Optinmonster
APRIL 10, 2024
Do you want to drive more sales and increase customer loyalty while building stronger connections with them? Want to know how to apply emotional intelligence in your marketing? If you look up ‘emotional intelligence in marketing,’ online, you’ll come across countless articles that talk about the amazing power that emotional intelligence (EQ) has on marketing success.
Act-On
APRIL 10, 2024
Imagine going on a blind date. All you know about the person sitting across from you is their name, maybe what they do for a living, and that your cousin Susan thinks you might get along. But before you have a chance to ask any questions or get to know them better, they give you a big smile and say, “It’s so nice to meet you. I’d love to show you around my apartment.
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Marketing Insider Group
APRIL 10, 2024
It’s a tough world out there. Brands are competing against one another to reach the same audience pool. Every company is looking to squeeze as much ROI out of each marketing campaign as possible, constantly searching for their next edge. The result? Marketers are looking to reach their intended audience in an innovative, never-been-done-before way. This is a big ask, especially with more and more brands entering the marketplace every year.
CMSWire
APRIL 10, 2024
Explore the future of digital marketing with data-driven targeting, real-time insights and ethical data use for personalized customer experiences. Continue reading.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Content Marketing Institute
APRIL 10, 2024
Google’s rolling out its Search Generative Experience to the public. And that’s not the only AI-influenced impact on search results pages. It’s time to update your content strategy to better reflect these new search experiences.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
ClickZ
APRIL 10, 2024
The digital marketing landscape is experiencing a transformative shift from traditional metrics like impressions and viewability to attention-based metrics, which focus on the quality of engagement rather than mere exposure. This evolution has been driven by the need for more nuanced insights into consumer interactions in an increasingly cluttered digital environment.
Martech
APRIL 10, 2024
Omnichannel customer engagement company Emarsys, which has been part of SAP since 2020, announced the launch of AI Product Finder, a new solution for product recommendations and personalized customer experiences. The move responds to consumer interest in AI for commerce, with Emarsys’ own data showing 64% of consumers believe AI has improved their commerce experiences.
CMSWire
APRIL 10, 2024
There’s tremendous value in reframing what we do with our marketing, sales and service technology in the context of the customer experience. Continue reading.
Anyword
APRIL 10, 2024
Crafting high-performing marketing copy can be a challenge. You need to understand what resonates with your audience and tailor your message accordingly. This is where “Talking Points,” a new feature within Anyword’s AI writing platform, comes in. What are Talking Points? Talking Points is a data-driven messaging bank built directly within Anyword’s platform that leverages data from your existing marketing channels.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Atomic Reach
APRIL 10, 2024
Multiple studies underscore the significant value the creator economy contributes to brands. It's generally understood that for every dollar invested, creator content can yield an "earned media value" (EMV) of approximately $5 to $6.50.
Martech
APRIL 10, 2024
Martech is marketing and CRM is arguably the original martech. It changed everything. Because it is so useful, CRM is constantly evolving to meet the newest challenges and customer behaviors. How do you keep up with all those changes? How do you learn the optimal strategies? By following the best in the business. So here, in alphabetical order, are MarTech’s CRM experts to follow.
CMSWire
APRIL 10, 2024
Customer service and support are on the cusp of a fundamental reimagining of how companies engage with their customers. Continue reading.
Martech
APRIL 10, 2024
YouTube introduced four new updates for shopping creators, aimed at enhancing conversions, providing inspiration, and offering more choices. They are: Shopping Collections. The Affiliate Hub. Enhanced tagging. Fourthwall. Why we care. For YouTube Shopping creators and brands selling products on the platform, these new capabilities and features make it easier to promote your products and increase revenue from older content.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
CMSWire
APRIL 10, 2024
Explore how AI is reshaping customer service, from enhancing human roles to streamlining omnichannel support. Continue reading.
Only B2B
APRIL 10, 2024
MQL sits at the intersection of marketing and sales. These are leads that have been validated and are ready to be handed over to the sales team. Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. Many marketers view MQL as flawed because less than 1% of these leads typically reach the final stage of the buying process, and even then, there’s no guar
Launch Marketing
APRIL 10, 2024
Social media has become an important marketing channel for B2B startups. 89% of B2B marketers use LinkedIn for lead generation and by 2025 it is projected that 80% of B2B sales interactions will occur on digital channels. Social media has become a staple of every marketer’s toolbox, and it is a key component to the success of B2B startups. We break down four benefits of social media marketing for startups and provide some useful tips to navigate it successfully. 1.
