SendX
NOVEMBER 2, 2020
Customers today have a wide range of options for contacting your business. From social media, live chat, phone calls, SMS, and many others. However, email remains the most popular way for customers to interact with brands. Besides marketing, email can be an amazing sales tool if you devote enough time to crafting the ideal email and sending it to the right target audience.
Biznology
NOVEMBER 2, 2020
Website visitors are among your most valuable prospects. They have found you, searching around for a solution. They’re clearly interested in your category and it’s very likely they are in the market for an offering like yours. The only problem is that they tend to come, poke around and leave. Without a way to engage them, you may lose a sizable opportunity.
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Tomorrow People
NOVEMBER 2, 2020
Welcome to our October wrap-up of what’s new in Hubspot. Each month we will bring you the latest updates so you can keep your fingers on the pulse and get the most out of HubSpot. Microsoft Visual Studio Code Extension for Local CMS Development. NEW ON OCTOBER 1, 2020. Since the launch of the CMS CLI, many developers have made the move to local development.
Content Marketing Institute
NOVEMBER 2, 2020
Broetry can drive engagement and clicks, but the writing format can undermine your goals in the long term. Here's why you should avoid broetry and what you should do instead. Continue reading → The post Why You Should Avoid the Broetry Writing Trend appeared first on Content Marketing Institute.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Liveintent
NOVEMBER 2, 2020
Small publishers are seeing historic increases in traffic during the COVID-19 pandemic – and it’s no secret why. “People are clamoring for credible news, so they’re going back to visiting local media sites directly,” says Fran Wills, CEO of Local Media Consortium, in a recent Real Time Banter webinar. “We’ve seen a huge spike in direct traffic from local readers.” At the same time, these publishers are reporting a 30–50% decline in ad revenue.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
ClearVoice
NOVEMBER 2, 2020
SEO has changed drastically over the decades. Gone are the days when content marketers and SEO experts relied on tactics such as keyword stuffing, spamming links , and posting content on blogs and social media somewhat aimlessly in order to help boost rankings. However, over the years, Google changed the rules of the SEO game, forcing companies and marketers to be more strategic about their SEO practices.
Emplifi
NOVEMBER 2, 2020
Never miss a social media holiday with the help of this calendar from Socialbakers.
Visitor Queue
NOVEMBER 2, 2020
Between social media, ad campaigns, content marketing, content creation, and everything else, it can get pretty overwhelming. Sometimes what marketers need to hear is an inspirational marketing quotes to keep them motivated and offer a new perspective. This is not a new perspective on motivation or inspiration, humankind has been doing this for hundreds of […].
Televerde
NOVEMBER 2, 2020
Approximately 3.6 billion people are using social media around the world. This number is expected to rise to over 4.4 billion by 2025. Social media users don’t just use these platforms to catch up with friends. They also use them to engage with brands. In fact, more users follow brands on social media than celebrities. Social media is thus a great place to connect with your consumers and nurture leads.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Inbox Insight
NOVEMBER 2, 2020
Customer data has become a business asset beyond imagination, with endless opportunities for Marketing and Sales to create seamless B2B customer experiences. The use of intent data, while relatively new and often complex in nature, brings unbelievable value when it comes to demand generation and nurturing leads through the funnel. Giving you the power to identify when a prospect is actively considering or ready to purchase products and solutions, it can transform the future of B2B marketing.
SmartBug Media
NOVEMBER 2, 2020
In a tough year, many senior living organizations have had to reset revenue goals, cut back on marketing spend, and take other drastic measures to counter the effects of COVID-19. In this kind of environment, every dollar counts, and that’s one reason why it is critical to understand your cost per move-ins. Although leads, SQLs, and opportunities are all part of the picture, senior living operators know that move-ins are always the end goal.
Moz
NOVEMBER 2, 2020
Posted by MiriamEllis. Image credit: Elvert Barnes. “Conscious spending with the community can contribute to neighborhood sustainability.” — Christine Araquel, The Park’s Finest. I encountered this quote from a restauranteur on the American Express Small Business Saturday website , and just these few words called a vivid image to my mind: local business owners and customers gazing together toward the horizon, hoping to pierce the clouds of COVID-19 and see them clearing away, revealing communiti
PureB2B
NOVEMBER 2, 2020
As we roll into the last couple months of the year, it’s important your content marketing strategy is planned out and ready to go for the new year. That’s why we put together this guide on how to do it. Read through our best practices to ensure that your content is easy to consume by your buyers, therein converting more leads through the funnel. Content marketing doesn’t have to be difficult, in fact, marketers often times overthink the process all together.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hubspot
NOVEMBER 2, 2020
If you're anything like me, you love systems and processes. In fact, I think most sales reps enjoy a solid methodology even more than I do. A popular sales method, the Sandler methodology, has been around for over 50 years. Essentially, this system emphasizes qualification rather than closing. As a sales rep, this is an important methodology to consider because 88% of salespeople with Sandler training said their sales strategy improved.
