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How B2B Marketers Are Responding to Tough Market Conditions

Top Rank Marketing

A Challenging Time for B2B Marketers While warnings of an economic downturn haven’t been realized to the fullest degree , it’s clear that external conditions are having an impact on B2B activity, especially in the volatile tech space. Here are some trends that are placing B2B marketers in a uniquely tricky position at the moment.

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How to Write a Change of Commission Letter (with Example)

Salesforce Marketing Cloud

What to include in a change of commission letter Change of commission letter example Motivate your team with transparent incentive pay Discover the power of automating commissions with Salesforce Spiff, and easily create incentive programs that scale. We’ll walk through what a change of commission letter is and when to use them.

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Sales Contracts: Elements, Process & Best Practices

Salesforce Marketing Cloud

They detail the scope of work/product and the conditions of the sale to prevent misunderstandings between the buyer and seller. A sales contract is a legally binding agreement between a buyer and seller that outlines the mutually agreed upon terms of a transaction. Sales contracts are vital to completing any business transaction.

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How to Write a Business Proposal [Examples + Template]

Hubspot

We’ll also see some ideas and examples to help guide yours. Types of Business Proposals How to Write a Business Proposal Business Proposal Templates Business Proposal Example Tips for Writing a Business Proposal Business Proposal Ideas It's a common misconception that business proposals and business plans are the same.

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The data disconnect: Why understanding your data landscape matters more than ever

Martech

Understand what business conditions might exist that would make certain contacts marketable — or not. For example: You could identify marketable contacts or leads that aren’t currently getting worked by any marketing channels. You might consider following this general process: Document what you know. Under what conditions?

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Fine-Tuning Your LLM? There’s a Better Way

Salesforce Marketing Cloud

ChatGPT’s data only goes up to January 2022, for example. With fine-tuning, you expose the model to examples or data related to the task you want it to complete. For instance, a law firm might fine-tune an LLM with information about legal clauses and terms to train it to extract certain information from documents.

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Not Retaining Clients? Why Your Invoice May be the Problem (And How to Fix It)

Webbiquity

In any business-to-business (B2B) relationship, an invoice is one of the most important documents for both parties. Invoices are first and foremost financial documents. Many businesses use invoices as a tracking document for purchased stock, so getting the exact amounts and costs right is essential for client satisfaction.