Benchmark Email
APRIL 10, 2024
Welcome to the high-stakes world of email marketing, where every subject line is a make-or-break moment, and every click-through is a victory dance. But what if you’re not quite feeling like the email marketing maestro you aspire to be? Fear not, dear reader, for we’re about to embark on a journey into the art of… The post How to Fake it Till You Make it: The Email Marketer Edition appeared first on Benchmark Email.
Speaker: Paul Slack, Vende Digital CEO
Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r
Salesforce Marketing Cloud
APRIL 10, 2024
You want your data to be safe. And your customers expect it. But there is a growing AI trust gap among consumers that compels companies to examine all internal practices regarding data. Enter: digital sovereignty. Digital sovereignty, or how companies manage their digital data and infrastructure, is the bedrock for building back this trust. In fact, 87% of IT and analytics leaders agree that higher priority needs to be placed on data management.
CMSWire
APRIL 10, 2024
How Sitecore's leadership changes and AI focus are shaping the competitive digital experience platform landscape. Continue reading.
Salesforce Marketing Cloud
APRIL 10, 2024
How much do your customers like their self-service customer service experience with your business? If they’re not impressed yet, here are three ways you can improve it. Self-service lets your customers find the answers they need on their own time, without the help of an agent. Most importantly, it’s what they prefer: our research found that 61% of customers would rather use self-service for simple issues.
Sage Marketing
APRIL 10, 2024
Navigating the startup ecosystem in the UK can be as challenging as it is rewarding. Initially, startups face the daunting task of building brand visibility and establishing trust in a market saturated with competitors. This necessitates a strategic approach to marketing and a compelling value proposition to stand out. Moreover, the regulatory environment adds another layer of complexity, especially for those in highly regulated sectors like fintech, healthtech, and biotech.
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This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.
Salesforce Marketing Cloud
APRIL 10, 2024
The world of data and artificial intelligence (AI) is constantly evolving, making it challenging for organizations to keep up, or even get started. With the rapid growth and advancement of generative AI, it has become crucial for companies to skill up their teams with AI expertise. But, having a skilled team is only part of the equation; it’s also about having the right data in place to use it efficiently.
Exo B2B
APRIL 10, 2024
Among the social networking platforms dedicated to the world of work, LinkedIn stands out as a must for individuals and companies looking to expand their network. Or to promote their brand, or generate sales opportunities. Accustomed to treating LinkedIn as an online CV, many people find it difficult to switch to the business side of the platform. I get it.
LeanData
APRIL 10, 2024
Lead assignment tools optimize sales processes by building efficiency into lead distribution. Here are the top 10 lead assignment tools worth investigating. The post 10 Best Lead Assignment Tools for Revenue Teams (2024) appeared first on LeanData.
DealSignal
APRIL 10, 2024
B2B buyer behavior has shifted dramatically to independent, online research. Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team. This is where timing is key because it’s critical to identify when your ideal buyers are actively doing their research.
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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.
Confessions of a B2B Marketer
APRIL 10, 2024
Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Company Building CEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares All OLD WAY/NEW WAY with Adam Robinson of Retention.com Nathan Latka Shares His “King-Maker Strategy" Email grow@fame.so with any enquiries or feedback.
Walker Sands
APRIL 10, 2024
Recently, I moderated a virtual panel with national reporters from leading outlets including Barron’s, Axios, The Wall Street Journal and CNBC. The panel covered topics ranging from how the participating reporters find their stories and how they like to communicate with PR professionals to changes they’ve seen in journalism recently. The event surfaced valuable insights for PR professionals in the B2B space.
B2B Marketing Exchange
APRIL 10, 2024
We’re thrilled to announce the next evolution of the B2B Marketing Exchange event series: This October, we’re hosting the inaugural B2B Marketing Exchange East (#B2BMXEast) in Georgia! This marks the latest chapter in our journey to reshape the future of B2B marketing and sales. The Future In Motion Since 2019, the B2B Sales & Marketing Exchange has brought together thousands of B2B practitioners looking to level up their approach to revenue generation.
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