Convince & Convert
MARCH 14, 2024
So you’re at the point in your business where you’re looking to outsource support, whether it’s fixing an issue, auditing your current techstack, or attempting to scale, and you’re debating between hiring a consultant or an agency? There are many benefits to hiring both, however, there are some things you should first consider before making a decision.
Martech
MARCH 14, 2024
The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. This might not seem like a big issue. Still, your company’s reputation plays an increasingly important role in influencing consumer decisions and any missteps with AI can damage it.
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CopyBlogger
MARCH 14, 2024
Mastering email marketing takes years, but focusing on just a few key tips can significantly improve your ROI. This post. Continue Reading The post 10 Email Marketing Tips That Drive 80% of Email Revenue appeared first on Copyblogger.
Martech
MARCH 14, 2024
The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. The 2024 edition of the IAB’s annual “State of Data” report shows how the industry is addressing the new privacy-by-design ecosystem in which the deprecation of third-party cookies and other privacy-protective measures are expected to lead to significant signal loss.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
CMSWire
MARCH 14, 2024
Sprinklr's Buddy Waddington explores how generative AI transforms customer experiences through advanced chatbots, social listening, personalization and more. Continue reading.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
ClearVoice
MARCH 14, 2024
You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. Marketers often report an impressive average of 14.1 percent for open rates, which is generally considered outstanding by industry standards.
Martech
MARCH 14, 2024
One central theme of the MarTech Conference (coming up Tuesday and Wednesday next week) is how to use the amazing array of tools now available, from AI to data analytics, to actually enhance customer experience. Alicia Arnold is managing director and digital transformation consultant at AK Arnold and her emphasis in her Wednesday session at MarTech will be on measuring customer experience.
MKT1
MARCH 14, 2024
It’s time to get specific. Broad and horizontal approaches to marketing no longer work. Maybe they never really did?! With modern martech (AI, automation, no code tools), your audience now expects personalized, high-value marketing that feels custom built for them. Meaning, early-stage marketing strategies that don’t focus on an acute pain for a specific audience segment will definitely fall flat in 2024.
Martech
MARCH 14, 2024
Oracle today announced that it is rolling out a range of generative AI tools across both front and back office applications in its Oracle Fusion Cloud Applications Suite. In addition to new solutions for ERP, supply chain management and HR, it announced specific enhancements to its customer experience capabilities. The CX announcements included new support for marketing, sales and service.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
illumin
MARCH 14, 2024
The recent introduction of Pfizer’s generative AI, “Charlie”, could be a game-changer for the world of pharma marketing. Big changes may be in store for pharmaceutical marketing and advertising thanks to Pfizer’s recent unveiling of its innovative AI platform , Charlie. Drew Panayiotou , Global Chief Marketing Officer of Pfizer, revealed more details in February 2024 of its up-and-coming AI-powered marketing workbench.
Anyword
MARCH 14, 2024
In the dynamic realm of digital marketing, every word you publish carries weight, poised to make or break your brand’s online presence. The challenge, however, has always been to predict the impact of your content before it goes live. Enter Anyword’s Benchmarking feature, a tool designed to dispel the fog of uncertainty surrounding content creation.
Goodish Agency
MARCH 14, 2024
The main point is that while GA4 is great for getting detailed user data, businesses need to be careful and responsible with this information, always putting.
CMSWire
MARCH 14, 2024
How the donor world is using generative AI to parse through data and feedback, and what CX leaders can learn. Continue reading.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Scoop.it
MARCH 14, 2024
A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). Both these strategies are treated as the be-all and end-all of the marketing world, but what happens when you leverage one of them (influencer marketing) to grow another (SEO)?
CMSWire
MARCH 14, 2024
Anyone can get behind the wheel of a martech solution, but only an experienced marketer and team can elicit the best performance. Continue reading.
Square 2 Marketing
MARCH 14, 2024
The world of sales and marketing has become exponentially more confusing over the past five years. Today there are digital marketing agencies, marketing technology agencies, sales consulting agencies, growth agencies and even agencies that microfocus on a specific tactic like SEO or web design. All this means is that for B2B companies it’s becoming much harder to find and feel good about who to work with if growth is one of your key goals in 2024.
