Finding the Right Email Newsletter Frequency
SendX
FEBRUARY 20, 2024
Do you know that 77% of email marketers have witnessed a significant change in email engagement over the last year? It is proof of how powerful email newsletter campaigns are.
SendX
FEBRUARY 20, 2024
Do you know that 77% of email marketers have witnessed a significant change in email engagement over the last year? It is proof of how powerful email newsletter campaigns are.
Salesforce Marketing Cloud
FEBRUARY 20, 2024
For many people, a sudden tingling in the leg or a feeling of numbness in the arm isn’t too much cause for alarm. The tingling or the numbness goes away after a little while, and they go on with their lives. But for Brooke Eby, an abrupt limp on her way to a conference one day ultimately led to a diagnosis of amyotrophic lateral sclerosis (ALS) at the age of 33.
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Martech
FEBRUARY 20, 2024
B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. In this article, we will explore the fundamentals of B2B content marketing, delve into effective strategies for creating impactful content, and examine the role of generative AI in enhancing content creation.
Ahrefs
FEBRUARY 20, 2024
Here are five of my favorite ways to use Ahrefs for content marketing: Let’s be honest: we all snoop on our competitors to see what’s working (and isn’t).
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Martech
FEBRUARY 20, 2024
Today Salesforce announced Marketing Cloud Growth, an edition of Marketing Cloud designed specifically for small businesses. With help from AI, this edition makes it easy for marketers to segment audiences, create and execute email campaigns from text to image, optimize campaign performance and create unified customer profiles. It also has a prompt builder that can store and manage known reliable prompts for organizations.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
FEBRUARY 20, 2024
Back in January, I was appointed CEO of our email agency. Within a week, I made a mistake that cost our company money. It’s not much, but it’s enough to make me not want to do it again. Unlike most email mistakes, this one happened behind the scenes. But even though my mistake didn’t end up in your inbox, it’s still a learning opportunity with takeaways that can help you spot potential errors long before they go out into the world.
RebelMouse
FEBRUARY 20, 2024
The upcoming demise of third-party cookies is on track to turn the digital advertising world upside down, and some publishers are still not ready for how it could impact their bottom line. Third-party cookies, which are small text files designed to make it easy for sites to identify visitors and their browsing habits, have been on the chopping block for years.
Martech
FEBRUARY 20, 2024
Forget nailing your value proposition, crafting eloquent email copy and avoiding spam filters. Your entire outreach will fail if your call to action (CTA) is weak. While regular cold emails can bring you an average reply rate of 5% to 10%, personalized CTAs perform 202% better. Yet, a truly good CTA isn’t just about personalization. This data-driven guide dissects the science behind powerful B2B calls to action along with insider tips and winning examples.
Benchmark Email
FEBRUARY 20, 2024
Despite the rise of social media and other messaging platforms, email marketing continues to offer unparalleled return on investment, direct access to a targeted audience, and personalized communication options that can significantly boost sales figures. But how do you connect A to B? In this article, I’ll guide you through the nuances of crafting compelling… The post From Inbox to Income: Enhancing Sales with Email Marketing appeared first on Benchmark Email.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Content Marketing Institute
FEBRUARY 20, 2024
Great brand stories can attract and retain attention long enough to develop trust with your audience no matter where they are in their journey. But to get great stories, marketers must shift their storytelling thinking.
Litmus
FEBRUARY 20, 2024
At Litmus, we personalize our emails with purpose: to create tailored inbox experiences that go the extra mile—the kind that surprises and delights our subscribers (and goes beyond “Hello %%first_name%%”). It’s our way of making a more human connection with our subscribers. Something we think is especially important during a time dominated by artificial intelligence (AI).
Martech
FEBRUARY 20, 2024
Walmart confirmed plans to buy TV marker Vizio for $2.3 billion. The retail giant hopes the deal will boost its ad business by leveraging Vizio’s SmartCast Operating System, which serves free ad-supported content on its TVs. The SmartCast system currently has 18 million active accounts. Why we care. Walmart’s acquisition opens up new ways for advertisers to connect with potential customers.
Brandwatch Marketing
FEBRUARY 20, 2024
Here’s how to decide on the right tool to monitor your brand on social media. Millions of data points are created every day on social media. Today, there will be over half a billion posts published on X (formerly Twitter), 95 million Instagram posts, and over 800k Reddit posts. And among all this? Mentions about your brand. In some of our previous posts we emphasised on the importance of successful brand monitoring , its most important features , and how to make the most of it.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Martech
FEBRUARY 20, 2024
In the past year, many very profitable tech companies — Apple, PayPal, Google, Meta to name a few — have laid off many people. They have done this to “maximize shareholder value.” I call this the Jack Welch strategy, named for the former General Electric CEO who laid off more than 100,000 employees to increase short-term stock value and created a company that long-term saw its market cap go from $450 billion to $200 billion.
