Navigate the Channel

SEPTEMBER 15, 2023

In the fast-paced world of digital marketing, staying ahead of the curve is essential. With each passing year, new trends emerge, reshaping the landscape and offering fresh opportunities for businesses to connect with their audience. As we step into 2023, it’s time to explore the three digital marketing trends that are set to make a significant impact. #1 – The Rise of AI-Driven Marketing Artificial Intelligence (AI) is set to become the backbone of digital marketing.

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Ahrefs

SEPTEMBER 15, 2023

Even if you pour your heart and soul into your content, it’ll often fail to rank, convert, or do anything for your business. It’s frustrating. But you don’t have to leave these pages to die a slow, painful death.

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Martech

SEPTEMBER 15, 2023

Drastically reducing your content marketing is like stepping over a dollar to chase a dime, especially in a down market. Here are four reasons why: 1. Keeping your pipeline flowing Content marketing is all about momentum. At our firm, we have to continually emphasize that results take time, but consistency and quality always yield results. Buyers still have needs during a slump, but they’re more careful about who they’ll buy from and how much information they require to pull the trigger.

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The Daily Egg

SEPTEMBER 15, 2023

The times, they are a-changing, and so are work schedules. As a result, a lot of business owners are having trouble keeping. The post ClickTime Review appeared first on The Daily Egg.

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Martech

SEPTEMBER 15, 2023

Adobe’s third-quarter results topped Wall Street estimates and revenue for its Adobe Customer Experience Cloud was a big reason why. Overall, the software company reported adjusted earnings of $4.09 per share compared to estimates of $3.98. It also reported record revenue of $4.89 billion versus expectations of $4.87 billion. Dig deeper: How Homethreads is leveraging data to create a new customer experience Adobe Customer Experience Cloud brought in $1.2 billion this quarter, roughly flat

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Top Rank Marketing

SEPTEMBER 15, 2023

Improved B2B Marketing and Sales Alignment Bodes Well for Growth 51 percent of B2B marketers have said that they are aligned with sales in 2023 — up from 44 percent during 2022, while 53 percent of B2B salespeople noted alignment with marketing — up from 42 percent in 2022, with the leading challenge faced by both sales and marketing departments being differing data and systems, according to newly-published survey data.

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Visitor Queue

SEPTEMBER 15, 2023

We all know that finding qualified prospects is not easy. But, it’s essential for our businesses to generate revenue. That’s where prospect identification comes into play. The process of prospect identification involves discovering potential customers who align with your target audience and may be interested in what your company has to offer. Before we jump […] The post Prospect Identification: A How-to Guide for Your B2B Business appeared first on Visitor Queue Blog | Identify Website Tra

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Square 2 Marketing

SEPTEMBER 15, 2023

Having just returned from INBOUND 23, HubSpot’s annual lovefest, it was very clear to me that there are a lot of company leaders who don’t know when and if they need help with HubSpot. It was also clear to me that HubSpot’s not great at helping their customers make these decisions. We heard time and time again how HubSpot reps waited until the customer mentioned needing help before bringing a partner into the conversation.

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SendGrid

SEPTEMBER 15, 2023

In North America, autumn means several things—kids going back to school, cooler temperatures, and pumpkin spice everything! It’s also the time Apple introduces its new products and hosts its software showcase. This year, Apple introduced to us a new iPhone, updated products, and iOS 17, the newest version of their mobile operating system. iOS 15 […] The post Apple iOS 17: New Features & What It Means For Email appeared first on SendGrid.

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Content Marketing Institute

SEPTEMBER 15, 2023

A global luxury brand investment firm’s acquisition of Hollywood’s biggest talent agency indicates the future of content and marketing in all industries. Why? Read on.

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SmartBug Media

SEPTEMBER 15, 2023

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! As an agency specializing in full-service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients.

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protocol 80

SEPTEMBER 15, 2023

CHICAGO, Il. – Fall brings more than just picturesque foliage and cozy evenings – for protocol 80 (p80), a leading inbound marketing agency based in Bradford, Pa., fall also marks the time for the annual FABTECH conference. This year was especially exciting for p80, as three members of their team presented to the assembly of manufacturers in Chicago on Tuesday and Wednesday.

