SendX
FEBRUARY 27, 2024
Urgent subject lines have become a common strategy in email marketing, aimed at catching the attention of the receiver. At first glance, the effectiveness of using "URGENT" or "LAST"or "HURRY" in subject lines might seem straightforward. It's about getting more people to open the emails.
Vision Edge Marketing
FEBRUARY 27, 2024
Most of us take comfort in the familiar. We tend to seek out perspectives that align with our pre-existing beliefs. This cognitive tendency is known as confirmation bias. The problem with confirmation bias is that it results in a person ignoring information that is inconsistent with their beliefs , in favor of information that confirms what they believe or value.
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Martech
FEBRUARY 27, 2024
Content creators and influencers are now achieving the same level of engagement once reserved for traditional advertising methods like billboards, print ads and TV commercials. They’re captivating millions with content that deeply connects with their followers. Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation.
BOP Design
FEBRUARY 27, 2024
We’ve often discussed the importance of a strong digital marketing strategy for B2B firms. The core function of a well-crafted B2B digital marketing strategy is often to generate qualified leads. Sounds easy, right? While it’s not rocket science or chemical engineering (those are hard!), creating a digital marketing strategy to generate leads is doable.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
CMSWire
FEBRUARY 27, 2024
How organizations can craft a seamless omnichannel strategy, focusing on customer engagement, key components and expanding support channels. Continue reading.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
chiefmartech
FEBRUARY 27, 2024
First, a quick ask: please take this 5-minute survey on martech composability. We’ll share the full results back with everyone. I bet it will be very interesting. Thank you! Okay, back to today’s post… I prefer empircal data over gut-feel prognostications. For 12 years, I’ve been told that SaaS in general — and martech in particular — is going to dramatically consolidate.
Martech
FEBRUARY 27, 2024
Today, marketing automation platform Klaviyo launched Klaviyo AI, a new suite of AI-powered tools and features. The new tools aim to use AI-generated insights and messages, including product recommendations, for better deployment to the right customers at the right time. Why we care. The big question for any AI updates is how the new tools will lead to conversions and other business goals.
Benchmark Email
FEBRUARY 27, 2024
For many people, digital marketing is a dream job. With the onset of many technology company perks and telecommuting jobs, digital marketing experts can make a six-figure salary, have unlimited vacation, and enjoy a flexible schedule that allows them to work from home — or even across the world as a digital nomad. If you’re… The post 20 Skills That Make You A Proficient Digital Marketer appeared first on Benchmark Email.
CMSWire
FEBRUARY 27, 2024
Marketers and customer experience leaders take note: The CIO role is evolving, and they want to become architects of change and leaders in the digital arena. Continue reading.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
SmartBrief - Marketing
FEBRUARY 27, 2024
The livestreaming market is estimated to grow from $1.49 billion in 2023 to $3.09 billion by 2028. With more than doubling in five years, livestream marketing can be a successful business strategy for your next campaign. By livestreaming events, you can expand possibilities for real-time engagement with a global audience, significantly extending your brand’s reach.
CMSWire
FEBRUARY 27, 2024
Learn how a great customer experience can inspire, enable and empower employees, leading to business success. Continue reading.
Content Marketing Institute
FEBRUARY 27, 2024
Marketers frequently measure the time a consumer spends with content as a proxy for trust. The more time spent with the content, the deeper the trust in the content or brand. That’s a big mistake. Find out why.
illumin
FEBRUARY 27, 2024
Walmart is diving into the streaming wars head first with its acquisition of VIZIO and its SmartCast Operating System. The real question is, will this acquisition position Walmart alongside the ranks of Amazon Prime, Netflix, Apple TV, and Disney+? And is there more to this acquisition than meets the eye? VIZIO is a leading developer of immersive entertainment and technology that is well known for its smart TVs and sound bars.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
BOP Design
FEBRUARY 27, 2024
Authored by Christopher Moore The main purpose of creating an online business listing is to make it easier for potential clients to discover and contact your business. If done properly, your listings can bring new traffic to your B2B website and improve the visibility of your brand online. On the other hand, a few common. The post Managing Business Listings Online: Common Errors to Avoid appeared first on Bop Design.
Content Marketing Institute
FEBRUARY 27, 2024
Not sure if you should add a digital experience platform to your martech stack? Here’s how the latest systems make content easier to manage, optimize, and deliver to your audience.
