Marketing Insider Group
JULY 29, 2020
In an omnichannel world, drawing the line from specific content initiatives to dollars earned can be tricky. To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you’ll need to tackle the challenge of measuring your ROI. What Does Content Marketing ROI Include?
KoMarketing Associates
JULY 29, 2020
Some marketers have already discovered the advantages of personalization, but new research shows that many are still lagging, and they are lacking a competitive edge as a result. Adobe recently published the results of its 2020 personalization survey, and statistics showed that only six out of ten organizations feel that they have extensive personalization efforts in place.
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Launch Marketing
JULY 29, 2020
Brainstorming is a critical part of any creative process, whether you are writing copy or creating your next big product. Once defined as simply a collaboration of ideas, the term has since transformed into any visionary or inventive planning done independently and in groups. Help get your next B2B product launch off the ground and headed for success by using our B2B Product Launch Toolkit.
Zoominfo
JULY 29, 2020
Sales professionals are always on the lookout for ways to step up their game. It’s all about closing more deals — but that can’t happen without boosting lead conversion rates. One of the best ways to improve sales numbers involves something everyone dreads — cold calling. Out of all the daily tasks a salesperson goes, it’s definitely the most uncomfortable.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
ANNUITAS
JULY 29, 2020
ANNUITAS CEO Adam Needles recently discussed what makes up a Strategic Demand Marketing Plan, one of the main offerings of what we do at ANNUITAS, in this eBook. Over the next several weeks, we will be breaking down that anatomy into bite sized blogs that dig into each aspect of a Strategic Demand Marketing Plan and then we’ll explain how we at ANNUITAS implement those plans.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Unbounce
JULY 29, 2020
Let’s say you’re the owner of a boutique soap store and you’re taking your business online. (Hey, in 2020, you wouldn’t be the only one.). You’ve already got a simple website, but you wanna run promotions to really lather up some business. So, you get to work on your marketing campaign. You come up with an irresistible offer. You spend your lunch hours building an email list of existing and potential customers.
Content Marketing Institute
JULY 29, 2020
Content marketers know the positive power of cognitive biases – how systematic and unconscious mental-processing influences people's decisions. But we don't think about how our biases can be a disadvantage. Let’s explore. Continue reading → The post You May be Undermining Your Content Marketing appeared first on Content Marketing Institute.
ClickZ
JULY 29, 2020
30-second summary: Much of the digital marketing world relies on attention as its core unit of value, but attention measurement metrics have always been difficult at scale. Signals commonly in use, like clicks, scrolls and mouse hovers, are valuable, though they represent an incomplete picture of attention. Viewability metrics like screen real estate, video completion rates or audibility contain valuable signals, but paint an incomplete picture.
Biznology
JULY 29, 2020
For many of us, COVID-19 has altered not just our ability to see family and friends, but also our working lives. Non-essential businesses have taken the responsible approach and, where possible, sought out remote working solutions for their employees. While this may have initially been a necessity, more are starting to discover the benefits that can come from utilizing remote teams.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
BuzzSumo
JULY 29, 2020
Whether you’re looking to improve your YouTube engagement or get started, keyword research is vital. Why? Well, YouTube is the world’s second most popular search engine. Over 2 billion people log into YouTube each month: nearly one-third of all internet traffic. If you’re just dipping your toes into YouTube, don’t worry. It’s not too late. Starting with high-engagement keywords will ensure your channel is set up for success.
Zoominfo
JULY 29, 2020
Sales professionals are always on the lookout for ways to step up their game. It’s all about closing more deals — but that can’t happen without boosting lead conversion rates. One of the best ways to improve sales numbers involves something everyone dreads — cold calling. Out of all the daily tasks a salesperson does, it can be the most uncomfortable.
Marketing Insider Group
JULY 29, 2020
When it comes to lead generation, most marketers prefer to be doers , meaning that they enjoy coming up with ideas and then executing them. Measuring and reporting on their effectiveness is no one’s favorite part of the job as it requires a lot of research, takes up tons of time, and is honestly, quite boring. The reason that many marketers dread the reporting process of their lead generation strategies is that they oftentimes don’t even know where to begin.
Seismic
JULY 29, 2020
In today’s dynamic business environment, go-to-market (GTM) alignment is even more critical for success. Because GTM alignment involves so many different components, it can be difficult to know exactly where you should focus your efforts. To be truly aligned, every customer-facing employee in your organization needs to learn and be in agreement about what you are selling, who is buying it, and how it is going to be sold.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Circle Studio
JULY 29, 2020
Copy matters. It can communicate a firm’s values and what they stand for, their services and offerings, and the value they can offer their clients and prospective clients by meeting their needs. It can guide, inform, uplift, empower, and connect. With copy’s ability to engage your firm’s clients and prospects, are you giving it as much attention as you should?
