Marketing Insider Group

JANUARY 30, 2023

Dan Sommer , Qlik’s Senior Director of Global Market Intelligence, presented a webinar in my perennial favorite “top 10” format (as always, an ode to David Letterman for popularizing this). Building alerts that drive action in a continuous cycle with automation at the core. and it never gets old!

Thought Leadership 205

Thought Leadership Trends SME Paid Search Agency 205

ClearVoice

APRIL 3, 2024

But that’s not its primary function, and the data you present to support the investment should reflect that. Organic vs. paid distribution. Beyond that, you’ll want to choose an effective strategy for presenting the case, depending on the type of decision-maker you’ll be dealing with. Content’s ROI is harder to track by itself.

Allocation 52

Allocation Business Case Studies Eye-Tracking 52

Content Standard

APRIL 23, 2024

Invests in collaborative tools and processes: Foster seamless content creation and distribution by implementing collaborative tools that allow teams to work together in real-time. Shapes the narrative around the value of marketing: Be an articulate storyteller.

CMO 52

CMO Enterprise Management Planning Work Management 52

Anyword

AUGUST 31, 2018

We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community. Distribution is now the key for effective storytelling. Can you elaborate on this or give an example?

Storytelling 61

Storytelling Paid Content Advertising Agencies Mobile Advertising 61

Contently

JANUARY 24, 2022

How Dell Perspectives Grew Its Audience 200 Percent and Launched a Digiday Award Winning Content Site Through Bold Impact Storytelling. Our talent managers helped HotPads source storytellers who collectively published over 270 stories last year and increased website traffic by 4,000% in just 7 months.

Case Study 132

Case Study Case Studies Studies Brand Identity 132

Brandpoint

MARCH 15, 2024

However, the rapid pace of change also presents challenges in data privacy and information sharing in an increasingly complex media environment. Reputation managers play a vital role in steering corporate reputation management efforts, implementing crisis communication plans, and fostering trust through authentic storytelling.

PR 62

PR Public Relations Digital Transformation Ethics 62

Walker Sands

SEPTEMBER 16, 2022

To make a splash across media types, including venture capital, tech, local and energy outlets, the Walker Sands team created a PR strategy that leveraged brand storytelling and strategic outreach to ensure timely and impactful coverage. In May 2021, experts predicted a mass exodus from the workplace, coined “The Great Resignation.”

Public Relations 98

Public Relations Thought Leadership PR Outreach 98

Zoominfo

SEPTEMBER 16, 2020

Distributing style guides provides people with a standard for all brand communications. Your style guide should summarize your brand’s mission and explain how you want to present your company to the rest of the world. Ensuring Data Quality. Examples Of Great B2B Branding. Salesforce.

Brand Identity 261

Brand Identity Branding B2B B2B Sales 261

Marketing Insider Group

JANUARY 16, 2023

As digital platforms continue to grow and content distribution becomes effortless, it’s not going to be easy to stand out in the crowd. Storytelling and specialization are great ways to promote the exclusive nature of your products and services, and set them apart from the competition. Increasing Competition. Find Your Niche.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Top Rank Marketing

JULY 12, 2023

But the reality is that technology and data will level the playing field, so a company can no longer compete on just its product features or benefits or pricing or distribution network. The future of B2B marketing is poised to feature a uniquely human touch optimized with AI for creative storytelling.” — Lane R.

B2B Marketing 52

B2B Marketing Advertising Agencies B2B Paid Search Agency 52

Onalytica B2B

NOVEMBER 7, 2017

I predict that social will become a staple for the remainder of businesses that missed the boat and failed to promptly recognize the vast opportunity this amazing channel presents. Speaking of meaningful content, Storytelling is a component of Personal Branding that mustn’t be omitted. WHICH DIGITAL MARKETING INFLUENCERS INFLUENCE YOU?

Storytelling 180

Storytelling Advertising Agencies Work Management Paid Search Agency 180

Outbrain

OCTOBER 2, 2018

In fact, some of the best arguments for longer-form storytelling today are the shows we see on Netflix and the documentaries on Amazon Video and YouTube. It is why the greatest public speakers often incorporate storytelling into their presentations. Moving from advertising to storytelling. Return of the long-form.

