Tue.Jul 21, 2015

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The Only Analytics That Matter Are Your Own

ANNUITAS

Without looking at a calendar, I always know when it is Tuesday. Every Tuesday at 11 a.m. it is inevitable that my email inbox explodes with emails urging me to download the latest guides on marketing know-how and friendly token-filled messages from sales reps simply “checking in”. As a marketer, I have heard and read all sorts of tips for marketing automation success and campaign effectiveness.

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What To Include In A Buyer Persona [INFOGRAPHIC]

Marketing Insider Group

So… what should you include in a buyer persona? Check out the new infographic inspired by our eBook, The Intelligent Guide to Buyer Personas. Note: I used Piktochart to create this gorgeous infographic for free. I can’t recommend them highly enough! This article originally appeared on the Cintell blog. The post What To Include In A Buyer Persona [INFOGRAPHIC] appeared first on B2B Marketing Insider.

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How to Run an Effective Agile Marketing Organization (with Vittorio Viarengo, MobileIron’s VP Marketing & Products)

Crimson Marketing

If you are the head of a marketing organization, you always have more tasks than time. Business is moving at a dizzying pace and urgent needs easily outstrip resources. So how do you take the most important marketing objectives of the company, prioritize them, organize a team and make sure that goals are met? Vittorio Viarengo, VP of Marketing for mobile security firm MobileIron, joins Moneyball for Marketing to show us how he uses Scrum methodology to execute tasks in two-week sprints, empower

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Marketo Data Tells Us: Which Type of Emails Have the Highest Conversion Rates?

Adobe Experience Cloud Blog

Author: Johnny Cheng Marketers are always striving to deliver “best practice” marketing—marketing based on tested, tried-and-true data. But, for many marketing activities, marketers simply don’t have a strong benchmark to reference. This scene often feels too familiar: You: Yes! Our last email campaign had a 5% click rate! Your Boss: Is that good? You: Umm…it’s better than our last one.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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B2B Marketing Brawl - Who Would Win In a Fight?

MLT Creative

Growing up as a kid, one of my favorite things to do was to think of the two biggest, baddest animals and ask my dad which one would win in a fight. It’s been a long time since I’ve entertained thoughts such as these, and I thought, instead of giving you a boring list of the twelve most influential marketers today (in my humble opinion), I would spice things up and indulge in some shameless tom foolery.

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Rethinking Referral Marketing: Demonstrate Your Expertise

Hinge Marketing

Once you’ve developed a referral marketing strategy , the next step is to implement focused marketing techniques designed to demonstrate your expertise. Maybe you’ve complained, at some point, that “everyone’s a critic.” These days, it can feel like everyone online is a self-proclaimed expert. So for your expertise to make an impact, it’s essential that you do more than claim to be an expert in a given area — you have to prove it.

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5 Vital Signs Your Website Needs To Be Revived

EMagine B2B Blog

It’s time for your yearly check up and we all know what’s coming next: avoidance. We get it! A trip to the doctor’s office takes time, effort, and pulls you away from your job and other responsibilities. But is it all worth it in the end? Yes. And a website redesign or digital marketing kickoff will be too. With our talented team of designers, digital marketing specialists, and technical pros, you don’t have to dread the project like you dread a visit to the doctor’s office.

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Rebranding Your Company? How NOT to Kill Your SEO in the Process

Hubspot

Considering a rebrand? You’re probably aware that it will be no easy feat. On top of the soul searching, repositioning, creative, legal headaches and everything else that’s involved, you’re going to have Google to reckon with. So much of the work we do in marketing is based on building brand recognition and online visibility – and when not done properly, transitioning to a new name and domain can put that all at risk.

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Monstroid: The Next Generation WordPress Theme

JotForm

(A product review for our friends at TemplateMonster) In the peak of their popularity for all-in-one themes, the guys from TemplateMonster have launched their most ambitious project yet –. Monstroid. What exactly is Monstroid and why is it the only theme you need for WordPress sites? It’s.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How to Plan, Create, and Promote Your Infographics [Infographic]

Hubspot

It's no secret that infographics serve as an interesting way to serve up information in a visually appealing way. But for those of us that lack design skills, the creation process can seem a little intimidating. Where do you start? What data should be represented? Which colors work best? How should it be formatted? The good news is, you're not alone in this.

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The 5 W’s of Your Video Marketing Strategy

SnapApp

Video marketing has been around for a long time. Since the first advertisement aired on television, we have been bombarded with commercials. Most of them annoy us, but we all have our favorite few that really resonated. Heck, 78% of Americans look forward to Super Bowl commercials more than the game. It’s clear that videos impact us in a unique way.

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Growing Your Publication's Email List (The Right Way)

Hubspot

One of the most important assets for any publisher is their email list. It goes without saying that growing that list in a meaningful and relevant way can be powerful step toward monetizing audiences and selling digital products like subscriptions or event tickets. While buying these lists may seem like a simple and quick fix, taking the slightly longer route is well worth it in the end.

