Content Marketing Institute
DECEMBER 13, 2023
Plain language brings a power too few decision-makers appreciate. This study proves that clear communication can attract a B2B audience and make them more likely to convert. Plus, get the resulting data-driven writing tips.
SendX
DECEMBER 13, 2023
In a world where content is king and everyone is a publisher, how do you make your voice heard? Your challenge as a publisher is twofold: creating quality content is just one part of the equation; ensuring it reaches and resonates with your audience is the other. With countless creators vying for attention, this blog dives into practical, no-nonsense email strategies tailored for publishers.
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Convince & Convert
DECEMBER 13, 2023
As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. Luckily, that’s where videos come in handy as the perfect medium to propel your ideas into the world, making the intangible sound compelling. However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience.
Top Rank Marketing
DECEMBER 13, 2023
For B2B brands, it is no longer a question of whether or not influencer marketing works. In fact, a vast majority of respondents to our 2023 Influencer Marketing Report report that they have seen extensive benefits in the form of increased sales revenue and improved customer brand reputation. But one thing that came through clearly in this research is that the most successful influencer marketers are not attempting to go it alone.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Martech
DECEMBER 13, 2023
Well, friends, we have reached the end of 2023. Maybe some of you in ecommerce and retail are pushing the “send” button feverishly and trying not to lose your minds with all of the last-minute requests and pressure this time of year brings. If you’re on the B2B side, you’re trying to get in every sale you can to achieve your goals. For everybody else, you’re kicking back, polishing up your year-end reports and wondering what the big deal is.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
DECEMBER 13, 2023
SEOs know that the most valuable career skill is the ability to adapt to change, and there has been an incredible amount of it in the last 12 months. Industry headlines and random folks on X are happy to remind you that your SEO is “dead” in light of these developments, but the truth is that there has never been a more exciting and dynamic time to be in SEO.
Visitor Queue
DECEMBER 13, 2023
Every time we think we have a handle on our sales tactics and we are on top of the world, we discover new sales trends to knock us down a peg. Honestly, that might not be such a bad thing. As industry professionals, we should always be adapting our approach to our customers in order […] The post 30 Sales Trends You Need to Know for 2024 appeared first on Visitor Queue Blog | Identify Website Traffic.
Martech
DECEMBER 13, 2023
In this series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Greg Krehbiel had a decades-long career in B2B and B2C publishing during which he did pretty much everything short of hand-craft individual pixels. He is now president of The Krehbiel Group, a digital consultancy that solves technology, strategy, operations and process problems for publishers.
CMSWire
DECEMBER 13, 2023
Contextual targeting is reshaping the 2024 ad landscape while brands find balance between quality and reach, moving beyond cookies. Continue reading.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Martech
DECEMBER 13, 2023
Working with expert content creators and influencers is a smart decision. You can boost your content output for more marketing, grow your audience, and increase your credibility more quickly. Brands get $5.78 in earned media value (EMV) for every dollar they spend on influencers. Top performers get an amazing $18 of EMV for the same spend. Naturally, the benefits are cumulative when you work with the same creators over time.
CMSWire
DECEMBER 13, 2023
While a generative AI service like ChatGPT will shape the future of marketing, trusting its output unchecked would be a big mistake. Continue reading.
Navigate the Channel
DECEMBER 13, 2023
Artificial intelligence (AI) has cemented its role as a cornerstone of modern marketing campaigns across businesses of all sizes. Leveraging AI has become essential for automating and optimizing various aspects of brand promotion, particularly for those lacking the workforce required for manual efforts. In 2023, AI and its subfield, machine learning, continue to disrupt industries, spanning from law to entertainment.
Mereo
DECEMBER 13, 2023
“Success is peace of mind which is a direct result of self-satisfaction in knowing you did your best to become the best that you are capable of becoming.” — Coach John Wooden, UCLA Basketball These famous words work for sports, but how can they apply to revenue targets with Wall Street or your board of directors? Let’s be serious: Revenue is objective.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Anteriad
DECEMBER 13, 2023
The post Getting results: Best practices for B2B programmatic marketing appeared first on Anteriad.
sagefrog
DECEMBER 13, 2023
One of the most significant decisions a facility can make in building the future of its business is who to outsource and entrust various facility maintenance services to. After all, selecting the right vendors can be the difference between employees and customers having a positive or negative experience at the facility. But as the industry becomes more saturated and the competition even more substantial, your facilities services business has much to prove.
