LeadSquared

JANUARY 13, 2016

To kick-start the LeadSquared webinar series for 2016, we had award-winning viral video marketer Aashish Chopra from ixigo , share his expertise on viral video marketing. The webinar also threw light on how to approach content for virality, including closing the ROI loop, and future trends of viral video marketing.

Viral Marketing 52

Viral Marketing FAQ Webinar Metrics Video Marketing 52

Brandpoint

NOVEMBER 15, 2021

Aligning your teams will help cement messaging and key focuses , from LinkedIn posts to sales outreach to talking points at events. Use distribution and thought leadership methods to boost your corporate communications. Are you a company who will jump on any viral trend? Manage workflows and processes ahead of time.

Trends 157

Trends Planning Work Management Contingency Planning 157

Valasys

JULY 19, 2019

Ever since Microsoft acquired LinkedIn back in 2016, LinkedIn’s individual company performance reports vanished with the transition chapter. LinkedIn sessions grew by 22% encompassing record levels of engagement & job postings. LinkedIn sessions grew by 22% encompassing record levels of engagement & job postings.

Linkedin 40

Linkedin Stats Marketing AI Social Networks 40

Contently

NOVEMBER 9, 2017

On Linkedin, between 80 and 120. As I wrote in “ The Quest for the Perfect Headline “: Publishers are tasked with finding the perfect headline for every distribution channel—or at the very least, the one best programmed for maximum virality. On Twitter, it’s between 71 and 100 characters.

Studies 144

Studies CTR Viral Marketing Click Rate 144

Metadata

FEBRUARY 5, 2024

Refuse to be B2B-oring Most B2B marketers read from the same script: LinkedIn ads with similar messaging. Here’s an example: When everyone’s first, second, and third connections on LinkedIn were talking about Chat-GPT, Melissa and her team jumped into action by creating a video. Unsurprisingly, the video went viral in B2B circles.

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Sprout Social

MAY 18, 2022

According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. LinkedIn’s Social Selling Index (SSI). You can’t talk about social selling without mentioning LinkedIn’s Social Selling Index (SSI). To get the most out of your content, look at what other B2B buyers are using for distribution.

B2B Thought Leadership 137

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 137

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Heidi Medina She is a LinkedIn coach with years of experience in her pocket. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

SnapApp

SEPTEMBER 12, 2011

Viral Lift. viral marketing.?? SnapApp is built to be, among other things, a viral marketing engine, incorporating the same viral marketing tactics we used as a publisher. The portion of traffic resulting indirectly from viral sharing, rather than from direct promotion is known as the ?viral viral lift?

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

Optinmonster

DECEMBER 21, 2023

The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it. You can also create viral articles or epic guides. And if you are launching a new product in the business-to-business (B2B) domain, nothing comes close to LinkedIn. But why stop there? 69%) and Facebook (.77%).

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

The Marketing Blender

MARCH 15, 2021

77% of B2B companies use an email marketing newsletter as part of their content marketing strategy and 79% of B2B marketers find email to be the most successful channel for content distribution” [link]. The days of organic leads from social pages are mostly gone, outside of viral phenomena. This is how you avoid getting deleted.

Paid Content 126

Paid Content Lead Ranking Lead Scoring Marketing & Strategy 126

Optinmonster

DECEMBER 28, 2023

Recently, LinkedIn changed its algorithms to prioritize posts that share “knowledge and insights.” Social media platforms are becoming a pay-to-play landscape because they want to monetize distribution. You can do that organically by making your content go viral or by paying for social media ads.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Contently

AUGUST 24, 2018

Content marketing articles typically don’t go viral. Reddit differs from the other big distribution channels like Facebook, Twitter, and LinkedIn. But in 2016, one of ours did. Our editorial staff and design team collaborated to imagine what thirteen classic literary works would sound like with clickbait headlines.

Brand Identity 114

Brand Identity Branding Distribution Rules 114

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Become a Content Marketer - LinkedIn Learning. Become a Content Strategist - LinkedIn Learning.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Sprout Social

MARCH 16, 2022

Essential LinkedIn video metrics . Like Facebook, LinkedIn counts a view after three seconds, and your video view count doesn’t display publicly on your post until your video has reached 500 views. LinkedIn prefers native content that keeps users on the platform. Click-through rate. Know where to allocate your ad spend.

