ANNUITAS

NOVEMBER 29, 2023

There is perhaps no more challenging role in the C-suite than that of the Chief Marketing Officer (CMO) within a B2B organization. While the data on average tenure for CMOs changes each year, the consistent trend is that – among the C-suite – CMOs typically have some of the shortest tenure, well shorter than CEOs, CFOs and CIOs. It is not surprising.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

SendX

NOVEMBER 29, 2023

Conversion rate optimization (CRO) is essential to turn people from just looking at your emails into actually doing something, like buying your product or clicking on your link. It's more than writing compelling emails and understanding your audience.

Conversion Rate 361

Conversion Rate Email Campaigns Optimization Conversion 361

Act-On

NOVEMBER 29, 2023

Email marketing is a constantly shifting landscape. Service providers like Google and Yahoo regularly update guidelines and evolve their standards to protect their email account holders. If you’re using email as a marketing channel, you need to stay abreast of these 2024 email deliverability compliance changes to avoid a negative impact on your campaigns.

Deliverability 170

Deliverability Phishing Guidelines CAN-SPAM 170

SendX

NOVEMBER 29, 2023

There’s something that is often overlooked in email marketing. Can you guess what it is? If you said IP warmup, you’re right! You may have guessed it because of the title of this post, or because an internet search landed you on this page.

Internet Marketing 258

Internet Marketing Search Marketing Email Marketing Marketing 258

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Zoominfo

NOVEMBER 29, 2023

There’s a seismic shift happening in B2B buying, and it’s being driven by a powerful force — generational change. A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. While each generation brings its own set of preferences, demands, and expectations to the market, the report shows that younger buyers are much more likely to voice their dissatisfaction than previous generations.

Buy 130

Buy Generation Peer-to-peer B2B 130

Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. This is because automation can help take care of mundane tasks, like scheduling, compiling reports and even responding to common questions asked in DMs. However, there still needs to be a human element to your Instagram strategy. Instagram automation can alleviate some of the repetitive tasks while allowing your social mean more time to develop creative campaigns.

Automation 115

Automation Tools Work Management Marketing & Strategy 115

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty. Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Martech

NOVEMBER 29, 2023

Using consent management platforms (CMPs) has become paramount for businesses striving to comply with the European Union’s General Data Protection Regulation (GDPR) and other privacy regulations. CMPs play a crucial role in balancing the scales between effective marketing strategies and the stringent requirements of data privacy compliance. GDPR: a quick summary The General Data Protection Regulation or GDPR, articulates stringent directives for any entity that collects, processes or stores per

Digital Asset Management 110

Digital Asset Management Work Management Privacy Marketing Management 110

The Daily Egg

NOVEMBER 29, 2023

If you’re used to having choppy or even dropped calls when using a VoIP phone, you know how frustrating it can be. The post SIP Testing for Beginners: 7 Quick Checks and 5 Free Tools appeared first on The Daily Egg.

Tools 106

Tools 106

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Martech

NOVEMBER 29, 2023

The enterprise-wide adoption of AI is adding to marketers’ responsibilities but diminishing their control over key technologies. That’s the conclusion of new Gartner reports about what CMOs need to focus on in the coming year. AI technologies are prompting organizations to pursue more digital growth initiatives which are being handled by cross-functional teams.

Marketing AI 104

Marketing AI Peer-to-peer Paid Search Agency Ads 104

The Daily Egg

NOVEMBER 29, 2023

If you’ve been exploring virtual or online solutions for making phone calls, chances are you’ve encountered the term SIP, which stands for. The post Why The Default SIP Ports May Not Be The Right Ones To Open appeared first on The Daily Egg.

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Martech

NOVEMBER 29, 2023

More than half of Americans expect future improvements in customer service thanks to the integration of artificial intelligence. This despite perceived bad experiences in the past with AI-driven customer service. This is another signal that consumers anticipate AI impacting their experiences right across the customer journey. Infobip survey. The survey, conducted by Propeller Insights for Infobip, a global omnichannel communications platform, collected responses from a gender-balanced group of 1

Service 103

Service Customer Surveys Paid Search Agency Advertising Channels 103

Benchmark Email

NOVEMBER 29, 2023

In the world of digital marketing, email remains a cornerstone, steadfast in its ability to connect businesses directly with customers. In a world where instant communication is king, email marketing offers a unique blend of reach, relevance, and return on investment (ROI). In this guide, we’ll walk you through building a robust email list and… The post Unlocking the Power of Email Marketing: A Comprehensive Guide to Boosting ROI appeared first on Benchmark Email.

ROI 98

ROI Email Marketing Advertising Benchmark Marketing 98

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Martech

NOVEMBER 29, 2023

Marketers who think of their customers’ and prospects’ best interests in everything they do tend to create marketing that resonates better and is overall more effective. While most marketers believe they’re customer-centric, certain behaviors demonstrate it. Let’s look at five ways to prove your team focuses on customers. 1. You’re positioned to serve oversell In many large, traditional companies, marketers are told to support selling at all costs.

Ideal Customer Profiles 95

Ideal Customer Profiles Planning Work Management Paid Search Agency 95

illumin

NOVEMBER 29, 2023

A great ad makes it easy to reach new audiences, increase engagement, and gain new customers. But what is it that makes an ad great? Skittles think they may have found the secret formula with their latest Taste the Rainbow campaign. This eye catching addition to the ad campaign is a conversation starter that places the brand onside with customer interest and privacy.