The Daily Egg
DECEMBER 13, 2023
Whether you’re a new business with a small workforce or a large enterprise with thousands of employees, there’s one common, underlying necessity. The post Replicon Review appeared first on The Daily Egg.
Hubspot
DECEMBER 13, 2023
When I think about different types of sales calls, some of the first terms that come to mind are terms like warm calling or cold calling. These are important to understand of course, but salespeople aren't always going to call just to pitch to a potential customer — the job encompasses so much more. Sales professionals not only convert prospects into buyers, they hold the power to negotiate, upsell, and even problem-solve after the initial purchase is made.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Seismic
DECEMBER 13, 2023
Developing a successful sales enablement strategy is an ever-evolving process that requires dedication and expertise. You need a sales enablement program that’s more than hypothetical; it needs to include tactical and actionable plans. It takes commitment and ongoing effort to ensure your sales teams function like a well-oiled machine.
Velocity Partners
DECEMBER 13, 2023
Most ABM campaigns are too narrow. Not in their focus, but in their ambition. Let me explain. If you have an ABM strategy, I’d bet my last stinkin’ dollar you made it in one of two ways. You either: Adapted your core story, messaging and tactics for a narrower Ideal Customer Profile (ICP). Or you: Made up new messaging and tactics for a narrower ICP – totally distinct from your core story.
ScanmarQED
DECEMBER 13, 2023
What did the pantomime dame shout to the econometrician searching for a statistically significant result? “It’s behind you!” Cue residual laughter… ok, I’ll stop with the awfully crowbarred jokes. This is a skill my kids have been practising recently and I’m sure all parents have been through it – when your 5-year-old starts to learn the joy of joke telling.
Engagio
DECEMBER 13, 2023
In this recipe, we explore the B2B buyer journey, how it differs from the sales funnel, how it drives ROI, and the 3 steps to test it out.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Exo B2B
DECEMBER 13, 2023
Once upon a time, in a small industrial town, there was a factory like no other. At “Génial Industrie”, machines were not just assemblies of metal and circuitry, but working partners in their own right, with little names and unique personalities. The manager, Monsieur Lenoir, was a serious man with a heart of gold. He loved his factory and its employees above all else, regarding them as his family.
Engagio
DECEMBER 13, 2023
In this recipe, we discuss B2B buyer intent data, how it drives ROI for marketing and sales teams, and the steps to use it effectively.
Confessions of a B2B Marketer
DECEMBER 13, 2023
Calendly's website Jeff Hardison's LinkedIn PLG Marketing Tope’s interview on How I Built This Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Previous guests include: Jared Robin of RevGenius, Mike Kamo of NP Digital, Arvid Kahl of FeedbackPanda, David Heinemeier Hansson of 37signals, Chris Walker of Refine Labs, Tim Soulo of Ahrefs, Justin Jackson of Transistor, Sam D
Engagio
DECEMBER 13, 2023
In this recipe, we discuss how baseline metrics can help you measure the effectiveness of your ABM and B2B go-to-market initiatives.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Lead Forensics
DECEMBER 13, 2023
With a multitude of metrics at our fingertips and the integration of various digital strategies, pinning down the exact ROI can feel like chasing a moving target. In this blog post, we’ll demystify the process, offering a roadmap to not just calculate, but to optimize the ROI of your marketing software, ensuring every dollar you invest works as hard as you do.
Engagio
DECEMBER 13, 2023
Demandbase is a leader in Account-Based Marketing (ABM) Software, Go-to-Market (GTM) Tools, B2B Advertising Platform, and B2B Data.
Benchmark Email
DECEMBER 13, 2023
In the manufacturing sector, where efficiency and precision are not just goals but necessities, email automation stands out as a powerful ally. With the right strategy, manufacturers can streamline communication, nurture leads, and maintain critical relationships with minimal manual effort. In this blog post, we’ll dive into how email automation can be the catalyst for… The post Automating Success: How Manufacturers Can Use Email Automation to Increase Efficiency appeared first on Benchma
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