PureB2B
NOVEMBER 2, 2020
As we roll into the last couple months of the year, it’s important your content marketing strategy is planned out and ready to go for the new year. That’s why we put together this guide on how to do it. Read through our best practices to ensure that your content is easy to consume by your buyers, therein converting more leads through the funnel. Content marketing doesn’t have to be difficult, in fact, marketers often times overthink the process all together.
RebelMouse
NOVEMBER 2, 2020
2020 was a year that shook every industry to its core. As workforces and workflows everywhere shifted, the digital publishing space was left to pick up the pieces of what it means to create content in a pandemic-filled world. At RebelMouse, we examined the impact of COVID-19 on marketing strategies. You can read more about our findings. here. However, as we round out a turbulent year, some publishers think 2020 will be a positive turning point for the industry overall.
PureB2B
NOVEMBER 2, 2020
As we roll into the last couple months of the year, it’s important your content marketing strategy is planned out and ready to go for the new year. That’s why we put together this guide on how to do it. Read through our best practices to ensure that your content is easy to consume by your buyers, therein converting more leads through the funnel. Content marketing doesn’t have to be difficult, in fact, marketers often times overthink the process all together.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
RebelMouse
NOVEMBER 2, 2020
2020 was a year that shook every industry to its core. As workforces and workflows everywhere shifted, the digital publishing space was left to pick up the pieces of what it means to create content in a pandemic-filled world. At RebelMouse, we examined the impact of COVID-19 on marketing strategies. You can read more about our findings. here. However, as we round out a turbulent year, some publishers think 2020 will be a positive turning point for the industry overall.
illumin
NOVEMBER 2, 2020
This past weekend was everyone’s favorite spooky holiday and to commemorate the special day we’ve put together the top ads from Halloween. Like most things this year, October 31st felt very different for many of us, so take a look at the list below to see how brands approached this year’s celebrations. State Farm This […]. The post Most Viewed Video Ads: Happy Halloween!
nDash
NOVEMBER 2, 2020
Are you writing to the medical community? To patients that are looking for a new doctor? About the latest in medical technology? Then you’re in the right place. Finding writers that understand the space and can speak to healthcare professionals and patients is incredibly difficult. So we pulled together a list of the best writers that understand this space, have worked in this field, and can write awesome content. .
Smarte
NOVEMBER 2, 2020
We are in the midst of a pandemic and businesses today need to find the answers to questions about whether the markets and geographies we had been serving were still profitable. We had to figure out which of our products, technologies, and business practices need to be modified and how the team can be best […]. The post 3 Critical B2B Lead Generation Challenges and How to Solve Them appeared first on SMARTe Inc.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
QuanticMind
NOVEMBER 2, 2020
Explore three ways you can identify PPC keywords that are not working and learn how smart reporting makes the task infinitely easier.
Mereo
NOVEMBER 2, 2020
We often focus solely on buyer challenges — but sellers face challenges too. And sellers’ internal pains can obstruct their ability to truly offer a valuable experience to positively solve buyers’ pains in the first place. Selling organizations exist on the assumption that their buyers have challenges they want to overcome which become insufferable to the point the buyer (and their organization) determine it is time to address the “pains.
Marketing Insider Group
NOVEMBER 2, 2020
There are so many directions in which you can take your marketing strategy these days, it can make you dizzy. SEO, PPC, email, social… the list goes on! Of course, most brands will choose a combination of several of these methods. But I’m going to explain exactly why I think content marketing is better than PPC and why you should focus the majority of your efforts on your content strategy.
Heinz Marketing
NOVEMBER 2, 2020
By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
ClickZ
NOVEMBER 2, 2020
30-second summary: Software selection isn’t as difficult as it’s been made out to be – but you absolutely need a plan. Don’t wing it. The right software decision can drive your business forward. The wrong one could cost you significantly. Follow this simple 5-step plan to streamline the selection process, minimize risk, and maximize satisfaction. Don’t be afraid to seek guidance when negotiating a deal and finalizing contracts.
Content Standard
NOVEMBER 2, 2020
It seems like nothing has gone according to plan in 2020, and Content Marketing World 2020 (CMW) was no exception. The annual event was supposed to bring together leading brands, innovative content creators, and marketing experts for a week of learning and networking in Cleveland, Ohio—like it has for the past nine years. The 10th anniversary of the world’s largest content marketing event should have been a week to celebrate the still-young craft, share content strategy best practice
Convert
NOVEMBER 2, 2020
The right A/B testing software can help you generate more leads and sales and maximize the potential of your landing pages. With so many A/B testing tools on the market, how can you pick the best platform that suits your A/B testing program? Improving your online marketing campaigns isn’t a one and done thing. Testing should be done consistently to keep up with the ever-changing nature of the web and consumer behavior.
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