markempa
OCTOBER 6, 2014
'Tweet More often than not, there seems to be a disconnect between Marketing and Sales. Not having these two teams aligned can be a vital — and costly — mistake. How does your sales team perceive the leads Marketing produces? Be honest. They love them — couldn’t be happier! They complain about lead quality. They complain about lead volume. The say leads, what leads?
Crimson Marketing
OCTOBER 6, 2014
'It’s the CMOs responsibility to promote growth, and they “need the CIOs’ help to turn the surfeit of customer data and marketing intelligence their companies are accumulating into increased revenue.” CIOs are tasked with creating revenue from new technologies, but they “need the CMOs to help them with better functional and technical requirements for big data initiatives.” With data volume growing at an astounding 40 percent per year minimum, CMOs and CIOs are mutua
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Biznology
OCTOBER 6, 2014
'I was recently riding on the Washington Metro and noticed a new station name: NoMa-Gallaudet. I had never heard of NoMa, but a quick Google search told me that it stands for “North of Massachusetts Ave”–a new trying-to-be-hip neighborhood. I thought it was a bit strange that they would change the Metro map for that, but the article went on to explain that they are trying to have each Metro station have a main, short name (between 13 and 19 characters, depending on the importan
Convince & Convert
OCTOBER 6, 2014
'image from BigStock.com Marketers think they’ve seen it all, but they are usually blind to what customers really need. (Note: I addressed this topic recently in a virtual session for GroupHigh , excellent influencer identification software that we use at Convince & Convert. GroupHigh also writes fantastic influencer marketing case studies right here on this blog).
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Adobe Experience Cloud Blog
OCTOBER 6, 2014
'Author: Julie Ritchie You may have read my first blog post on this topic, How to Make it Rain in the Marketing Department: Selling Event Sponsorship for Beginners , which covers the basics for getting a sponsorship program off the ground. Now you might be asking yourself how do I really make event sponsorship hum ? Maybe you want to take your event strategy to a new level in 2015.
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SugarCRM
OCTOBER 6, 2014
'The post Why We Need ‘Lean In’ and Financial Acumen appeared first on Salesfusion.
PureB2B
OCTOBER 6, 2014
In marketing, some tactics can look promising and your gut might immediately tell you to “INVEST NOW”. But if you’re smart enough, you’ll know that it’s better to test the waters before jumping in. This is especially true in the wild west of lead generation. In lead gen , companies can promise the world, but where the rubber really meets the road is in the quality of the leads and their ability to fulfill them in a timely manner.
Hubspot
OCTOBER 6, 2014
'Every year, hundreds of new words and phrases that come from internet slang are added to the dictionary. Some of them are abbreviations, like FOMO (Fear Of Missing Out) and YOLO (You Only Live Once). Others are words that have been stretched into more parts of speech than originally intended -- like when "trend" became a verb ("It''s trending worldwide").
PureB2B
OCTOBER 6, 2014
In marketing, some tactics can look promising and your gut might immediately tell you to “INVEST NOW”. But if you’re smart enough, you’ll know that it’s better to test the waters before jumping in. This is especially true in the wild west of lead generation. In lead gen , companies can promise the world, but where the rubber really meets the road is in the quality of the leads and their ability to fulfill them in a timely manner.
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Hubspot
OCTOBER 6, 2014
'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. In our recently released research report The State of Inbound 2014-2015: Sales Edition , we asked salespeople to weigh in on their top priorities for the coming year. The number one response wasn''t terribly surprising: Over 30% of those surveyed placed closing more deals on top of the to-do list, followed by improving the efficiency of the sales funnel, and reducing the length
Vidyard
OCTOBER 6, 2014
For some time, high-profile leaders across industries have used video to power their brand and build visibility. If you’ve spent any time in the online marketing community, for example, you probably recognize Rand Fishkin from his Whiteboard Friday videos at Moz. Now, new research is showing us that online video is among the most common and effective tools used by high-visibility experts to build their reputations.
JotForm
OCTOBER 6, 2014
One of the best ways to improve your workflow and time management as a graphic design freelancer is to use apps. Not just any app will do, however. You need ones that won’t waste your time by crashing and that help you both on the go and when around your computer. Our collection of the best ap.
The ROI Guy
OCTOBER 6, 2014
'TabTimes announced the Finalists for their Tabby Awards, recognizing the best mobile applications, and Alinean is proud to have been included as a Finalist in the Sales category for best iPad Sales App. See the announcement and all the Finalist nominations here: [link] Tabby Award Finalists were selected by an international panel of 20 independent judges who reviewed entries from a dozen countries and selected the 75 best business apps for Android, iPad and Windows tablets in 26 categories.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
The Freeman Company
OCTOBER 6, 2014
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GreenRope
OCTOBER 6, 2014
5 GreenRope Sales Tools to Start Using Today. By Alessandra Ceresa. As I am sure you know, GreenRope is a powerful sales and marketing tool. Our many features, when used correctly, will help you close more deals, develop better relationships with your customers, and deepen your brand’s footprint. So, to get you up and running, here are 5 sales tools to implement today.