Content Standard
FEBRUARY 20, 2024
Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. Wheeler. It’s no surprise that Merriam-Webster’s 2023 word of the year was “authentic.” According to Webster’s, our cultural obsession with discerning the ‘real’ from the ‘fake’ is surging—when it comes to everything from media and politics to individuals, organizations, and products.
Brandwatch Marketing
FEBRUARY 20, 2024
Here’s how to decide on the right tool to monitor your brand on social media. Millions of data points are created every day on social media. Today, there will be over half a billion posts published on X (formerly Twitter), 95 million Instagram posts, and over 800k Reddit posts. And among all this? Mentions about your brand. In some of our previous posts we emphasised on the importance of successful brand monitoring , its most important features , and how to make the most of it.
Stevens & Tate
FEBRUARY 20, 2024
Introduction to AI in Digital Marketing Artificial Intelligence (AI) is not just a buzzword but a pivotal game-changer. AI and digital marketing are increasingly intertwined, revolutionizing how marketers approach their strategies. E mbracing AI can significantly enhance your marketing efforts, from personalized customer interactions to streamlined operations.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Velocity Partners
FEBRUARY 20, 2024
When I recently stumbled upon John Miller’s insights on his new B2B Growth Playbook, I found myself nodding in agreement. If you haven’t come across it yet, it’s an insightful framework that challenges the outdated strategies we B2B marketers have relied on to spur growth over the last decade. John’s views struck a chord with me. Not only because his proposed methodology mirrors almost perfectly our approach at Velocity when crafting digital marketing audits and blueprints (more on t
CMSWire
FEBRUARY 20, 2024
Apple's Ferret is set to transform customer experience AI, with spatial referencing tech and potential for mobile integration. Continue reading.
Oktopost
FEBRUARY 20, 2024
Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary In this episode, host Alina Dallal sits down with Brittany Otting , the Director of Social Media at CBIZ. With Brittany’s extensive background spanning eight years in various industries, she brings a unique perspective on social media to the table.
CMSWire
FEBRUARY 20, 2024
Many people thought that webinars might go by the wayside, but they’re still a strong marketing vehicle. Continue reading.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Square 2 Marketing
FEBRUARY 20, 2024
Last week, we published a blog article with five of the top 10 sales metrics you must be tracking in 2024. This week, we’ll continue the conversation with the remaining five metrics that make hitting your sales targets much easier. If you missed the first part of this article, here’s a link to part 1. As a refresher, the first five metrics included sales cycle in days, the conversion rate of sales-qualified leads (SQLs) to sales opportunities, the conversion rate for sales opportunities to propo
CMSWire
FEBRUARY 20, 2024
Vitaly Friedman shares his opinion on Web bloat and environmental waste. Continue reading.
Strategic-IC
FEBRUARY 20, 2024
How do you build loyal customers? Customers that support you, value you, and refer you to their peers? Customers for life? It all starts with investing time. It all starts with investing energy. It all starts with building the first two ‘Rs’ - Reputation and Relationships. For a recent episode of Let’s talk ABM , I spoke to Katrine Rasmussen , Chief Marketing Officer at Pixelz.
Lake B2B
FEBRUARY 20, 2024
Introduction In the rapidly evolving landscape of B2B marketing, having a robust database is no longer just about names and contact details. It’s about leveraging the power of enriched data to fuel targeted marketing strategies and drive data-driven decision-making. In this blog, we’ll discover the benefits of B2B data enrichment and explore the impact of […] The post Beyond Names: Discovering the Power of Enriched B2B Database appeared first on Blog.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Televerde
FEBRUARY 20, 2024
Previously published in Phoenix Business Journal Michelle Cirocco’s transformative journey at Televerde started during her 7-year sentence at Arizona Women’s Prison, leading to a remarkable 25-year career. Her ascent from sales to Chief Impact Officer showcases her dedication and versatility. Michelle advocates for incarcerated women and promotes the value of second chances in the business community.
Digilant
FEBRUARY 20, 2024
As Mother’s and Father’s Day draw near, the advertising world buzzes with activity, aiming to tap into the sentimental value of these occasions. With individuals seeking to express their appreciation through thoughtful gifts, advertisers are presented with a golden opportunity to engage with their target audience. This surge in consumer spending behavior is a call for brands to refine and tailor their advertising strategies to meet the ever-evolving market demands effectively.
DealSignal
FEBRUARY 20, 2024
It’s likely to be another challenging year for Demand Generation professionals, so need to plan for the year and more importantly plan to pivot in the middle of the year. Nothing is set in stone anymore and there is no one-size-fits-all playbook, so do your best to understand your buyers and get out there and execute. Read about Demand Generation trends for this year and be ready to act.
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