SalesIntel
JULY 12, 2023
In today’s highly competitive business landscape, harnessing the power of high-quality, reliable, and accurate B2B data can make all the difference between success and failure for your sales, marketing, and revenue operations (RevOps) functions. The significance of data in driving business growth and achieving revenue goals must be considered.
BOP Design
JULY 12, 2023
Every project has a deadline. At the start, it seems easy to keep the project moving, but is it really? Unfortunately, even with the best planning, unanticipated challenges and delays arise at every stage of a B2B web design or marketing project. And, in many cases, a delay in one phase of a project impacts the timeline of another phase, like a domino effect.
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SmartBug Media
JULY 12, 2023
Did you know that every time sales books a meeting with a qualified website visitor, an inbound marketer gets her wings? I’m not talking about the scalding hot demo request from the VP at the account you’ve been targeting for the last month. I’m talking about the lead that seems to appear magically out of thin air and winds up being your “bluebird” deal of the quarter.
Salesforce Marketing Cloud
JULY 12, 2023
It’s almost hard to believe now, but consumers were once wary of e-commerce. Before they widely embraced what has become a $1 trillion annual business, they had concerns over the security of their personal and financial data. There was a trust gap. Fast forward to today, and trust is at the heart of how widely and successfully businesses and customers will embrace the emergence of generative AI.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
SmartBug Media
JULY 12, 2023
Did you know that every time a sales development representative books a meeting with a qualified website visitor, an inbound marketer gets her wings? I’m not talking about the scalding hot demo request from the VP at the account you’ve been targeting for the last month. I’m talking about the lead that seems to appear magically out of thin air and winds up being your “bluebird” deal of the quarter.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Search Engine Journal
JULY 12, 2023
Google unveils experimental AI notebook NotebookLM to summarize documents, answer questions, and generate ideas. The post Google Launches NotebookLM – An AI Note-Taking Assistant appeared first on Search Engine Journal.
Martech
JULY 12, 2023
With the deprecation of third-party cookies looming large and data privacy and compliance taking center stage, enterprises have had to adapt their customer data strategies substantially. Many are exploring various approaches, with data clean rooms (DCRs) emerging as a prominent option. What are data clean rooms? A data clean room is a collaborative environment where two or sometimes more participants (brands, publishers, advertisers, groups within a company, or other entities) come together to s
ATAK Interactive
JULY 12, 2023
Are you looking to optimize your sales and marketing processes? Look no further than the HubSpot Salesforce integration. This comprehensive integration brings together two industry-leading platforms, HubSpot and Salesforce, to provide a seamless experience for managing your customer relationship management (CRM) and marketing automation needs. In this article, we will delve into the details of the HubSpot Salesforce integration, exploring its benefits and key features, and guiding you through th
Rev
JULY 12, 2023
You have one hour. Yes, just one hour to follow up with leads and secure the best chance of speaking to key decision-makers and converting them into customers—at least, that’s what a study from the Harvard Business Review found. Of course, this one-hour rule only really applies if your lead handoff process prioritizes highly-qualified leads that are, in fact, ready and able to buy.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Content Marketing Institute
JULY 12, 2023
Does your executive team think content “automagically” happens? To change that – and get support for scaling your practice – go step by step to establish this five-point blueprint.
Martech
JULY 12, 2023
IAB Tech Lab has released a finalized first version of guidance and standards for data clean rooms (DCRs). The emerging technology is used by marketers to securely enhance first-party data and help activate this data in campaigns. The organization first released both Open Private Join & Activation (OPJA) specifications and Data Clean Rooms Guidance for public comments in February.
Search Engine Journal
JULY 12, 2023
Harness local influencers to amplify your international content marketing efforts and reach international audiences with this guide. The post How To Collaborate With Local Influencers To Drive Global B2B Content Marketing Success appeared first on Search Engine Journal.
Martech
JULY 12, 2023
Salesforce is increasing its prices by an average of 9% next month, the company announced yesterday. This is the company’s first price hike in seven years. What will be affected. Sales Cloud, Service Cloud, Marketing Cloud, Industries and Tableau are all slated to see increases in August. Dig deeper: Salesforce: AI is the new UI The new pricing will go into effect globally for new customers and existing customers purchasing new clouds in August 2023.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Search Engine Journal
JULY 12, 2023
Elon Musk announced xAI with AI experts from DeepMind, OpenAI, Google, and Microsoft. Will it unlock the code to reality or create another ChatGPT clone? The post xAI: Elon Musk’s Endeavor To Unlock Mysteries Of The Universe appeared first on Search Engine Journal.
