Mon.Aug 22, 2011

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How to self-publish your book

grow - Practical Marketing Solutions

Many people dream of writing their own book and the exciting news is that today, you don’t necessarily need a literary agent or book contract to experience publishing success. One very viable option is self-publishing. That was the decision I made for my first book, The Tao of Twitter , and here are some lessons learned that can help you get started on your own effort. The essential question.

Top Ten Reasons You Know You’re a Social Media Expert [Humor]

PWB Marketing Blog

How do you know if you’re a social media expert? Unlike Google AdWords, there isn’t any certification for social media. There’s not a test to take that’ll tell you how good you are. There’s a low barrier to entry. Create a free account and voila!, you’re on social media (on a side note, that’s why there’s a lot of costly mistakes made). So we thought we’d compile the top ten reasons you know you’re a social media expert: You have more than 6 social profiles – Linkedin, Facebook, Twitter, YouTube, Google+, Flickr, FourSquare. You subscribe to Mashable. You have a blog.

Buyer Personas Require Regular Refreshing

Tony Zambito

Image by zilver pics via Flickr. During a series of articles entitled The Future of Buyer Personas is Social , I referenced several times that the social age will cause a rethinking of buyer persona research and development.      One new important principle is the need to change from a static perspective of buyer personas to an ongoing refreshment of buyer personas. 

Your Outposts: Going from centralized to a “decentralized federation”

Ad Your Comment Here

The other day I read a good post in AdAge (written by Michael Scissons) on some really important insights that he and his firm found after digging deep into Facebook data. One of those insights in particular struck me: Local pages drive 36% better results. “…the data shows that local Facebook pages perform 36% better than global ones. with a solid strategy of course!].

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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INFOGRAPHIC: Social Media Marketing by the Numbers

Client Bridge

From Mashable, here's an infographic of the surprisingly large numbers behind social media, and the opportunity for marketing that brings. View Original Article

View 37

Get on the fast track to meet, exceed end-of-year goals

B2B Lead Generation Blog

Tweet The graph at right, published in MarketingSherpa’s 2011 Benchmark Report , provides a snapshot of what marketers care about most. And And it’s very telling, especially now. As we approach the fourth quarter, I am acutely aware of why marketers believe generating better leads is a higher priority than generating more leads. In an economy that’s more precarious than ever, there’s simply no room to waste time, budget or resources. And there is little that is more wasteful, and frustrating, than chasing down leads that will never be customers. CDT, and 9 a.m.

Should You Blog on Your Website or a Separate Site?

B2B Marketing Traction

Tweet. As a Marketing Consultant I am frequently asked if businesses should blog on their website or create a separate site with a different domain name and URL. I’ve heard many different answers over the past few years, so I decided to research some expert opinions online. Having both a website and blog with separate domains would allow you to have four results per page. Photo from Flickr.

Accolades for How to Find New Customers

Fearless Competitor

B2B Lead Generation | How to Find New Customers. Looking for leads. Want to understand what Find New Customers is all about? Watch the last Laugh and Learn show. Our Lead Nurturing and Scoring Service goes up from $24,995 to $29,995 on September 1, so book today! We wanted to write a white paper on B2B lead generation , aka demand generation. Find New Customers was born. But who would fund it?

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation – and yet, many assets fail to provide true ROI. Download the eBook to avoid the three top problems that keep content from living up to its potential.

The 10 Best Walkable Destinations from Dreamforce #DF11

It's All About Revenue

by Jesse Noyes | Tweet this With top keynote speakers, sessions across the board in cloud trends, live music and more swag handed out than anyplace at the Oscars, Dreamforce can be an all encompassing experience. People have been known to spend the whole event without seeing the sun. Most of us will want to break free from the Moscone Center, even for just an hour during a break, and see some nearby spots.  To make the most of these adventures, we decided to offer a list of top 10 destinations just a short walk from Dreamforce ‘11. But, hey, we like to keep things interactive. Get a Toon Up.

20 Best Practices – An Essential Checklist for B2B Sales and Marketing Organisations

Fearless Competitor

B2B Lead Generation | A Checklist for B2B Sales and Marketing Operations. Bob Apollo with Inflextion-Point in the UK is a well-respected sales and marketing expert who. Bob Apollo. recent created this great checklist that all B2B marketers should use. He is also a strong supporter of Find New Customers. We thank Bob for letting Find New Customers share this great document on our Free Tools page.

5 Ways to be Obvious in B2B Social Media

Social Media B2B

When creating social media messages for B2B companies, sometimes you can be too clever. While there certainly is a place for subtlety and nuance, you are better off being obvious and clear. If you are someone who tweets the same blog post multiple times, and you probably should if you are not, it makes sense to test different messages with your updates. And while you should make your tests very different, one of the choices should not ignore the keywords the resonate with your followers. Rise Above the Noise. Plenty of other companies and connections are vying for their attention. Free Works.