Storytelling 40

Storytelling Top of Funnel Advertising Agencies Funnel Advertising 40

Contently

AUGUST 11, 2022

But keep in mind that this moment full of challenges also presents opportunities. It can be optimized for search and distributed through your organic channels. Focusing on great content puts you in a better position to succeed and gives you flexibility around distribution. Where to increase your content spend.

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

Contently

JUNE 1, 2016

Since the finance industry is full of valuable, engaging data, it only makes sense that top financial services companies would take advantage of the opportunity to present that information to audiences in creative ways. “I I think the average five-hundred-word post is essential. We know that it works,” Hynek said.

Storytelling 60

Storytelling Work Management Content Marketing Management 60

Contently

MARCH 30, 2020

When you create a high-quality piece of content, it delivers results not only on the first day it’s distributed via an email newsletter or social media, but also gradually over time as the results build on each other. Mediocre presentations can’t be propped up by great food, booze, and networking opportunities.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Vidyard

SEPTEMBER 27, 2022

Video Distribution Trends 2.2.1 Distribution Channels Where Video Content is Used 2.3 Top Video Distribution Channels Based on Role 2.4 Video Length Distribution 3. Those spotlights can be extremely practical, with the presentation of a resource along with a video example of someone using it on a customer call.

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Zoominfo

AUGUST 12, 2018

Genesys: CX Heroes Genesys, a cloud communications company, decided to present their product with a humanitarian image. With Genesys’ exceptional storytelling, they targeted audiences interested in actual humans in service positions rather than state-of-the-art AI and bots systems.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

CoSchedule

JANUARY 27, 2023

Source On YouTube, they created a humorous intro video — using compelling storytelling elements to share Allbirds’ value proposition (its eco-friendliness). A few points you can replicate from this campaign example: use emotional storytelling, keep your message short but make it as impactful as possible, and never be tone-deaf.

Social Media 126

Social Media Social Marketing Examples Planning 126

Content Standard

JULY 28, 2016

The Darwinian nature of capitalism offers significant advantages to those already at the top of the food chain: access to capital, brand recognition and trust, established distribution channels, bulk purchasing power, and defined, efficient processes. How would we teach our contributors and creatives to be great storytellers?

Storytelling 40

Storytelling Paid Search Agency Enterprise Management Companies 40

Content Standard

JULY 30, 2015

Storytelling and SEO have opposite but not opposing natures. Often misperceived as contradictory, storytelling and SEO actually collaborate well. Before exploring their relationship further, let’s define the core elements of brand storytelling and SEO strategy: a brand story and a ranking factor.

Storytelling 40

Storytelling SEO Lead Scoring Lead Ranking 40

Brandpoint

JUNE 9, 2021

Use rich visuals to create memorable storytelling My mom finds little value in cookbooks without pictures, so when shopping for one recently to give her as a gift, I paid close attention to the colorful visuals that brought the recipes to life. Remember, the content created is owned by you, so don’t let it just sit around after distribution.

Media 122

Media PR Paid Search Agency Distribution 122

Metadata

FEBRUARY 5, 2024

We’ve experimented with new forms of storytelling to really humanize the typically stale world of enterprise sales, SaaS, and B2B.” Never stop experimenting Thinking outside the box with your content and distribution strategy will undoubtedly take you sailing into uncharted waters. Unsurprisingly, the video went viral in B2B circles.

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Zoominfo

JULY 25, 2018

Using these clues, the salesperson then tailors their sales presentation to each prospective customer’s particular wants and needs. Your presentation is only as good as your audience. Every piece factors into the presentation and odds of making the sale. 3. Create and distribute personalized follow-up content.

Top of Funnel 150

Top of Funnel Planning Buyer Personas Multi-Channel 150

Content Marketing Institute

MAY 22, 2018

Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic. HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost. Want proof?

Content Marketing 102

Content Marketing Microsite Planning Paid Search Agency 102

Contently

OCTOBER 11, 2019

The team posts three to five articles a day to the website, distributing the content to the brand’s 4 million combined followers on Facebook and Twitter. Through incredible storytelling and design, athenahealth’s publication Insight has been able to differentiate itself from other healthcare blogs. Ranked No.