Video Marketing 124

Video Marketing Youtube Click Rate Allocation 124

Navigate the Channel

MAY 24, 2023

Yes, you have to have product to sell, and logistics determined to distribute it, but what about your communications plan? Platforms and distribution tactics vary over time, but testimonials continue to work on many levels to gather attention. Messaging must be planned as meticulously as any other detail to avoid scrambling as you go.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

EveryoneSocial

FEBRUARY 2, 2023

A key factor in the success of such programs beyond content distribution at scale is the network effect. Other companies that credit the network effect to their success include Google, LinkedIn, TikTok, eBay, Amazon, Stubhub, Uber, Lyft, and Instacart. Hello, viral social loop potential! Ready to kickstart that network effect?

Social Media 98

Social Media Effectiveness Media Work Management 98

SendX

NOVEMBER 20, 2018

Valid for Cyber Monday 5) AeroLeads: AeroLeads is an email finder software and chrome extension which helps a user to build the email list from sites like LinkedIn, CrunchBase and Angellist. Deal - 50% of ALL plans for all your content creation and distribution needs. ? Deal - 50% off for first 3 months of the subscription. ?

Enterprise Management 253

Enterprise Management Marketing Automation Services Work Management Marketing Management 253

LeadSquared

DECEMBER 28, 2016

(Originally published on LinkedIn Pulse ). An amazing year comes to an end, with mobile numbers sky-rocketing, viral videos breaking the internet, organic reach nose-diving and content marketing becoming mainstream*. My Seven Secrets of Viral Video Marketing. Uphill And Against The wind. perfectpullquote]. One More Thing.

Video Marketing 52

Video Marketing Planning Viral Marketing Paid Search Agency 52

Brandpoint

AUGUST 6, 2018

He talks to us about ways brands — even in regulated industries — can make connections on social media to grow business, what “going viral” actually means, and what you need to execute a social strategy. What are your thoughts on “going viral,” and is it something that brands can strategize for?

Social Media 59

Social Media Activities Media Viral Marketing 59

Sprout Social

OCTOBER 25, 2022

Unfortunately, these surveys take weeks (if not months) to design and distribute. According to 72% of our LinkedIn community , the answer is yes. Every now and then a viral hot take will try to force hashtagging into an early grave. Take this viral content series from creator Emily Zugay. Website traffic. emilyzugay.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Content Marketing Institute

NOVEMBER 6, 2018

But one thing that can make your decisions more straightforward is establishing a channel plan – an advanced directive for how your brand can and should distribute its content marketing efforts on rented channels like social media, and what you expect to achieve. Lessons From a Viral Smash. joderama #socialmedia Click To Tweet.

Planning 111

Planning Social Media Template Marketing Plans 111

Contently

AUGUST 24, 2018

Content marketing articles typically don’t go viral. Reddit differs from the other big distribution channels like Facebook, Twitter, and LinkedIn. But in 2016, one of ours did. Our editorial staff and design team collaborated to imagine what thirteen classic literary works would sound like with clickbait headlines.

Brand Identity 73

Brand Identity Branding Distribution Rules 73

Brandpoint

SEPTEMBER 16, 2019

Your CEO has a lot of followers on social media, as well as thousands of connections on LinkedIn. Brandpoint creates high-quality editorial videos that are then distributed to prestigious news sites for placement. Obviously, every brand hopes their content goes viral, but creating content with that as the end goal is not a great idea.

Buzz 98

Buzz Word of Mouth Thought Leadership Trust Marketing 98

Hubspot

JANUARY 5, 2021

In this instance, Chipotle collaborated with these content producers to create a fun, viral-worthy video. Not every viral TikTok sound or meme format will align with your content strategy or brand, so don't force it," she said. This is a great example of how you can leverage user-generated content in your strategy. Hippo Video.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Hubspot

MAY 14, 2019

Buzz marketing is a viral marketing strategy that leverages refreshingly creative content, interactive events, and community influencers to generate word-of-mouth marketing and anticipation for the product or service the brand is about to launch. Content marketing is a creating, publishing, and distributing content to your target audience.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Martech Advisor

JANUARY 30, 2020

Some brands have struggled to achieve the expected ROI and switched to other social platforms like Tik Tok and LinkedIn. Amna Shah, the founder of the B2B company, AHS Consulting, told Inc.com that she struggled to find an audience on Facebook – instead, LinkedIn might be a better idea for brands in the B2B space.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Content Marketing Institute

MAY 22, 2018

Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic. The #CuteAnimalTweetOff went viral and several major news outlets picked it up. Click To Tweet.

