Convince & Convert
FEBRUARY 21, 2024
Even if you have a rule against it, your employees probably use ChatGPT for work. We know this from observation and a few useful stats. More than 92% of Fortune 500 companies are using ChatGPT. That’s according to OpenAI CEO Sam Altman in 2023. College-educated workers and young professionals (64% of users are 18-35 ) are the biggest users of ChatGPT ( source ).
Content Marketing Institute
FEBRUARY 21, 2024
Tech marketers reveal their creation and non-creation challenges, resource woes, AI’s impact, and more. Plus, what do the most successful do differently? Find out in CMI’s newly released technology content marketing research.
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Tiecas
FEBRUARY 21, 2024
In the industrial sector, the focus often falls heavily on driving lead generation, with branding seen as a secondary concern. But the truth is, a robust manufacturing brand creates a strong foundation for attracting the right prospects, building trust, converting Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs) and shortening those long sales cycles.
Martech
FEBRUARY 21, 2024
It would be just typical of the E.U. to place citizens’ rights ahead of convenience and profitability for brands — especially tech brands. They do it all the time. Look at the way they just expanded the Digital Services Act to place detailed restrictions on the behavior of almost all “online platforms” (a term that certainly covers hosting services, marketplaces, social media and content-sharing platforms; how sweeping the definition is the courts will doubtless decide).
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
SocialPilot
FEBRUARY 21, 2024
Digital marketing is rapidly taking over the marketing industry, with influencer marketing being the most popular form. One of the best online marketing platforms is Instagram. As per the latest reports, Instagram has the highest number of influencers, and 80.8% of marketers are likely to use the platform for influencer marketing campaigns. Do you want a piece of this pie and engage your target audience like all these marketers are getting?
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
FEBRUARY 21, 2024
In my last article , we looked at how to best use data during the purchase stage of the customer journey and how effective use of data can enhance outcomes for both the customer and the brand. In this final article in the series, we’ll uncover how data can play an impactful role as we engage and retain existing customers, ideally turning them into lifetime loyal supporters of our brand and advocates to their friends, peers and colleagues.
CMSWire
FEBRUARY 21, 2024
Explore how retailers are enhancing in-store experiences with phygital integration, retail media and innovative tech in 2024. Continue reading.
Only B2B
FEBRUARY 21, 2024
Gone are the days of B2B marketing campaigns that land with a thud! Forget them! We’re entering a new era where personalization reigns supreme and the key to unlocking its potential lies in a powerful tool: intent data Think of B2B intent data as the secret sauce that unlocks a deeper understanding of your prospects. It goes beyond demographics and past purchases, revealing the “why” behind their actions: their specific needs, motivations, and anxieties.
CMSWire
FEBRUARY 21, 2024
Learn how Latimer LLM tackles AI bias in customer experiences, ensuring culturally sensitive AI for improved marketing success. Continue reading.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Optinmonster
FEBRUARY 21, 2024
Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. How To Increase Blog Traffic Write Pillar Articles Refresh Evergreen Content Create Internal Link Generate Backlinks Boost New Posts Find Content That Is Already Ranking for Your Keyword Make Something Even Better Reach Out to the
CMSWire
FEBRUARY 21, 2024
What your customers have to say matters. How you can unlock brand growth with key customer advocacy strategies. Continue reading.
Salesforce Marketing Cloud
FEBRUARY 21, 2024
In some industries, people are afraid they’ll lose their jobs to technology. But when it comes to the future of field service, the opposite is true: there are too many jobs — and not enough experts to fill them. The Bureau of Labor Statistics estimates that U.S. job openings in installation, maintenance, and repair occupations will grow by about 582,100 each year between now and 2032.
Choozle
FEBRUARY 21, 2024
I’ve consistently sought to lead an adventurous life, having been fortunate to travel to numerous destinations, reside in various countries, and engage in experiences that entail a certain level of personal risk. Living a life of adventure Living an adventurous life has not only shaped my character but also highlighted the importance of having a strong support system.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
33Across
FEBRUARY 21, 2024
Third-party cookies are going away, presenting challenges for programmatic advertising. 33Across CEO Eric Wheeler joins MarTech podcast to discuss this fundamental shift for marketers and how. The post Preparing For A Cookie-Less World (Part 1) | Podcast appeared first on 33Across.
SmartBug Media
FEBRUARY 21, 2024
Effective franchise marketing drives customer acquisition, maintains brand integrity, and facilitates sustainable growth. The combination of brand positioning, lead generation, digital marketing, local advertising, and paid media helps franchisees maximize their marketing efforts while adhering to established brand standards. For this article, we spoke to franchise business expert Jenn Foster , fractional CMO and founder of Foster Marketing.
