Marketing Insider Group

MARCH 4, 2024

Consumers have a love-hate relationship with digital advertising. On one hand, they want to learn about new products and services. On the other, they resent being bombarded and followed by ads that feel irrelevant, intrusive, or downright creepy. How can marketers ensure their ads are welcomed rather than resented? One solution is to give consumers more choice and control over the ad-related content they see.

Advertisements 177

Advertisements Advertising Case Studies Opt-out 177

Martech

MARCH 4, 2024

Marketing automation is a great tool. It allows companies to set up campaigns that run on their own without further human intervention. This saves time and greatly expands what your marketing team can accomplish with limited resources. Unfortunately, marketing automation can also go wrong somewhat spectacularly. In this article I’ll provide a list of things to check to make sure your automated programs aren’t giving you or your company a big black eye.

Marketing Automation Services 124

Marketing Automation Services Marketing Automation Work Management Automation 124

Salesforce Marketing Cloud

MARCH 4, 2024

Nine out of ten leaders know a strong data strategy is critical to AI success – so why are only a third of them integrating a unified data strategy across their company? In January 2024, Salesforce commissioned Forrester Consulting to find answers to these gaps and more in the rapidly developing AI landscape. The research , conducted with 773 business leaders in 14 countries, sheds light on global business decision-makers’ mindsets around AI-powered CRM.

Work Management 116

Work Management Trends Business Forrester 116

Martech

MARCH 4, 2024

As a leader, you must be agile enough to pivot as you learn new information about the marketplace, your customers and disruptive new technology. We know with certainty that we’re in uncertain times and what we know today will be different tomorrow. It’s critical to constantly re-evaluate how you market and sell our products to customers because what worked last year, or even last month, may no longer be relevant.

Work Management 112

Work Management Planning Marketing Management Deliverability 112

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

CMSWire

MARCH 4, 2024

In a world obsessed with the thrill of acquisition, position retention marketing as a beacon of sanity. Continue reading.

Paid Search Agency 119

Paid Search Agency Tactics Acquisitions Marketing 119

CMSWire

MARCH 4, 2024

Looking at the foundational principles of the Net Promoter Score (NPS), one of the most common customer experience metrics. Continue reading.

Promotion 110

Promotion Analytics 110

Benchmark Email

MARCH 4, 2024

Email Engagement has become a crucial metric, especially in light of new deliverability requirements set by major email providers like Google and Yahoo. These changes emphasize the importance of user engagement as a key factor in determining whether your emails land in the inbox or the spam folder. In this guide, we’ll explore strategies to… The post The Ultimate Guide to Boosting Engagement in Email Marketing appeared first on Benchmark Email.

Email Marketing 92

Email Marketing Deliverability Advertising Benchmark Marketing & Strategy 92

CMSWire

MARCH 4, 2024

Understanding customer dissatisfaction and crafting a human-centric approach when it comes to AI in retail customer experiences. Continue reading.

Personalization 103

Personalization Design 103

SmartBrief - Marketing

MARCH 4, 2024

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy. In part two of the series, we address strategies and tactics to grow your email newsletter subscriber base and how to design an email newsletter template that both engages recipients and facilitat

Newsletter 91

Newsletter Template Email Marketing Design 91

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Martech

MARCH 4, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Lead Ranking 91

Lead Ranking Allocation Churn Rate Lead Scoring 91

Optinmonster

MARCH 4, 2024

When competing in a market with cutthroat competition, staying ahead of the curve means constantly seeking ways to improve and optimize. That’s where split testing, or A/B testing, comes into play. Split testing is a powerful tool that can significantly improve your digital marketing strategy, but it’s often overlooked or misunderstood. It shows you if your marketing is working and where you can make changes to improve its effectiveness.

Multivariate analysis 82

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 82

Trade Press Services

MARCH 4, 2024

Whether your goal is to acquire leads, boost sales, or increase conversions, content is vital to moving people through the buyer’s journey. From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. It also helps companies position themselves as experts in their fields, building credibility and trust with target audiences.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Optinmonster

MARCH 4, 2024

Do you want to master Shopify abandoned cart recovery? Shopping cart abandonment is frustrating. If you feel like your abandoned cart rates are out of control, you’re not alone. Eight out of 10 eCommerce visitors who add an item to their cart will leave the store without buying. You don’t have to just sit back and accept that your abandoned cart rate is going to stay at 80%.

Urgency Marketing 76

Urgency Marketing Intent eCommerce Click Rate 76

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Oktopost

MARCH 4, 2024

Adrian reveals how Finastra built a successful employee advocacy program that even resulted in their employees asking to join. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Your employees are your company’s biggest asset, and learning how to utilize them as brand ambassadors can significantly enhance your social strategy and brand awareness.

Ad Building 69

Ad Building Tips Thought Leadership Brand Identity 69

33Across

MARCH 4, 2024

The digital advertising industry has always evolved, and ad tech companies have always led innovation to help marketers reach and engage with consumers. Third-party cookie deprecation changes the core of our industry. We must embrace. The post Transparency and Permission-Based Partnerships are Essential Pillars of the Open Web appeared first on 33Across.

