Content Standard

JUNE 27, 2023

Yet, webinars and white papers from professional organizations and mainstay publications are no longer enough to support healthcare organizations and providers in their search for solutions. It provides technical training, learning paths, and community connections through blogs, events, and forums.

Work Management 88

Work Management Marketing Management Differentiation Education 88

Biznology

MAY 30, 2018

It’s perfectly OK for you to ask authors to decide which content format their page is–they should know if they are creating a product spec or a white paper or a case study. But if you ask them to tag a document with the right industry or the right subject? Good luck. I know that it doesn’t sound right.

Tagging 149

Tagging Automation Case Studies Content 149

Martech

FEBRUARY 2, 2023

They are directly focused on delivering the business results you desire, whether you’re seeking to optimize white paper downloads, newsletter subscriptions or ecommerce checkouts. If we later need to put a new-hire through the training we will receive at onboarding, what will that cost? Create use cases describing them.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

ViewPoint

JULY 16, 2013

Remember that high-quality persuasive content is not your corporate brochure or a sales pitch, thinly disguised as a white paper. A healthcare company recently received a white paper download from Dr. Kildare at the MASH Hospital Unit. Environment documented. Decision-making process and timeframe documented.

Lead Generation 120

Lead Generation Sales Qualified Leads High Quality Lead Budget Programs 120

Martech

DECEMBER 7, 2021

What are the training options, i.e., is it online only…or will you send people to our location to train us on site? All of these changes have heightened the need for marketing work management software, which optimizes and documents the projects undertaken by digital marketers. What the tools do.

Work Management 96

Work Management Enterprise Management Digital Asset Management Marketing Management 96

Salesforce Marketing Cloud

JANUARY 10, 2022

UML’s learning platform champion, Tony Gao, associate professor of marketing, has kept his finger on the pulse of in-demand skills, having undertaken extensive and ongoing CRM training himself. Some large employers, like State Street, Hilton, Merck, and IBM, are hopping on the skills train by rethinking degree requirements for some jobs.

Work Management 95

Work Management Marketing Management Advertising Agencies Training 95

eDataSource

APRIL 25, 2019

The role of M3AAWG is to bring various aspects of the industry together to discuss related anti-abuse issues; and, based on this cooperative effort, produce best practices, public policy comments, white papers and other materials. Website: [link]. eDataSource is a proudly contributing member of all three.

Email Marketing 61

Email Marketing Deliverability CAN-SPAM Paper 61

Hinge Marketing

MAY 23, 2016

First, these documents are an excellent lead generator. 8) White Papers or e-Books. One of the most common online lead generating techniques, white papers can establish credibility and generate qualified leads. White papers also make great pay-per-click offers. 6) Industry Research Reports.

Online Lead Generation 118

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 118

ClearVoice

OCTOBER 12, 2021

The trick here is in training yourself to habitually jot down every idea as soon as possible. Start by creating a simple spreadsheet or document to track basic information about the content on your site, such as URL, title, date published, topic, targeted user persona, and the specific part of the funnel. Audit and strategize.

Top of Funnel 126

Top of Funnel Planning Content Marketing Work Management 126

Golden Spiral

APRIL 18, 2019

official publication of AHIMA featuring multiple articles published daily, white papers, and resources for patients and caregivers. The organization provides information, training, staff expertise, and other resources to its bank members. newsletter, online training courses, seminars, and publications. Journal of AHIMA.

Work Management 102

Work Management Marketing Management Research Organization 102

Strategic-IC

SEPTEMBER 17, 2022

Today’s buyer has a wealth of information at their fingertips: reports, blogs, review sites, display advertising, podcasts, white papers, etc. Document it. Provide training on why this is important to ABM and help them get their profiles up to scratch. Make ABM training a regular feature. Document everything.

Account Based Marketing 62

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 62

Seismic

MAY 16, 2019

It doesn’t matter how many documents the sales enablement team puts out or marketing materials they utilize; the important thing is to provide the sales team with collateral that is relevant and helpful at each stage of the sales process. It’s a critical document to convey key overview information about the Strategy to potential investors.

Top of Funnel 40

Top of Funnel Examples Marketing Proposals Work Management 40

Single Grain

JULY 13, 2023

With concerted effort and dedication to producing high-quality informational content, tactics like webinars and white papers can still contribute beneficially to your brand’s lead generation strategy. Webinar: In contrast to white papers, webinars offer a more interactive and dynamic experience for both presenters and attendees.

