Content Marketing Institute
AUGUST 4, 2023
Twitter’s rebrand to X tells a story. Is it a story they want to be told? Is it a story they planned? Probably not. Is it a story marketers can learn from? Most definitely.
DivvyHQ
AUGUST 4, 2023
Creating a content campaign plan doesn’t have to be complicated. Let us show you how to set up an effective plan, from establishing measurable objectives to crafting killer content and beyond. Check out our latest guide to ensure you don't miss a step when planning your next content campaign.
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SendX
AUGUST 4, 2023
It is vital to protect emails at every stage of their journey. This is where email encryption comes in. Know how it works, and its various benefits.
The Daily Egg
AUGUST 4, 2023
Owning, running, or working in a service business can get hectic. If you want to get better about scheduling jobs, managing clients, The post Jobber Review appeared first on The Daily Egg.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Martech
AUGUST 4, 2023
Social media management software company Sprout Social acquired Tagger Media, an influencer marketing and social intelligence platform, for $140 million. The acquisition adds the ability to discover influencers and plan campaigns around them to Sprout Social’s broad social media management and analytics offerings. Tagger Media offers a unified SaaS solution for brands and agencies that allows marketers to measure the impact of influencer campaigns through ROI and trends reports.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
AUGUST 4, 2023
Marketo released a native function for creating visualizations of Smart Campaigns. The feature, Engagement Map, lets users explain how smart campaigns work more efficiently. Another notable feature released last month is Web Services Error, which identifies API users responsible for creating an error. This will reduce the time needed to troubleshoot web services error notifications.
SmartBug Media
AUGUST 4, 2023
Every business, regardless of size or industry, understands one thing: Keeping customers happy is a key factor of success. This is especially true for software-as-a-service (SaaS) businesses, in which customer happiness directly influences the ability to minimize churn, drive recurring revenue, and achieve sustainable growth. As SaaS companies operate on subscription-based models, maintaining high customer satisfaction is crucial for retaining customers and reducing churn rates.
Top Rank Marketing
AUGUST 4, 2023
B2B Buyers More Thoroughly Evaluating Purchases When it comes to the new processes that B2B buyers have added for purchase decisions, some 38 percent have said they are conducting more rigorous analysis of return-on-investment (ROI), with 31 percent noting that they are taking more time researching buying decisions, and 24 percent focusing on adjusting decision timelines to reflect changing business needs — three of numerous findings contained in newly-published survey data.
Martech
AUGUST 4, 2023
Businesses are dragging their feet to get compliant with CCPA and CPRA regulations, a study by data privacy compliance company CYTRIO found. Only 14.67% of the 600 mid-to-large companies included in the study that were non-compliant a year ago have become compliant since then. Additionally, 13.33% of the total non-compliant companies adopted a manual compliance routine versus implementing an automated system (1.33%).
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Oktopost
AUGUST 4, 2023
In general, we love to shout about the brands we love. Customers are more than five times more likely to discuss a positive experience with a brand than they are a negative one, and let’s not forget that social proof – the crème de la crème of marketing – is driven solely by our positive experiences with brands, and the inherent power that positivity has to get us talking, writing, shouting, and singing about our favorite businesses.
SmartBrief - Marketing
AUGUST 4, 2023
This post is sponsored by Adobe. It is becoming increasingly challenging for small and medium-sized businesses (SMBs) to remain digitally literate in today’s fast-paced digital landscape. Digital transformation is hindered by socioeconomic factors and continued reliance on old ways of working, including poor technology and paper-based processes.
EveryoneSocial
AUGUST 4, 2023
I talk with a lot of marketers. What do the smartest marketers understand that the rest do not? They understand that content marketing as we’ve known it no longer works. Content marketing has been the central pillar of marketing online for the last 10+ years. Write a blog post, optimize it for search, promote it everywhere, and watch the platforms send you traffic.
US Data Corporation
AUGUST 4, 2023
A blog is an incredible way to share your expertise, connect with your audience, and establish your online presence. However, creating a blog is only half the battle. To truly succeed in the online world, you need to make sure your blog is easily discoverable by search engines. This is where search engine optimization (SEO) comes into play. The post How to Optimize Your Blog for Search Engines appeared first on US Data Corporation.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
EveryoneSocial
AUGUST 4, 2023
I talk with a lot of marketers. What do the smartest marketers understand that the rest do not? They understand that content marketing as we’ve known it no longer works. Content marketing has been the central pillar of marketing online for the last 10+ years. Write a blog post, optimize it for search, promote it everywhere, and watch the platforms send you traffic.
Drew Neisser
AUGUST 4, 2023
What is a surefire way to snuff out any interest from a potential B2B buyer? A product pitch. Unfortunately, our brains are wired to pitch, so it’s going to take a collective effort and a lot of practice to rewire how you talk to your customers and prospects in market. Enter, Brent Keltner , President of Winalytics LLC and author of The Revenue Acceleration Playbook.
