KoMarketing Associates

APRIL 3, 2018

What this means for B2B marketers is that more information about how an organization’s web pages perform in Google search results can be realized and evaluated. What web pages Google knows about of an organization’s website and ways to fix pages that could not be indexed. Key page performance in organic search.

Search Marketing 177

Search Marketing Marketing Report B2B Marketing B2B 177

KoMarketing Associates

FEBRUARY 2, 2016

Last month, I presented our online marketing capabilities to a set of decision makers interested in working with us. So how can marketing and sales work more closely to improve lead quality and track performance from form submission to closed sales? Can Your Organization Truly Define Marketing ROI? I understand their skepticism.

ROI 120

ROI B2B Marketing Marketing Analytics Tools B2B 120

KoMarketing Associates

SEPTEMBER 16, 2020

It’s widely acknowledged as being an effective strategy, and there have been dozens of studies documenting its success. This may require several weeks of work before your data is organized and updated enough to implement even a starter account-based marketing program. Get Your Content Ready for ABM. Embrace Personalization.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

KoMarketing Associates

FEBRUARY 23, 2017

As part of your initial program work, you would have (hopefully) already done your keyword research and identified which core keywords you’ll be targeting in your content. As noted by Content Marketing Institute, 60% of content marketers have a documented content strategy in place, meaning that nearly half do not. Social shares?

Marketing & Strategy 152

Marketing & Strategy Marketing Strategy Content Marketing Top of Funnel 152

KoMarketing Associates

JANUARY 19, 2017

As noted in Content Marketing Institute, successful marketers: Document their content marketing strategy. Organic traffic? Create a Well-Documented Plan of How to Achieve Your Content Objectives. As we all know, there is a good degree of trial-and-error that comes with working in online marketing. Social shares?

Planning 120

Planning Content Marketing Content Marketing & Strategy 120

KoMarketing Associates

NOVEMBER 30, 2017

Fortunately, it just takes a bit of focus and organization to get an ongoing link building program in place. Potential questions to ask: Does your organization need to improve the overall website’s number of quality links in comparison to the competition? What conferences and trade shows is the organization attending?

Link Building 169

Link Building Planning SEO Ad Building 169

KoMarketing Associates

MARCH 28, 2017

In other words, you need to give due consideration to whatever it is you’re trying to achieve with your content marketing program (organic traffic benchmarks, conversions, leads, etc.). Research , in fact, shows those who document their strategy are more effective in nearly all areas of content marketing. Final Thoughts.

Content Marketing 120

Content Marketing Paid Search Agency Content Advertising Agencies 120

KoMarketing Associates

JUNE 25, 2019

When something is working, it’s so easy to get into a rut. As marketing professionals, we tend to stick with what works because our attention is always split between multiple projects and responsibilities. Quora also prefers users to be extremely transparent about who they are, past experiences, and who they’ve worked for.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

OCTOBER 4, 2016

For B2B organizations, we have always believed that content marketing is an essential piece of the puzzle for supporting SEO, social media, and lead generation efforts. Results happen over time , as an audience gains trust in an organization’s expertise and value provided within their respective space. Final Thoughts.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

KoMarketing Associates

MARCH 6, 2017

About 79 percent of those who surpass revenue expectations have a documented personalization plan. Approximately 28 percent are “just starting out,” and only six percent are “advanced” in terms of execution, indicating that there is still work to be done. Personalized Marketing for a Competitive Edge.

Studies 123

Studies Personalization Leads Lead 123

KoMarketing Associates

SEPTEMBER 22, 2021

What’s Working in Content Marketing 2021. From the DemandGen Report report: Organizations have moved away from relying on event marketing, with only 19% indicating increased budget prioritization. As further detailed in past coverage , some marketers still remain without a documented content strategy.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

JANUARY 22, 2015

Having a written (or documented) content marketing strategy makes it easier to succeed. Companies with a documented strategy are much more likely to be very effective (36%) versus those without (11%). At KoMarketing, our written strategy led to 64% growth in unique visits year over year and 90% organic search growth.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

KoMarketing Associates

JANUARY 4, 2018

This year, we asked how well their metrics are aligned with their content marketing goals – which I think is the bigger issue (how to set the right goals for your organization, and then map the right metrics to each one). In your opinion, what was the most interesting statistic/finding in the report?