Content Marketing 102

Content Marketing Microsite Planning Paid Search Agency 102

RebelMouse

JULY 1, 2019

LinkedIn has made a flurry of notable updates in 2019 alone, including features like reactions and photo tagging, which is similar to the experience on top platforms like Facebook and Instagram. Inside LinkedIn's New Algorithm. Read more about LinkedIn's new changes on Axios. What the Latest From LinkedIn Means for Publishers.

Traffic 40

Traffic Aggregators Linkedin Advertising Agencies 40

RebelMouse

JULY 1, 2019

LinkedIn has made a flurry of notable updates in 2019 alone, including features like reactions and photo tagging, which is similar to the experience on top platforms like Facebook and Instagram. Inside LinkedIn's New Algorithm. Read more about LinkedIn's new changes on Axios. What the Latest From LinkedIn Means for Publishers.

Traffic 40

Traffic Aggregators Linkedin Advertising Agencies 40

Webbiquity

MARCH 24, 2010

By writing articles about topics of interest to your readers, and distributing them on article directories, you can give your content the kind of exposure that would be hard to get anywhere else. Social media has become an effective vehicle for content distribution, and articles are no exception. Here are 5 of the most popular: 1.

Social Media 100

Social Media Digg Social Marketing Marketing & Strategy 100

Contently

MAY 2, 2018

Here’s some rough analysis: Leaders: LinkedIn, Twitter, airport bookstores, cable TV (CNN & Bloomberg), and the trusty ol’ email inbox. Viral lift is the cherry on top of a good content strategy, not the cake. Since I only have time for one or two platforms, I’ll primarily stick with Facebook and LinkedIn.

Top of Funnel 144

Top of Funnel Campaigns Optimization Planning 144

SendX

NOVEMBER 20, 2018

Valid for Cyber Monday AeroLeads: AeroLeads is an email finder software and chrome extension which helps a user to build the email list from sites like LinkedIn, CrunchBase and Angellist. Deal - 50% of ALL plans for all your content creation and distribution needs. ? Deal - 50% off for first 3 months of the subscription. ?

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

NetLine

JULY 2, 2020

We’ve seen this question asked hundreds, if not thousands, of times on LinkedIn, Twitter, and in dozens of newsletters. The form in which this value is presented is less important than sharing and distributing it with your target buyer. Where Does B2B Marketing Go From Here? Photo by Javier Allegue Barros on Unsplash.

Lead Ranking 94

Lead Ranking Lead Scoring Generation Leads 94

Content Marketing Institute

DECEMBER 12, 2017

Brands will continue to invest in content, as they have been over the last few years; but that investment will shift from mostly writing services and paid distribution/promotion to a whole host of services – production, more animation and video-related graphics, voice talent, etc. Jason Miller, global content marketing leader, LinkedIn.

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111

Hubspot

OCTOBER 25, 2011

LinkedIn has rolled out some great improvements over the past few weeks, making it more and more valuable as a lead generation channel. We always knew it was where business-focused folks hung out, and now LinkedIn is giving marketers some great tools to reach them properly and more effectively. Give it a spin!

Linkedin 28

Linkedin Tips Ad Frequency Paid Search Agency 28

Oktopost

JANUARY 13, 2020

Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. Even if you can target the right buyer profiles on a site like LinkedIn or Twitter, you can’t be sure they’re visiting those site with their B2B purchasing thoughts in mind.

Paid Content 119

Paid Content Advertisements Advertising B2B 119

PureB2B

JUNE 23, 2021

LinkedIn remains the best platform for B2B marketers to reach their target consumers, with over 706 million users. The video-centric platform is ideal for innovative marketing campaigns that can potentially go viral. Aside from LinkedIn, email marketing has shown to be a reliable distribution medium for B2B marketers.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62