Ads 94

Ads Privacy Advertisements Advertising 94

Martech

NOVEMBER 29, 2023

Other brands can copy your style, tone and strategy — but they can’t copy your data. Your data is your competitive advantage in an environment where enterprises are working to grab market share by designing can’t-miss, always-on customer experiences. Your marketing tech stack enables those experiences. Join ActionIQ and Snowplow to learn the value of composing your stack – decoupling the data collection and activation layers to drive more intelligent targeting.

ROI 94

ROI Enterprise Management Webinar Metrics Digital Asset Management 94

DivvyHQ

NOVEMBER 29, 2023

Should your marketing tactics and messaging be different when targeting different age groups? Of course! But how often do marketers take the time to employ this strategy? A generational marketing strategy helps your team tailor content for different generations who often have common interests. And with the help of the latest AI tools, the process of identifying and engaging these groups is getting easier.

Generation 93

Generation Automation Planning Content Marketing 93

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Velocity Partners

NOVEMBER 29, 2023

So let’s say, hypothetically of course, that it’s late 2023, your revenue is down and there’s mounting pressure on you to increase sales. Just, y’know, for instance. For complex B2B businesses, one common move is to try and make it easier for customers to buy by simplifying your offering. But if (like so many B2B companies) you offer a mix of platform and point solutions, this problem quickly gets really hard to solve really fast.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Buy 84

BenchmarkONE

NOVEMBER 29, 2023

Ending up in the spam folder is every marketer’s nightmare. Not only does it mean your message didn’t make it to your recipient, but it could set you up for failure later on. The more your emails get marked as spam, the worse your email deliverability can get over time. Also, being seen as a spammer isn’t great for your brand, as it corrodes your credibility and breaks down any trust you’ve worked hard to earn with your audience.

CAN-SPAM 80

CAN-SPAM Email Marketing Domain Godaddy 80

Heinz Marketing

NOVEMBER 29, 2023

By Win Salyards , Senior Marketing Consultant at Heinz Marketing In the intricate world of B2B marketing, the key to success lies in the seamless integration of marketing and sales efforts. Aligning marketing and sales teams can be a significant challenge for many companies. However, marketing orchestration can help. Marketing orchestration is a strategic framework that guides marketing activities from conception to execution and beyond.

Planning 68

Planning Work Management Paid Search Agency Marketing & Strategy 68

Engagio

NOVEMBER 29, 2023

Whether you’re a sales leader, a revenue enablement leader like me, or a sales professional, you need to know at least the basics of revenue enablement — what it is, why it’s important, and how to do it effectively. First, let’s define revenue enablement. It’s the process by which any business organization acquires and retains customers in order to maximize revenue generated through each stage of the customer journey by focusing on the delivery of great customer experiences.

DemandBase 62

DemandBase Order Generation Organization 62

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

SmartBug Media

NOVEMBER 29, 2023

The senior living industry is continuing to grow rapidly. There are thousands of senior living communities in the United States, and Statista estimates that by 2050, more than one-fifth of the U.S. population will be 65 years of age or older. This means that the amount of senior living communities will certainly continue to grow. What does this mean for you?

Advertising Benchmark 64

Advertising Benchmark Hubspot Top of Funnel Communities 64

Salesforce Marketing Cloud

NOVEMBER 29, 2023

It seems effective service today requires clairvoyance into the needs and wants of your customers – they expect companies to recognize the problem instantly and proactively solve it. That’s especially true when it comes to subscriber management software for the media and entertainment industry. At the same time, economic conditions and increased competition are tightening belts across the industry, and companies are expected to do more with less.

Work Management 59

Work Management Marketing Management Paid Search Agency Service 59

Confessions of a B2B Marketer

NOVEMBER 29, 2023

Daniel Cmejla's LinkedIn Apollo's website Apollo's hiring page Influence book by Robert Cialdini Cialdini's six principles of persuasion Field Marketing 2.0 with Arthur Castillo of Chili Piper Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Previous guests include: Jared Robin of RevGenius, Mike Kamo of NP Digital, Arvid Kahl of FeedbackPanda, David Heinemeier Hansson o

Linkedin 52

Linkedin Outreach B2B Sales Hubspot 52

SalesIntel

NOVEMBER 29, 2023

Red hot leads are the ideal opportunities you want to get into the hands of your sales team. You want to grow your pipeline and close deals faster. And, your red hot leads are the highest value targets you have to help you hit your goals. These leads are the best fit for your company and where you can expect to win. As we close out Q4 of 2023 and prepare for 2024, we want to have the best possible lead scoring and routing process in place.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Marketing Analytics Tools Ideal Customer Profiles 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Sage Marketing

NOVEMBER 29, 2023

In our recent webinar, we addressed the challenge of setting your business apart in a condensed competitive world. Uncover how storytelling emerged as the game-changer, particularly for B2B Tech companies. The discussion centered on messaging as the pivotal element in every piece of content and ongoing marketing activities. Remember, your business narrative matters!

Storytelling 52

Storytelling Business Webinar Metrics B2B Marketing 52

US Data Corporation

NOVEMBER 29, 2023

Video Prospecting is a helpful way to invigorate how you prospect and also how you maintain your customer relationships. Learn how to leverage this popular format so you can see campaigns increase in results, see sales quotas get a lift, and see customer engagement be optimized. The post Video Prospecting Ideas to Invigorate Your Marketing appeared first on US Data Corporation.

Marketing Prospects 52

Marketing Prospects Video Marketing Marketing Optimization 52

AgencyEA

NOVEMBER 29, 2023

This month, Agency EA hosted its first in-person industry roundtable since the pandemic. EA Business Development Manager Lexi Sondej and VP of Sales and Marketing Lauren Aquino moderated a discussion among panelists around the findings of EA’s 2023 Trend Report.

Trends 52

Trends Advertising Agencies Paid Search Agency Ad Agencies 52