Convert

MARCH 9, 2023

For example, lack of clarity on the pricing page — some features are kept vague with zero explanation about the full extent of how you can use them in that plan. Maybe you don’t need to pay for the whole A/B testing package, especially if your budget doesn’t allow it and there isn’t a long-term optimization strategy to justify it.

Optimization 52

Optimization Paid Content Google Enterprise Management 52

Convert

MARCH 9, 2023

For example, lack of clarity on the pricing page — some features are kept vague with zero explanation about the full extent of how you can use them in that plan. Maybe you don’t need to pay for the whole A/B testing package, especially if your budget doesn’t allow it and there isn’t a long-term optimization strategy to justify it.

Optimization 59

Optimization Paid Content Google Enterprise Management 59

Customer Experience Matrix

JANUARY 17, 2009

A bit of context: the presentation listed a sequence of steps for marketing campaign creation, deployment and analysis. For example, a rule might send different messages based on the customer’s account balance. • This lets marketers refine them over time, testing different treatments for different conditions and keeping the winners.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Automation 120