CoSchedule

JANUARY 27, 2023

A hype-instilling campaign across Instagram and YouTube that got people excited and ready to buy the footwear before the launch date. Source On YouTube, they created a humorous intro video — using compelling storytelling elements to share Allbirds’ value proposition (its eco-friendliness). Their launch campaign? Wondering how?

Social Media 126

Social Media Social Marketing Examples Planning 126

SocialPilot

FEBRUARY 6, 2024

Here are some of the stats you should note in influencer marketing advertising: 4. 1.25% 1% YouTube 3.5% More than 55% of marketers use YouTube to promote brands Ideally, when it comes to ads, the first thing that many people think about is YouTube. Do you know that over 55% of marketers use YouTube to market products ?

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. After that, it falls off sharply; 61% use YouTube, 39% are on Google+, 26% utilize Pinterest (really?)

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Contently

SEPTEMBER 12, 2019

” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales. The stats back this up. AFB Habitat distributed this content through IndiVideo, a video platform created by our agency BlueRush. Same with golf balls, glow sticks, and iPhones. This is where I come into the story.

Top of Funnel 149

Top of Funnel Video Marketing Generation Leads 149

Contently

NOVEMBER 13, 2017

To show just how important Instagram has become in digital media and advertising, the e-commerce software company X-Cart recently published an infographic full of stats and information on “what is costs to reach a massive audience.”

Social Networks 166

Social Networks Stats Lead Ranking Network Marketing 166

Brandwatch Marketing

JULY 4, 2022

You can see what your top posts are, most used hashtags and tagged accounts, plus general stats on your number of posts, and followers. Quintly also covers Facebook, Twitter, Google+, LinkedIn, and YouTube. A tab for content shows distribution, density, tag and filter usage and geolocation. There isn’t much here overall.

Analytics 95

Analytics Tools Best Practices Tagging 95

Content Standard

DECEMBER 5, 2018

You’ve heard all of the stats—demand for video content is growing rapidly , and using video in your content marketing strategy increases traffic and engagement. And—more importantly—how do you distribute it strategically? Your video distribution strategy should align with your overall goals. Image attribution: Luke Porter.

Video Marketing 78

Video Marketing Marketing & Strategy Distribution RFP 78

ConvertKit

SEPTEMBER 23, 2020

Content distribution. You have content that needs distribution. Why distribute it with email? Email is currently the third-most popular channel for content distribution for a reason, ranking just behind major channels: websites and social media. Remember the stats above? Why start a newsletter at all?

Newsletter 114

Newsletter Top of Funnel Landing Pages Digital Marketing Funnels 114

Convert

APRIL 7, 2021

In 2020, we started hosting more live events over at Uscreen’s YouTube channel. At Uscreen, live streaming video stats also show the number of live events grew by 1468% between January and August 2020. Optimizing YouTube Videos to Go Viral During the Holidays. it’s no wonder YouTube wants in on the action.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

Digital Marketing World Forum

JANUARY 24, 2020

Brand personality should synthesize the founder’s vision and goals, the target audience’s lifestyles, and jive within its platform setting—where the first two components fit within the entertainment culture of users, albeit in a YouTube ad clip or tailored Instagram ad. Consider the stats. Include Video.

Paid Search Agency 101

Paid Search Agency Ads Advertising Agencies Digital Asset Management 101

Marketing Insider Group

JANUARY 20, 2011

internet user watches 6 videos per day on YouTube for a total of 2 billion videos watched per day. I will include the full list of stats here below courtesy of the great folks at Pingdom. 2 billion – The number of videos watched per day on YouTube. 35 – Hours of video uploaded to YouTube every minute. Flickr had 1.6

Activities 100

Activities Stats Domain Internet Marketing 100

Marketing Insider Group

OCTOBER 6, 2015

94% of B2B marketers say they use LinkedIn to distribute content, followed by Twitter (84%), Facebook (84%), and YouTube (74%). Content marketing success also increases for organizations who have a documented editorial mission statement. Which Social Media Channels Do B2B Marketers Use Most?

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

Buffer

APRIL 29, 2019

And the stats seem to point to a shift as well — or perhaps to a signal that live video never really took off in the way we thought it would. Instead, brands seem focused on their overall video strategy … “live” included : 85% of brands posted at least one video last year, and the majority of brands used Facebook, YouTube, and Instagram.