Content Standard
OCTOBER 6, 2014
On April 14, 2014, Forrester Research put out the Power of Customer Context report, which highlights a shift in marketing from campaigns and transactions toward one-to-one interactions and value exchanges with consumers. In a sponsored editorial, IBM outlined four clear takeaways from Forrester’s report that every marketer today should be aware of.
GreenRope
OCTOBER 6, 2014
5 GreenRope Sales Tools to Start Using Today. By Alessandra Ceresa. As I am sure you know, GreenRope is a powerful sales and marketing tool. Our many features, when used correctly, will help you close more deals, develop better relationships with your customers, and deepen your brand’s footprint. So, to get you up and running, here are 5 sales tools to implement today.
Speaker: Paul Slack, Vende Digital CEO
Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r
Content Standard
OCTOBER 6, 2014
On-page technical components remain critical to SEO, even as social media and other variables take on importance, according to a major report from Searchmetrics. In its annual white paper, SEO Ranking Factors and Rank Correlations 2014 , the company reported that a lack of certain technical criteria can hinder a website’s prominence in search rankings.
GreenRope
OCTOBER 6, 2014
5 GreenRope Sales Tools to Start Using Today. By Alessandra Ceresa. As I am sure you know, GreenRope is a powerful sales and marketing tool. Our many features, when used correctly, will help you close more deals, develop better relationships with your customers, and deepen your brand’s footprint. So, to get you up and running, here are 5 sales tools to implement today.
Content Standard
OCTOBER 6, 2014
More than two-thirds of brands creating video do so with social media in mind, primarily due to social sharing’s potential to make content go viral. Meanwhile, slightly more than half of video production professionals are tasked with publishing their videos to social media, according to the 2014 Online Video Production Survey and Industry Trends Report.
GreenRope
OCTOBER 6, 2014
5 GreenRope Sales Tools to Start Using Today. By Alessandra Ceresa. As I am sure you know, GreenRope is a powerful sales and marketing tool. Our many features, when used correctly, will help you close more deals, develop better relationships with your customers, and deepen your brand’s footprint. So, to get you up and running, here are 5 sales tools to implement today.
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KoMarketing Associates
OCTOBER 6, 2014
'According to B 2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America, the latest benchmark report released by the Content Marketing Institute and MarketingProfs , there is more to content strategy than just implementation. While the adoption of content marketing has certainly become prevalent across B2B organizations, the separation between good and great organizations revolved around one key theme: documentation.
GreenRope
OCTOBER 6, 2014
5 GreenRope Sales Tools to Start Using Today. By Alessandra Ceresa. As I am sure you know, GreenRope is a powerful sales and marketing tool. Our many features, when used correctly, will help you close more deals, develop better relationships with your customers, and deepen your brand’s footprint. So, to get you up and running, here are 5 sales tools to implement today.
Marketing Insider Group
OCTOBER 6, 2014
'Today’s consumer is bombarded with thousands of marketing messages every single day. In order to stand apart from the noise, many brands are shifting their marketing budgets out of paid advertising (that we all ignore at staggering rates) and into content programs. These branded content marketing hubs are creating owned media properties that deliver value to brands over time vs. the short-term blips from a Superbowl ad or any short-term campaign.
GreenRope
OCTOBER 6, 2014
5 GreenRope Sales Tools to Start Using Today. By Alessandra Ceresa. As I am sure you know, GreenRope is a powerful sales and marketing tool. Our many features, when used correctly, will help you close more deals, develop better relationships with your customers, and deepen your brand’s footprint. So, to get you up and running, here are 5 sales tools to implement today.
Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift
The world of financial services is shifting as clients demand online experiences that feel similar to those in B2C. What’s the key to meeting their expectations? Humanizing their experience on your website. By personalizing your client’s online experience, your firm can build more trust and value into every interaction. Your team can also go into conversations with more context around a client’s long-term objectives, resulting in a faster time to investment.
GreenRope
OCTOBER 6, 2014
5 GreenRope Sales Tools to Start Using Today. By Alessandra Ceresa. As I am sure you know, GreenRope is a powerful sales and marketing tool. Our many features, when used correctly, will help you close more deals, develop better relationships with your customers, and deepen your brand’s footprint. So, to get you up and running, here are 5 sales tools to implement today.
GreenRope
OCTOBER 6, 2014
5 GreenRope Sales Tools to Start Using Today. By Alessandra Ceresa. As I am sure you know, GreenRope is a powerful sales and marketing tool. Our many features, when used correctly, will help you close more deals, develop better relationships with your customers, and deepen your brand’s footprint. So, to get you up and running, here are 5 sales tools to implement today.
GreenRope
OCTOBER 6, 2014
5 GreenRope Sales Tools to Start Using Today. By Alessandra Ceresa. As I am sure you know, GreenRope is a powerful sales and marketing tool. Our many features, when used correctly, will help you close more deals, develop better relationships with your customers, and deepen your brand’s footprint. So, to get you up and running, here are 5 sales tools to implement today.
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