Marketing Insider Group

MARCH 27, 2023

Your clients are the heart of your business and it takes sincere dedication to gain their loyalty in return. They keep your operations flowing and are the reason you create value-centered products or services. For business-to-business (B2B) companies, in particular, the need to integrate lead generation efforts and guarantee client satisfaction is even more essential for retaining business clientele.

Tactics 245

Tactics Effectiveness B2B Marketing Management 245

NetLine

MARCH 27, 2023

Remote work. Ad blocking. Email blindness. The digital world has changed. For B2B marketers, it likely looks rather odd compared to the world we once knew. This is the name of the game, however—and for many of the players, the ground is, again, about to move under your feet. The B2B Landscape Will Soon Experience a Seismic Shift Try as we might, the ripple effects of the pandemic are inescapable.

Intent Data 52

Intent Data Intent B2B Sales Intent Signal 52

SendX

MARCH 27, 2023

Email is one of the most commonly used forms of communication in the modern world. It is one of the best ways to communicate with our friends, family, and colleagues.

Best Practices 195

Best Practices 195

Oktopost

MARCH 27, 2023

Kristina Thomas goes Behind the Post to share her strategy for creating compelling social content in the finance industry. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary In this episode of Behind the Post, Olivia Messina sits down with Kristina Thomas , Head of Social Media at S&P Global. Kristina leads an award-winning global team and reveals the delicacies and challenges of managing a social strategy in the finance industry.

Enterprise Management 144

Enterprise Management Content Youtube Advertising Benchmark 144

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Search Engine Journal

MARCH 27, 2023

New features in Google's Discovery ads enable brands to captivate consumers with tailored experiences and more accurate data analysis. The post Google Enhances Discovery Ads: Boosting Engagement & Conversions appeared first on Search Engine Journal.

Google 128

Google Ads Conversion Analysis 128

Search Engine Journal

MARCH 27, 2023

Open Source AI movement achieves another milestone with the release of a ChatGPT clone that anyone can use The post New Open Source ChatGPT Clone – Called Dolly appeared first on Search Engine Journal.

SEO 120

SEO 120

The Daily Egg

MARCH 27, 2023

Among the nine brands we analyzed and assessed, CoConstruct is our favorite construction scheduling software. With it, you can handle everything from. The post Best Construction Scheduling Software Compared appeared first on The Daily Egg.

Software 112

Software Best Practices Brand Identity Branding 112

Stevens & Tate

MARCH 27, 2023

Social media has become a critical part of our lives, and businesses are taking notice. Today, the platform isn’t just a place to share memes and cat videos – it’s also a powerful tool for digital marketing. One key social media aspect often overlooked is its impact on SEO. Over the years, social signals have significantly impacted search engine (SE) rankings, and ignoring them could hurt your site’s visibility.

SEO 112

SEO Peer-to-peer Paid Search Agency Lead Scoring 112

Ahrefs

MARCH 27, 2023

Specifically, you need website content that: In this post, you’ll learn how to create content that achieves both goals. You can’t get search traffic if no one’s searching for your keywords on Google.

Marketing Websites 109

Marketing Websites Content Keywords Traffic 109

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Martech

MARCH 27, 2023

Global software giant SAP has announced a new Commerce Cloud composable offering, providing merchants new levels of flexibility and a range of choices between the complete Commerce Cloud package and specific applications and services. SAP is also announcing new headless composable storefronts for verticals including financial services, travel, telecommunications and the public sector in addition to its existing offerings for retail, consumer products, distribution and manufacturing.

Digital Experience Platform 105

Digital Experience Platform Lock-In eCommerce Verticals 105

Search Engine Journal

MARCH 27, 2023

Google Search Console adds clicks and impressions reports for product snippets and merchant listings The post Google Updates Search Console With New Merchant Reports appeared first on Search Engine Journal.

Google 99

Google Impressions Product eCommerce 99

Roketto

MARCH 27, 2023

Greetings, fellow marketing warriors! Are you tired of feeling like you’re fumbling around in the dark, blindly trying to connect with potential customers? Do you wish you had a magic wand that could help organize contacts and track interactions with them?

Contact Marketing 83

Contact Marketing Contacts Hubspot Interactive Marketing 83

ClickDimensions

MARCH 27, 2023

In our 5 Questions blog series, we profile our customers, partners and team members to help the ClickDimensions community become better acquainted. Today we will interview Barry O’Callaghan , Global Director of Marketing Services, to find out more about the Marketing Services team and their offering. 1. What is Marketing Services? Marketing Services is a team of ClickDimensions Power Users & Marketing Experts whose sole purpose is to provide our customers with the best possible experie

Work Management 98

Work Management Marketing Management Service Paid Search Agency 98

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Roketto

MARCH 27, 2023

Are you exhausted of chasing down leads like a desperate lover trying to win back their ex? Do you feel like your marketing tactics are stuck in the Stone Age, and you’re just waiting for a dinosaur to come and end your misery? Well, my friend, it's time to evolve.

Consulting 83

Consulting Inbound Marketing Hubspot Tactics 83

DivvyHQ

MARCH 27, 2023

In a world with an ever-growing population and an overflowing amount of content, it's more important than ever to make sure your brand's voice is heard. Check out our latest article on content marketing saturation to learn how to overcome the challenges and make your mark!

