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Effective B2B eCommerce Marketing Tactics: From SEO to Social Media and Beyond

Webbiquity

There are established, effective eCommerce marketing tactics you can use to increase base revenue and upsell opportunities in a very short period of time. What are B2B eCommerce Marketing Tactics? B2B e-commerce tactics are designed to make the digital purchasing experience as engaging and efficient as possible.

eCommerce 292
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The Future of B2B eCommerce Marketing Trends

Webbiquity

The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. The B2B ecommerce market, however, accounted for $1.8 Guest post by Nina Petrov.

eCommerce 270
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5 Effective Paid Strategies for B2B eCommerce Companies

KoMarketing Associates

A change is coming for the world of B2B ecommerce. Meticulous Research study reports that B2B sales will see the fastest growth of all ecommerce categories over the next 7 years. This is due to more B2B ecommerce buyers shopping online, as well as an increase in buyers using mobile devices to shop. Define Your Audience.

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How ThriftBooks uses data insights, loyalty and experience to drive ecommerce sales

Martech

It takes data and a solid ecommerce strategy to break through to book fans on digital channels. This year-round strategy translated into strong holiday sales during a successful ecommerce holiday season. Thriftbooks also uses personalization to send fine-tuned emails to customers based on previous purchases.

Loyalty 102
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Driving growth through data: Optimizing the purchase stage

Martech

In this second part, I will explore a critical part of the journey: the purchase stage. Defining the purchase stage Let’s begin by defining what we mean by the purchase stage in the customer journey. This stage signifies the shift from potential to paying customers as they make informed purchase decisions.

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The email marketer’s guide to effective marketing automation

Martech

Transactional email These mark a transaction – an exchange of value – such as an order confirmation or a payment receipt. Consider two popular transactional emails in retail ecommerce: the order confirmation and the shipping confirmation. The design also must scale up for large orders. For example, under U.S.

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How to Send Effective Order Confirmation Emails [Examples + Template]

Hubspot

If you're a frequent online shopper like I am, you're likely already well-acquainted with order confirmation emails. At its most basic, an order confirmation email needs to signal to the customer that their order has been processed -- without receiving one, a customer might believe their transaction hasn't gone through properly.

Order 93