Creativity 134

Creativity Examples Content Marketing Planning 134

Kaon

JULY 26, 2017

How can AR applications be distributed to a national or global sales force? An all-inclusive marketing platform enables all of your interactive storytelling applications (including AR and VR applications) to work on all of your sales team’s devices, online or offline and globally.

B2B Marketing 127

B2B Marketing Trade Show B2B Paid Search Agency 127

Contently

SEPTEMBER 12, 2019

Live-streams/presentations. AFB Habitat distributed this content through IndiVideo, a video platform created by our agency BlueRush. Contrary to popular belief, content marketing videos can be produced with the goal to directly increase product sales, not just for educational or storytelling purposes. Q&A videos.

Top of Funnel 149

Top of Funnel Video Marketing Generation Leads 149

Content Standard

SEPTEMBER 16, 2016

The future of SEO is brand storytelling. This kind of commitment to storytelling and editorial integrity, albeit shaped by sponsorship, is undoubtedly how content marketing has begun to encroach on the whole of marketing. Brands are no longer merely peddling products; they’re producing, unearthing, and distributing information.

Storytelling 40

Storytelling Paid Content SEO Marketing & Strategy 40

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. The course curriculum covers the basics of blogging and storytelling.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Content Marketing Institute

JANUARY 4, 2019

Songwriters are storytellers. And if you’re a content marketer, you’re also a storyteller. Storytelling structure. Songwriters use the same storytelling structure over and over in their writing. Billie Jean also follows this storytelling structure. HANDPICKED RELATED CONTENT: 4 Secrets of Great Storytellers.

Storytelling 103

Storytelling Content Lead Ranking Rules 103

Adobe Experience Cloud Blog

OCTOBER 7, 2016

Author: Elaine Ip Content marketing is a mix of art and science, and as such, always presents opportunities for fine-tuning and mastering the craft. The Power of Visual Storytelling. As buyer expectations rise and new mediums emerge, even tried-and-true strategies may not continue to be evergreen.

Thought Leadership 134

Thought Leadership Marketo Content Broadcasting 134

Seismic

DECEMBER 10, 2020

2020 was a year that presented challenges for people and businesses alike. When we transitioned to a fully-digital work experience, we were fortunate to be able to lean on our experiences as a globally distributed team. The best marketing organizations are agile.

Planning 98

Planning Storytelling Interactive Marketing Budget Programs 98

Binary Demand

MARCH 11, 2024

The rise of micro-influencers, with their highly engaged followings (10,000-20,000), will present an exciting opportunity. Today, relying solely on creative storytelling is no longer sufficient. Yet, authentic engagement, surpassing mere follower counts, will be the cornerstone of triumph.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Contently

APRIL 26, 2020

Think of easily overlooked elements like presentation length, Q&A prep, and more. The sweet spot for the presentation part of our webinars seems to be about 30 minutes. If you keep it to a tight 30, you’ll present your strongest material and keep the audience wanting more when it’s time to send a follow-up email.

Webinar Metrics 177

Webinar Metrics Tips Lock-In Class 177

Hubspot

OCTOBER 8, 2013

Unfortunately, the posts you read are often missing one crucial tip: You''ve got to strategically distribute your content. Most of the advice around distributing your presentations sounds like this: "Embed your SlideShare to your blog and you''re good to go. Oh, and don''t forget to tweet about it, too." So let''s get to it!

Promotion 28

Promotion Storytelling Distribution Template 28

Marketing Insider Group

MAY 7, 2014

Storytelling and the battle for customer attention. Content is king but distribution is really in charge. And the best storyteller wins. I think the best storytellers are amazing synthesizers of all the overwhelming information and content and stories available to us. Great content must inform, inspire or entertain.

Paid Search Agency 100

Paid Search Agency Storytelling Marketing & Strategy Distribution 100

Content Marketing Institute

JUNE 8, 2018

While there are a multitude of ways to create truly memorable and compelling content, I believe documentary storytelling has amazing potential, partly because I see so few brands using the format well. HANDPICKED RELATED CONTENT: Video Storytelling Secrets From an Award-Winning Series. 4 Secrets of Great Storytellers.

Storytelling 101

Storytelling Content Viral Marketing Video Marketing 101