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Keep Your Inbox Clean From Coronavirus Phishing Scams

Belkins

It’s phishing. This has been happening for weeks - from attacking businesses with phishing lures to sending malicious documents , phishers are relentless in their attempts to prey on people’s vulnerability and stress. Let them know how to distinguish real, corporate emails from phishing scams.

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Navigating new spam policies: A guide to effective cold email outreach

Martech

Authenticating emails through DNS settings is a must to prevent phishing and impersonation. Play smart by diversifying the volume across different SDRs’ mailboxes and domains. It allows only approved IP addresses to send emails from your domain, keeping spoofers at bay. The key requirements include: Email authentication.

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The New Email Deliverability Rules: How to Make Sure You Reach Your Gmail and Yahoo Subscribers

Litmus

“These changes are like a tune-up for the email world, and by fixing a few things under the hood, we can keep email running smoothly,” Google’s Group Product Manager Neil Kumaran explained. Google and Yahoo partnered in this effort to reduce the risk of phishing, spam, and malware.

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SPF, DKIM & DMARC: Why Sales Teams Should Follow These Email Protocols

Hubspot

The sheer volume of spam and phishing scams out there that have made email servers start to work carefully to keep unwanted and sketchy emails out of prospects' inboxes — and sometimes, your messages can get caught up in the fray. DMARC or Domain-Based Message Authentication, Reporting & Conformance.

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Continuing trends & new opportunities: 5 predictions for email marketing

ClickZ

At Validity’s recent Summit , Marcel Becker, director of product management at Verizon Media (which powers Yahoo! In April, Gmail said it was blocking 18 million malware and phishing emails each day—and more than 240 million spam emails daily—all of which were using COVID-19 as a lure. Alternatives to open rate tracking.

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Make It to the Inbox With Litmus Spam Testing

Litmus

If you’re like the nearly 60% of email marketing pros who responded to our 2021 State of Email survey, you invest more than two weeks into your email production cycles. There are generally two types of blocklists—one is at the internet protocol (IP) level, and the other at the domain level (such as litmus.com and mail.litmus.com).

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Avoid the Junk Folder with Spam Testing

Litmus

Sender reputation refers to the reputation of your email sending IP address and domain that signal to email inbox providers whether or not you’re a spammer. It’s based on factors such as the content quality, quality of contacts, and engagement levels of previous emails sent from your IP address and domain. Authentication.