emails is difficult in this era of crowded inboxes, but businesses including Act-On, Cetera Financial Group, Lenovo and Tradeshift are standing out from the crowd by using personalized video from Vidyard , the video platform that helps businesses turn viewers into c
SnapApp
FEBRUARY 22, 2016
As an event marketing manager, sometimes you look at your calendar and just think that you're crazy. Is it even physically possible to get everything done and travel to all these weird obscure places? . And that becomes even more relevant in the early spring and fall time periods, where everyone under the sun decides it’s appropriate to have an event. .
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Vidyard
FEBRUARY 22, 2016
Personalization helps Act-On, Cetera Financial Group, Lenovo and Tradeshift get – and keep – audience attention in crowded email inboxes KITCHENER, Ontario – February 22, 2016 – Getting your audience to pay attention to marketing emails is difficult in this era of crowded inboxes, but businesses including Act-On, Cetera Financial Group, Lenovo and Tradeshift are standing out from the crowd by using personalized video from Vidyard , the video platform that helps businesses turn viewers into custo
Hubspot
FEBRUARY 22, 2016
Today, internet users have more control over what they look at online than ever before. To earn their attention, marketers like us have to create content that's worthy of our audience's time and emotional investment.But what's the best way to cut through the clutter to make sure our content gets seen? Well, it helps to create content that's poised to go viral, of course.
Vidyard
FEBRUARY 22, 2016
Personalization helps Act-On, Cetera Financial Group, Lenovo and Tradeshift get – and keep – audience attention in crowded email inboxes KITCHENER, Ontario – February 22, 2016 – Getting your audience to pay attention to marketing emails is difficult in this era of crowded inboxes, but businesses including Act-On, Cetera Financial Group, Lenovo and Tradeshift are standing out from the crowd by using personalized video from Vidyard , the video platform that helps businesses
Content Standard
FEBRUARY 22, 2016
In many (sometimes frightening) ways, social media marketing can be like a high school cafeteria. Some brands make rounds at all the tables, itching to hear the slightest scrap of a story or piece of gossip on which to capitalize. Some brands spend so much effort on pursuing influencers (read: popular kids) that they never actually create unique content of their own.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
The Freeman Company
FEBRUARY 22, 2016
A review of our research on using Maslow's Hierarchy of Needs to engage attendees on a deeper level
Convince & Convert
FEBRUARY 22, 2016
Image via BigStockPhoto.com. By now, we’re all aware that the campaign-centric model of marketing is over—at least, if you want to be a company that remains viable and visible in the minds of consumers. Instead, most of us are using data to inform our campaigns and listening to our consumers on a regular basis. Or at least we should be. The “Tent Pole” Marketing Model.
LeanData
FEBRUARY 22, 2016
You can learn a lot about what happened in a basketball game from a basic box score. Which team won, of course. How many points, rebounds, assists that players accumulated. Shooting percentages, fouls and so on. But for real basketball junkies, a box score is only the starting point of understanding what happened. It doesn’t tell the complete story.
Convince & Convert
FEBRUARY 22, 2016
Every marketer, and especially those in software marketing, understands the power of “filling the funnel” with prospects that are interested in what your companies has to offer, whether products or services. Marketers across many industries have relied upon the trusty “paid, owned, earned, and shared” channels that have proven to be successful for years on end (with a few new channels introduced along the way): boost website traffic with SEO, attend trade shows and host field marketing events, u
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Hubspot
FEBRUARY 22, 2016
Have you ever looked through your Instagram feed and wondered how some people make their photos look so darn good? Whether I'm looking at drool-worthy photos posted by food brands or crisp, gorgeous shots of full-time Instagrammers ( yes, that's a real job ), I've had my fair share of photo envy. When it comes to posting on Instagram, photo quality is everything.
Hinge Marketing
FEBRUARY 22, 2016
Is Asking for Referrals Right for You? For professional services firms that are trying to increase business, referrals are the go-to source. In fact, our 2015 Marketing Priorities Study discovered that 62 percent of firms cite generating referrals as their highest marketing priority. So how do you get more referrals? The business development pundits give the impression that, if you simply ask for referrals, they’ll come tumbling in.
LeanData
FEBRUARY 22, 2016
You can learn a lot about what happened in a basketball game from a basic box score. Which team won, of course. How many points, rebounds, assists that players accumulated. Shooting percentages, fouls and so on. But for real basketball junkies, a box score is only the starting point of understanding what happened. It doesn’t tell the complete story.
LeanData
FEBRUARY 22, 2016
You can learn a lot about what happened in a basketball game from a basic box score. Which team won, of course. How many points, rebounds, assists that players accumulated. Shooting percentages, fouls and so on. But for real basketball junkies, a box score is only the starting point of understanding what happened. It doesn’t tell the complete story.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
LeanData
FEBRUARY 22, 2016
You can learn a lot about what happened in a basketball game from a basic box score. Which team won, of course. How many points, rebounds, assists that players accumulated. Shooting percentages, fouls and so on. But for real basketball junkies, a box score is only the starting point of understanding what happened. It doesn’t tell the complete story.
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