HG Data
FEBRUARY 21, 2024
Last year we introduced exciting new initiatives to make it easier for our users to adopt our world-class Technology Intelligence solutions. Learn more about HG Insider LIVE, Get Started Videos, Release Notes, What’s New Videos, and Best Practices Guides through the HG Resource Center. The post HG Wrapped 2023: Resource Center Enhancements appeared first on HG Insights.
FMG Suite
FEBRUARY 21, 2024
SAN DIEGO, Calif., Feb 21, 2024 – FMG, an industry-leading SaaS company specializing in marketing software and services for financial advisors and insurance agents, has been recognized as a Practice Management Solutions Provider of the Year by Wealth Solutions Report’s (WSR) Wealth Exemplar Awards. Identifying industry members, from the largest firm to the singular executive, the Wealth Exemplar Awards celebrate excellence in financial services.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Walker Sands
FEBRUARY 21, 2024
“So, did it work?” Those four simple words encapsulate a conversation happening between B2B marketers and business leaders with increasing frequency. In fact, about 4 in 5 marketing leaders say they feel more pressure from their C-suite to tie marketing success to key business outcomes now compared to 2019. That’s according to our new survey, Outcome-based Marketing: The Case for a Perspective-Shift in B2B Marketing.
Televerde
FEBRUARY 21, 2024
We are quickly entering a new age of technology with AI becoming more prevalent in our everyday lives. From generative AI tools like ChatGPT in the workplace to predictive AI in refrigerators ( yes, really ), it seems that AI will be increasingly involved in our day-to-day. With the expanding presence of AI tools in our work and personal lives, I’m seeing a lot of fear around AI technology.
Digilant
FEBRUARY 21, 2024
We’re excited to announce our new video series, “Countdown to the Cookieless Future,” aiming to demystify the impending shift in digital advertising due to the depreciation of third-party cookies in Chrome and outline proactive steps for advertisers. As we embark on this journey, it’s crucial to recognize the foundational role third-party cookies have played in digital advertising and the reasons behind their phased removal.
ClearVoice
FEBRUARY 21, 2024
We all know that game. Tug-of-war. But for most marketers, it’s a tug between cost efficiency and maintaining high-quality standards. And it’s quite a strenuous and consistent challenge. With one always outweighing (or pulling) the other, it’s difficult to strike a balance. Maintaining balance is crucial for mid-market and enterprise businesses, especially those inclined toward outsourcing content.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Blue Flame Thinking
FEBRUARY 21, 2024
You may be surprised when BFT brings a website developer into the project process early on – maybe even from the start. Getting the right people involved at the right time helps project synergy and solves problems quickly. We talked with Rob C., our senior developer, about two frequently asked questions. The spark of curiosity that triggered this conversation helped our clients understand a bit more of what goes on behind the scenes.
RebelMouse
FEBRUARY 21, 2024
With our AI headline generator tool , you can create enticing, click-worthy titles for your articles, product pages, social media captions, content tags, and more. You can also customize AI prompts to manage your content production in one location with our OpenAI integration. RebelMouse’s AI-powered tools help you save time searching for what you need to support traffic-generating content.
Walker Sands
FEBRUARY 21, 2024
There’s a growing tension in B2B marketing that has been building over the past few years. Although more C-suite executives than ever expect marketing teams to make a measurable business impact, most marketers don’t orient to outcomes. They cling to channels instead. Consider this contradiction: Despite the fact that 87% of senior marketers say they focus more on business objectives now than 5 years ago, only a quarter of them (27%) start their planning process by identifying the desired outcome
Mereo
FEBRUARY 21, 2024
By now, heads of sales everywhere have their revenue plans in place for 2024. And whether or not you took part in the creation of the plan, as the head of sales you now own the commitment to see it through for your team, your investors and your organization. But your plan is only good as its weakest link. What would happen to your organization, your people, your own role, if the revenue plan is not met and that could be avoided?
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Bluetext
FEBRUARY 21, 2024
With new channels and platforms constantly emerging in today’s evolving digital landscape, it’s easy to get lost in the buzz of the latest ‘shiny new toy.’ Today, it’s more important than ever that when executing digital orchestration initiatives, that we never lose sight of the main goal, and the main KPIs we are looking to achieve. Yes – it can be helpful to tap into new channels and a/b test different tactics, but only to the extent that it will help achieve your campaign’s goals.
Salesforce Marketing Cloud
FEBRUARY 21, 2024
No three words on a calendar invite can cause nerves like “sales performance review.” And sales reps aren’t the only ones who worry about these conversations. Performance reviews can be just as daunting for sales leaders. Instead of dreading performance review time, treat it as a valuable chance to connect one-on-one with your sales reps.
Sprout Social
FEBRUARY 21, 2024
Most businesses collect a wealth of data daily. From consumer and competitor insights to social media analytics, this data helps you make smarter decisions, spot trends and stay ahead of the curve—if you know how to make sense of it. This is the power of business intelligence (BI) reporting. The right BI tools turn mountains of data from various sources into actionable, easily analyzed documents or dashboards.
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