Video Marketing 76

Video Marketing Social Networks Emarketing Youtube 76

KoMarketing Associates

JUNE 25, 2019

Other stats from livestream further prove that online views in all industries and demographics enjoy live streaming videos: 45% of live video audiences would pay for live, exclusive, on-demand video. Facebook is likely the largest live streaming social media platform, outside of YouTube. Customer spotlights or interviews.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Contently

DECEMBER 5, 2016

In my July column , I talked a lot about the specific distribution tactics that work best, so I’m not going to rehash them all again. We’ve all heard the stat: More than 60 percent of marketers still don’t have a documented content strategy heading into 2017. You build a loyal audience through email and social.

Budget Programs 60

Budget Programs Marketing Budget Planning Content Marketing 60

ClearVoice

MAY 15, 2020

Chew on these eye-catching, pre-pandemic stats for a second: 500 hours of video get uploaded to YouTube every minute – Statista. 83 percent of consumers worldwide prefer YouTube to watch video content – HubSpot. Just don’t put a video on YouTube because people are putting videos on YouTube.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Vidyard

OCTOBER 10, 2017

You see, while video will soon account for 82 percent of all internet traffic, its gains are unevenly distributed. Just look at Luis Fonsi’s Despacito , the top YouTube video at the time of writing. billion views—that’s 62,000 times more than the average YouTube video. It has over 3.8 It has over 3.8

Video Marketing 102

Video Marketing De-duplication Budget Programs Advertising Agencies 102

Vidyard

AUGUST 25, 2014

When video marketing was first gaining momentum, it seemed well and good to produce an asset, distribute it, and hope your audience loved (and shared) the content; but today, from a modern marketing lens, video production and distribution are only half the battle.

Marketing Report 57

Marketing Report Research Video Marketing Distribution 57

Online Marketing Institute

DECEMBER 23, 2010

Today, I will touch on a few reasons why Marketers should consider video content creation and Youtube to get found online by the right prospects. B2B content creators should seriously consider creating videos and uploading them to Youtube. In God We Trust; All Others Must Bring Data W. Video is in demand.

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40

Marketing Insider Group

MAY 19, 2014

YouTube launched in 2005. According to the source, this is due to “external stimulation” like all that content marketing we’re producing and distributing across all the social media channels. This was one of the key stats that really seemed to resonate with the audience I spoke to this morning at # MPOMMA # IWNY. This was 1999.

Social Media 100

Social Media Mobile Advertising Media Stats 100

Sprout Social

FEBRUARY 27, 2017

To help you out with your current marketing and social efforts, we’re going to get you up to date on the newest stats and trends within the social media world. More businesses are starting to use LinkedIn as a marketing channel and some of these stats will show why. Mobile devices account for more than half of all YouTube views.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Convince & Convert

APRIL 24, 2012

One testimonial can turn into a formal case study, a video for YouTube, and add practical depth to a whitepaper. Stats Are Sexy. The best way to get started is to create a survey and distribute it to your customer base. These testimonials and case studies add credibility to your value proposition.

Content Marketing 130

Content Marketing Planning Paid Search Agency Case Study 130

Mailmunch

APRIL 27, 2021

Back in the day, YouTube offered six-second ads – a concise and captivating way to gain attention. YouTube relies on in-stream ads. According to research, 4 billion videos are watched on YouTube every day, and about one-third of shoppers will purchase a product after viewing a video ad. Video Ads Are Not Short Anymore .

Paid Content 55

Paid Content Advertisements Advertising Video Marketing 55

Contently

MARCH 2, 2017

That distribution strategy sounds like it came from someone with a very, very good brain. As YouTube director of diverse marketing Oona King writes, “The demographic shift of the ad audience has far outpaced the demographic shift of the ad industry.” said YouTube is a place where black people have a voice.

Paid Content 60

Paid Content Brand Identity Branding Content Marketing 60

Vidyard

APRIL 8, 2022

If you’ve watched a video on YouTube recently, you’ve probably seen video chapters at work. YouTube’s chapters feature has become ubiquitous across the platform. In this guide, we’ll teach you how to add chapters to your YouTube videos, as well as to your Vidyard videos. Video Distribution Trends 2.2.1 Contents 1.