ClearVoice
AUGUST 4, 2023
Was this written by a human or a robot? Could you even tell? In the world of content marketing, artificial intelligence (AI) has evolved from a distant possibility to a staple tool for many businesses. AI-powered content creation tools are smarter than ever. Now, AI can create human-like text for social media, blogs, and emails. When human writers get typing, it’s easy to see where they draw their inspiration.
Valasys
AUGUST 4, 2023
3rd Aug’23, New Jersey: In a blog post on Tuesday, Meta said the Canadian legislation “misrepresents the value news outlets receive when choosing to use our platforms.” “The legislation is based on the incorrect premise that Meta benefits unfairly from news content shared on our platforms when the reverse is true,” the blog post said. “News outlets voluntarily share content on Facebook and Instagram to expand their audiences and help their bottom line.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Oktopost
AUGUST 4, 2023
It shouldn’t come as a surprise to you that B2B buyers are drawn to buying from people over businesses, especially people they trust. While we love talking about the benefits of loyal and engaged customers in generating more brand loyalty and revenue, what about the untapped potential of engaged employees? Your employees hold an incredibly high value for your businesses provided you understand how to showcase their enthusiasm in a way that feels authentic.
Valasys
AUGUST 4, 2023
August 4, 2023, New Jersey: In a concerning development, cybersecurity researchers have uncovered a new artificial intelligence (AI) tool named FraudGPT, designed exclusively for malicious purposes, circulating on various dark web marketplaces and encrypted communication channels. Following in the footsteps of WormGPT, this sophisticated AI bot has raised serious concerns among experts due to its potential for facilitating highly sophisticated cyberattacks.
Lenny's Newsletter
AUGUST 4, 2023
👋 Hello and welcome to this week’s edition of ✨ Community Wisdom ✨ a subscriber-only email, delivered every Friday, highlighting the most helpful conversations in our member-only Slack community.
BDB
AUGUST 4, 2023
By Dr. Catherine Butcher, Executive Director – Integrated Services B2B trade events with an overt focus on scientific discovery and knowledge sharing have always presented me with a dilemma. On the one hand, my background in immunology and applied microbiology means I’m irresistibly drawn to the science; the presentations, the keynote speeches, and demonstrations – anything involving enthusiastic experts exploring the very latest ideas from their field.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
SpotMe Blog
AUGUST 4, 2023
Event check-in: The first impression you make onsite. It sets up the expectations for the rest of the event and gives you first-party insights that are hard to get anywhere else. So you don’t want to get it wrong. That’s where event check-in software can help. But with so many options out there, how do you find the best event check-in app for you? You want to make the event check-in process as smooth as possible for both attendees and organizers, no matter what type of event you’re hosting.
Martech
AUGUST 4, 2023
There’s a new line in the Real Story Group’s martech and it’s artificial intelligence for marketing. That would be the light blue line with the terminus Typeface. This is the fifteenth annual iteration of the map (if you need a larger version to follow along, you’ll find one here ). Selective but informative One thing that jumps out to anyone looking at the map for the first time is that it includes a highly selective range of martech vendors, falling way short of the 5,0
Single Grain
AUGUST 4, 2023
Rich vs wealthy: In a world where appearances often overshadow substance, it’s easy to fall into the trap of acting rich beyond one’s means. Many individuals who find themselves making decent to great money tend to spend it extravagantly as if money were an infinite resource. However, this approach can quickly lead to financial ruin and an unsustainable standard of living as maintaining such a lifestyle becomes increasingly challenging.
Huptech Web
AUGUST 4, 2023
Table Of Contents Introduction Shopify Summer Updates You As A Merchant Shouldn’t Miss – Avail their Benefits Now! Your Business Assistant | AI-Powered Sidekick AI-Designed Commerce – Shopify Magic Make your Brand Stand Out with Shop App Uplifted Design For Shopify Admin Incorporated More Variants For Your Product Online Store Editor Integrated with Flex Sections Increase Average Order Value With Shopify Bundles App Increase Recurring Revenue Using Shopify Subscription App Expe
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Square 2 Marketing
AUGUST 4, 2023
I talk with CEOs, marketing leaders, sales professionals and business owners in small to medium-sized businesses every single week. Many of them are asking, “What do we have to do to grow our company?” The answer is multifaceted, but one of the most common responses I share is around the idea of adding a revenue operations (RevOps) function to the organization.
RebelMouse
AUGUST 4, 2023
The team at RebelMouse is pleased to present our newly redesigned Layout & Design Tool. After gathering ideas from our users, this rollout will improve your user experience by adding easier-to-use features and increasing your online presence to increase site traffic and visibility. The new version has passed the trial phase with flying colors, and it is now open to all sites hosted by RebelMouse.
Single Grain
AUGUST 4, 2023
It’s an odd thing. Too many people are either intimidated or disinterested in posting much on LinkedIn. It’s viewed as a site to network with work affiliations and connections, not to share entertaining content. Thus, few people have a LinkedIn content strategy. We’re here to help break you out of that mindset when we tell you that LinkedIn is actually an untapped goldmine of potential to grow your following.
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