The Forward Observer

JANUARY 19, 2024

Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing by Brian Kurtz About the Book Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to today’s state-of-the-art strategies, tactics, and channels. Overdeliver distills his expertise from working in the trenches over almost four decades to help readers build a business that maximizes both revenue and relationships.

Copywriting 152

Copywriting Wikipedia Marketing & Strategy Advertising Mediums 152

CMSWire

JANUARY 19, 2024

AI is not just redefining the standards of customer engagement but is also setting new benchmarks for business intelligence and operational efficiency. Continue reading.

Advertising Benchmark 130

Advertising Benchmark Efficiency Business 130

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. But email marketing is not without its challenges. Today’s consumers receive a lot of email across their personal and business email accounts.

Email Marketing 126

Email Marketing Automation Tools Planning 126

Heinz Marketing

JANUARY 19, 2024

By Sarah Threet , Marketing Consultant at Heinz Marketing Do you have a difficult time choosing the right tools for your team? Feel like maybe you have too many tools in your stack collecting dust? Perhaps different members on your team, or different cross-functional teams, are not aligned on tools, leaving communications and data in silos? Worst of all, do these silos create roadblocks in getting your campaigns to market?

Tools 107

Tools Work Management Planning Ideal Customer Profiles 107

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Martech

JANUARY 19, 2024

“Students in Europe are just now writing research papers versus students in the U.K. and U.S. who start writing them in high school.” This comment was made by a British professor to my son who is a graduate student in Italy. The professor went on to say that, as a result, he and other professors, are more lenient when it comes to plagiarism. The point of view the professor expressed seemed similar to the current state of AI content generators.

Marketing AI 105

Marketing AI Rules Copyright Generation 105

Martech

JANUARY 19, 2024

When it comes to CRM systems, companies can choose to process customer data in real time or batches. As a marketer, it’s important to understand the differences between real-time and batch CRM data and how each can be used effectively. This article tackles what real-time and batch CRM processing looks like, along with key benefits and strategies for leveraging each approach in your marketing campaigns.

CRM 105

CRM Process Ideal Customer Profiles eCommerce 105

CMSWire

JANUARY 19, 2024

When it comes to customer experience, digital twins can help you anticipate and simulate customer needs and behavior. Continue reading.

Service 92

Service 92

Martech

JANUARY 19, 2024

Advertisers who want to show personalized ads to consumers in the European Economic Area (EEA) must take immediate action to prevent campaign performance issues. Marketers need to send verifiable consent signal(s) to Google as the search engine prepares to step up the enforcement of its EU User Consent Policy (EU UCP). Why we care. Google cautioned that neglecting these steps promptly could adversely affect campaign performance, impacting both reach and return on investment.

Advertising Agencies 101

Advertising Agencies Advertisements Advertising Google 101

Navigate the Channel

JANUARY 19, 2024

In today’s digital age, social media is not just a networking tool; it’s a powerful platform for marketing, especially for bloggers. Integrating social media strategies into your blogging routine can significantly amplify your reach and engagement. This article explores three effective ways to use social media to grow your blog. Understanding the Social Media Landscape Platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest each offer unique advantages for bloggers.

Social Media 65

Social Media Media Blogger Demographics 65

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

CMSWire

JANUARY 19, 2024

Top takeaways and themes from the NRF Big Show that brands should focus on in 2024. Continue reading.

Brand Identity 95

Brand Identity Branding Loyalty 95

33Across

JANUARY 19, 2024

Ad Age takes a look into the post-cookie conflict between Google and The Trade Desk and how ad tech companies are siding. Garett Sloane spoke with 33Across President, Paul Bell, to gain perspective on how this affects ad tech companies. The post Google and the Trade Desk’s Post-Cookie Battle—Why Ad Tech Companies are Taking Sides appeared first on 33Across.

Paid Search Agency 62

Paid Search Agency Ads Google Companies 62

Lead Liaison

JANUARY 19, 2024

Lead Liaison, LLC Achieves Prestigious SOC-2 Certification; Sets Sights on ISO 27001 in 2024 Continuing its Commitment to Exceptional Data Security Standards for Enterprise Businesses Dallas, TX – January 12, 2024 – Lead Liaison, LLC, the company behind the renowned Captello brand, is proud to announce its latest achievement in data security excellence – the attainment of the SOC-2 certification.

Lead Liaison 62

Lead Liaison Enterprise Management Lead Capture Trade Show 62

SmartBrief - Marketing

JANUARY 19, 2024

As SmartBrief marks 25 years as a leading voice in digital B2B media, we’re thrilled to welcome you to our new website , a hub for connecting professionals with the information they need to succeed in our rapidly changing world. Our refreshed website debuts a fresh new look, and it is designed to make it easy for you to leverage the best of our business: Great content, mutually beneficial publishing partnerships and a suite of B2B marketing solutions for brands across over a dozen industries.

