Biznology

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Why Distribution Strategy is the New Frontier of B2B Marketing

Biznology

Distribution strategy, despite being one of the fabled 4 P’s (“Place”), has traditionally been outside the direct purview of B2B marketers. The severe disruption in distribution value chains in recent years provides a great opportunity for manufacturers to rethink how to deliver their products to customers most effectively.

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Why Digital Transformation Is More Important Than Ever

Biznology

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. Stunted Awareness 13% Distributed Experimentation 31% Strategic Alignment 44% Responsive Investment 13% Sustained Vitality 0%. Poll Questions.

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Working From Home Video Resources

Biznology

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. Managing and distributing your video library. If we can provide additional help and support through our executive consulting, advisory and coaching services, please contact us.

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30-point video production checklist

Biznology

Presents a compelling reason why viewer should care about what you’re saying in the first 15 seconds. ? Presents a true-to-life situation facing the target customer. ? Distribution. ? Budget includes captioning, social media versions, trade show/conference versions (without narration), edits for re-purposing. Messaging. ?

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B2B Senior Leadership: It’s Time to Face the Truth About Sales and Marketing

Biznology

Sales is one of the many levers that marketing pulls—along with other levers like product, distribution, advertising, promotions and everything else—to achieve their goals. Sales owns the P&L. In consumer markets, the marketing function owns the P&L. It’s a tricky position to be in, not having revenue responsibility.

B2B Sales 197
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Hearts and minds key to effective leadership communications

Biznology

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. If we can provide additional help and support through our executive consulting, advisory and coaching services, please contact us.

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Coronavirus and the Communications Equation

Biznology

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. If we can provide additional help and support through our executive consulting, advisory and coaching services, please contact us.