Launch Marketing

JANUARY 3, 2024

When implemented and managed properly, marketing automation solutions can take B2B marketing to the next-level. While the idea of setting up and running ongoing campaigns and automations sound like a no-brainer, there are usually unforeseen complexities that arise. Often, these challenges end up leaving marketers frustrated and marketing automation platforms underutilized or underperforming.

Marketing Automation Services 71

Marketing Automation Services Marketing Automation Automation B2B Marketing 71

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. The space continues to diversify, with more user-generated content inspired by the emergence of TikTok in recent years. And for consumers with money to spend, there are new ways to shop through social commerce. How will these opportunities shake out in the upcoming year?

Gartner 138

Gartner Advertising Agencies Paid Search Agency Ad Exchange 138

sagefrog

JANUARY 3, 2024

Well, it’s that time again! The curtains are closing on yet another remarkable chapter in the history of one humble marketing agency. Sagefrog has so much to be thankful for as we reflect on this year, that we had to get creative to condense these accomplishments into our proudest top five wins. From welcoming talented new team members to witnessing the growth of inspiring clients, 2023 gave us many moments of marketing bliss—and we’re ready for more!

Demand Generation Agencies 109

Demand Generation Agencies Advertising Agencies Paid Search Agency Marketing Automation Services 109

Salesforce Marketing Cloud

JANUARY 3, 2024

We’ve all had to put up with pushy salespeople. I used to be one. Early in my career, I worked for a company that encouraged its salespeople to push for an immediate close, and it was soul-sucking. I’m grateful to have found a better way to sell — one that builds mutually beneficial long-term relationships. As a sales professional, you don’t have to coerce or pressure.

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Martech

JANUARY 3, 2024

Transforming your marketing department from a traditional model to an agile one is not an easy journey. Still, it can be accomplished if you avoid the common pitfalls that cause transformations to come to a sudden halt. Successful agile marketing transformations happen when: Change is incremental rather than all at once. Employees have a voice in how change is happening.

Work Management 103

Work Management Lead Ranking Paid Search Agency Customer Satisfaction 103

Content Marketing Institute

JANUARY 3, 2024

Don’t think you can just plug and play an AI audio tool to convert your text into audio. It requires you to up your game – and learn some new tricks. Follow these tips to add a new delivery channel for your audience.

Content 101

Content Tips Advertising Channels Tools 101

Top Rank Marketing

JANUARY 3, 2024

Happy 2024, fellow marketers! ? It’s that enchanting time of year when we exchange our old marketing hats for shiny new ones. As the digital world whirls at an ever-faster pace, it’s like we’re riding a thrilling, somewhat unpredictable rollercoaster. We’ve shared our predictions for content marketing and influencer marketing in 2024, What’s your master plan for, not just staying on track, but leading the pack this next year?

Marketing & Strategy 97

Marketing & Strategy Marketing Strategy Planning Digital Marketing Funnels 97

CMSWire

JANUARY 3, 2024

A profile of Chad S. White, Head of Research for Oracle Digital Experience Agency — one of CMSWire's top contributors of 2023. Continue reading.

Advertising Agencies 104

Advertising Agencies Paid Search Agency Ad Agencies Profiling 104

RDW Group

JANUARY 3, 2024

Nationally-recognized advertising, digital, and PR agency embraces a new brand that’s more reflective of industry and clients. Providence, R.I.-based RDW … The post RDW Group Kicks off 2024 by Unveiling New Branding appeared first on RDW Group.

Brand Identity 90

Brand Identity Branding Advertising Agencies PR 90

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Benchmark Email

JANUARY 3, 2024

Staying connected with your audience is important for every industry, including the manufacturing sector. Email marketing remains a powerful tool, offering a direct line to clients, suppliers, and partners. But to harness its full potential, regular email list maintenance is essential. Without it, you risk diminished engagement, increased costs, and damage to your sender reputation.… The post Email List Maintenance: Keeping Your Manufacturing Audience Engaged and Updated appeared first on

Advertising Benchmark 86

Advertising Benchmark Advertising Agencies Cost Email Marketing 86

CMSWire

JANUARY 3, 2024

Explore CMSWire's top AI articles of the year, featuring breakthroughs in AI technology like OpenAI's GPT-4 Turbo and advances in AI image generation tools. Continue reading.

Features 83

Features Generation Tools Marketing 83

Envy

JANUARY 3, 2024

You’ve spent so much time building your inbound marketing strategy and generating tons of content, but the organic visits and conversions to contact are just not what they used to be? Let's face it, so much has changed on the inbound and digital marketing front since ~15 years ago when the term was at its infancy. The way your prospects (re)search, buy and use products and services has evolved and your inbound strategy had better evolve at that pace, or faster!

Inbound Marketing 71

Inbound Marketing B2B Marketing Marketing & Strategy B2B 71

Navigate the Channel

JANUARY 3, 2024

Email marketing is a powerful tool for businesses to reach their audience, build relationships, and drive revenue. But to harness its full potential, you must contend with the most common email marketing mistakes. These errors can sabotage your efforts, waste resources and damage your brand’s reputation. Let’s look at actions that rectify these common mistakes to ensure your email marketing campaigns deliver exceptional engagement and a vigorous return on investment (ROI).

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

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Social Media

33Across

JANUARY 3, 2024

With Google slated to remove third-party cookies from 1% of Chrome users on Jan. 4th, Lucinda Southern takes a pulse on how prepared the industry is and learns what we can expect from leaders like 33Across CEO Eric Wheeler. The post Google Chrome’s Cookie Phase-Out: What You Need to Know appeared first on 33Across.