B2B Thought Leadership 64

B2B Thought Leadership Thought Leadership Newsletter Sales Qualified Leads 64

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Thinkers360

JANUARY 19, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Mobility for 2024. Congratulations to all our Mobility influencers who participated! Top 50 Global Thought Leaders and Influencers on Mobility 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 52

Drew Neisser

JANUARY 19, 2024

Beyond the numbers and strategies, beyond the boardrooms and presentations, lies a question that’s more vital than ever before: How do CMOs ensure that brand values aren’t just words on a wall? Cue CMOs Marshall Poindexter of OpenEye, Cadence Molecular Sciences , Joe Cohen of AXIS , and Matt Preschern of NTT Ltd , who are ensuring that brand values shine as the guiding stars in every strategic and day-to-day decision at your business.

Brand Identity 52

Brand Identity Branding B2B Business 52

Bannersnack

JANUARY 19, 2024

9 minutes read AI is the superstar of the moment. No doubt about it. And marketing is definitely one of the areas where AI can fully unfold and showcase its incredible potential. From generative AI to automation, optimization, and customization, marketers are using AI tools to create innovative campaigns, engage audiences in new ways, and cut costs.

Examples 52

Examples Brand Identity Branding Curation 52

Bannerflow

JANUARY 19, 2024

Creating engaging TikTok ads can be a game-changer for your brand. Based on the most successful strategies on TikTok and Bannerflow's expertise in digital advertising, we've curated 9 essential tips to elevate your TikTok ad campaigns. Remember, while these tips are rooted in proven tactics, the digital landscape is ever-evolving – keep experimenting and enjoy the process!

Ads 52

Ads Tips Curation Advertisements 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Conversica

JANUARY 19, 2024

The post Unveiling the Power of Retrieval Augmented Generation (RAG) appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.

Generation 52

Generation Conversion Automation Branding 52

Bannerflow

JANUARY 19, 2024

Introduction In today’s digital landscape, there’s no denying that TikTok reigns supreme as the ultimate channel for companies and brands. Whether you’re perplexed by the lack of views on your content or seeking consistent account growth, your triumph hinges on a profound understanding of the TikTok algorithm and how to exploit it to generate unwavering virality.

Viral Marketing 52

Viral Marketing Advertising Channels Generation Brand Identity 52

Valasys

JANUARY 19, 2024

In the digital age, communication has become more versatile than ever. Among the numerous advancements, virtual phone numbers have emerged as a powerful tool that revolutionizes the way we connect. This article aims to delve into the concept of virtual phone numbers, exploring their features, benefits, and potential applications. By the end, readers will gain a comprehensive understanding of virtual phone numbers and how they can transform communication dynamics.

Privacy 40

Privacy Work Management Marketing Management Internet Marketing 40

Content Science Review

JANUARY 19, 2024

Get premium slides of 50 content facts for 2024 when you subscribe to Content Science Review.

Content 52

Content 52

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Valasys

JANUARY 19, 2024

The emergence of chatbots in digital marketing has marked a revolutionary shift. It has heralded a novel area of conversational marketing. Imagine you’re in a world where the boundaries between humans and machine start to blur. This can be a world where chatbots don’t merely respond. They also engage and transform depending on the customer experience.

Marketing AI 40

Marketing AI Conversion Resource Management Planning 40

OutboundView

JANUARY 19, 2024

Selling to HR and have an inside sales function or are considering an inside sales function? If so, this article is for you. SDR teams are expensive and tough to manage. When they’re working, it’s an amazing engine bringing new talent into the organizations and deals into the sales pipeline. When they’re not, it’s a major pain point felt by AEs, marketing, all the way up to the executive team.

Case Study 36

Case Study Case Studies Marketing Qualified Leads Studies 36

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? Your open rate is one of the most important performance metrics you can track. Click-through rates and other conversion rates are vital, but you can’t improve those if people aren’t opening your emails in the first place.

Open Rate 108

Open Rate Click Rate CAN-SPAM Advertising Benchmark 108

EveryoneSocial

JANUARY 19, 2024

Gallup recently shared its six workplace trends for 2024, and they’re quite interesting. Take a look. High stress levels among workers are persisting. Employee engagement is slowly improving but needs more attention. There is a growing need for trust in leadership. Managers face challenges in adapting to new roles and responsibilities. Developing a long-term strategy for hybrid work environments is crucial.

Trends 76

Trends Work Management Customer Satisfaction Trust Marketing 76

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? Your open rate is one of the most important performance metrics you can track. Click-through rates and other conversion rates are vital, but you can’t improve those if people aren’t opening your emails in the first place.

Open Rate 52

Open Rate Click Rate CAN-SPAM Advertising Benchmark 52

Valasys

JANUARY 19, 2024

What is Automated Persona Building? Automated Persona Building is an automatic persona generation technique that builds a fictional profile of your ideal customer. If you are building it for a company, we call it Ideal Customer Profile (ICP). Whereas, if you are building it for an end-user, we call it Buyer Persona. The objective remains the same for both.

Ideal Customer Profiles 40

Ideal Customer Profiles Marketing AI Automation Lead Ranking 40

Brandpoint

JANUARY 19, 2024

MAT release, matte release, syndicated content, advertorial — however you spell or say it, this PR tool is meeting the needs of the shifting landscape of America’s newspapers and media outlets. The MAT release is defined as a branded, consumer-facing article that is distributed to a network of print and online news publishers. MAT releases work seamlessly within integrated marketing campaigns to help ensure that you reach the right audience where they are.

Advertising Agencies 62

Advertising Agencies Paid Search Agency Distribution PR 62