Thu.Sep 01, 2011

Trending Sources

Social Media is Lowering Our Content Standards

Digital B2B Marketing

Sharing has ceased to be an endorsement of the quality of content. Social media has created the expectation that we share content, and in the drive to meet the content demands social media places on us, our content standards are falling. …&# or “+100 RT …&# ). As Jessica Northey wrote recently, Don’t Should On Yourself and instead, find what works for you. Forget the Rules.

The 8 Most Common Sales Mistakes

B2B Marketing Insider

I often talk here about the need for better alignment between marketing and sales. In fact, it is often cited as the biggest challenge for B2B marketers. It is because of this that I like to reach out to some of my friends in B2B Sales AND Marketing to provide their perspective. Additionally, my colleague in Inside Sales,  Robert Krekstein  contributed this post recently on Lead Nurturing.

Social Media is Lowering Our Content Standards

Digital B2B Marketing

Social media has created the expectation that we share content, and in the drive to meet the content demands social media places on us, our content standards are falling. Here are three steps I am taking to bring my content standards back up. hope you will join me. Content Content Curation content marketing jessica northey

How to Be a Guest Blogger Any Editor Will Love

Savvy B2B Marketing

As editor of the Content Marketing Institute blog , I review a lot of posts and work with many different authors. Over the past 16 months, I have worked with so many great writers and edited over 330 posts. It’s been a lot of fun — and a lot of work. Writing for other blogs is a fantastic way to share your expertise and get your name out there. Understand guidelines. Read other posts.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

More Trending

Eric Schmidt: The Next Facebook will be Social, Mobile & Local

It's All About Revenue

by Jesse Noyes | Tweet this Who will be the next Mark Zuckerberg? According to Google’s Executive Chairman Eric Schmidt it will be someone who finds a way to truly combine “local, mobile and social.&#. And I think it’s important to note that someone will come after him.&#. “The next generation of these leaders will be something in social, mobile and local,&# he said.

Enhance the Buyer Experience with Intelligent Engagement

Tony Zambito

Image via Wikipedia. One particular trend I have noticed this year, in participant observations with B2B buyers, is the movement towards what I would label Intelligent Engagement.    I referenced this in my previous article whereby I questioned the phrase Reach and Engage in contrast to Listen and Engage.    Buyer behavior and expectations are changing indeed. 

Nonprofits and Social Media: How Even the Smallest Shop Can Join the Frenzy

WindMill Networking

As social media takes the world by storm, many small non-profit organizations (NPOs) are being left behind in the digital realm. Despite the fact that 88% of NPOs are experimenting with social media , ask small shops why they aren’t diving into the social media feeding frenzy and the answer is often the same – they don’t have the staff resources or budget to pull it off. Start small. Not true.

Making Industrial E-mail Marketing More Relevant

Industrial Marketing Today

E-mail marketing to a house list continues to be the top marketing channel for many industrial companies and manufacturers according to Trends in Industrial Marketing 2011 from GlobalSpec. However, that doesn’t necessarily mean that industrial marketers are very happy with the results. The biggest challenge in e-mail marketing faced by industrial marketers, besides not enough resources, is getting their subscribers to pay attention to their emails when everybody’s inboxes are already overflowing with messages. mail List Hygiene. Check any rented list against your house list.

B2B Marketing Trends for 2016

5 Vanity Metrics to Stop Measuring (And Better Alternatives)


There is without a doubt no shortage of data for each action you take in your marketing campaigns , nor is there a lack of tools to help you measure them. The problem is, some metrics are more obvious than others. They stick out right in front of your face as soon as you log into your analytics tool, puking an “up-and-to-the-right” graph in your face. Beware of vanity metrics.

September Experiment: Analyzing QR code strategy and value

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I’ll be running a QR code experiment through the month of September, hopefully to identify some of the gaps in strategy that may be a bigger issue than adoption when it comes to QR use. More details over at Today and Tomorrow ! Mobile Modern Business social media digital marketing marketing strategy QR code

6 Ways to Use LinkedIn for Lead Generation


Are you effectively leveraging LinkedIn's lead generation potential? Like Facebook and Twitter, LinkedIn can also be a powerful source of leads for your business. The problem is, many are puzzled about how to go generating those LinkedIn leads. The following, which is an adapted excerpt from the free ebook , explains 6 primary ways business marketers can use LinkedIn to generate leads. and a lead!

Best Ways to Market Locally: Facebook vs Foursquare vs Groupon


This is a gust post by Blake Sanders, who writes at UK broadband comparison site Broadband Expert and specializes in mobile broadband , mobile phones, and the latest in internet provider news and information. Promotions and marketing have evolved very much over the past few years. We have seen the evolution of social media websites, discount businesses, and online incentives for customers. Advances in mobile broadband technology have brought the internet right into the hands of millions of consumers around the globe. Facebook. concept of their social interaction. Foursquare. Groupon.

The B2B Demand Gen Marketing Playbook

Nine Great B2B Links for Labour Day that Have Nothing to do with Golf

B2B Marketing Unplugged

On the Thursday before Labour Day, good marketers across Canada and the United States are thinking  just one thing: How early can I sneak out today? Gentle friends, let me help you out. Go now. And take with you these links to terribly important marketing things you need to ponder from home. Or maybe on a dock or a beach. Certainly, you’ll want a drink in hand. . Insights from the Brink of Madness. He also writes letters to chewing gum.  . Time-Limited Way to Look Organized. You are probably feeling the tug of that black hole known as 2012 planning.  Nerds Can be Snarky Too. Genius.   . Really.

