markempa
MARCH 3, 2014
'Tweet I am at the earliest stages of developing a sequel to Lead Generation for the Complex Sale. It’s been a decade since the first draft and I’ve been contemplating how much business has changed since then. Today’s sales and marketing environment is a paradox: There have never been more opportunities to reach customers; yet reaching them has never been more challenging.
KoMarketing Associates
MARCH 3, 2014
'This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. This functionality had only been open to a select group of “Influencers”, of which an initial 150 were selected to pilot the program and several more were added throughout the past year or so.
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Marketing Insider Group
MARCH 3, 2014
'What separates the best marketers from the rest? A couple of recent articles and studies appear to be pointing to the same 3 traits you need to master to become a superstar in marketing. Are you looking for that elusive secret to success? I’m not sure it’s such a secret. Fortune has always favored the bold. And opportunity comes from preparation and the ability to lead people to a common goal.
Biznology
MARCH 3, 2014
'Photo credit: Wikipedia. OK, OK, he didn’t exactly do that. The president probably doesn’t even know what agile marketing is. But he certainly would agree with it based on the remarks I saw him make the other day when he announced the “My Brother’s Keeper” program. For those unfamiliar with it, the program is an attempt by the US Government to provide networking resources for a group of people that are least likely to have successful mentors, young African-American
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Crimson Marketing
MARCH 3, 2014
'Text from Infographic; Marketing is leading the charge with collaboration and often faces resistance from IT: 36% of Marketing reports frequent collaboration with IT 25% of IT reports rare collaboration. The post Why Marketing And IT Collaboration Is Possible [Infographic] appeared first on.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Adobe Experience Cloud Blog
MARCH 3, 2014
'Author: Phillip Chen Five years I ago, I fell in love with a body wash. Our romance began when one of the most captivating commercials I had ever seen came on: Old Spice’s now-famous “Your Man Could Smell Like” body wash ad. It was entertaining, visually appealing, and somehow managed to mock itself while seeming attractive. I was completely infatuated.
Hinge Marketing
MARCH 3, 2014
'Developing a winning differentiation strategy is a huge struggle for many professional services firms. It just got a little easier with the release of Hinge’s new Differentiation Guide For Professional Services Firms. This is the latest in our Executive Guide Series. Each guide is focused around a specific topic within the professional services branding and marketing field.
SugarCRM
MARCH 3, 2014
'[one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.
Hubspot
MARCH 3, 2014
'Human-to-human connections are the heart and soul of marketing. You don’t need statistics to prove the value of personalized messages, multi-channel marketing, and high quality content. It’s common sense -- consumers are more responsive to brands that care. That’s why marketing automation is such an important topic in 2014. As David Moth writes on the Econsultancy blog -- “It’s an important tool for bringing order to the warring worlds of marketing and sales by imp
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Vidyard
MARCH 3, 2014
Editor’s note: This blog post originally appeared as contributed content on the Salesforce.com blog. When you hear the words ‘video marketing’, you likely think about your efforts on YouTube or the latest video you’ve seen from a popular brand, but I want to get you thinking about using video for sales enablement and generating real pipeline.
Hubspot
MARCH 3, 2014
'The old playbook is broken, consumers are in control, and technology has enabled more marketing innovation and accountability than ever before. Today''s marketing leaders have heard that story, and many of them have been busy adapting their team''s strategies to match that new approach to the modern consumer''s purchasing process. But this all raises an important question that still needs to be answered: As marketing leaders adopt new approaches to address the modern buying process, how should
Integrated B2B
MARCH 3, 2014
'Mark Hanley, president of Massachusetts-based consulting house I.T. Strategies , recently asked me for my opinion on the state of the market for printed brochures. Do printed sales materials have a future or are they on their way out? It’s a great question, and one which is brought up time and time again by marketers in meetings I attend. The vast majority of the companies I work with as a professional communicator are on the B2B side.
readwrite
MARCH 3, 2014
Yahoo has a strategy for making money on smartphones: The company is reportedly rolling out ads which prompt users to download other apps across its mobile properties. Mobile app-install ads are an increasingly popular way of making money off of mobile websites and apps. They typically appear in streams of content and help drive downloads to mobile applications.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
GreenRope
MARCH 3, 2014
Content for Context. By Tatiana Ceresa. If you are reading this, you are probably like me, constantly monitoring blogs, online news publications, and social media conversations to remain informed and stay up-to-date with the dialogue. Doing so, you have seen countless articles that emphasize the importance of content, content, and more content. But really, at this point we don’t need more of the same, over-published content.
LeanData
MARCH 3, 2014
When new leads aren’t read, And the sales team is blue. Let’s get this problem fixed, With LeanData’s Lead2Account View. Matching leads to accounts, Is a hard thing to do. Salesforce cannot do it, Even though you want them to. What can you do, To fix this great error? Install us, then open Accounts, And your leads will be there too. Then the sales team is joyous, And revenue is through the roof.