Forrester B2B
MARCH 14, 2024
Learn about frontline marketing, the teams that it comprises, and why it’s essential to driving customer-centered B2B growth.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
CMSWire
MARCH 14, 2024
The company's promise of openness didn't extend far beyond the name. Continue reading.
Brandpoint
MARCH 14, 2024
Branded content marketing, where public relations and marketing strategies meet, is a great way to create captivating brand stories and engage your audience. In our latest PR survey , 200 PR professionals shared how they promote and distribute branded content to elevate their brand visibility and engagement. Explore the different ways PR professionals leverage branded content campaigns to drive brand awareness metrics, boost website traffic, and amplify their presence across paid, owned and earn
MarketMuse
MARCH 14, 2024
Learn how eCommerce brands can stand out in a search experience that's becoming more personal and conversational.
HG Data
MARCH 14, 2024
How NetApp uses HG Insights’ contract, install, and spend data, account intelligence, and award-winning customer support to win their markets NetApp is an intelligent data infrastructure company that provides unified data storage, integrated data services, and cloud operations solutions to enterprise customers. NetApp has depended on HG Insights’ data since they first discovered it, and has […] The post NetApp Depends on HG Insights Data appeared first on HG Insights.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
SmartBug Media
MARCH 14, 2024
Go-to-market (GTM) strategies are a blend of aspiration and reality. Balancing these ideas challenges businesses to create a road map for success—a guide to how they’ll generate interest in their products and services and what support they’ll need to achieve this. With a well-defined GTM strategy that accounts for all stakeholders and builds a scalable plan, your revenue targets can be more accurate and realistic.
SalesIntel
MARCH 14, 2024
Understanding your customers has never been more critical. Amidst the vast sea of data available, three key sets—technographics, firmographics, and buyer intent—have emerged as indispensable tools for driving sales success. Technographics unveil the technological landscape of your clientele, firmographics delineate the structural fabric of their organizations, and buyer intent illuminates the path to conversion readiness.
ClearVoice
MARCH 14, 2024
“Build it, and they will come” is a line we hear so often, and marketers know just how flawed that is. Take, for example, the movie John Carter. Despite its high production value and the fact that it’s based on a popular series, it bombed at the box office. Observers point to several reasons , and one of them is weak marketing. You can build something magnificent from the ground up, but if your target audience doesn’t know your masterpiece exists, chances are your hard work will stay confined t
HG Data
MARCH 14, 2024
At some point in your life, you will acquaint yourself with a “sneakerhead,” a cute term for a die-hard sneaker enthusiast. To a sneakerhead, a sneaker is much more than an essential component of the human wardrobe. The subculture surrounding sneakers has transformed shoes into an intricate form of self expression – it’s a culture […] The post What Is Technical Marketing?
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
B2BMarketing.net
MARCH 14, 2024
Guess what? Our 2024 Trend Tracker is now live – we asked both client-side and agency-side marketers to share their thoughts on various B2B trends making headlines in the industry. In this week’s episode of the B2B Marketing Podcast, Joel Harrison, Editor-in-Chief, B2B Marketing, spoke with Shane Redding, Strategy and Evolution Expert, Propolis to dive into some of the exclusive insights from our 2024 Trend Tracker.
HG Data
MARCH 14, 2024
What is competitive marketing intelligence? Competitive intelligence has long been used by sales and marketing teams to build the ‘big picture’ of competitors’ offerings, customer preferences and the most promising differentiators for sales and marketing activities. Competitive marketing intelligence takes this process a step further. On top of building out the big picture for where your product […] The post Competitive Marketing Intelligence: A Complete Guide appeared first on HG Insights
Lead Forensics
MARCH 14, 2024
This journey through the B2B sales process is not merely about pitching products or services; it’s about building relationships, understanding needs, and delivering tailored solutions. Let’s delve into the key stages of this process and how they contribute to driving sales success. Lead Generation: The Journey Begins At the heart of the B2B sales process lies lead generation.
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