Transparency 62

Transparency Paid Search Agency Advertisements Advertising 62

Oktopost

MARCH 4, 2024

SaaS is synonymous with innovative and ground-breaking products. But the pressure to innovate is just one of the many challenges SaaS companies face. In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

FunnelEnvy

MARCH 4, 2024

With artificial intelligence (AI) generated content sending traditional SEO into a tailspin, converting traffic that does make it to the website is more important than ever to marketers. The challenge in our digital age is that traditional A/B testing methods are slow, resource-intensive, and miss hidden opportunities. Click To Tweet Since the early days of digital marketing, one common way to improve on-page conversions has been A/B testing.

Marketing AI 67

Marketing AI Optimization Conversion A/B testing 67

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Hubspot

MARCH 4, 2024

Welcome to “The Pipeline” — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. This week‘s post comes from five winners of HubSpot’s Modern Sales Leader 25 award. Recently, HubSpot presented the inaugural Modern Sales Leader 25 award — a distinction recognizing 25 sales and revenue pioneers, working at the forefront of their fields.

B2B Thought Leadership 72

B2B Thought Leadership Thought Leadership Work Management Lead Ranking 72

SmartBug Media

MARCH 4, 2024

The stakes are high for chief customer officers (CCOs) and the organizations they serve. Happy customers are repeat customers—and in today’s era of high customer acquisition costs , businesses can’t afford to lose customers because of a bad experience. Fortunately, CCOs who use HubSpot are well positioned to retain customers and even turn renewals into upsells.

Hubspot 59

Hubspot Cross-Selling Lead Scoring Lead Ranking 59

B2B Marketing Exchange

MARCH 4, 2024

Coming to you from sunny Scottsdale is the 2024 B2B Marketing Exchange! If you weren’t able to join us here, you missed out big time. The weather was perfect, and the content at the B2BMX was nothing short of exceptional. Over the first two days, industry luminaries graced the stage, covering topics ranging from AI to ABM, and yes, even musicals!

B2B Marketing 52

B2B Marketing B2B Account Based Marketing ABM 52

Goodish Agency

MARCH 4, 2024

In today’s fast-paced digital world, businesses face the constant challenge of keeping up with technological advancements. Chatbots have emerged as a critical technology, fundamentally changing how businesses interact with customers and streamline operations.

Business 52

Business 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Salesforce Marketing Cloud

MARCH 4, 2024

The Salesforce nonprofit grantmaking solution, foundationConnect, was created over 15 years ago on the belief that we could support better collaboration among stakeholders in the grants management process. foundationConnect enabled us to work better together — from funders and applicants to program staff and grantees, stronger connections were built within our organization.

Work Management 52

Work Management Marketing Management Best Practices Vendors 52

Goodish Agency

MARCH 4, 2024

Let’s talk about how chatbots are changing the game for online shopping. It’s like when you walk into a store, and someone’s there to help you find exactly what you need, answer your questions, and even check you out when you’re ready to buy. That’s what chatbots are doing, but online.

Buy 52

Buy Personalization 52

Lake B2B

MARCH 4, 2024

In the ever-evolving healthcare landscape, reaching the right audience with the right message is crucial for businesses looking to thrive. This is particularly true for companies operating in specialized fields like oncology, where connecting with qualified healthcare professionals like oncologists can significantly impact business growth. This blog explores the strategic use of oncologist email lists as a […] The post Using Oncologists Email List to Accelerate Healthcare Business Growth a

Business 52

Business High Quality Lead Paid Search Agency Companies 52

Acrolinx

MARCH 4, 2024

Make tech content inclusive with Acrolinx! Enhance accessibility in tech effortlessly. Learn and apply inclusive practices for a wider audience. The post Accessibility in Tech Starts With Content: How To Determine if Your Content Is Accessible and Inclusive appeared first on Acrolinx.

Content 52

Content Practices 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Data Cleaning/CRM Appending

MARCH 4, 2024

Every business starts with an idea and needs a lot of money to run smoothly. Funding enables bootstrapped businesses and companies to take off. Entrepreneurs may have to seek funding from external investors to fuel product development, marketing, operations, expansion, and sometimes, to exist somewhere down the line. However, it is not easy for […] The post Leverage data to secure funding for your business appeared first on BizProspex.

Business 52

Business Paid Search Agency Product Companies 52

Valasys

MARCH 4, 2024

In today’s data-driven world, organizations are drowning in information overload. But simply having data is akin to treading water – it keeps you afloat, but it doesn’t get you anywhere. To truly gain a competitive edge, you need to dive deep and unlock the insights hidden within your data. This is where smart data mapping strategies come into play, acting as your scuba gear, guiding you through the depths and surfacing with the hidden treasures your data holds.

Efficiency 40

Efficiency Analysis Automation Organic Leads 40

SocialPilot

MARCH 4, 2024

Navigating the digital landscape of social media can be quite the puzzle, but get this: knowing the right social media image sizes can help you put it all together quickly. With the appropriate image dimensions at your fingertips, you can display pictures as intended without awkward crops or loss of quality. Think about it – each platform has its unique set of rules, especially regarding visuals.

Social Media 105

Social Media Media Ideal Customer Profiles Paid Search Agency 105