Find New Customers announces – Marketing Grading Service

Fearless Competitor

B2B Lead Generation | Marketing Grading Service. If you were to present your current company’s marketing operations as a case study in an. Business Professors at Notre Dame. MBA marketing program, what grade would you get? Would you get an A or more like another mid- sized software company – a C-? Now you can find out – and it-s totally free. Then we assign you a letter grade.

SiteTrail: A New Tool for Web Site Analytics and Competitive Research


I’m on a constant quest to find new marketing tools that can help make everyday life just a little bit easier, whether it’s for me, for Marketri, or our clients. It can be almost overwhelming to see the number of tools available to understand and apply, so it takes a pretty useful tool to catch my eye (not to mention it should be affordable and easy to use too!).

Maximizing Lead Generation

Jill Konrath's Fresh Sales Strategies Blog

When I read Maximizing Lead Generation: The Complete Guide for B2B Marketers , I knew I had to share it with you. In my opinion, it's the missing link for companies who know they need to do something differently, but don't know where to start. She consults on customer acquisition and retention, and teaches at Columbia Business School. JILL: Ruth, what was the impetus for writing this book?

B2B Marketing Trends for 2016

SiteTrail: A New Tool for Web Site Analytics and Competitive.


Jerry Lewis' Social Media Legacy

Manhattan Marketing Maven

Along with the French, but unlike the current MDA Board, I love Jerry Lewis, not only because he’s an incredible comic but because he is the original social media marketer.   Consider these four important legacy lessons.   Create Own-able, Original Content. Jerry has consistently used original content to claim significant year-round mind space and to drive a singular and differentiated brand message.  There are thousands of charities and thousands of celebrity do-gooders, but there’s only one Jerry Lewis and his kids. Make a Personal Connection. We all genuinely know Jerry.

Dreamforce 2011: Talks Platforms #DF11

It's All About Revenue

by Jesse Noyes | Tweet this This is the moment most of the people that flock to Dreamforce each year can’t wait for:’s CEO and Chairman Marc Benioff ‘s keynote addresses. Benioff’s keynotes are eagerly anticipated because it’s most often the moment he delivers big news, announces new features, unveils acquisitions…in short, break news. Share email.


10 Signs You're Failing at Marketing Automation


All too often, marketing departments get caught in the marketing weeds. Marketing automation is supposed to help untangle you from the weeds by relieving you of tedious and mundane analytical and marketing tasks. Here are 10 signs that you are failing at marketing automation. If you read one of these and say, “Hey, that’s me,” don't worry -- it’s not a bad thing.

A Content Formula for Complex B2B Organizations

Dreamforce: Buyer Behavior Marketing in a Social World #DF11

It's All About Revenue

by Jesse Noyes | Tweet this If you’ve done b2b marketing in the past decade, you know most of the research buyers do around products and services has moved online. You know this. But do you know what to do with this knowledge. Eloqua’s “Accelerating the Revenue Engine&# session today at Dreamforce 2011 looked at how to do buyer behavior marketing in an increasingly social world.

PRSA T3PR Conference at a Discounted Rate


The Public Relations Society of America sent this special offer for the PRSA Technology Section’s upcoming annual T3PR Technology Section conference, which will be held in New York on September 16. . Attendees can use the registration code TECHSEPT11 to get a discounted member rate. This represents a $160.00 T3PR Technology Section Conference Date: Friday, September 16, 2011 Time: 8:30 a.m.

Like It or Not, Mobile Connectivity Is the New Imperative

B2B Memes

I went on vacation last month, a pleasant road trip up the Pacific coast to Washington state. didn’t intend it to be an experiment in social media deprivation, but because I had only a dumb cell phone and the occasional borrowed computer, it turned into one. What did I learn by taking a three-week break from social networks? didn’t come back thinking how great it was to take a break from Twitter.

76% of Businesses Use Email for Event Marketing [New Data]


HubSpot and Constant Contact recently partnered to release Fascinating Event Marketing Stats , an insightful, data-filled ebook on how businesses conduct marketing for their live events. The research is based on the survey results of more than 900 respondents from a mix of businesses (B2B, B2C, and nonprofit). ” The results revealed that: On average, businesses use 5.5 Connect with HubSpot

B2B Marketing Trends for 2016

3 Reasons You Didn't Pass That Sales Lead

Sales Prospecting Perspectives

I’ve always said that cold calling is like trying to pick someone up that is way better looking than you. You have to put yourself out there, be prepared for a lot of rejection and when you get an opportunity, you had damn well better have a good rap or else you’re going to miss out. The same thing applies to your calling efforts. They are the 10 that gets approached a million times a day and you are the 5 that they shoot down because you’re “like the rest of them” Let’s look at some of the more common mistakes. Holy crap he/she is talking to me!

10 Key Digital Media Happenings to Get You to the End of the Week

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Brain Zap

Media 2

Is Your Social Business Prepared? Readiness Levels Vary Amongst Organizations.


For further proof that “social business&# is coming of age, Altimeter recently conducted some research (both quantitative and qualitative) of enterprise grade organizations (1000 or more employees). The report focuses on readiness for crisis scenarios, but includes several best practices and findings which illustrate how organizations need to structure themselves for social business. Below is a breakdown of a few findings which stood out to me (noted in italics) , along with some thoughts as to what this could potentially mean for you and your organization:  -. News & Notes