Act-On
OCTOBER 4, 2023
Your marketing automation platform houses crucial marketing data that drives your business. But what good is all that data if you can’t view and parse it in the formats and reports that make sense to you and your team? That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience.
Trade Press Services Newsletter
OCTOBER 4, 2023
No matter how much time and energy we put into our marketing efforts, not every campaign gets positive results. A/B testing is a simple yet effective technique to ensure you use the right messaging to reach your audience and drive desired outcomes. It can be used to evaluate anything from email copy to website content. A/B testing helps marketers determine the best-performing version of their messaging before launching a campaign that falls flat.
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Martech
OCTOBER 4, 2023
Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech layered on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. I am trained with MarTech content.
Content Marketing Institute
OCTOBER 4, 2023
Headlines don’t just matter; they act as the life or death of your content. If you can answer yes to some or all of these questions, your headline is well positioned for a good life.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Martech
OCTOBER 4, 2023
X (formerly known as Twitter) has joined forces with the Google Display Network. Following a steep decline in advertising revenue earlier this year, the social platform has decided to start outsourcing the sale of some of its ad space. Moving forward, advertisers will be able to tap into the X home feed inventory through Google Ads Display campaigns – however, exact details of the deal terms remain undisclosed.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
OCTOBER 4, 2023
Hang on a minute. Do you really need another marketer on your team? Or is there a different way to look at the situation? Hiring is costly, time-consuming and distracting for your team. Moreover, adding a new team member significantly increases complexity and the need to communicate. Eventually, you’ll need to hire another marketer as your team grows.
CopyBlogger
OCTOBER 4, 2023
There were a lot of changes in content marketing over the past year, and the companies winning the content game. Continue Reading The post 14 Content Marketing Examples With Strategy Breakdowns appeared first on Copyblogger.
Martech
OCTOBER 4, 2023
Icelandair had two problems. First, “After the pandemic, they had to change a lot of flight routes because of border rules,” said Anjlee Majmudar, VP of programmatic, for the airline’s digital marketing partner Brainlabs North America. As a result “they had difficulty making sure that all of the seats were filled. Not only booking flights but making sure that all the seats within the flights were filled and fully optimized.
Litmus
OCTOBER 4, 2023
Every ending—like a project or a year—is a time for reflection. However, reviewing something as significant as your marketing program can be daunting. What should you include, how do you present it, and what do you want to say? To make it easier for you, we’ve created an email reporting template that you can use to collect your thoughts and impress your stakeholders.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Martech
OCTOBER 4, 2023
In the past, customer loyalty was earned with a friendly smile at the corner store. Today, it’s all about the ease of clicking “add to cart” from the comfort of your living room. Recently, “omnichannel” has emerged as a buzzword in the industry. Now, leveraging an omnichannel loyalty program is not just an advantage but a necessity. The transformation of customer loyalty in the age of omnichannel commerce can help your brand thrive by embracing this evolution.
Full Circle Insights
OCTOBER 4, 2023
The Full Circle Webinar Series is in full swing this fall! Our first official fall webinar focused on uniting marketing and sales to drive revenue growth. I mean, how many times have we all talked about marketing and sales “interlock”? So many times, right?! Well we still haven’t fixed it. This webinar addresses some of the underlying issues that sales and marketing teams encounter when working together.
Genroe
OCTOBER 4, 2023
It’s Tuesday afternoon and you’ve just been handed a stack of customer feedback forms with a wealth of information and data to analyse before Friday. You look at the forms; there are numbers, scales, and paragraphs upon paragraphs of commentary. You pause for a moment to breathe. Where do you begin? What can you even […] The post The Critical Differences: Qualitative vs.
Stevens & Tate
OCTOBER 4, 2023
Developing a great business development plan requires a strategic mindset, comprehensive analysis, and meticulous execution. This may involve pursuing new market opportunities, diversifying products or services, expanding into untapped regions, forging strategic alliances or partnerships, or enhancing customer engagement. The strategies should be realistic, measurable, and time-bound to ensure effective execution.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Navigate the Channel
OCTOBER 4, 2023
The “measure what matters” phrase has been around for a long time, but as marketers we can put it into practice more today than in any decade or generation in the past. I have recently had the opportunity to help a prospective client navigate their options when being aggressively pursued to renew a yellow pages agreement. It is a classic example of an outdated marketing tactic, with pressure and confusion being pushed on a small business owner.
xiQ
OCTOBER 4, 2023
Empowering Sales with xiQ: Where Human Intuition Meets AI Precision In the high-stakes world of sales, success often hinges on the smallest of details. Whether it’s understanding a client’s nuanced needs, recognizing patterns in market behavior, or quickly adapting strategies to a rapidly changing environment, sales reps today are expected to perform with unparalleled precision and agility.