Content Marketing 120

Content Marketing Planning Lead Ranking Lead Scoring 120

KoMarketing Associates

MAY 26, 2016

Instead, marketers need to consider how social media may impact organic search visibility, as well as become more of a lead nurturing tool. Approximately 93% of B2B marketers use social media in some fashion, but only 32% actually have a documented strategy in place, showcasing that social media is becoming fully utilized by B2B marketers.

Social Media 183

Social Media SEO Media B2B 183

KoMarketing Associates

APRIL 19, 2018

The Content Marketing Institute’s annual benchmark report on B2B content marketing this year found that 56 percent of respondents say their organization was very committed to content marketing, but only 37 percent had a documented strategy. higher ranking, improved organic traffic, more qualified visitors).

SEO 149

SEO Top of Funnel SERP B2B 149

KoMarketing Associates

APRIL 23, 2019

It also helps provide a roadmap for the future so you can grow your audience on whatever platforms your organization is active on. It’s important for B2B organizations to stay active and engaged on social media. Not every organization, especially for B2B, should be on all available social media platforms.

Paid Content 141

Paid Content Social Media Media B2B 141

KoMarketing Associates

DECEMBER 3, 2015

Wanting to move the needle in organic search for a particular keyword phrase? to make sure you understand the types of posts and keywords that drive organic traffic. Learn from what’s working already. Give it some time and keep churning out quality content in the interim. Do your research in Analytics, Search Console, etc.

Content Marketing 120

Content Marketing Planning CMS Development Content 120

KoMarketing Associates

JUNE 16, 2014

Relevance to World Cup: The problems Brazil faced leading up to the World Cup were well-documented. Personas allow you to uncover information beyond the basics, including role in organization, third-party influences, and more. Be Well-Prepared. Keyword research: Develop a list of core keywords that the content will be geared towards.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

KoMarketing Associates

AUGUST 18, 2016

Examples of metrics we analyzed include the following: Total & organic website traffic (via Google Analytics). All right, let’s say you’ve thoroughly dug into performance metrics for your content marketing program (links acquired, organic blog traffic, conversion data, etc.) What keywords are they ranking for in organic search?

Content Marketing 120

Content Marketing Marketing Analytics Tools Planning Content 120

KoMarketing Associates

AUGUST 23, 2018

Let’s be clear: Personalization works. It works for customers and for marketers, for Sales and for customer support, for customer success – and even for your CFO. Miss any one of those pieces and your beautiful machine won’t work. And even worse, you’ll have done a truckload of work for naught. Your work serves them.

Marketing Automation Services 156

Marketing Automation Services Marketing Automation Work Management B2B Marketing 156

KoMarketing Associates

AUGUST 29, 2017

Here is where you take Analytics from collecting data and reporting on numbers to understand its role in your organization and developing a data-driven marketing strategy. If straight-forward, dry product documentation and feature overviews is more your style, then the Google Analytics Help Center is for you.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

KoMarketing Associates

FEBRUARY 9, 2015

It is becoming more common for B2B organizations to offer website visitors content accessible in multiple languages. That doesn’t necessarily mean the organization wants to market to multiple countries either. Bing guidelines for multilingual, multi-regional web content listed previous will work the same.

SEO 120

SEO B2B Marketing & Strategy Guidelines 120

KoMarketing Associates

FEBRUARY 24, 2015

In this follow up post, we’ll outline six more search engine marketing recommendations for B2B professionals working in the industrial and manufacturing industries. If your organization finds a significant percentage of PLA’s, its worth investigating this initiative more closely. Google Product Listings.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

KoMarketing Associates

MAY 11, 2017

Launched in 2016, this type of feed flow ads are mixed with organic content and are displayed in content-driven Baidu products, such as Baidu Forum, Baidu News, and more. Originally launched as an organic Q&A product, similar to Quora , this Baidu-owned product has offered advertising options since 2015. Information Feed Ads.

Adwords 121

Adwords PPC Paid Search Agency Google 121

KoMarketing Associates

DECEMBER 2, 2013

As a result, B2B marketers need to reassess how their organizations’ LinkedIn strategies can benefit SEO. At the least, regular, productive updates should provide an indirect method for B2B marketers to stay in contact with their LinkedIn network and followers of the organization. profile summary, work experience, etc).

