Marketing Insider Group
MARCH 1, 2016
Social media brings online conversations to life. According to a research study, 74% of all Internet users use social media. So, whether you strive to connect with a few customers or millions, it’s time to move your marketing efforts to platforms, like Twitter, Facebook, and Snapchat. And with social media, content emerges. Consumers are sharing […].
Webbiquity
MARCH 1, 2016
Search remains the cornerstone of digital and content marketing efforts. The average B2B website gets 40% or more of all visits from organic search, and 81% of B2B purchase cycles start with a web search. On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. Internet users.
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ViewPoint
MARCH 1, 2016
This is Part One of a two-part blog about how organizations with a complex sales process can improve accuracy in lead/revenue projections. Most ROI calculators I see published are flawed. Many of the tools are designed to determine how much revenue an organization needs and where that revenue came from. However, that is overly simplistic and lacks critically important metrics.
KoMarketing Associates
MARCH 1, 2016
Last year Casie wrote a post on how to generate keyword lists and ideas. The objective was to provide resources and tactics for coming up with as many keyword phrases as possible around a particular topic. Developing a list of good keyword opportunities can be both time consuming and challenging. Once completed, B2B marketers face a different challenge: making certain the generated keyword list matches content marketing tactics as best as possible.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Marketing Insider Group
MARCH 1, 2016
Those who read my “stuff” as the late George Carlin would refer to it, know I don’t usually use such direct, conversational titles. I write very conversationally, however I am not one prone to using that tone when it comes to titles of my articles. But in this case, after toying with a more traditional […]. The post Using Video In Marketing: Why Wouldn’t You?
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Convince & Convert
MARCH 1, 2016
My new book, Hug Your Haters: How to Embrace Complaints and Keep Your Customers launches today and I need your help. If you haven’t purchased a copy yet (many of you have, thank you!) please do so today at Amazon. Why I Wrote This Book. Through our consulting practice here at Convince & Convert, my colleagues and I discovered that customer service is being disrupted in the same ways and for the same reasons that marketing has been disrupted – mobile, Millennials, social media.
Adobe Experience Cloud Blog
MARCH 1, 2016
Author: Liz (Courter) Oseguera Engagement marketing is becoming an increasingly complex, yet critical task for modern businesses and organizations. Every form of marketing today—from mobile to direct mail—requires an in-depth understanding of your audience if you want to engage with them and stand out. There are several ways for you to discover the insights you need.
Vidyard
MARCH 1, 2016
Most of us now know that one of the most effective ways to build an audience and create credibility is to collaborate with relevant industry influencers. These influencers are considered thought leaders and experts in their fields that can drive engagement and results with credibility. But how did they become digital influencers? And what are the ways that your brand could become an influencer too?
Litmus
MARCH 1, 2016
The past year has brought many changes to the world of email marketing. Whether it was the replacement of Outlook.com with Office 365, the introduction of the Apple Watch, or a continuous increase in mobile opens, email client market share stats have seen plenty of shifts. In our 2015 Email Market Share infographic, we analyze over 13 billion email opens to see where subscribers read emails.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
SnapApp
MARCH 1, 2016
Influitive’s Advocamp begins on March 7th and SnapApp couldn’t be more excited to see what they have in store for us this year. This is the 2nd year that Influitive has run their annual event and it has made a splash for marketers that are focused on customer advocacy and support. One of the biggest themes for 2016 across the board has been the reinvestment in your customer base , and creating advocates for your brand is just the start.
Marsden Marketing
MARCH 1, 2016
If you watched the TV series Mad Men then you are familiar with account-based marketing (ABM) -- whether you know it or not. Don Draper and his partners had some key accounts throughout the series that they would work tirelessly to pursue. Remember Lucky Strike? Jaguar? Chevy? Wooing executives, expensive dinners, and long nights spent by the agency’s creative team were all part of their efforts to land a big-fish account, either for the revenue they would bring in or for the new industry or seg
Hubspot
MARCH 1, 2016
In an ever-changing digital landscape, success in business can often depend on what you do (or don’t do) in terms of marketing your company online. From SEO to content marketing and analytics, it can be overwhelming figuring out where to start -- and, more importantly, what’s going to have the biggest impact on your business. You also need to work out how digital merges with your existing marketing efforts for maximum success, which can seem like an impossible task in and of itself.
BuzzSumo
MARCH 1, 2016
If you need an answer to a question where do you turn? Do you climb a mountain to find a sage old man or woman? Or, assuming there are not too many mountains nearby, do you turn to Google, your team or your social networks? This week we have been looking at content that answers questions in preparation for our webinar with Lee Odden on ‘How To Be The Best Answer’.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
LeadSquared
MARCH 1, 2016
People often imagine once they get themselves a great marketing automation software , it will work like a genie : churning out viral campaigns on command, and bringing home those big fat leads in thousands! This, however, is far from the truth. The truth is that any software will work for you, only as much as you work for it. To help you put this nugget of wisdom to good use, here are 7 actionable marketing automation tips to get the most out of your software : 1) Experiment different channels.
