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Dwell Time is the SEO Metric You Need to Track

Hubspot

I didn't know it at the time, but I was actually contributing to a powerful metric — dwell time. Dwell time is the metric that runs through various search engine results pages (SERPs). Let's explore more about what dwell time means, and its usefulness, below. What is dwell time?

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First-Party, Second-Party, Third-Party Intent Data: Diving into Notable Differences

Only B2B

That’s where intent data comes in as your compass, helping you identify potential customers actively searching for solutions like yours. But with different types of intent data available – first-party, second-party, and third-party – choosing the right one can feel like a complex puzzle. First-Party Intent Data: Did you know?

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5 Ways To Improve User Intent Using Content Intelligence

Atomic Reach

Digital marketers know how crucial it is to predict user intent whenever possible. Then, those professionals can adjust their online content so that it aligns with the intentions and is thereby maximally relevant to a site's visitors. That's where content intelligence comes into the picture.

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Everything to Know About the Power of SEO Personalization

ClearVoice

It also boils down to your intent and how Google analyzes it based on previous behaviors. Problem-solving content — and the personalized manner in which it’s delivered — keeps your audience engaged, meaning higher dwell rates and fewer bounce numbers. There isn’t anything magical about this — it boils down to algorithms.

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Why Sales Shuns B2B Marketing Qualified Leads

Marketing Interactions

Shouldn’t sending people who actively engage and show interest in solving the problem be the core qualification for a marketing qualified lead (MQL)? So, let’s look at a few reasons why sales reps shun marketing leads and what (most of) you can do about it. Most Marketing Qualified Leads Are Viewed as Imposters by Sales.

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User Engagement Is the New SEO: How to Boost Search Rank by Engaging Users

Hubspot

Now, with semantic search, Google can compare search intent with a page's content to provide a better search experience. It considers search intent by analyzing how a word relates contextually to the words that precede and follow it. Dwell Time. Well-placed video enhances dwell time and boosts rankings. Lead Magnets.

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Video Marketing Statistics: What You Must Know for 2023

Optinmonster

90% say video marketing has helped them generate leads. 87% say video marketing has increased dwell time on their website. With over 90% of individuals wanting more brand videos in 2023, video has become crucial for brand visibility and lead generation. The last thing marketers desire is for their content to be overlooked.