Sharpspring
NOVEMBER 27, 2019
Web pages are often only viewed for 10-20 seconds before users click away, making boosting engagement a key focus of digital marketing. Read on to learn more about how going visual can be one of the easiest and most effective ways to do this, and which types of visual content creation are most successful. The Importance of Different Types of Visual Content.
Strategic-IC
NOVEMBER 27, 2019
What’s new, upcoming - and working - in ABM today? What lessons on the state of ABM did the Strategic IC team take away from B2B Marketing’s recent event? Understanding ABM Today. Earlier this month, over 500 B2B marketers and ABM experts attended B2B Marketing’s ABM: Align and Accelerate Conference to uncover trends, share best practice case studies and outline upcoming trends, technologies and techniques in ABM.
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Only B2B
NOVEMBER 27, 2019
Demand generation is important for every business. When you start, your target buyer does not know you exist and you need to work on generating awareness for your product/services. Demand generations are these set of strategies that help you spread awareness about your brand and drive demand for your product/service. Let’s analyze 15 demand generation statistics that every demand marketer should know. 1.
ClickZ
NOVEMBER 27, 2019
30-second summary: Numbers can be meaningless if they are not coupled with smart analysis. Buzzwords like “data-driven” and “AI” can be a roadblock to digital transformation. The digital transformation is not going away and if you haven’t already been impacted by it then it’s only a matter of time. 85 percent of enterprise decision makers believe they have a limit of two years to fully adopt a data-driven strategy or risk falling behind their competitors.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Content Marketing Institute
NOVEMBER 27, 2019
Ranking at the top of Google search results is challenging for every content marketer. This case study from a 2019 Content Marketing Agency of the Year shows how they did it (and you can too). Continue reading → The post What This Agency Did to Rank Its Blog at the Top of Google (Case Study) appeared first on Content Marketing Institute.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech Advisor
NOVEMBER 27, 2019
With the growth of digital video’s popularity, we’ll explore why brands should tap into consumer interest points and deliver key messaging through videos on social media, brand websites, and within online articles or blogs, writes, Chris Roebuck, Founder, and CEO, Clicktivated. The age of digital marketing is here, and isn’t going anywhere soon.
Litmus
NOVEMBER 27, 2019
Marketing strategies, best practices, technologies, and channels seem to be changing all the time. Between new social media channels, evolving Google ranking factors, and continuously updating email clients , it’s enough to make a marketer’s head spin. Among all the changes in marketing and the trends that come and go, there’s one channel that remains unique and powerful: email.
The Lead Agency
NOVEMBER 27, 2019
Google has said over and over again that SEO is not a paid activity. This means that advertising with Google Ads will not have an impact on your organic search rankings. This article does not dispute the above. We definitely believe that using Google Ads alone is not enough for your site to see a boost in its results on the SERPs. However, there are definitely ways that using Google Ads can help improve your SEO strategy.
Conversica
NOVEMBER 27, 2019
This year’s OpsStars is wrapped and finished, and what a great conference it was! We want to thank everyone who joined us in San Francisco during what was a fabulous week of activities — starting with our Conversica Customer Dinner where we wined and dined our valued customers in an elegant speakeasy-style venue. . Next, we hosted prospects and customers alike in our Conversica Tap Room at OpsStars, serving refreshing demos of our Conversica Sales AI Assistants , alongside icy cold beer and pr
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Convert
NOVEMBER 27, 2019
As a B2B organization, you’re dealing with more than just your typical consumer. You’re dealing with decision-makers in your target company, and they’re more difficult to convince than your average person. They’ll want more solid information upfront and are less likely to make a spur of the moment decision. The thing is: That makes it.
EveryoneSocial
NOVEMBER 27, 2019
Employee activation is crucial for the growth of your company and brand, but first and foremost activation is necessary for finding meaning in your own work. When we think of activating ourselves, what might come to mind? Pyrotechnics and drum rolls, like Beyoncé at Super Bowl 50 ? Almost every comic book superhero/ine origin story? Dune, all the Sailor Scouts, Dragon Ball, Harry Potter, Luke Skywalker, Siddartha, Jesus (though it happens off camera).
Bannersnack
NOVEMBER 27, 2019
Welcome back to The Drag & Drop Show! Design and art are two concepts that have been used together for so long that separating them is an often-overlooked affair. While many designers adhere to the: “beauty sells” policy and put all their efforts into mastering the visual realm, there’s still a question that stands above […].