BenchmarkONE
JULY 29, 2020
Marketing and Public Relations are often lumped into one. Although the two industries work best when used cohesively, it is important to know their differences. Learning the values and strengths of marketing and PR separately is the best way to start using them for your business effectively. Both are essential for the success of a company. . Let’s start with the traditional definitions of marketing and PR: According to the Oxford Dictionary, marketing is defined as “the action or business of pro
Smarte
JULY 29, 2020
Hoping to take your business global? Most companies are and many fail because they do not have the right data strategy in place. Their databases and marketing lists are filled with domestic leads. The American market is huge and full of opportunities. However, it isn’t large enough for most marketers. For such growth-minded entrepreneurs, the […].
Hubspot
JULY 29, 2020
Earlier this morning, I joined a free workout class from my bedroom. I placed weights and a yoga mat beside my bed, and took the class in real-time with 6,000 of my closest friends. You might be thinking I took the class on Peloton's website, or through another boutique fitness studio. In reality, I actually took the class on Instagram — and, more specifically, Instagram Live.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
SmartBug Media
JULY 29, 2020
The idea, “if you build it, they will come,” may not ring true for marketing. Sure, you can build a great product or service, but if you don’t spend any time promoting it, will anyone come? Brand awareness is the visibility and familiarity of your company. It’s an important (and sometimes forgotten) component of marketing. Efficient marketing isn’t solely about promoting the benefits of your product/service—it’s about the benefits of your organization, too.
Strategic-IC
JULY 29, 2020
ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. Previous episodes have explored How to Redefine Your ICP , How to Build a Target Account List, Building Out the Decision Making Unit (DMU) , Focusing in on your Strategy and Goals , Building your Account-based Marketing Playbook at a One-to-many level , and at a One-to-few and One-to-one
Metadata
JULY 29, 2020
As we talked about in the last post , I’m proposing a new way to think about account-based marketing (ABM) and how it relates to Demand Generation for 2020. It’s not one or the other; it’s both. By now, most B2B marketers have made the transition from traditional campaigns to an ABM approach, leveraging technology from vendors who have defined ABM in a vacuum and have built their platforms around those definitions.
OnMessage
JULY 29, 2020
More than ever before, businesses operate in a world of transparency. The always-connected-and-consuming buyer has unprecedented access to your organization. Your strategy and story are visible to anyone, anywhere, at any time. How your business operates, what your organization believes in, the actions employees take and the words you use to describe the value you deliver — [.].
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Outreach
JULY 29, 2020
Two of our talented data scientists, Yong Liu and Andrew Brooks, recently showcased how Outreach helps sales reps leverage machine learning for their own continuous learning. At Spark+AI Summit 2020 , they talked about how machine learning powers our sales engagement platform, as well as how they solve some of the typical challenges all data scientists face when building enterprise-grade applications.
Strategic-IC
JULY 29, 2020
ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. Previous episodes have explored How to Redefine Your ICP , How to Build a Target Account List, Building Out the Decision Making Unit (DMU) , Focusing in on your Strategy and Goals , Building your Account-based Marketing Playbook at a One-to-many level , and at a One-to-few and One-to-one
Moz
JULY 29, 2020
Posted by brian.ho Data visualization platforms have become a vital tool to help illustrate the success of a body of work. Painting a clear picture of your SEO efforts is as important as ever, whether you’re reporting out to clients or to internal stakeholders at your own company. More and more SEOs are turning to data visualization tools to do so — pulling in data from across multiple SEO tools, blending that data in unique ways, and helping to pull back the curtain on the mystery of SEO.
Choozle
JULY 29, 2020
With the ability to upload first-party data, optimize campaigns in real-time, and reduce wasted ad spend, it’s not hard to see why marketers are shifting to programmatic. But in case you need more reasons to make the shift yourself, here’s why we, and our customers, love programmatic advertising strategies (and Choozle, specifically, but we may be a bit biased).
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
The Brit Agency
JULY 29, 2020
Are you looking to work with an outsourced B2B inbound marketing partner, but don’t know your MQLs from your CRMs? Digital marketing is crammed full of acronyms and buzzwords that can make even the most experienced of marketers confused. To create successful inbound marketing campaigns that target relevant buyer personas and convert high-quality leads, it’s crucial that your company understands some of those key terms.
Lake One
JULY 29, 2020
Marketing and selling to b2b buyers continue to become an ever more complex landscape. For manufacturers, the complexities of product and channel only compound the challenges. So should manufacturers looking to build a modern sales and marketing machine just give up? Definitely not. In talking with manufacturers I hear commonality in their challenges.
The ABM Agency
JULY 29, 2020
What you’ve heard is true: Account-based marketing is the gold-standard for B2B marketing in 2020. If you’re not already going after specific, high-value accounts with personalized messaging , there’s no way you’re getting a competitive ROI from your marketing department. The biggest strength of ABM is the ability to unite your marketing and sales by providing them with always-on reporting technologies, letting your higher-ups spend much more time managing campaigns and closing deals, and less t
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