Champion Communications
OCTOBER 4, 2023
Summer has well and truly bid us farewell and Q4 is now upon us. As the leaves start falling and the temperature drops, our clients remain focused on the hottest trends and topics in the tech sector. From AI aiding recruitment to anniversaries, September taught us a lot. Check out our top coverage highlights for this month: SmartRecruiters 5 ways AI is helping businesses hire better – and two ways it isn’t AI has supercharged recruitment, helping job hunters to improve their CVs and recruiters t
HG Data
OCTOBER 4, 2023
HG Insights has launched GenAI Navigator, a solution that helps customers understand a business’ AI maturity, cloud centricity, and Generative AI interest. Across nearly every industry, generative AI will rapidly and progressively innovate how we work and communicate. Its impact on B2B tech is poised to grow as enterprises continue to discover more applications for … The post Identify Businesses Ready For Generative AI with HG’s GenAI Navigator appeared first on HG Insights.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
SmartBug Media
OCTOBER 4, 2023
The leaves are changing, the kids are back in school, and the phrase “pumpkin spice” has returned to your Instagram feed. That’s right. it’s fall, folks! Which can only mean one thing: If you haven’t started getting ready for Black Friday and Cyber Monday (known simply as BFCM marketing to e-commerce nerds like us), you’d better start now! “Start early” isn’t just a cliché.
Digilant
OCTOBER 4, 2023
Many factors have contributed to the exorbitant growth of programmatic digital advertising: better technology, a need for better targeting, and the introduction of mobile phones, to name a few. Experts no longer question the validity of programmatic marketing or if advertisers use it. Instead, people now look to the future to see how they can work to combat any drawbacks people face to grow programmatic marketing and to help advertisers reach their audiences even better.
Convert
OCTOBER 4, 2023
Curiosity drives us. Picture a child who dismantles a toy, not to break it but to understand how it works. That’s us. We don’t grow out of that. We all have an innate desire to explore, to understand, and to improve. Yet, for many, the word “experimentation” feels distant, perhaps even clinical. But it isn’t just about lab procedures and petri dishes.
Hubspot
OCTOBER 4, 2023
When I think of sales, I picture friendly handshakes, lively chatter, and the spark of human connection. After all, it's a people-driven business. It relies on human intuition, persuasion, and relationship-building. At first glance, AI may seem out of place here. Yet, it can actually give us a better understanding of our prospects, making that human connection stronger.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Confessions of a B2B Marketer
OCTOBER 4, 2023
Jellyfish’s Website Kyle’s Linkedin Kyle’s Twitter DemandWell Hotjar Mutiny Postal Check out our awesome sponsor Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Previous guests include: Jared Robin of RevGenius, Mike Kamo of NP Digital, Arvid Kahl of FeedbackPanda, David Heinemeier Hansson of 37signals, Chris Walker of Refine Labs, Tim Soulo of Ahrefs, Justin Jackson of Transistor, Sam Dunning of Web
illumin
OCTOBER 4, 2023
Programmatic advertising is a critical tool for marketers, letting them optimize digital campaigns and create efficiency in their ad buying process and social media marketing shouldn’t be an exception to this. In April of 2019, eMarketer released a forecast for programmatic social. Since then, they have had to increase their estimates in subsequent reports.
Benchmark Email
OCTOBER 4, 2023
Content creators and influencers are reshaping the way we connect, consume, and communicate. This seismic shift towards the creator economy has empowered individuals to carve their own unique paths to success, leveraging their passions and talents to build thriving online communities. But what happens when these modern-day visionaries aspire to cultivate a direct and lasting… The post No Website, No Problem: How Creators Can Use Social Media to Grow Their Email Lists appeared first on Benc
Vision6
OCTOBER 4, 2023
It’s a fact of life that people will unsubscribe from your email marketing list. And they’ll do it for a whole range of reasons. Studies have shown that 59% of people unsubscribe from email lists because they receive too many emails. Another reason may be because they find the content repetitive or boring. Regardless of the reason, how you manage the unsubscribe process can significantly impact your business.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Lake One
OCTOBER 4, 2023
In today’s rapidly evolving business landscape, CRM adoption has become imperative for companies to streamline their sales, marketing, and support efforts. However, as many organizations have discovered, implementing a CRM doesn’t always guarantee success. In fact, a myriad of reasons can cause CRM implementations to falter, ranging from lack of clear objectives and inadequate user training to resistance to change and poor data quality.
Madison Logic
OCTOBER 4, 2023
As more buyers work from home and utilize digital channels for a self-driven buying experience, Connected TV (CTV)—which includes Smart TV’s and other devices that allow brands to reach their audiences through internet targeting—has emerged as a compelling choice for B2B marketers seeking to enhance their multi-channel ABM strategy. And with good reason.
Valasys
OCTOBER 4, 2023
Distribution is the key process in any business. Whether it is logistics or content, if your product does not reach your target audience at the right time, what is the use of creating it in the first place? While ChatGPT and other AI models have been scrutinized for being used in content creation, exploring smart content distribution with AI could bring fruitful results.
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