The Forward Observer
JANUARY 5, 2024
Any Insights Yet?: Connect the Dots. Create New Categories. Transform Your Business. by Chris Kocek About the Book Insights are like unicorns: mysterious and elusive, powerful yet elegant. They are the quintessential a-ha moment that all businesses are after, and yet very few people can agree on what an insight is or how they got one. Any Insights Yet?
Martech
JANUARY 5, 2024
Like any transformative technological change in our history, the growing importance and availability of artificial intelligence (AI) will affect the people, processes, technologies and data powering our business operations. Its potential is unlimited. This is both exciting and concerning. It forces us to think about the potential in terms of actual processes right across the marketing function.
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RebelMouse
JANUARY 5, 2024
This guide covers A/B testing, its definition, advantages, and real-world applications. We will also go over how A/B testing works, ways to implement it in your SEO practices, and common roadblocks that may come up when evaluating test results. Now, let's see how A/B testing can improve your website’s performance. What Is A/B Testing? A/B testing, also called split testing or bucket testing, is a type of experimental testing in which you divide your audience into two groups and present them with
Top Rank Marketing
JANUARY 5, 2024
B2B Marketers Own the Customer Journey, Now What? [Survey] 90 percent of B2B marketers have said that their roles have become increasingly complex, while 62 percent of marketing leaders have indicated a change from sales-owned to marketing-owned customer relationships — two of numerous findings of interest to B2B marketers contained in newly-published survey data.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Content Marketing Institute
JANUARY 5, 2024
The debut episode of CMI’s series What’s New features an old marketing metric that's back in a new way for 2024. Robert Rose explains why it’s hot once again – and how you can start tracking it.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
JANUARY 5, 2024
In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Access to the wealth of first-party data that many retailers have is hard for advertisers to pass up. But RMNs need to mature. This maturation took some big steps last year and will continue in 2024 as advertisers will test and integrate RMNs into their media strategy.
CopyBlogger
JANUARY 5, 2024
Over six months, Alex Hormozi achieved astounding growth: He had been steadily publishing seven pieces of content weekly for the. Continue Reading The post Content Repurposing Strategy: From 180k to 1.2M Followers appeared first on Copyblogger.
CMSWire
JANUARY 5, 2024
A profile of Jake Athey, who leads Acquia’s go-to-market motion for its DAM and PIM solutions — one of CMSWire's top contributors of 2023. Continue reading.
SocialPilot
JANUARY 5, 2024
I doubt you would find a brand post on social media without any hashtags accompanying it. Since its discovery, hashtags have been a huge part of social media evolution. Marketers have constantly been using social media hashtags to boost brand visibility. But lately, a lot of marketers feel that hashtags are obsolete and refrain from using them. It begs the question.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Navigate the Channel
JANUARY 5, 2024
In marketing, success is often determined by the ability to adapt and stay ahead of the curve. To thrive in this ever-evolving landscape, marketers must make a commitment to consistent daily actions that foster growth and fresh thinking. We’ve isolated four things that we think you—as marketers—should do every day to stay competitive and achieve your company or business marketing goals. 1.
CMSWire
JANUARY 5, 2024
A profile of Myles Suer, Strategic Marketing Director at Privacera — one of CMSWire's top contributors of 2023. Continue reading.
The Daily Egg
JANUARY 5, 2024
IVR, also known as an interactive voice response system, is a technology used by businesses to communicate with customers through voice and. The post Every Self-Service IVR Customers Love Does These 7 Things appeared first on The Daily Egg.
SmartBug Media
JANUARY 5, 2024
The ’80s brought us big hair. The ’90s brought the proliferation of the internet. And the 2000s so far? The technological revolution. We can’t deny the role artificial intelligence (AI) plays, especially across marketing, sales and business operations. From strategic analysis to targeting and beyond, the buzz around AI is real—but will marketing be replaced by AI?
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Hubspot
JANUARY 5, 2024
As a small business owner myself, harnessing AI for inside salespeople has been rattling around in my mind since the launch of ChatGPT. It’s been pretty exciting to see the creativity that people all over the world are bringing to AI to improve their processes, create new services, and make being in business more fun and profitable. So here we are — a little over a year after OpenAI changed the landscape of what can be sped up or fully automated for anyone using the internet.