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The Gram Test: Is Instagram Marketing Right For You?

Content Standard

A new report released by Marketing Dive this past week reinforces what many social media marketers have been feeling: Instagram is rapidly growing , and may be here to stay as a marketing platform. With an emphasis on documenting foodie obsessions, celebrity trysts, and seemingly everything in between, Instagram’s ever-growing audience seems to only be predicated on having eyes and a smartphone.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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The Pros and Cons of Popular Ecommerce Payment Options

Hubspot

There are a few payment options that come to mind immediately when you consider the various possibilities for your ecommerce site. The first, of course, is the credit or debit card. Next is almost invariably PayPal. If you include these options on your ecommerce website, then you’re probably in good shape. Most consumers who are comfy enough to shop online will be happy enough with these choices.

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11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives

KoMarketing Associates

One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Basically, every content marketing asset can serve as an opportunity to be found in search results. As such, they need a unique place online, through the B2B organization’s website, to serve as a “home base” for lead generation and search visibility.

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GetResponse makes it easiest to start an email newsletter compared to Aweber and MailChimp

Biznology

If you can’t use a tool you won’t use a tool. Gmail is so much easier to use than even Hotmail, AOL mail, Yahoo Mail, and especially Eudora, Thunderbird, and Microsoft Outlook. Playing around on Facebook is much easier and nicer than slogging into Google+ and while YouTube might be easy to consume, becoming a YouTuber still isn’t as easy as it could be.

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17 Excellent Email and Mobile Marketing Stats and Facts

Webbiquity

Even with the continual introductions of shiny new tools for marketers, email remains the workhorse for lead generation. Most CMOs view it as effective and volume continues to grow. But its popularity has led to overstuffed email inboxes. Consumers and business buyers alike have raised expectations of what’s required for marketers to get, and keep, their attention.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Did LinkedIn Throw Out the Baby with the Bath Water

Convince & Convert

Is it just me, or do you really not understand what’s going on over at LinkedIn? I’ve been on record in the past as saying how smart I thought it was that LinkedIn moved from a social network for business to a content marketing platform for business. Thousands and thousands of businesspeople produce content on the LinkedIn platform natively.

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In Pursuit of Pure and Simple Digital Marketing

Content Standard

Somewhere along Interstate 90, among the rolling hills and vineyards, I began to feel sane again. The unfamiliar smell of farm fields filtered through the air conditioning system in my Dad’s 5-series, ironically settling on the burnt red leather interior. The rows of Mennonite homes that accompanied the Upstate New York highway looked simple and friendly, and the lines of laundry hung from window to red silo blew in the wind as we sped by.

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How to Avoid Web Form Conversion Killers

Convince & Convert

Image via BigStockPhoto.com. As marketers, we spend a lot of time designing sleek landing pages, developing email nurture campaigns, writing strong copy, and A/B testing just about everything. But according to Infinite Conversions , most of our efforts are wasted. 75–98% of visitors who abandon our site never return. Talk about a blow to the ego! So how do we engage visitors and capture their valuable data before they jump ship?

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Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

A couple of years ago, when he was still with WPP’s Mindshare, I heard Scott Sorokin explain how 99.99% of people who see a banner ad will ignore it. This has become one of my favorite content marketing quotes and I use it in almost every presentation: Banners have 99 problems and a click ain’t one! [ Tweet This ]. But clicks aren’t the only problem that banners face.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Phones Aren't Just for Texting: How Calls Fit Into the Customer Journey [Infographic]

Hubspot

I've got a pretty big thing for phone calls. (I bet your sales reps do too.). Why? Often times, it takes a lot of interest to get someone on the phone. In fact, i nbound phone calls are 10-15X more likely to convert than website leads, according to Conversion Scientist. The trouble is that many marketers don’t know where to start when it comes to driving more inbound phone calls to their business.

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B2B Personalization is Still Far from ‘Wash-Rinse-Repeat’ Mode …But You Can Create the Right Framework

LEADership

There’s a story I heard from the late Chet Holmes, Super Strategist of the Fortune 500 and author of the best-selling book, The Ultimate Sales Machine. At one point, Chet used to head 9 divisions of a company for Charlie Munger, vice chairman of Berkshire Hathaway. Chet wanted to pitch to Charlie that they start marketing at trade shows. He made an appointment and worked hard on a presentation for Charlie.

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Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

Hubspot

I've written my share of blog posts about content marketing. I've also written a few ultimate guides in my time. But I've never combined the two -- maybe because the prospect of trying to produce an in-depth version of the thing I do for a living seems too daunting. I mean, where do I start? And more importantly. where do I stop? I won't pull any punches: I started, and it took a while to stop.