Biznology
AUGUST 13, 2013
'Social media marketing and digital PR consultants spend too much time paddling and not enough time surfing. Let me explain: it’s my opinion that social media and digital marketing strategists spend so much time paddling ahead of the breaking wave that they never benefit from the ride. Put in simple terms: none of the consulting money, jobs, or gigs live too far along the bleeding edge.
ANNUITAS
AUGUST 13, 2013
'The upside of better deliverability can mean significant revenue for organizations, even with an increase of just one or two percentage points.
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Customer Experience Matrix
AUGUST 13, 2013
'As I noted in a post last year , there is a universe of specialized marketing automation systems for companies that sell through channel partners. These products address several interrelated challenges: distributing leads to partners without losing track of performance; distributing partner-customized versions of company-created content; and helping partners run their own marketing campaigns.
Digital B2B Marketing
AUGUST 13, 2013
'Are you ready to be an agile marketer? Are you ready to respond to a reality that is changing, in unexpected ways, around you? I’ve had a recent (and continuing) personal lesson in agility. We just sold our house. It wasn’t on the market, and frankly, we didn’t think it would close. In short, we were not ready. Now, we need a place to live.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Convince & Convert
AUGUST 13, 2013
'If you’ve been thinking Facebook’s Ad Exchange (FBX) as just a source of display, prepare to have your conceptions flipped on their head. Facebook has just integrated Page Post link ads into the News Feed, and the result is the most precisely targeted social advertising the marketing world has ever seen. It’s a no-brainer that Facebook ads that appear in the News Feed, such as Sponsored Stories, are much more effective than typical display ads.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Adobe Experience Cloud Blog
AUGUST 13, 2013
'Author: Kelly Jo Horton (@kellyjohorton) I recently spoke on a panel at the Inbound Marketing Summit (IMS) in San Francisco, and one of the questions to the panel was, “What skill set should you be hiring to create your inbound marketing dream team?” The other two panelists and I agreed that the needed skill sets have changed over the past few years, and you need a more diverse team to be successful.
The ROI Guy
AUGUST 13, 2013
'According to Charles Darwin, “It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.” If this is the case, Gartner’s latest research indicates that many IT Sales and Marketing leaders may end up on the “endangered species” list, unless some serious realizations and changes occur sooner versus later.
MLT Creative
AUGUST 13, 2013
'The day I received my Inbound Marketing University Certificate of Excellence happens to also be the day HubSpot rolled out the brand new HubSpot Academy making my attempt at professional betterment. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics.
Hubspot
AUGUST 13, 2013
'We recently published a blog post answering a common but nuanced question -- " What Is a Landing Page? ". It made me realize that some of the other things I do every day may seem a little. weird. to someone just getting started with inbound marketing. For instance, business blogging. What is it? What''s the difference between regular blogging and business blogging?
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
EMagine B2B Blog
AUGUST 13, 2013
'eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. Today we take a look at some client testimonials on our work with them: Lauren Maschio, Director of Marketing at VoltDelta. “We are very happy with the new VoltDelta website that eMagine designed : www.voltdelta.com.
Hubspot
AUGUST 13, 2013
'So you''ve done the preliminary research on a prospect and they look like they could be a company you could really help. Next step? Get them on the phone. There will be times when you get a prospect on the phone and talking on your first try. More often than not, however, you have to try very hard to stand out from the rest of the people interrupting their day.
Vidyard
AUGUST 13, 2013
Well folks, here we are with the second instalment of Video Production 101! In my last post I gave some advice about the consumer and prosumer level camera equipment you’ll want to consider when taking your marketing projects in house. In this second episode I show you what to watch out for on set to make sure you record great audio and I share some examples of microphones that can help you capture crystal clear sound.
Hubspot
AUGUST 13, 2013
'To say inbound marketing is a burgeoning market could be an understatement. With the help of partnership-focused analytics tools , more people are trading their fulltime jobs -- willingly or by necessity -- to channel their inner Don Draper and pair his marketing savvy with the 21st century. The challenge is that when you’re an inbound marketing team of one (or even just a handful of people), you also become copywriter, designer, strategist, accountant, sales lead, editor, SEO specialist. the l
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
The ROI Guy
AUGUST 13, 2013
'Recent research shows clearly that decision-makers pay little attention to operating costs despite claiming price and value for money is key in the purchasing process. Nearly all decision-makers (87%) say they are satisfied with the way they currently measure spending on print BUT only 49% actually knew the cost of a printed page. Even more concerning was the fact that 1 in 3 do not use any kind of measure to determine whether investing in new printers represents good value.
WriteSpark
AUGUST 13, 2013
'A typical job ad for a copywriter includes a statement like this: "Must be able to write all types of content, from white papers to webpages to tweets.". Sounds good, right? Indeed, some freelance writers promote themselves as the one person who can take care of all your copywriting needs. But that single-source approach may not in fact be the best way to serve your content marketing projects.
Webbiquity
AUGUST 13, 2013
'When evaluating search engine optimization (SEO) management tools, it’s vital to understand what such tools can—and can’t—actually do. Just as a nail gun can turn a skilled carpenter into a more efficient skilled carpenter, so SEO management tools can help experienced, knowledgeable SEO professionals perform certain tasks more efficiently.
WriteSpark
AUGUST 13, 2013
A typical job ad for a copywriter includes a statement like this: "Must be able to write all types of content, from white papers to webpages to tweets.". Sounds good, right? Indeed, some freelance writers promote themselves as the one person who can take care of all your copywriting needs. But that single-source approach may not in fact be the best way to serve your content marketing projects.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot
AUGUST 13, 2013
'So you followed the step-by-step wizard to completing your LinkedIn profile. Then, maybe you even went a step further and added some apps like your SlideShare account, claimed your vanity URL , and linked your profile to your website and blog. Congratulations, you graduated LinkedIn 101! But you want to be so much more than that. You want to be an expert in your field.
LEADership
AUGUST 13, 2013
'A 6-Point Email Marketing Checklist for B2B Lead Generation - Back-to-School B2B Primer—Part Two. As a teenager, when my mom called out saying, “Louis, come here quick”, I usually wasn’t quick enough to get to her, or even respond immediately. That wasn’t the case if she said, “Louis, come here quick or the cat’s going to love your ice cream”! It’s normal; teenagers have the ability to tune out even their mom’s booming voice; teenagers need to always know why they should do something someone e
Crimson Marketing
AUGUST 13, 2013
'( Pam Dyer/Business 2 Community ).
Marketing Insider Group
AUGUST 13, 2013
'According to a recent report by CEO.com, 68% of Fortune 500 CEOs have no social media presence whatsoever. A mere 32% have at least one account on a social network. Out of the Fortune 500, only 28 are on Twitter, 38 are on Facebook and 5 are on Google+. Linkedin has a much better representation, with 140 Fortune 500 CEOs (28% up from 26% last year) on the network.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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