NuSpark Consulting
NOVEMBER 6, 2015
You’ve likely heard the information technology gurus. They have a mantra — people, processes and systems. For technology to be effective in decreasing costs or increasing revenues, people and processes have to be in place first. It makes sense. You cannot automate a process that does not exist. In a nutshell, marketing automation often comes to a grinding halt because of the lack of people and processes to support it.
Biznology
NOVEMBER 6, 2015
Search has been around a long time–since 1995–and even Google has been around since 1998. You would think that by now that we would all be doing every kind of search marketing there is. And most of us think that we are. But most of us are wrong. I am sure that you are working on organic search, which most folks like to call Search Engine Optimization, or SEO.
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Convince & Convert
NOVEMBER 6, 2015
If you’re going to weigh something, weigh what matters. (highlight to tweet). This is the inspiration for the latest iteration of Lean Cuisine’s #WeighThis campaign. In the campaign, Lean Cuisine is taking a powerful stance on why women should focus on their accomplishments and what they value most in life , as opposed to measuring our worth via weight or body image.
Adobe Experience Cloud Blog
NOVEMBER 6, 2015
Author: Elaine Ip Halloween has come and gone, but the fright isn’t over just yet. With its passing grows a sense of panic among consumer marketers everywhere. We are now in the busiest selling season of the year , with advertisements hitting consumers left to right. From those eagerly anticipated holiday sales to Black Friday or Cyber Monday, consumers are receiving floods of communication every day.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Content Standard
NOVEMBER 6, 2015
Working with global brands at Skyword, I have learned that executing multicultural marketing strategies extends beyond knowing different languages or balancing time zones. A global marketing team likely has stakeholders in different regions of the world, and these people may refer to the same concepts by using different words or phrases. Sometimes directions can get lost in translation, which is why it’s important for marketers to be able to understand the culture of diverse workforces and
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
KEO Marketing
NOVEMBER 6, 2015
Purchasing digital ads is one thing, but ensuring your audience actually views those ads is quite another. According to one recent study, the digital advertising industry loses $10 billion each year to unseen or improperly viewed ads. Those numbers echo a 2014 Google report, which indicated that 56% of impressions across all of the company’s ad display platforms are never viewed by users.
MLT Creative
NOVEMBER 6, 2015
There are more ways than ever to match your marketing messages to the needs of your customers with more personalized, relevant and actionable information. The more you can customize your content to relate to your best buyers, the more buyers you will attract, and the more conversions you will drive.
Hubspot
NOVEMBER 6, 2015
Companies are always looking for ways to hire exceptional employees. In fact, finding and hiring top talent was one of the top challenges marketers reported in 2015. But what do job seekers actually look for in a new company? How concerned are they about the culture at your company, or how much they're paid, or whether they're working in a particular industry?
Leadspace
NOVEMBER 6, 2015
“Predictive Marketing” is gaining steam, but for some it’s a frustrating, futile exercise. Why? Because successful predictive marketing needs an interlocking system to close gaps between sales and marketing. Leads, content, and other sources live in separate silos, and you have to move them by hand to different (siloed) executions. This has two major negative impacts: It leaves money on the table, as opportunities fall between the cracks.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
NOVEMBER 6, 2015
What do dive bar t-shirts, bacon, and black socks have in common? These are all items that you can have delivered to your doorstep every month thanks to the fast-growing subscription box business. Available across seemingly endless retail categories, each box typically offers up a curated selection of products -- from snacks to beauty supplies to, well. black socks.
i-Scoop
NOVEMBER 6, 2015
It’s been a few years now since we started talking about digital transformation as a core driver in the evolution of organizations in a hyper-connected and increasingly real-time context.
Hubspot
NOVEMBER 6, 2015
After the turkey has been devoured, the shopping carts piled high with gifts, and the online discount codes redeemed — another important holiday date remains. Tuesday, December 1st. Giving Tuesday, established in 2012 and observed on the Tuesday following Thanksgiving, unites organizations and individuals around the world for one common purpose : to celebrate and encourage giving.