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SmartBrief - Marketing

SEPTEMBER 15, 2023

AI. It might take your job. It might save the world. It might kill us all. It definitely generates the most disturbing hands ever. Industries from marketing to infrastructure are using the new tech, and leaders across the board are turning to it for insights – which hopefully don’t include “ resistance is futile.” What’s the truth behind the hype? Technologist Janelle Shane , who is delivering a keynote at SmartBrief’s upcoming AI Impact Summit , says that enthusiasts and worrywarts both n

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Versium

SEPTEMBER 15, 2023

Avetis Antaplyan sits down with Kevin Marcus, the Co-founder and CTO of Versium. They dive into critical topics, including the end of third-party cookies, the "dirty data problem," the impact of AI on data technology, and much more.

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Directive Agency

SEPTEMBER 15, 2023

Why You Should Spy on Your Competitor’s Keywords In PPC, you compete in keyword auctions to determine ad placement. Higher positions and impression share lead to greater exposure through coveted top-of-page positions. To gain a competitive edge in paid ads and increase your visibility on the Search Engine Results Page (SERP), it’s essential to understand your competitor’s keyword focus using PPC keyword analysis tools.

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DAGMAR Marketing

SEPTEMBER 15, 2023

Looking back at the history of Search Engine Optimization (SEO) as an account manager, it is clear that the field has grown and changed drastically from its early days. The evolution of internet search, along with the algorithm updates by search engines, particularly Google, have formed the landscape of SEO. Together they have created a demand for skilled professionals, such as SEO account managers, to supply strategic guidance to companies from a variety of industries in this dynamic digital sp

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Drew Neisser

SEPTEMBER 15, 2023

Here’s a little secret: This Drew-on-Drew episode was not entirely human-made. We did have two real Drews, yes, and our production crew surely played a role throughout the entire, multi-step podcast-making process. But we made all of it a little easier with transcription bots, AI content generators, and AI video editors. And that’s the theme of this episode.

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Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

ClearVoice

SEPTEMBER 15, 2023

The Impact of Marketing Copywriters You might think that snagging a copywriter for your business is as easy as finding one whose rates match your budget. Not so fast. You need someone who can do more than just churn out copy daily. Your perfect copywriter must create compelling content that can turn your target audience into paying customers. Ideally, they are a pro at writing all sorts of stuff, from snappy marketing emails to engaging blog posts and impeccable website copy.

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Sana Commerce

SEPTEMBER 15, 2023

Learning how to improve sales performance is the key to driving organizational focus and success. Great sales seasons are inevitable but turning them into sustainable strategies that can steady your business requires more effort. In one poll by Gartner , sales and business leaders agree that ‘meeting quotas’ and ‘customer retention’ remain key priorities in the face of a potential economic downturn.

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Hubspot

SEPTEMBER 15, 2023

As a small business owner, you toggle between marketing, sales, operations, and customer service daily — and sometimes within the same hour. To serve your customers without dropping the ball, you need a tool to help you track and manage all of your relationships. What you need is customer relationship management (CRM) software. If you think a CRM is an expensive tool only for large businesses, think again.

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Single Grain

SEPTEMBER 15, 2023

If you want to be more than just an average marketer — if you’re aiming to be a marketing pro — you need to know what separates the ordinary from the extraordinary. If we’re being honest, there are too many charlatans in this world who call themselves a “marketing pro.” We’re here to suss them out and, hopefully, help prevent you from turning out like one of them!

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Martech

SEPTEMBER 15, 2023

Email creation platform Stensul has created the ability for teams to collaborate in authoring, reviewing and approving dynamic content within Stensul itself for deployment in Salesforce Marketing Cloud and Adobe Marketo Engage. Previously, emails containing such content had to be deployed to Salesforce and Marketo in order to be reviewed. The aim: time-saving.

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SmartBug Media

SEPTEMBER 15, 2023

Welcome to our blog series, where we highlight the latest updates from Klaviyo! As an agency focusing on e-commerce marketing, we understand the importance of utilizing the latest technology to drive results for our clients. Klaviyo has been our trusted partner and continues to provide innovative solutions to help our clients reach their business goals.

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DAGMAR Marketing

SEPTEMBER 15, 2023

While change can be good, change is not always easy. When Google Analytics 4 (GA4) was released out of beta in October of 2020, I don’t know of a single marketer who jumped up and said “I’m going to make the change to that right now.” As digital marketing agencies and in-house teams, we had gotten used to and mastered Universal Analytics (UA) and were comfortable with it.

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Single Grain

SEPTEMBER 15, 2023

If you’ve been sleeping on Facebook’s latest pivot, it’s time to wake up and smell the digital coffee. That’s right — this social media platform is making a strong comeback, but this time, it’s rolling with the times by focusing on short-form video content. Facebook’s recent revamp to focus on “Reels,” its short-form video feature, reflects an industry-wide shift.

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Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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