Content Marketing Institute
DECEMBER 20, 2023
AI tools generated a nauseating amount of attention this year. But now’s not the time to get sick of it. Instead, consider these seven helpful prompts to make generative AI work for your content and marketing.
SendX
DECEMBER 20, 2023
Marketers know email marketing is far from dead. Infact, it continues to be one of the essential communication channels for brands. The power of emails is undeniable, but what follows is the sheer competition to stand out.
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The Mx Group
DECEMBER 20, 2023
We’re reflecting on all the things we were able to accomplish together with clients in 2023. In appreciation, we're supporting the "Channels Changers.
Top Rank Marketing
DECEMBER 20, 2023
How is your business using Pinterest? Surprised I’m asking? It’s time to give Pinterest a second look. Over 450 million active users is no small number. Plus, it’s not just for women anymore. Male users increased 40% year-over-year. These are just a few statistics to get you to start considering this channel for your social media content calendar. Let’s take a look at the advantages and changes that are making pinning a thing that social media savvy organizations should be doing regularly.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Salesforce Marketing Cloud
DECEMBER 20, 2023
If you measured it today, how would your business score on AI transparency? Whether you’re using artificial intelligence (AI) to recommend products, develop drugs, or screen job applicants, you’re entrusting it with data without fully understanding how it makes decisions. How can you better understand the logic behind the AI black box , and do a better job of disclosing when — and how — AI is being used?
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
LeanData
DECEMBER 20, 2023
B2B buyers want the experience of booking a meeting when it’s convenient for them, not your Sales team. Here's six use cases perfect for scheduling software. The post Sleighing Efficiency with Scheduling Software: 6 Business Use Cases appeared first on LeanData.
Martech
DECEMBER 20, 2023
There are a lot of marketing podcasts out there, so how do you know which ones to listen to? We’re here to help. Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. They range from 10-minute daily mini-lessons to deep-dive interviews and case studies. We guarantee you’ll find at least one, and likely more, that can help you.
The Marketing Blender
DECEMBER 20, 2023
In the fast-paced realm of B2B marketing, change is not just inevitable—it’s the key to staying ahead of the game. Today, we’re diving deep into the transformative shifts in B2B marketing that might be jeopardizing your pipeline. It’s crucial to understand that the rules of the game have changed, and those who adapt will thrive while others wonder why they’re falling behind.
CMSWire
DECEMBER 20, 2023
Explore Umbraco CMS's 2023 journey: New features, Umbraco 13 launch and continuous innovations set the stage for a dynamic 2024. Continue reading.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Martech
DECEMBER 20, 2023
Influencer marketing is booming across social channels, with the value of the industry expected to surpass $20 billion in 2023 and over 80% of marketers attesting to its effectiveness. Those statistics come from an Influencer Marketing Hub report. An alternative perspective is provided by new research from Storyblok, the headless CMS platform. By the numbers.
Optinmonster
DECEMBER 20, 2023
Do you want to learn how to choose keywords for SEO ? Choosing the right keywords can feel like trying to find a needle in a haystack. But don’t worry, I’m here to help! As an experienced content writer for OptinMonster , I’ve learned a few tricks of the trade that I’m excited to share with you. Let’s dive into the five essential steps to choose the best keywords for your SEO strategy.
Martech
DECEMBER 20, 2023
Data storytelling helps marketers present complex information in a relatable and compelling format – which plays a heavy hand in engaging consumers, influencing decisions and creating brand loyalty. Join experts from Marigold for a 20-minute data storytelling masterclass and learn how to increase your conversions using data storytelling. Register and attend “Data Storytelling Masterclass,” presented by Marigold.
Oktopost
DECEMBER 20, 2023
AI has taken the world by storm, and especially since the launch of ChatGPT just over a year ago, it has significantly changed the way we work – and sales teams are no exception. But don’t worry, the rise of AI in B2B sales will not replace you. For success, all B2B sales cycles will always need human interaction and guidance throughout the funnel.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Brandwatch Marketing
DECEMBER 20, 2023
Running an event? Using Twitter to promote it? Having a Twitter hashtag as part of your event marketing can be a great way to drum up interest before, during and after the occasion. However, choose your hashtag wisely, as the wrong one could mean no one uses it or, worse, it gets lost in a stream of irrelevant tweets or is hijacked. Having a hashtag associated with your event is also a useful way to track conversation about the event – both during and after – and therefore judge whet
CMSWire
DECEMBER 20, 2023
This cruise line is GREAT at automated customer journeys and sales marketing, the minute actual people were involved everything failed, hard. Continue reading.
Heinz Marketing
DECEMBER 20, 2023
By Tom Swanson , Engagement Manager at Heinz Marketing While making images for this post, I asked ChatGPT to write a joke about RACI vs. DACI. The result was too funny to not add in: Why did the RACI model refuse to play chess with the DACI model? Because every time RACI said “Check,” DACI responded with “But who’s driving the strategy?