MLT Creative
NOVEMBER 6, 2015
There are more ways than ever to match your marketing messages to the needs of your customers with more personalized, relevant and actionable information. The more you can customize your content to relate to your best buyers, the more buyers you will attract, and the more conversions you will drive. Here are five ideas that […]. The post Five Tips For Better B2B Marketing Content appeared first on MLT Creative.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
i-Scoop
NOVEMBER 6, 2015
Digital transformation is more than a ‘phenomenon’ and certainly more than a technological one. According to IDC we are even about to enter a genuine digital transformation economy, aka ‘DX economy’. The obvious question: what would – or will – such an economy look like and what are its key drivers and characteristics? And how […].
Content Standard
NOVEMBER 6, 2015
Working with global brands at Skyword, I have learned that executing multicultural marketing strategies extends beyond knowing different languages or balancing time zones. A global marketing team likely has stakeholders in different regions of the world, and these people may refer to the same concepts by using different words or phrases. Sometimes directions can get lost in translation, which is why it’s important for marketers to be able to understand the culture of diverse workforces and
The Freeman Company
NOVEMBER 6, 2015
Banish boring panels by embracing the second screen
Content Standard
NOVEMBER 6, 2015
Trouble measuring your company’s social media ROI? You’re not alone. But the problem might rest with how, exactly, you’re trying to measure that value. According to Simply Measured’s 2015 State of Social Media Marketing report , 71 percent of social media marketers rank brand awareness as one of their top three marketing goals.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Convince & Convert
NOVEMBER 6, 2015
Image via BigStockPhoto.com. The relationship between sales and marketing departments is often complicated by their differing orientations. The sales side may see marketers as creative types who don’t have an eye on the bottom line, and marketers are sometimes tripped up by the sales team’s focus on living quarter-to-quarter. A classic sticking point for this relationship centers on the creation of marketing and sales material.
Vidyard
NOVEMBER 6, 2015
The role of video in integrated marketing campaigns is increasing at a rapid pace, as was clearly evident at Vidyard’s Space Camp event last month. I had the pleasure of moderating a fantastic panel of video marketing veterans, all in the field and executing in real-time. We covered a wide variety of topics in our 50 minutes, but the topic I heard most people discussing in the hallways afterward was not just how to drive conversion from video, but how to get them distributed and amplified in the
SnapApp
NOVEMBER 6, 2015
Last month, we brought you Part 1 of our Design Tools series featuring a suite of new tools including Animation , Copy , and Rotate to name a few. This week we released the sequel and epic conclusion of our series (for now!), which we’re excited to announce includes the following new features and improvements: New Formatting Bar. The formatting bar was getting, shall we say, a little unwieldy.
LEADership
NOVEMBER 6, 2015
With all the focus on digital marketing these days, you’d be forgiven for assuming that snail mail has gone the way of the dodo. But don’t throw out your stamp collection just yet. This infographic from United Mail has some facts about the ongoing value of direct mail that may surprise you! The fact is, more people open all of their mail than all of their email.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Sales Engine
NOVEMBER 6, 2015
We are all looking for a competitive advantage, and if you’re fortunate enough to be selling a completely unique product from a well-known firm to a needy market, you probably don’t have to be very good at marketing to be successful. But B2B companies have found success in content marketing , and they’re upping the ante. The competition for your prospect’s attention is only going to get worse, but that doesn’t mean that you shouldn’t get in the game—you just need to find your competitive advanta
Hubspot
NOVEMBER 6, 2015
We're easily distracted these days. For instance, did you know that the average person picks up their phone more than 1500 times a week? And that 95% of. oh look, a cat! Holding concentration in the digital world is difficult. In fact, it's gotten so bad that our attention spans have, on average, shrunk to 8.25 seconds -- that's shorter than a goldfish.
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