GreenRope
MARCH 3, 2014
Content for Context. By Tatiana Ceresa. If you are reading this, you are probably like me, constantly monitoring blogs, online news publications, and social media conversations to remain informed and stay up-to-date with the dialogue. Doing so, you have seen countless articles that emphasize the importance of content, content, and more content. But really, at this point we don’t need more of the same, over-published content.
Writing on the Web
MARCH 3, 2014
'I’ve been blogging recently about how experts need to publish their own ebooks as part of their strategy to get found, get known, and get clients through online content marketing. Here are 10 questions to ask yourself before you write a single word of your expert ebook: Download the questionnaire here: www.Ebooks4Experts.com. Over 10 years ago, professionals started using blogs to communicate to clients.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
GreenRope
MARCH 3, 2014
Content for Context. By Tatiana Ceresa. If you are reading this, you are probably like me, constantly monitoring blogs, online news publications, and social media conversations to remain informed and stay up-to-date with the dialogue. Doing so, you have seen countless articles that emphasize the importance of content, content, and more content. But really, at this point we don’t need more of the same, over-published content.
Hubspot
MARCH 3, 2014
'What makes a website truly great? I mean so great that traffic is high and growing, bounce rates are low, and engagement and demand are off the charts. Is it a beautiful, award-winning design? A killer SEO strategy? Its interactive, cutting-edge user experience? Or is it simply tied to the amount of monetary investment? The bigger the budget, the better the website, right?
GreenRope
MARCH 3, 2014
Content for Context. By Tatiana Ceresa. If you are reading this, you are probably like me, constantly monitoring blogs, online news publications, and social media conversations to remain informed and stay up-to-date with the dialogue. Doing so, you have seen countless articles that emphasize the importance of content, content, and more content. But really, at this point we don’t need more of the same, over-published content.
Hubspot
MARCH 3, 2014
'This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Some 80 million people in the United States have already started using online "sharing services," like Airbnb and Uber. They are young, urban, affluent, and their numbers are growing. And soon these services, which are still relatively new, will become mainstream and part of everyday life for almost everyone.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
GreenRope
MARCH 3, 2014
Content for Context. By Tatiana Ceresa. If you are reading this, you are probably like me, constantly monitoring blogs, online news publications, and social media conversations to remain informed and stay up-to-date with the dialogue. Doing so, you have seen countless articles that emphasize the importance of content, content, and more content. But really, at this point we don’t need more of the same, over-published content.
TaylorMadeIn KEW
MARCH 3, 2014
These days marketers are under increasing pressure to demonstrate ‘return on investment’ for their marketing spend. Practically every meeting I go to within the marketing function has this on the agenda. But does ROI really measure marketing effectiveness? We’d all love to quantify our marketing activity with a single number – this amount of marketing spend generated this amount of revenue.
GreenRope
MARCH 3, 2014
Content for Context. By Tatiana Ceresa. If you are reading this, you are probably like me, constantly monitoring blogs, online news publications, and social media conversations to remain informed and stay up-to-date with the dialogue. Doing so, you have seen countless articles that emphasize the importance of content, content, and more content. But really, at this point we don’t need more of the same, over-published content.
GreenRope
MARCH 3, 2014
Content for Context. By Tatiana Ceresa. If you are reading this, you are probably like me, constantly monitoring blogs, online news publications, and social media conversations to remain informed and stay up-to-date with the dialogue. Doing so, you have seen countless articles that emphasize the importance of content, content, and more content. But really, at this point we don’t need more of the same, over-published content.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
GreenRope
MARCH 3, 2014
Content for Context. By Tatiana Ceresa. If you are reading this, you are probably like me, constantly monitoring blogs, online news publications, and social media conversations to remain informed and stay up-to-date with the dialogue. Doing so, you have seen countless articles that emphasize the importance of content, content, and more content. But really, at this point we don’t need more of the same, over-published content.
GreenRope
MARCH 3, 2014
Content for Context. By Tatiana Ceresa. If you are reading this, you are probably like me, constantly monitoring blogs, online news publications, and social media conversations to remain informed and stay up-to-date with the dialogue. Doing so, you have seen countless articles that emphasize the importance of content, content, and more content. But really, at this point we don’t need more of the same, over-published content.
GreenRope
MARCH 3, 2014
Content for Context. By Tatiana Ceresa. If you are reading this, you are probably like me, constantly monitoring blogs, online news publications, and social media conversations to remain informed and stay up-to-date with the dialogue. Doing so, you have seen countless articles that emphasize the importance of content, content, and more content. But really, at this point we don’t need more of the same, over-published content.
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