Full Circle Insights
JANUARY 5, 2024
Understanding the Journey to Conversion with Full Funnel Attribution Full funnel attribution is a powerful analytical approach that provides marketers with insights into the entire customer journey. Using this comprehensive model provides marketers a better way to measure and analyze the performance of marketing channels across the entire customer journey with accurate marketing campaign attribution.
ClearVoice
JANUARY 5, 2024
Allocating resources and setting a budget that reflects your content marketing goals is like having a GPS for your content strategy — it keeps everything on track. It ensures you’re not throwing away money but investing where it will make the most difference and get you the best returns. The question is, how do you budget for success and allocate resources to align with your content marketing goals?
Drew Neisser
JANUARY 5, 2024
Being customer obsessed has always sounded like a good idea. And here’s a stat that should catch your (and your C-Suite’s) attention: “Customer obsessed companies have 10% higher performance numbers in revenue, growth and profits, customer satisfaction, and employee satisfaction. That’s 3x the rate of companies that are not customer obsessed.” In this episode, Forrester’s Lori Wizdo shares how CMOs can take the reins and help their companies develop customer obsessed growth engines.
Speaker: Paul Slack, Vende Digital CEO
Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r
Full Circle Insights
JANUARY 5, 2024
How marketing operations – or MOps – helps prove ROI, measure attribution, and makes your company more successful overall. Download the ebook today.
Conversica
JANUARY 5, 2024
The post Accelerating Lead Conversions With Conversational Marketing appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.
Full Circle Insights
JANUARY 5, 2024
Full funnel attribution is a powerful analytical approach that provides marketers with insights into the entire customer journey.
Valasys
JANUARY 5, 2024
In recent years, the healthcare industry has undergone a transformative shift with the integration of software automation. This wave of innovation extends beyond merely streamlining administrative tasks, reaching into the core of patient care delivery. Software automation has emerged as a powerful and multifaceted tool, revolutionizing healthcare practices.
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This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.
Bluetext
JANUARY 5, 2024
As we step into a new year, our thoughts revolve around new resolutions, new fad diets, and the colder months ahead—but what we should be thinking about are the digital marketing trends of 2024. With technological advancements, changing customer behaviors, and an ever-present need for content, the marketing landscape continues to evolve at a rapid pace.
Valasys
JANUARY 5, 2024
Social media platforms like Twitter have become prevalent and essential for communication and marketing in the digital age. With its 280-character tweets, Twitter provides a unique platform for individuals and businesses to establish a robust online presence. However, mastering Twitter requires understanding its nuances and effectively utilizing its features.
Martech
JANUARY 5, 2024
In my last article, I explained four things you must do to win a prospect’s trust before you ever mention your product or service. Now, we will look at the four next steps that will help you convert them into a sale and how to grow the relationship once you’ve done that. 1. Filter Having proven your value to the customer(s), you now deepen the relationship with engaged prospects.
Valasys
JANUARY 5, 2024
Introduction Change is the order of the day, and so it is for business. After a certain point, a transition occurs that brings disruptions and restarts the business process. And that came from the pandemic when companies saw the internet as a way to commence the business. In that way, branding has become one of the most important ways that customers can identify the brands and buy their products.
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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.
Litmus
JANUARY 5, 2024
There’s no place like the inbox. 41% of marketers say that email is their most effective marketing channel, and it kind of leaves other channels in the dust. The runner-up, social media, got just 16% of votes. Part of the reason marketers love email is the ROI—organizations get an average of $36 back for every $1 invested in email. But what if your email marketing budget is a bit tight this year?
Salesforce Marketing Cloud
JANUARY 5, 2024
As a sales executive, I was disheartened to hear that nearly seven out of 10 sales professionals say their jobs are harder now, according to the State of Sales report. Yet nearly the same number of sales leaders admit their teams are taking fewer risks to change their situation. If your organization is facing the same challenges, consider a different approach: inbound sales.
Navigate the Channel
JANUARY 5, 2024
Visual design plays a pivotal role in the world of sales and marketing, impacting consumer behavior, brand perception, and ultimately, a company’s bottom line. In an information-saturated world, your business must compete for the attention and loyalty of customers and a well-crafted visual design strategy can be your powerful tool for building credibility and gaining attention in a crowded landscape.
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