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

KoMarketing Associates

APRIL 2, 2012

Most of the immediate flaws have since been addressed, including the ability to add multiple page managers and verification with site and organization. A complete PDF document of our analysis and recommendation can be found here and we would welcome your subscription to our free newsletter , published on a quarterly basis.

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

KoMarketing Associates

JANUARY 12, 2016

It’s the start of a shiny new year, a time when most people commit themselves to certain priorities at work and in their personal lives. In any case, you were probably disappointed to take action – even if there was a semblance of organization or sequence to the effort – without first establishing a durable plan.

Planning 120

Planning Paid Search Agency Multi-Channel Marketing & Strategy 120

KoMarketing Associates

JULY 19, 2016

Understanding these trends allows us to capitalize on what’s working well and re-evaluate areas of sites that might be underperforming. This gives us a snapshot of what to expect when working with a new client or website. How we use it : Music is a huge key to many of our team members’ work days. Google Trends.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

KoMarketing Associates

JULY 26, 2016

However, most businesses are unsure of how to structure such a document or even how to get started and that’s why we developed this guide. Those types of features are certainly something that a B2B organization should consider, but would never be requirements for a traditional retail e-commerce site.”. That is an easy one, ALWAYS.

Work Management 120

Work Management Marketing Management B2B RFP 120

KoMarketing Associates

JULY 28, 2020

And according to research , about half of today’s B2B organizations have a documented content marketing strategy in place designed to do just that. However, if you fall within the other half of organizations without a dedicated content strategy, chances are you’ve at least considered starting a content program.

Marketing Proposals 157

Marketing Proposals Content Marketing Planning Buyer Personas 157

KoMarketing Associates

APRIL 30, 2015

It’s been well-documented that the landscape of marketing has experienced a fundamental shift from outbound to inbound strategies in recent years, largely influenced by the penetration of digital channels. The key to a successful strategy is documentation. Always keep our readers in mind.

Budget Programs 120

Budget Programs B2B Marketing Marketing Analytics Tools Content Marketing 120

KoMarketing Associates

MAY 1, 2018

If your organization is struggling to measure the success of a B2B social media strategy, you are not alone in this challenge. Converted Audiences: Targeted audiences that connect with an organization’s social presence or digital assets. In order to document this impact, we can use the following combination of performance reports.

Social Media 155

Social Media ROI Media Marketing & Strategy 155

KoMarketing Associates

OCTOBER 10, 2018

The Content Marketing Institute, MarketingProfs and Conductor recently published the “B2B Content Marketing 2019 Benchmarks, Budgets and Trends – North America” report and discovered that 93 percent of the most successful B2B marketers say that their organization is extremely/very committed to content marketing.

Marketing Report 122

Marketing Report B2B Marketing Content Marketing B2B 122

KoMarketing Associates

OCTOBER 30, 2018

For starters, many of us now have a documented content strategy. Organizing that mess of content chunks on the floor into a purring machine takes work and planning. They need a documented, data-driven plan. Back in 2013, Sirius Decisions said that 60 to 70 percent of B2B content was sitting unused.

Top of Funnel 126

Top of Funnel Marketing Automation Services Marketing Automation B2B Marketing 126

KoMarketing Associates

OCTOBER 6, 2014

While the adoption of content marketing has certainly become prevalent across B2B organizations, the separation between good and great organizations revolved around one key theme: documentation. As content marketing continues to grow, the demand for talented employees who can work in this vertical is also increasing.

Marketing Report 120

Marketing Report B2B Marketing Marketing & Strategy Marketing Strategy 120

KoMarketing Associates

NOVEMBER 13, 2014

Evernote serves as a digital work space that has the ability to live across multiple devices, keeping valuable information readily available with the click of a button. Why We Are Thankful: Oftentimes, a number of team members are working together to build out a document (blog posts, keyword lists, page tagging recommendations, etc.).

Online Marketing 120

Online Marketing Work Management Tools Demand Generation Agencies 120

KoMarketing Associates

MARCH 6, 2014

C-level executives need to stay informed about their target audiences, and the best B2B marketers find ways to make sure that understanding scales across the organization. The following is a list of ideas B2B organizations can use to identify and reach their target audiences: Create A Description of Your Ideal Buyer. Infographics.

Demand Generation Agencies 120

Demand Generation Agencies Ideal Customer Profiles Buyer Personas B2B 120