Vision Edge Marketing

FEBRUARY 13, 2024

The concept of iteration is much like a masterful sculptor chiseling away at a block of stone to reveal a magnificent work of art. Just as a sculptor refines their creation through a series of careful, deliberate strokes, organizations can harness the power of iteration to sculpt their strategies, products, operations, and processes into something truly exceptional – achieving what we have termed “advantageous excellence.

Work Management 229

Work Management Terms and Conditions Marketing Management Lead Scoring 229

ANNUITAS

FEBRUARY 13, 2024

There is no question that conventional wisdom — and an overall trend for the last few years — has leaned towards less ‘content gates’ in GTM programs – i.e., offering more content un-gated. “[A] growing contingent of marketers think gating content is a tacky, intrusive tactic that undermines the power of good content and exacerbates the tension between marketing and sales departments,” asserts Built In editor Hal Koss.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Multi-Channel Differentiation 130

Martech

FEBRUARY 13, 2024

As the Kansas City Chiefs mounted a late-game charge to become repeat champions (three titles in five years!), Super Bowl LVIII proved to be a victory for fans, brands and the city of Las Vegas. Digital channels provided more options for audiences to engage with the Big Game, including an inventive stream on Nickelodeon called by SpongeBob SquarePants and friends.

Digital Asset Management 123

Digital Asset Management Paid Search Agency Peer-to-peer Blast Campaigns 123

CMSWire

FEBRUARY 13, 2024

Truly composable businesses deliver compelling digital experiences and can respond with more flexibility to rapidly changing market conditions. Continue reading.

Marketing & Strategy 125

Marketing & Strategy API Business Marketing 125

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Martech

FEBRUARY 13, 2024

Starting in April, Google will enforce new rules for brands sending over 5,000 emails daily to Gmail addresses. The goal is to cut down on spam by enforcing specific requirements around authentication, ease of unsubscribing and relevancy of messaging. For marketers relying heavily on email campaigns and communications, this policy will require quick action to ensure deliverability doesn’t take a hit.

CAN-SPAM 116

CAN-SPAM Acquisitions Click Rate Purchase Intent 116

ClickDimensions

FEBRUARY 13, 2024

In our 5 Questions blog series, we profile our customers, partners and team members to help the ClickDimensions community become better acquainted. In this blog, we interview our new General Manager, Andrew Jones to find out more about his vision for ClickDimensions and to uncover exciting plans coming for 2024. What are you most excited for when starting your new role at ClickDimensions?

SMB 98

SMB Advertising Agencies Ideal Customer Profiles Creativity 98

Content Marketing Institute

FEBRUARY 13, 2024

Company leaders and some marketers think generative AI gives them miraculous new capabilities. They believe it requires a new strategy or a dedicated leader. And they would be wrong. Generative AI is an innovation, not an invention.

Generation 96

Generation Leads Lead Marketing Qualified Leads 96

Martech

FEBRUARY 13, 2024

Traackr, the international influencer marketing platform, is partnering with Snap Inc. to help brands build influencer relationships. A Traackr integration via the Snapchat Creator API aims at making it easier for brands to connect with the Snapchat creator and influencer community. Snapchat is expected to reach almost 50 million members of the U.S.

Advertising Agencies 93

Advertising Agencies Peer-to-peer API User-Generated Content 93

Ahrefs

FEBRUARY 13, 2024

In this article, I’ll share how to remove backlinks and consider the different approaches for cleaning up your link profile—depending on your circumstances.

Profiling 100

Profiling Google SEO 100

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Your martech decisions must align with and advance your company’s core business goals for the next one to two years.

Marketing Automation Services 92

Marketing Automation Services Work Management Lead Scoring Lead Ranking 92

CMSWire

FEBRUARY 13, 2024

Unlock the secrets of the customer data platform (CDP). Discover what a CDP is and how it changes marketing through customer data. Continue reading.

Digital Experience Platform 112

Digital Experience Platform Marketing 112

Square 2 Marketing

FEBRUARY 13, 2024

One month down in 2024 and 11 more to go. How is your sales effort going? Did you hit your number in January? How’s February looking? If you’re like most of the CEOs I’ve talked with over the past few months, you’re up one month and down the next. It’s hard to get any solid and consistent momentum. If this sounds like you, you’re missing something. You don’t have the right marketing.

Training 85

Training Planning Analytics Generation 85

PureB2B

FEBRUARY 13, 2024

Elevate B2B campaigns with strategic content journey mapping. Optimize touchpoints, deliver personalized messages, and gain data-driven insights.

Top of Funnel 85

Top of Funnel Touchpoints Content Leads 85

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

CMSWire

FEBRUARY 13, 2024

Five innovative ways to bring AI into your marketing department. Continue reading.

Tools 124

Tools Brand Identity Branding Content 124

33Across

FEBRUARY 13, 2024

The 2024 presidential election will be here before we know it. For political marketers and campaigns, now is the time to start implementing strategies that will give you an edge. One approach that needs to be at the top of your list: sell-side audience targeting. Sell-side partnerships are no longer nice-to-have. They are an essential. The post The 2024 Election is Fast Approaching: Why Sell-Side Audience Targeting is a Must for Political Campaigns appeared first on 33Across.

Campaigns 62

Campaigns Marketing Strategy Marketing & Strategy Advertisements 62

Go Beyond SEO

FEBRUARY 13, 2024

As an online business, optimizing your website’s performance and attracting more traffic is essential. An SEO Audit service can help you achieve these goals by comprehensively analyzing your website’s SEO health. An SEO Audit service thoroughly evaluates various aspects of your website, including its technical setup, on-page optimization, and backlink profile.