Hinge Marketing
MARCH 1, 2016
Looking back just a few years, I am amazed by how much the marketing landscape has change. Unfortunately, the rapid evolution of marketing has not made things any easier. In fact, marketing continues to increase in both complexity and pace. But, what does this evolution mean for today’s professional services executive? Let’s start with a look at three dynamics affecting marketing for professional services: marketing technology, training and skills development, and buyers’ expec
The ROI Guy
MARCH 1, 2016
Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% YoY increase from 2015. If you’re marketing or selling technology, this decline could have a significant impact, with buyers becoming even more cautious and economic focused. Frugalnomics in Effect IT spending has significantly changed, and you need to know these trends in order to succeed: 1) Do More with Less – Because of the Great Recession
chiefmartech
MARCH 1, 2016
The following is another guest Q&A conducted by Claire Schoen , an interview with Barre Hardy of CMG, who will be one of our featured speakers at MarTech later this month. Barre Hardy is Associate Partner, and head of the marketing performance practice at CMG. She created the firm’s Agile for Marketing practice and leads The CMO’s Agenda, an annual study on key challenges and opportunities facing marketing leadership based on insights driven from interviews with leading CMOs.
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3BL’s in-house experts merge the celestial wisdom of astrology with current environmental, social, governance (ESG) communication trends to offer a unique perspective and practical advice on sharing your company’s commitments effectively. 3BL’s new “Navigating ESG Comms through the Cosmos” series begins with Virgo season! In this edition, we delve into: How businesses have responded to environmental disasters over the past few months and why you can expect a continued focus on the climate crisis
Content Standard
MARCH 1, 2016
When the Egyptians realized their 360-day calendar was off, they added five days of partying to the end of year. In the time since, a bunch of important people like Julius Caeser and Pope Gregory XIII have tweaked the calendar to accommodate for the average year length of 365.2425 days (and to make sure Christian holidays weren’t skipped). However you do the math, marketers were glad to have February 29 on the books in 2016.
Hubspot
MARCH 1, 2016
I If you use the internet (and since you’re reading this, I’m assuming you do) then you’ve likely encountered native advertising - whether you know it or not. You may have been on a site like Buzzfeed, reading a listicle called “25 People Having a Worse Day Than You” before realizing that it was a sponsored post promoted by an insurance company. When you discovered you were actually reading an ad, how did you feel?
Content Standard
MARCH 1, 2016
When the Egyptians realized their 360-day calendar was off, they added five days of partying to the end of year. In the time since, a bunch of important people like Julius Caeser and Pope Gregory XIII have tweaked the calendar to accommodate for the average year length of 365.2425 days (and to make sure Christian holidays weren’t skipped). However you do the math, marketers were glad to have February 29 on the books in 2016.
Hubspot
MARCH 1, 2016
It’s important to note that a mobile shopping cart is not the same as a shopping cart on a laptop or PC. There are different paths for buyers as they shop on mobile devices and laptops, so we can be certain the products end up at the checkout page for different reasons. That’s why you can’t treat an abandoned cart from a mobile device the same as any other abandoned cart.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
The Freeman Company
MARCH 1, 2016
Insights and ideas from Mobile World Congress to increase attendee engagement.
Biznology
MARCH 1, 2016
Summary : if you have multiple locations and/or multiple products, you need to create social media channels for every single one of them. If you have several 9Round franchises in Northern Virginia , you need to have a Twitter , Facebook, Google+ , Instagram , and Foursquare/Swarm profile for each one. Why? People are mobile. Nobody wants to tag a 9Round gym in Courthouse when the one they’re using is in Penrose Square off Columbia Pike.
NuSpark Consulting
MARCH 1, 2016
For a couple of years now, B2B marketers have been hearing the “social selling” buzzword, and there are some convincing social media statistics regarding sales through social channels. Just about every marketer has heard that salespeople who use social outsell 78 percent of their non-social peers , and that leads developed and nurtured via social networking are seven times more likely to close than other types of leads.
6sense
MARCH 1, 2016
This article is a preview of our new guide, Will You Be My Customer? Buying Signals in the Era of Predictive Intelligence. Download the full guide here. . If your company is like most, your sales and marketing teams are constantly wondering: Will this customer buy from us? If so, when will they buy, and which products? It used to be that identifying and interpreting buying signals was more art than science.
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?
Convince & Convert
MARCH 1, 2016
You Can’t Fake Authenticity. While technology and the way we communicate evolves at a rapid pace, there are some things that stay the same. Mainly, the importance of people skills. This is true for both people and businesses alike. Even the most well thought-out and perfectly executed social plan can fall flat if it loses sight of the essential humanity of its audience.
PureB2B
MARCH 1, 2016
In a 2014 study done by Acquity Group, 94% of business buyers do some form of online research before making a big investment or purchase, with 77% using Google Search, 84.3% checking business websites, 34% checking third-party websites, and 41% reading user reviews. This means having information about your brand readily available online is pivotal in attracting potential customers and focusing your content to address your prospects’ biggest pain points.
Hubspot
MARCH 1, 2016
W. Clement Stone once said : "You are a product of your environment. So choose the environment that will best develop you toward your objective. Are the things around you helping you toward success -- or are they holding you back?". That's what facilities managers and office managers around the world are asking themselves about the office spaces they're responsible for organizing.
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