CMSWire
DECEMBER 20, 2023
Learn how first-party data is transforming marketing from real-world examples. Continue reading.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Benchmark Email
DECEMBER 20, 2023
The retail world is dynamic, and staying ahead means not only having great products but also mastering the art of communication. That’s why email marketing is pivotal. It offers a direct line to customers’ inboxes, where personalized experiences can be crafted and meaningful relationships nurtured. Email marketing stands as a cornerstone of customer engagement and… The post Ultimate Guide to Email Marketing for Retail Businesses: Strategies, Tools, and Customer Engagement Techniques
Navigate the Channel
DECEMBER 20, 2023
In the fast-paced world of digital marketing, it’s easy to get caught up in the day-to-day tasks of optimizing paid search campaigns. From keyword sweeps and bid adjustments to audience targeting and ad refreshes, there’s always something demanding your attention. However, amidst these daily optimizations, it’s crucial not to lose sight of the bigger picture.
Brandwatch Marketing
DECEMBER 20, 2023
Running an event? Using Twitter to promote it? Having a Twitter hashtag as part of your event marketing can be a great way to drum up interest before, during and after the occasion. However, choose your hashtag wisely, as the wrong one could mean no one uses it or, worse, it gets lost in a stream of irrelevant tweets or is hijacked. Having a hashtag associated with your event is also a useful way to track conversation about the event – both during and after – and therefore judge whet
Anteriad
DECEMBER 20, 2023
The post Discover the power of voice search going into 2024 appeared first on Anteriad.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Anyword
DECEMBER 20, 2023
The Key to Successful Product Marketing in the Age of AI Product marketing plays a crucial role in the success of any company. Messaging can make or break a brand, which is why product marketers need to craft messaging that will resonate with their brand’s target audience and motivate them to take action. With the help of AI, product marketers can leverage key insights to create winning messaging, tailored to their customer personas.
B2BMarketing.net
DECEMBER 20, 2023
B2B Marketing & Inflexion Group are hosting a series of short “Meet the Trainers” webinars between the 10th & 11th of January 2024. This will be a perfect introduction before each course starts. To hear a brief overview of the course, understand the key benefits and ask questions register below: Advanced ABM Practitioner Accreditation | Jan 10 2024, 10:00am GMT Deal-based Marketing | Jan 10 2024, 3:00 PM ABM Accreditation for Agencies | Jan 11 2024, 11:30 AM Executive Engagem
The Marketing Blender
DECEMBER 20, 2023
Do you have a B2B marketing plan that will take you through 2024 and beyond with ease? In the fast-paced realm of B2B marketing, change is not just inevitable—it’s the key to staying ahead of the game. Today, we’re diving deep into the transformative shifts in B2B marketing that might be jeopardizing your pipeline. It’s crucial to understand that the rules of the game have changed, and those who adapt will thrive while others wonder why they’re falling behind.
Confessions of a B2B Marketer
DECEMBER 20, 2023
Jakub Zajicek on LinkedIn Sam Dunning on LinkedIn Podcast Guesting vs Podcast Hosting on YouTube Check out our awesome sponsors, Fame , they start and grow the world's most profitable B2B podcasts, Speak On Podcasts , and, of course, Web Choice. Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Previous guests include: Jared Robin of RevGenius, Mike Kamo of NP Digital, Arvid Kahl of FeedbackPanda, David Heinemeier Hansson of 37signals, Chris Walker of Refine Labs, Tim
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
illumin
DECEMBER 20, 2023
The holiday season is cherished as a time to gather with friends and family and celebrate many religious and secular festivals, capped off with the ringing in of the new year. Now that the season is upon us, it’s time to take a look at some of the best holiday ads of 2023. Not only is retail expected to garner their most profitable month of the year, but so is advertising, making this evergreen time of year not just important socially, but financially as well.
Madison Logic
DECEMBER 20, 2023
As more buyers work from home and utilize digital channels for a self-driven buying experience, Connected TV (CTV)—which includes Smart TV’s and other devices that allow brands to reach their audiences through internet targeting—has emerged as a compelling choice for B2B marketers seeking to enhance their multi-channel ABM strategy. However focusing solely on an individual digital marketing channel or approaching campaigns without a unified strategy is no longer a viable option to succeed.
Bannersnack
DECEMBER 20, 2023
12 minutes read As we ride the wave of technological innovation, Artificial Intelligence is increasingly cementing its status as the unsung hero of the marketing realm, particularly when it comes to automation. The influence of AI in marketing is no joke, with market projections soaring to an impressive $107.5 billion by 2028, rocketing up from a baseline of $15.84 billion in 2021.
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