SEO 60

SEO Service Lead Scoring Lead Ranking 60

33Across

FEBRUARY 13, 2024

This much is true: Google will begin its cookieless phase-out in Q1 2024. Of course, cookieless traffic has been around for awhile, it’s been mistakenly attributed as just being a Safari issue. Even today we see 14% of the Chrome browsers and 11% of Edge produce cookieless traffic on the 33Across exchange. Also if you click on a Facebook link, 25% of that mini browser traffic is cookieless.

Traffic 62

Traffic Course Facebook Google 62

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Benchmark Email

FEBRUARY 13, 2024

Welcome to the intriguing world of nostalgia in marketing, where the past is not just remembered but celebrated and leveraged. In the rapidly evolving landscape of digital communication, tapping into the warm, reminiscent feelings of yesteryears can transform your email campaigns from mundane to memorable. Nostalgia, a sentimentality for the past, often evokes positive emotions… The post Harnessing the Power of Nostalgia in Email Campaigns appeared first on Benchmark Email.

Email Campaigns 59

Email Campaigns Campaigns Advertising Benchmark Email Marketing 59

33Across

FEBRUARY 13, 2024

As the cookieless future approaches, publishers must adopt a combination alternative identifiers to identify users and maximize ad revenue. 33Across President Paul Bell outlines the best options available for publishers. The post Publishers Can Face the Cookieless Future with Alternative Identifiers Today appeared first on 33Across.

Ads 62

Ads Best Practices 62

SmartBug Media

FEBRUARY 13, 2024

Trends constantly come and go, but some have staying power. Effective business strategies aren’t immune to being threatened by new tools, tactics, and best practices. Consider how many “shiny objects,” or new business strategies, cross your radar each month, from fancy acronyms full of buzzwords to new SaaS tools—and let’s not forget the quick-win tactics your competitors are using.

Allocation 59

Allocation Marketing & Strategy Business Guidelines 59

The Marketing Blender

FEBRUARY 13, 2024

Maximize online success with a comprehensive marketing strategy that boosts your online presence, increases visibility, and drives targeted traffic to your website. Stay ahead of the competition by implementing proven methods, leveraging social media platforms, optimizing search engine rankings, engaging with your target audience, and crafting compelling content that resonates with your customers.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Valasys

FEBRUARY 13, 2024

Imagine yourself as the captain of a B2B company sailing through the competitive seas of the Americas. Your mission is crystal clear: to boost revenue, expand your market footprint, and cultivate enduring relationships with your clients. In this scenario, the significance of B2B growth marketing cannot be overstated. It’s no longer just about employing traditional marketing tactics; it’s about adopting strategic approaches that fuel sustainable growth and propel your business forward

Growth Marketing 52

Growth Marketing B2B Marketing Marketing & Strategy Marketing Strategy 52

Content Science Review

FEBRUARY 13, 2024

Use our content technology infographic to understand the landscape of tools and tech across major categories for 2024 and beyond.

Content 52

Content Tools 52

Valasys

FEBRUARY 13, 2024

Let me ask you a question. What is one thing that as a podcaster you should focus on besides the quality content of their podcast? Well, your priority should be to give your audience a crystal clear sound quality. Many podcasters fail to attract a lot of listeners to their content due to the subpar audio quality of their podcasts. If you are a podcaster, you should look for ways of how the sound quality of the audio can be enhanced.

Budget Programs 40

Budget Programs Tools High Quality Lead Pricing 40

Salesforce Marketing Cloud

FEBRUARY 13, 2024

Ask and you shall receive. It’s an easy way to think about opt-in email marketing. No one appreciates an unsolicited email. So when you give your customers the chance to sign up, or “opt in,” you’re asking for their consent — a sign of respect. When you ask for permission to send a customer your marketing messaging, you’ll usually find a more receptive audience.

Opt-in 111

Opt-in Marketing AI Email Marketing Opt-out 111

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Valasys

FEBRUARY 13, 2024

Capturing and retaining user attention is a constant battle. But fear not, fellow warriors! Artificial Intelligence (AI) has emerged as a powerful weapon in your arsenal, offering innovative ways to personalize experiences, analyze interactions, and predict future behaviors, ultimately leading to enhanced user engagement and customer retention. No longer confined to repetitive tasks, AI empowers you to craft personalized journeys , anticipate user needs, and cultivate lasting connections.

Marketing AI 40

Marketing AI Customer Satisfaction Loyalty Demographics 40

SocialPilot

FEBRUARY 13, 2024

Influencer Marketing is a ray of hope for sore marketers’ eyes. More and more businesses are considering influencer marketing to promote their product and services on social media. It provides a fresh and impactful approach to connecting with new audiences in this digital era. However, one of the most critical aspects businesses are interested in is the return of their investments.

ROI 94

ROI Top of Funnel Planning Work Management 94

Velocity Partners

FEBRUARY 13, 2024

15 years ago, just after Doug and I founded Velocity, we wrote a piece called the B2B Marketing Manifesto. It was written when B2B tech was still dominated by direct sales. But B2B marketing was actually on the cusp of becoming a key part of every company’s revenue engine, of becoming accountable to the rest of the business for the first time. (Before, its job was pretty much limited to being the Sales department’s PowerPoint b h, deciding what color the logo should be or spending months designi

Work Management 107

Work Management Top of Funnel Marketing Management B2B Marketing 107