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Dwell Time is the SEO Metric You Need to Track

Hubspot

I didn't know it at the time, but I was actually contributing to a powerful metric — dwell time. Dwell time is the metric that runs through various search engine results pages (SERPs). Let's explore more about what dwell time means, and its usefulness, below. What is dwell time?

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10 Benefits of Video Marketing: Why Use Video for Business

Vidyard

Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot. From brands, people prefer video content over emails, newsletters, social images, social videos, blog posts, and downloadable content (like PDFs), according to data from HubSpot. Learn From the Pros.

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10+ Indispensable (and Free!) Marketing Graders and Social Media Scores

Buffer

You can audit your marketing in many ways—be it a quick-and-simple social media audit or a full-scale blog review. I’ve bookmarked several of my favorites and dug up a handful of other useful graders and tools to come up with this list of 10+ website graders, content scores, and social media ratings.

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10 Benefits of Video Marketing: Why Use Video for Business

Vidyard

Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot. Give the People What They Want From brands, people prefer video content over emails, newsletters, social images, social videos, blog posts, and downloadable content (like PDFs), according to data from HubSpot.

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Lights, Camera, Action: Video for Demand Generation

SmartBug Media

With your buyers now skimming emails, articles, and social media posts, you have to do things differently to stand out from all of the noise. HubSpot research shows that more than 50 percent of consumers want to see video from brands. It’s a great way for a salesperson to stand out and connect with a buyer on a more emotional level.

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13 Things NOT to Do on Facebook

Hubspot

JetBlue's manager of customer commitment Laurie Meacham once told me , "We're all about the people, and being on social media is just a natural extension of that. Pro Tip: For time-saving tips, flip through our free ebook on how to monitor your social media accounts in 10 minutes a day. Don't neglect the posts or comments on your page.

Facebook 101
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7 Sales Prospecting Tips and Tricks to Share With Your Team

SmartBug Media

HubSpot’s technology makes it easy for you to automate your follow-up emails by sending a series of timed, tailored emails to your prospects. When I first found out about sequences within HubSpot, my mind was blown! Don’t Dwell on Mistakes. It’s a prospecting game changer. Selling is hard!

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