Webinar Metrics 52

Webinar Metrics Paper Effectiveness Work Management 52

Lake One

JUNE 30, 2020

Lead Generation Content: Blog posts, white papers, case studies, and videos. This can be as easy as a shared file system, a Google Doc, or as sophisticated as creating trackable documents and leveraging marketing technology. Training & Reinforcement. Not sure what to train your teams on? Source: Brainshark.com.

Top of Funnel 52

Top of Funnel Marketing Automation Services Work Management Ad Building 52

WriteSpark

AUGUST 19, 2008

White Papers. Note: Technical copywriters may use different labels, such as technology writer, white paper writer, technical articles writer, case study writer, success story writer, content writer, or technical marketing writer.)   Technical Copywriter. Documentation or product development groups.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

Launch Marketing

OCTOBER 3, 2018

Defining what a good lead is – whether it’s someone who downloaded a white paper or clicked on your pricing page – can make the difference between a productive sales call and “smiling and dialing.”. No training and complicated incentives. As Shawn K., Expecting too much from your CRM as it relates to your sales process.

Top of Funnel 59

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 59

Tomorrow People

MARCH 5, 2012

If she downloads a document but does not return to your site within a set time frame, an automatic email goes out asking her to review the document. In fact, buyers listed vendor websites and white papers or ebooks as two of the top three influences that helped them feel confident enough to make a purchase.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Work Management 120

ClickZ

JULY 19, 2019

The study suggested that the main factor was that “most people who go into sales have no formal training about how to sell,” as well as a lack of established company processes. According to an evaluation of over 700,000 sales associates, a full 74% of salespeople were determined to be “failing.”

CRM 75

CRM Forecasting Personalization Tools 75

Belkins

OCTOBER 22, 2020

Do you provide additional training? White papers. White papers take a little more work than case studies and sales decks, but it pays off in numerous prospects pulled into your sales funnel. Are there any innovative sales techniques or classes for your employees? Staff qualification. Staff motivation.

Tips 67

Tips Lead Ranking Work Management Lead Scoring 67

Ontraport

JUNE 7, 2020

It’s not uncommon to see sales reps reach out over and over again to begin a sales conversation with someone who just wanted to download a free white paper but has no interest in buying anything. They worry that automation could lead to a poorly trained sales team and disappointing sales numbers.

Automation 111

Automation Top of Funnel Marketing AI Lead Scoring 111

Kapost

JUNE 13, 2016

However, companies that invest in and document customer success and marketing strategies are poised to win big. They subscribed to your blog, opened your weekly newsletter, downloaded a handful of white papers, and even checked out the pricing page on your website. You call and get an appointment on the calendar.

Work Management 48

Work Management Marketing Management Marketing & Strategy Marketing Strategy 48

BenchmarkONE

SEPTEMBER 9, 2020

Your content marketing strategy is inherently wrapped up in your branding strategy and includes your blog posts, white papers, webinars, social strategy , and email marketing. . Create a documented marketing plan for your content that establishes the following: The goals you want your content to achieve. Create Content.

SMB 61

SMB Brand Identity Branding Top of Funnel 61

Content Standard

SEPTEMBER 13, 2018

A recent blog post started making the rounds on social media, a local news station aired a spot last night that you could have sworn used clips from some of your video content, and your sales director keeps pestering you about getting a copy of a white paper your content team produced two years ago. Pillar Two: Timeliness.

Top of Funnel 60

Top of Funnel Digital Asset Management Work Management Marketing Management 60

SmartBug Media

JANUARY 30, 2020

When it comes to white papers and case studies, gate your content to generate new leads. It should contain branding rules, training on how to use programs such as Photoshop, and instructions for launching campaigns. These sites will include customized marketing materials and documents.

Paid Content 95

Paid Content Advertising Channels Advertising Agencies Brand Identity 95

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Document Management. To drive KM at Russell Reynolds, the company circulates a document every afternoon throughout its 32 offices worldwide that shows all outstanding proposals and projects. src = [link]. }. ); WHITE PAPERS. src = [link]. }. Webcasts |. Podcasts |. Solution Centers |.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

SnapApp

OCTOBER 7, 2015

Interactivity means you can spin that old white paper into a brand new experience for your audience in the same or different stage of the sales funnel. For the easiest approach to repurposed content, take a highlighter (either to your printed content or to your digital document). Content loading. Make It Mobile-Friendly.