Google 62

Google Media 62

Salesforce Marketing Cloud

JANUARY 3, 2024

According to the State of Sales report, cross-functional alignment is sales leaders’ #1 tactic for driving growth. With sales budgets expected to increase , sales teams have an exciting opportunity to work together to try new things and drive revenue for their companies, but this requires a strategic mindset. As a sales leader, it’s your job to distribute this investment wisely and set your team up for success.

Ideal Customer Profiles 64

Ideal Customer Profiles Budget Programs Allocation Buyer Personas 64

Anteriad

JANUARY 3, 2024

The post 7 Reasons Content Syndication Should Be a Part of Your Integrated Strategy appeared first on Anteriad.

Content 84

Content 84

The Daily Egg

JANUARY 3, 2024

Finding a management system that integrates smoothly with your company’s workflow can be a daunting task. With so many options available, how. The post NimbleWork Review appeared first on The Daily Egg.

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Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Marketing Graham

JANUARY 3, 2024

In the competitive landscape of the digital world, small businesses are constantly striving to gain an edge over their rivals. It’s tempting to take shortcuts, especially when designing a website. After all, if a competitor’s website is doing well, why not replicate their formula for success? Here are 5 reasons why not. While copying a competitor’s website may seem appealing at first glance, it’s a strategy fraught with pitfalls and drawbacks.

Small Business Marketing 52

Small Business Marketing Design Marketing Websites Business 52

Confessions of a B2B Marketer

JANUARY 3, 2024

The Digital Agency Show Brent Weaver on LinkedIn Brent Weaver's website Check out Fame Check out bCast Check out Abney Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Previous guests include: Jared Robin of RevGenius, Mike Kamo of NP Digital, Arvid Kahl of FeedbackPanda, David Heinemeier Hansson of 37signals, Chris Walker of Refine Labs, Tim Soulo of Ahrefs, Justin Jack

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Ad Building 52

ClearVoice

JANUARY 3, 2024

What are editorial guidelines? Editorial guidelines are a codified framework you share with anyone who creates written content for your brand. These guidelines ensure that your content remains consistent and within your brand voice, no matter who writes for you. Your editorial guidelines keep your written communication feeling like it’s coming directly from your brand, whether you’re creating it in-house or outsourcing it to a team of freelancers.

Guidelines 52

Guidelines Work Management Loyalty Marketing Management 52

Salesforce Marketing Cloud

JANUARY 3, 2024

It’s a challenging time for streaming services. Nearly half of consumers say streaming services are too expensive and nearly a third plan to trim back on their subscriptions, with prime demographics leading the way on the cutbacks — 62% of millennials and 57% of Gen Z. Over the past few years, there’s been an explosion of options for every type of consumer.

Marketing AI 52

Marketing AI Marketing Management Service Merchandising 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

ClearVoice

JANUARY 3, 2024

What is a content calendar? A content calendar is a document accessible to members of your content team that details the upcoming schedule of content along with topics, types of content, keywords, publish dates, etc. It can take different forms, and you may have several content calendars depending on the size of your content team and the scope of your content strategy.

Content 52

Content Work Management Eye-Tracking Marketing Management 52

The Marketing Blender

JANUARY 3, 2024

As we navigate the ever-changing terrain of today’s business landscape, new roles continue to emerge, adapting to the unique needs and demands of various industries. One such role that has gained significant traction in recent times is the concept of a fractional Chief Marketing Officer (CMO). This innovative role provides a flexible, efficient solution for businesses seeking high-level marketing expertise without the need for a full-time executive hire.

CMO 52

CMO Work Management Marketing Management Marketing Proposals 52

Madison Logic

JANUARY 3, 2024

At the top of many 2024 B2B marketing prediction lists is the mass adoption and implementation of generative artificial intelligence (genAI) across marketing collateral. Forrester’s July 2023 Artificial Pulse Survey participants agree , ranking creating marketing content with genAI as the most important use case for AI over the next 12 months.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

B2B Marketing Exchange

JANUARY 3, 2024

Now that the holiday festivities have settled, it’s time to chart the course for our resolutions in 2024. The past few years have been marked by unprecedented changes, and as we step into what appears to be a more stable phase of the 2020s, it’s crucial to reevaluate and refresh our goals. Embracing the lessons learned during the unpredictable times, let’s explore innovative approaches to achieve success in both our pursuits.

B2B Marketing 52

B2B Marketing Personalization Ideal Customer Profiles Planning 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Albert

JANUARY 3, 2024

CPG breakfast food marketer uses Albert’s AI technology which continuously optimizes audience performance and shifts ad spend as audience segment performance changes, to maximize advertising ROI Despite the challenges marketers face due to the loss of targeting data, marketers can still rely on their own self-defined audience targeting segments to improve campaign performance by utilizing […] The post Albert.AI improves YouTube ROI by 16.3% for a leading CPG marketer. appeared first on Alb

Youtube 52

Youtube ROI Advertising ROI Leads 52

Goodish Agency

JANUARY 3, 2024

For big companies with complex needs, GA4 could be really useful. But for smaller businesses or those who just want simple data, GA4 might.

Analytics 52

Analytics Companies Business Ad Agencies 52

SalesIntel

JANUARY 3, 2024

Website forms are the beginning of valuable customer engagement. Filling out a web form is rarely something you look forward to. Nevertheless, consumers persist because these forms often serve as a gateway to something valuable. Recent statistics by WP Forms show that 74% of companies use web forms for lead generation, with 49.7% stating their online forms are their highest converting lead generation tool.

Sales Qualified Leads 40

Sales Qualified Leads High Quality Lead Optimization Marketing Websites 40