Bionic
JULY 12, 2023
They say, “You can’t teach an old dog new tricks.” The Bionic team says, challenge accepted. In the 4A’s Media Essentials course, we learned how to develop a modern media strategy and media plan, plus the latest trends in the digital media landscape. We Wanted to Know More About Media Planning and Media Buying I work on the Client Success team here at Bionic Advertising Systems.
Search Engine Journal
JULY 12, 2023
Discover advanced techniques for your SEO audit, such as merging data sets and extracting data from URLs, utilizing the power of Excel and Google Sheets. The post Advanced SEO Audit Techniques: Excel appeared first on Search Engine Journal.
Navigate the Channel
JULY 12, 2023
Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan. Benchmarking industry standards can guide email marketing goals.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Ahrefs
JULY 12, 2023
Fortunately, there are tools available that can help simplify the process and improve your results. One such tool is Yoast SEO, a WordPress SEO plugin.
Navigate the Channel
JULY 12, 2023
In a Harvard Business Review article, right before the pandemic unleashed workforce upheaval, the director of the Center for Analytics and Behavioral Research (CABER) at leadership consulting firm DDI wrote that 66% of Gen X leaders had received only one promotion or none in the previous five years. The author said the findings were surprising, particularly because 52% of millennial leaders had been promoted, as had 58% of baby boomer leaders, who had received two or more promotions during the s
Litmus
JULY 12, 2023
Thank you, email geeks. Each quarter, G2 and TrustRadius recognize the best of the best software companies, rating them on usability, leadership, performance, and more. We’re thrilled to be recognized (again!) from G2 and TrustRadius in their Summer 2023 awards. And it’s all thanks to you and your stellar reviews. At Litmus, we believe in supporting our customers and community above all—and while it’s always great to win an award, it’s even better that it’s for delivering on our promise to do s
ClickZ
JULY 12, 2023
30-second summary: B2C as well as B2B businesses operate in a world where being data-driven is perceived as a lofty must-have, the keyword being ‘lofty’ In the past, Stanley Black & Decker had limited visibility into the end user due to decentralized data management and a lack of prioritization The collaboration between the customer journey team and the data operations team was instrumental in achieving Stanley Black & Decker’s marketing goals Integrating a customer data platform (
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
RDW Group
JULY 12, 2023
Help us give a war m welcome to the newest Copywriter on the RDW team, Ariane Komyati! With experience as … The post Announcing Ariane, RDW Copywriter appeared first on RDW Group.
Optinmonster
JULY 12, 2023
Converting website visitors is not as easy as it used to be. A few years ago, a simple page with a “buy now” button would convert. Nowadays, users are much more sophisticated… and unless you have a vital product they need with extreme urgency – you need to put a bit more effort into planning and implementing your conversion strategy. You need to be more specific, personal, and aware.
Hubspot
JULY 12, 2023
Building rapport is central to any successful sales effort. It makes your interactions feel more human, frames you as a consultative resource, puts prospects at ease, and ultimately helps you develop trust on a limited timeline. But ineffective rapport building can read as sleazy, disingenuous, or flat-out strange. And if you exhibit any of those qualities, you're going to have a hard time sustaining productive conversations with prospects — let alone closing deals.
Parse.ly
JULY 12, 2023
Not all content gets distributed equally, and there’s a high chance you have some under-the-radar content that could perform very … The post Feature Announcement: Conversion Rate appeared first on Parse.ly.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Confessions of a B2B Marketer
JULY 12, 2023
The Reeder B2B Content Strategy with Devin Reed What Is Revenue Leak, and How Can You Prevent It? B2B Creator Masterclass with Todd Clouser of Lavender Follow Devin Reed on LinkedIn Check out our awesome sponsor Fame , they start and grow the worlds most profitable B2B podcasts. Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Previous guests include: Jared Robin of RevGenius, Mike Kamo of NP Digital, Arvid Kahl of FeedbackPanda, David Heinemeier Hansson of 37signals,
SmartBrief - Marketing
JULY 12, 2023
Heightened, ongoing economic impacts can bring increasingly-tight purse strings – from both consumers and advertisers. For publishers looking to monetize their content, this can bring a host of challenges, as their primary source of income is put at risk. Naturally, diversifying your sources of revenue can provide a fallback in challenging economic times — but did you know it can also help to promote creativity ?
Top Rank Marketing
JULY 12, 2023
Why has 2023 seen creativity come to the forefront in B2B marketing like no other year? In the face of skyrocketing use of generative AI technologies, creativity is standing out more than ever, as it represents the very essence of what people bring to marketing that AI on its own can’t. While some AI tools can certainly help B2B marketers better realize their creative efforts, the power of the human touch is undeniable, and it is serving as a growing differentiator between mediocre marketing eff
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