Rules 48

Rules Top of Funnel Digital Marketing Funnels Content 48

ClearVoice

APRIL 2, 2021

Giving away free content — such as ebooks or white papers — in exchange for email addresses. For example, if someone expresses concerns about learning how to use a new product, share any documentation, online tutorials, or training options you offer and discuss customer support. Having contact forms on your website.

Sales Cycle 59

Sales Cycle Lead Qualification Work Management Marketing Management 59

thePoint

SEPTEMBER 10, 2019

Content may be an educational webinar presentation, a trade show booth live presentation or demonstration, a brochure, a white paper, a case study, or even the traditional product sales sheet. Content that engages at this stage is going to be thought-leadership and educational, like white papers and educational webinars.

B2B Marketing 40

B2B Marketing Paid Search Agency Personalization Sales Qualified Leads 40

SnapApp

JANUARY 12, 2016

Fail to Document Strategy . According to the 2015 B2B Content Marketing Benchmarks , only 35% of marketers take the time to document their content strategy. Because when creating interactive content you may not have design training, it would be easy for you to miss the essentials: . Check out our interactive white paper!

Peer-to-peer 48

Peer-to-peer Content Urgency Marketing Advertising Benchmark 48

ClearVoice

MARCH 26, 2020

Branding guidelines, created by a branding agency, are a cornerstone document within a content marketing strategy that fuels your content plan — and resulting content assets. A content marketing agency can help you document your content strategy, put a content plan in place, and oversee a team of creatives for your content production.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

NetLine

NOVEMBER 12, 2019

This would include marketers whose businesses collect data from professionals providing as they are actively researching gated content (think eBooks and white papers) as a means of vetting vendors and learning more about solutions specific to their technical and/or business challenges. Train your employees.

B2B Marketing 58

B2B Marketing B2B Planning Advertising Agencies 58

Computer Market Research

SEPTEMBER 29, 2017

Documented Policies of Program Rules: The well-defined guidelines for earning funds (e.g., Sales Support: CRM software training, sales workshops, eBooks and best practices, etc. Understanding the MDF Program Structure: MDF Program : An official program where channel partners access rebates to fund demand generation activities.

Allocation 60

Allocation Demand Generation Agencies POS Top of Funnel 60

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. helps users feel more comfortable about document security and provides a â??customâ?? 6 ways to stretch your Microsoft training dollar. New Horizons training giveaway. Network Infrastructure and Data Center Gear. Site Resources. Clear Choice Tests. Newsletters. This Week in Print. Executive Guides.

Marketing Management 100

Marketing Management Spyware Communities RSS 100

SnapApp

NOVEMBER 11, 2014

To get all the content creators on your team on the same page, you could put together an “our brand sounds like…” document with plenty of examples of the right voice and tone. You can achieve “fun” in writing with humor, inside jokes and wordplay, so the experience of reading your blog or white paper is entertaining.

Personalization 54

Personalization Content Paper Case Studies 54

Everything Technology Marketing

NOVEMBER 14, 2009

These three elements will serve as the foundation for every subsequent market sales asset, such as product literature, public and analyst relations material, sales presentations and tools, website content, white papers, educational events, search engine key words and so on.

Planning 100

Planning Marketing Analytics Tools Contingency Planning Tactics 100

Online Marketing Institute

FEBRUARY 22, 2011

Reply CNA Training says: December 15, 2010 at 2:34 pm I’ve recently started a blog, the information you provide on this site has helped me tremendously. Creative Resources Brochure Quick Facts Marketing Assessment and Road Map Marketing Agency Forms - Just trying to help Top 5 White Paper Contact Directions Careers.

B2B Marketing 40

B2B Marketing Paid Search Agency Advertising Agencies B to B 40

Adobe Experience Cloud Blog

APRIL 27, 2011

All efforts, from hiring, training, management practices and prospecting benefit from a systematic process-driven approach. We have documented a lot of our own success in this webinar about how we manage our sales process and in this white paper about our sales qualification team. Systematic Becomes The Name Of The Game.

Cold Calling 48

Cold Calling Lead Generation Sales Qualified Leads Lead Ranking 48