6 Steps to Creating a Successful SEO Strategy

Hubspot

These days, most businesses understand the basic concepts of SEO (search engine optimization) and why it's important. However, when it comes to developing and executing a sound SEO strategy , most businesses don't know where to begin. Here are five steps you can take to make sure all of your SEO bases are covered. Step 1: Make a List of Keywords. Step 2: Build Keyword-Focused Pages. SEOBook.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

4 Things to Consider Before You Buy Marketing Automation

ViewPoint

Jay Hidalgo is the President of The Annuitas Group, a firm that specializes in helping B2B companies develop a process-based approach to lead management. To learn more about The Annuitas Group and their proprietary methodology, the Lead Management Framework™ , go to [link]. Well, we’re in the dog days of August. For many, the planning for 2012 starts next month, right after Labor Day.

5 Time-Saving Tools to Add to Your Twitter Tool Belt

Hubspot

This is a guest blog post by Leo Widrich, co-founder of Buffer , a Twitter publishing application. He writes Twitter Tips every week on his blog. Twitter is upping its game considerably. recent $800m investment followed by several acquisitions of various apps were the first signs. What I found to be even more impressive is the speed at which new features have recently been unveiled. Bonus! Bonus!

The Essence of Education

Your Sales Management Guru

THE ESSENCE OF EDUCATION. By Ken Thoreson. This blog is from a chapter in my latest book: “Leading High Performance Teams” I thought you would enjoy it. As we move into the final months of the year ensuring your sales teams are more professional is critical to exceeding your goals. www.AcumenManagement.com. Developing well-coordinated training programs for new salespeople and existing salespeople alike can provide tremendous ROI.   . By Ken Thoreson. Many clients also lack any type of coaching or mentoring in the field, during or after routine sales calls. Comprehensive Plan.

Philosophy of B2B Marketing: Socrates, Aristotle, Plato and You

Modern B2B Marketing

by Maria Pergolino Athens was the hub of Greek philosophy when philosophers Socrates, Aristotle and Plato were alive. Now the hub of all information is the Interne, and each B2B marketer is a philosopher in his or her own right, with the ability to share and evolve ideas in the work of a moment. Aristotle is best known for his ideas of Logos, Pathos and Ethos.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Driving Business Value with Social Marketing: eBook on the Social Funnel

Ad Your Comment Here

The use of social media as a key marketing strategy is definitively on the top of the agenda for many business executives nowadays. They propose a strategic “Social Funnel” framework with associated metrics, above the traditional marketing funnel, as a marketing process to effectively identify demand and manage brand reputation. You can’t be there one day and gone the next!

Ask Your Social Media Questions & Get Answers from Pros

Sazbean

Are you ready to take the next step with social media to make it work for your business? Have questions about Twitter, Facebook, blogging, etc.? Want answers from professionals? Need some tutorials on how to get the most out of social media? I’ve teamed up with Exploring Social Media to provide a resource to help you use social media to grow your business. Take your business to the next level by joining now. Learn Social Media from the Pros. Ask questions and get answers from digital marketing professionals (including myself). Learn from the Pros by joining now. Have a question? Ask away.

The 5 Elements of Exceptional Business Content

Hubspot

There are quite a few motivators for content creation in business. Marketers' goals for creating content can include brand awareness, lead generation , thought leadership, and search engine optimization. The great thing is, remarkable content can contribute to accomplishing all of these goals, and that's why content is one of the core parts of inbound marketing. It's Well-Written/Produced.

How Discovery Will Drive Transactions

Sazbean

All year, I’ve heard some variation of this phrase: “ A big shift, from search to discovery, is underway online. ” I’m still figuring out what this means. I’d like to share my thoughts on it, and I’d like to hear what “discovery” on the web means to you. First, I do not believe that there is a “shift” from search to discovery. Shift” isn’t the right word, because people will continue to search based on specific intent for years. Second, although discovery won’t replace search outright, discovery can impact it significantly by changing how and/or where we search. News & Notes

Content Strategy for Marketing

Learn about the benefits and key considerations in developing a content strategy for marketing that's sustainable, scalable and sale-able.

A Crash Course in Conversion Optimization: The Four Personas

B2B Ideas @ Work

Note: This is Part 4 of a series on the things I learned while taking “Conversion Optimization,” a training course on MarketMotive.com. Another lesson from my “Conversion Optimization” training that applies to B2B marketing and buying behavior is called the “Four Personas.” Spontaneous , they’re quick and emotional.

Tracking Traffic From Twitter Just Got a Lot Easier

Hubspot

Twitter , when used well, can be a major source of traffic and leads for your business. The problem until now has been that tracking results directly from Twitter hasn't been easy. Since a huge part of Twitter's user base accesses the service from third-party applications like TweetDeck and HooteSuite, a look into many web analytics programs left marketers confused. Twitter Is Growing Up.

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Considering Hiring An Inside Sales Rep? What’s Your Plan?

Sales Prospecting Perspectives

If you are considering bringing on a new inside rep to find new business opportunities, there are a couple important steps to consider. Recruiting is similar to sales in that it is important that your job description is relevant and enticing to your target market. Post it on a handful of high traffic sites to ensure that the right volume of candidates apply.

3 Tips for Understanding How People Search for You Online [Marketing Cast]

Hubspot

What’s tougher than finding the right words to communicate something? Finding the right keywords to predict how something might be looked for in search engines. Do you ever pause to think about the search terms prospects are using to find you online? This should be your mindset when you are creating new offers, launching marketing campaigns, and generating buzz around your brand.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.