Youtube 75

Youtube Video Marketing Webinar Metrics Lead Scoring 75

Brandwatch Marketing

FEBRUARY 15, 2019

You can see what your top posts are, most used hashtags and tagged accounts, plus general stats on your number of posts, and followers. Quintly also covers Facebook, Twitter, Google+, LinkedIn, and YouTube. A tab for content shows distribution, density, tag and filter usage and geolocation. There isn’t much here overall.

Analytics 85

Analytics Tools Best Practices Tagging 85

Single Grain

SEPTEMBER 13, 2019

This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. Take a look at these stats on using video in your social media campaigns. If you aren't using YouTube yet, we'd like to welcome you to 2019. YouTube has changed the way that media is distributed, putting you back in control.

Paid Content 112

Paid Content Stats Video Marketing Paid Search Agency 112

Outgrow

DECEMBER 17, 2020

53% of the surveyed marketers changed their promotion and content distribution strategy. And around 30% are planning to do the same for Facebook, YouTube, and LinkedIn. And for a curious marketer, there’s nothing called enough stats, right? 64% of marketers updated their editorial calendars. So let’s dig in!

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

Vidyard

SEPTEMBER 24, 2015

YouTube and Vidyard both have the ability to add annotations and you can find some helpful tips on annotations here. After a few weeks, take a look at your video hosting stats or Google Analytics to see how effective the video has been.

Video Marketing 108

Video Marketing Product Planning Marketing Analytics Tools 108

Marketing Insider Group

MAY 11, 2020

But the stats don’t lie. You don’t own Facebook, YouTube, or LinkedIn. And while these platforms can be helpful in sharing your content and distributing your thought leadership on the platforms they use, social posting in and of itself is not content marketing. times higher year-over-year growth in unique site traffic.

Paid Content 168

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 168

Content Standard

AUGUST 29, 2018

While mobile is, at face value, a distribution channel or a campaign tactic, we as digital marketers should think of it as so much more. “YouTube has been playing vertical videos full-screen since 2015, and Snapchat claimed vertical video ads on its platform were watched in full nine times more than horizontal video ads.

Paid Content 54

Paid Content Marketing AI Verticals Marketing & Strategy 54

Mass Analytics

JUNE 14, 2023

7 Stats to Evaluate Your Marketing Mix Model In the previous part of this MMM Guide series, we explored one of the corner stones of Marketing Mix Modeling, which is Regression Analysis. the test is to see whether all the coefficients of media, promotions, seasonality, and distribution (i.e

Marketing Mix 104

Marketing Mix Stats RSS Statistics 104

Vidyard

APRIL 30, 2014

The astronomical success of YouTube as a social distribution site for online video has become both a blessing and a curse for modern marketers. YouTube, Vimeo, and other distribution channels offer us platforms to dramatically expand the reach of our content, which is incredible for marketers and online video producers.

Top of Funnel 50

Top of Funnel Video Marketing Viral Marketing Marketing Funnels 50

Vidyard

MARCH 23, 2021

It’s a fair question, and while interesting, it’s also misleading—views are just a vanity metric unless paired with more meaningful measurements like video engagement stats. If you find that your view counts are low, or begin to drop, revisit your distribution strategy. Are you using interesting titles and thumbnails?

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Content Standard

AUGUST 13, 2015

While you can still embed YouTube videos via links, they do not play until a user taps or clicks the media.). That’s a promising stat for brands using Twitter’s Promoted Video campaigns. Twitter users are 2.5 times more likely to prefer autoplay videos over other viewing methods, like click-to-play, Twitter reported.

Twitter 40

Twitter Video Marketing Marketing & Strategy Marketing Strategy 40

Vidyard

APRIL 4, 2014

Created solely to promote their mobile behaviour report, the video shares a few stats as a way to get your overall buy in. Best Buy uses YouTube annotations to do this in each of their how-to Geek Squad videos. It’s a quick way to make all of your YouTube videos a portal to your site. Get back to your site from YouTube?

Landing Pages 52

Landing Pages Youtube Eloqua Sales Qualified Leads 52

Vidyard

JANUARY 8, 2015

Sure, we’ve all been getting lost in that YouTube black hole for a number of years now, but it’s only quite recently that marketers have started to rein in this beast and take advantage of video’s potential. Good on you, you savvy marketer, you. Video’s a ‘rising’ medium. There you have it!

Advertising Agencies 92

Advertising Agencies Video Marketing Paid Search Agency Work Management 92