BenchmarkONE
NOVEMBER 27, 2019
Having satisfied customers is important. Everyone knows this. If your customers aren’t satisfied, they’ll part ways, they won’t return, and they definitely won’t leave a company review singing your praise. In fact, they may leave a bad review, which is even worse. . Bottom line: When you don’t make an effort to keep your customers happy, then expect to lose their business.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Search Engine Journal
NOVEMBER 27, 2019
Curating content is a great way to keep your audience engaged. These six tools can help you do content curation. The post 6 Awesome Tools You Need for Your Content Curation Strategy via @marcushokh appeared first on Search Engine Journal.
Optinmonster
NOVEMBER 27, 2019
Are you up to speed on the latest eCommerce statistics? If you’re interested in starting an online store or want to boost your eCommerce sales, knowing the latest eCommerce statistics will help you make data-driven decisions that will bring you results. In this article, we’ll share 40+ eCommerce statistics you need to know for a successful online store.
Spiralytics
NOVEMBER 27, 2019
In May last year IWG, a Swiss-based serviced office provider, released a study that showed more than two-thirds of the world’s employees work remotely at least one day a week, with over 50% of professionals working away from the office half the week.
Martech Advisor
NOVEMBER 27, 2019
B2B Sales has evolved. How ready are your sales teams to win in the experience economy? Are your sales enablement strategy, process, and tools enough to help them compete effectively? MarTech Advisor’s recent webinar with 3 industry experts, moderated by editor-in-chief Chitra Iyer, takes us through these and other critical aspects of building a sales enablement ecosystem that delivers real business outcomes.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Valasys
NOVEMBER 27, 2019
Prologue. Optimizing the landing pages isn’t an overnight task. Employing the SEO best practices for Landing Page optimization (LPO) optimizes the landing pages for search engines – assimilating features that make the pages particularly appealing to the algorithms. Abiding by the landing page SEO checklist ensures that the marketers make their landing pages valuable for searchers.
Emplifi
NOVEMBER 27, 2019
In today’s world, where everything’s been tried and tested, at least marketing-wise, brands are trying to reinvent themselves all the time, in order to stand out.
Martech Advisor
NOVEMBER 27, 2019
As holiday season dawns upon the marketers, Smriti Kataria, Vice President Marketing, Near, shares tips with marketers to win the heart of customers and talks about how they increase the revenue by using data. The holiday season is almost here. Kids are not shy about sharing their holiday gift requests. Many adults are thinking about what they want, too, even if they keep that under wraps.
Stevens & Tate
NOVEMBER 27, 2019
When it comes to marketing strategies and marketing trends, millennials receive a great deal of attention these days. However, they are not the only generation that businesses should focus on. Generation Z already has buying power, and it won’t be long until they overtake the Millennial generation as the largest generation. In fact, anyone born after 1996 is considered part of Generation Z, which means that there have already been five years worth of Gen Z adults that you should be marketi
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
DrumUp
NOVEMBER 27, 2019
Reading Time: 8 minutes Your social media efforts establish your online presence and drive traffic to your brand. From creating increased exposure to converting leads consistently, social media campaigns are the backbone of your digital marketing strategy. According to Sprout Social, Facebook has over 2 billion active users, Instagram.
The ROI Guy
NOVEMBER 27, 2019
This episode of the EVOLVERS podcast series features Carson Conant, the CEO of sales enablement firm, Mediafly, with a lively discussion where we pull the covers back on four Sales Enablement myths. Fear doesn't need to hold you back, as we debunk each of these myths one by one. [link] with-Carson-Conant-e8vnik.
Smarte
NOVEMBER 27, 2019
Artificial Intelligence (AI) is the latest buzzword for B2B Marketing. AI is changing the way we market to our customers; […]. The post How AI Can Impact Account-Based Marketing in 2020 appeared first on SMARTe Inc.
The ROI Guy
NOVEMBER 27, 2019
When it comes to successful sales leaders in financial services, it's hard to beat Neil Menard's track record. In this episode, we get to learn from one of the best, as he discusses lessons learned evolving an old school sales approach and how to build a world class sales organization. [link] with-Neil-Menard-e8osh8.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Webbiquity
NOVEMBER 27, 2019
Guest post by Rich Jones. Running a small business is challenging, but can also highly rewarding. For those brave souls who take the risk of launching a new business venture, there’s an awful lot to learn. Most small businesses need financial help at one time or another, whether to support growth or just manage cash flow, in the form of small business funding.
The ROI Guy
NOVEMBER 27, 2019
I remember the first time I visited West Point like it was yesterday. I was still in high school, and a dear friend invited me to see her brother graduate. To make this even more special, I was lucky enough to hear the great communicator, President Ronald Reagan, deliver the commencement speech. Two things immediately strike you on a visit to the institution: first the idyllic location and beautiful grounds along the Hudson; and second, the discipline of the student soldiers who march in unison
PureB2B
NOVEMBER 27, 2019
The post Paid Content Syndication: Is It Worth It? appeared first on DemandScience.
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