Velocity Partners
FEBRUARY 27, 2024
Jon Miller recently said that the B2B go-to-market playbook is kaput. That’s the same Jon Miller who practically invented that playbook at the dawn of inbound marketing. You know, Marketo and Engagio founder and CMO at Demandbase (and, it just so happens, serial Velocity client). That Jon Miller. I agree with Jon that most (not all) B2B tech businesses are struggling to meet the pipeline needs of the business and the main reason is that they’ve either neglected performance brand strategy altoget
SmartBrief - Marketing
FEBRUARY 27, 2024
AI, AR and cloud gaming My partner handmade a coffee table that can run 30 1970s and 1980s arcade games. While I generally think of this as evidence that the guy’s awesome – he also beat “The Hitchhiker’s Guide to the Galaxy” text adventure without a hint book – it’s also evidence of how far video game technology has come since the days when people would make a special trip to the arcade to play Asteroids, or even since the Console Wars of my youth. (16 whole bits!
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Ignite
FEBRUARY 27, 2024
Let's set the record straight before visions of panic-inducing campaigns flood your mind. Our approach to fear-based marketing is about insightful guidance, not alarmism. It's the art of highlighting risks in a constructive and genuinely beneficial manner. So, how do we navigate this nuanced path between motivation and intimidation? Join me as we explore the ethical application of fear in marketing, ensuring it serves as a beacon rather than a deterrent.
Heinz Marketing
FEBRUARY 27, 2024
By Maria Geokezas , Chief Operating Officer at Heinz Marketing Are you familiar with the idea of “collaboration drag?” It’s a term our President, Matt Heinz , uncovered recently, and it’s garnering a lot of attention among business leaders—for good reason. Collaboration drag is a lot like playing the game of ‘telephone’ as kids. Everything starts well enough, but little by little, things go off course.
HG Data
FEBRUARY 27, 2024
HG Insights named a fastest-growing company in the Pacific region by Inc. — awarded to only the best of the best! Inc.’s Regionals awards honor companies that have made an outsized impact in their fields and on society. An evolution of the annual Inc. 5000 list, this regional award represents a unique look at the […] The post HG Wins Inc. Regionals Award: Pacific’s Fastest-Growing Companies appeared first on HG Insights.
Ahrefs
FEBRUARY 27, 2024
Here are ten that won’t cost a dime.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
ScanmarQED
FEBRUARY 27, 2024
The original promise of Multi-Touch Attribution (MTA) was that it excelled at offering a detailed perspective on how customers engaged with various touchpoints during their journey; aiding businesses in making informed decisions about marketing budget allocation; providing granular insights by tracking individual touchpoints across digital channels; gauging the effectiveness of marketing campaigns and helping identify the most influential channels and optimizing conversions.
Seismic
FEBRUARY 27, 2024
Today, we’re excited to announce the latest features and updates to existing capabilities in the Seismic Enablement Cloud. In Fall 2023 , we introduced a number of Generative AI capabilities that unlock growth and boost productivity. Seismic’s Winter 2024 Release strengthens Aura Copilot with new tools to help enablement professionals work more efficiently in their roles.
Binary Demand
FEBRUARY 27, 2024
[ps2id id=’overview’ target=”/]“Your brand is what people say about you when you’re not in the room.” – Jeff Bezos, the visionary entrepreneur and founder of Amazon. The new era of B2B demand generation companies brings a personalized revolution powered by AI’s insight. Data’s secrets unravel, crafting precise marketing strategies that create trends and seize opportunities with impeccable timing.
The ABM Agency
FEBRUARY 27, 2024
Reading Time: 4 minutes In the sophisticated landscape of B2B marketing, establishing an Account-Based Marketing (ABM) Center of Excellence (COE) represents the pinnacle of ABM maturity. This strategic initiative transcends mere campaign management, evolving into a comprehensive hub that centralizes expertise, methodologies, and resources essential for executing high-impact ABM strategies.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
B2BMarketing.net
FEBRUARY 27, 2024
The past four years haven’t exactly been smooth sailing for B2B marketers. The pandemic, a sea change in working and buyer behaviours, and an economy that’s been stunted at best have all combined to create a perfect storm for businesses. What does this mean for marketers? Well, it’s meant that budgets are tight, every penny is under a watchful eye, and marketers are having to fight their corner and prove their worth on a daily basis.
The Marketing Blender
FEBRUARY 27, 2024
The emphasis on a digital-first B2B manufacturing marketing strategy has become crystal-clear. As in-person sales became less viable, the need to transition to a more robust, digital-centric approach became urgent. In this discussion, we’ll delve into effective strategies that can transform the B2B manufacturing marketing landscape and ensure a steady flow of high-quality leads.
Hubspot
FEBRUARY 27, 2024
I‘ve been on both sides of the “how to reschedule a meeting” dilemma. I’ve found myself scrambling to book new times with contacts, and I've received my fair share of “So sorry, but I need to reschedule,” emails — and all of those instances were handled with varying degrees of tact and professionalism. It can be tough to know how to reschedule a meeting appropriately and effectively.
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