Content Marketing 96

Content Marketing Content Marketing & Strategy Marketing 96

Martech

MARCH 27, 2023

Custom properties for marketing campaigns and improvements to lists highlight February’s HubSpot releases. HubSpot is publishing more comprehensive monthly updates outside individual portals, such as the “What’s New in HubSpot’s Software” page, previously limited to quarterly roadmaps. Here’s a list of the latest HubSpot updates relevant to managers: Marketing Campaign custom properties (beta) List releases: Create a random sample, clone and restore static lis

Enterprise Management 94

Enterprise Management Hubspot Terms and Conditions Sample 94

Search Engine Journal

MARCH 27, 2023

Get the 2023 best link building guide that can help you identify link building opportunities and turn them into powerful backlinks. The post Link Building In 2023: 14 Ways To Create Your Own Backlink Opportunities appeared first on Search Engine Journal.

Link Building 88

Link Building Ad Building Best Practices SEO 88

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Heinz Marketing

MARCH 27, 2023

By Matt Heinz , President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Demand Generation Agencies 87

Demand Generation Agencies Work Management Budget Programs Paid Search Agency 87

Search Engine Journal

MARCH 27, 2023

With the rollout of Google's February 2023 Product Review Update, product review sites are kicking it up a notch. Discover more in this in-depth analysis. The post Analyzing The February 2023 Product Review Update appeared first on Search Engine Journal.

Product 80

Product Analysis Google SEO 80

Hubspot

MARCH 27, 2023

Long gone are the days of solely visiting brick-and-mortar businesses to find what you need. Now, e-commerce is booming and here to stay. You can also buy virtually anything online, including services. These services range from financial counseling to tarot readings. When we think about online selling, we usually think about selling products like clothing or electronics.

Service 82

Service Purchase Intent Landing Pages Psychographics 82

Search Engine Journal

MARCH 27, 2023

Google is postponing the enforcement date of new advertising policies to May 24, allowing extra time to make needed adjustments. The post Google Ads Policy Update: Changes To Government Docs & Services appeared first on Search Engine Journal.

Google 79

Google Service Ads Advertisements 79

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Benchmark Email

MARCH 27, 2023

With email marketing, it can seem like there’s always something new coming into the fold, challenging your strategy. It’s a fast-moving industry, and being aware of every development is crucial for engaging your audience in the best, most optimal manner. One of the more recent developments is dark mode. Dark mode, alongside Apple’s iOS15 update,… The post Is Everyone Going Dark?

Advertising Benchmark 74

Advertising Benchmark Email Marketing Optimization Marketing & Strategy 74

G2M Solutions

MARCH 27, 2023

Donor lifecycle management (DLM) or customer lifecycle management as it's more generically called, should be a core process for non-profit organisations in ANZ. It aims to link each stage of the donor journey, from initial awareness to advocacy, and to build strong, long-lasting relationships with supporters. DLM helps to ensure that every touchpoint with a supporter is meaningful and impactful.

Touchpoints 62

Touchpoints Loyalty Paid Search Agency Ad Building 62

Hubspot

MARCH 27, 2023

Welcome to "The Pipeline" — a new weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Sales is an increasingly consultative profession. You could go so far as to say we're in the age of the "Always Be Helping" salesperson. That means reps need to provide prospects with helpful and specific resources as opposed to stuffing irrelevant information down their throats — but you can't get there if you don't understand where your prospect is coming from.

Top of Funnel 70

Top of Funnel Buyer's Journey Hubspot Sales Qualified Leads 70

Televerde

MARCH 27, 2023

Optimizing the journey from prospect to customer is crucial to maximizing your revenue. One of the best ways to smooth out and accelerate that journey is through lead qualification. Without an effective lead qualification process, your sales and marketing teams could be wasting valuable resources on unqualified leads. According to Ruler Analytics, the average conversion rate of a lead becoming a qualified lead is 2.9%.

Lead Qualification 59

Lead Qualification Lead Ranking Ideal Customer Profiles Sales Qualified Leads 59

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

HG Data

MARCH 27, 2023

Technology investment intelligence is one of the most underutilized ways to identify and understand customers. For example: What technologies has a company bought? How much are they spending on it? Which partners do they work with? Having this intel, with a high degree of precision, allows vendors to perfect their Go-To-Market strategy. How much a … The post Solution Break-Down: Account-Level IT Spending appeared first on HG Insights.

Spending 52

Spending Vendors Advertising Agencies Marketing & Strategy 52

Outgrow

MARCH 27, 2023

Celebrating Women’s Achievements: Empowering Stories from Across the Globe International Women’s Day 2023 was celebrated on the 8th of March and the theme for this year was an extremely enthralling one- ‘Embrace Equity’. The theme ‘Embrace Equity’ aims to close the gap between genders and drive positive changes to boost economic growth by empowering women and girls.

Outgrow 52

Outgrow Campaigns Opinions Social Media 52

Acrolinx

MARCH 27, 2023

How do you track the performance of your content? How do you know what types of content people are sharing and what aren’t being shared? What kind of … Continue reading "How to Actually Track Content Performance, with Lisa Spinelli" The post How to Actually Track Content Performance, with Lisa Spinelli appeared first on Acrolinx.

Content 52

Content 52