Convince & Convert

FEBRUARY 17, 2015

A player in the game for a long time now has been YouTube, as creators on the network have been able to connect with an audience through video in a variety of wildly successful ways. YouTube has been known for being the home of cat videos, cover music, introverts in their bedrooms and the latest viral sensation—a very casual environment.

Youtube 167

Youtube Paid Search Agency Marketing & Strategy Video Marketing 167

Strategic-IC

JULY 1, 2019

To see best engagement and visibility on your content, a distribution strategy is vital. Here are tips to consider when addressing how to share and distribute your content. Why Content Distribution? A content distribution strategy is the answer here. Key Considerations When Developing A Content Distribution Strategy.

Distribution 84

Distribution Tips Marketing & Strategy Content 84

Hubspot

MARCH 26, 2020

She's finally found one company she's extremely interested in — yours. She also downloads an ebook, watches your company's YouTube videos, and even chats in a few of your community forums. 3 Tips for Aligning Distributed Marketing and Sales Teams. Ensure your goals are aligned across distributed marketing and sales teams.

Distribution 93

Distribution Work Management Paid Search Agency High Quality Lead 93

Hubspot

JANUARY 14, 2019

So you made an incredible video, sent it out to your internal teams, encouraged sharing, uploaded it to YouTube and waited for the marketing fame to roll in. Video Distribution Checklist. One of the first spots you'll want to upload to is YouTube. When distributing your videos, social channels are your best friend.

Distribution 73

Distribution Video Marketing Advertising Agencies Multi-Channel 73

Scoop.it

FEBRUARY 2, 2022

Just like you can use your blog or your YouTube channel to host your own, original content, Scoop.it allows you to provide a great reading experience for your employees, customers, and anyone else you’re distributing your content to. The post How To Distribute Your Content With Scoop.it topic: your online magazine. Enterprise.

Distribution 52

Distribution Curation Content Newsletter 52

Digital B2B Marketing

OCTOBER 15, 2013

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Optimizing your content for search and distributing it through your own social and email channels is just the starting place. Content Distribution Options. And they’re right.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Hubspot

NOVEMBER 9, 2018

Sometimes, your YouTube thumbnail just doesn’t cut it. You could’ve uploaded the most interesting video on YouTube, but it might not get the views it deserves if you're relying on a simple freeze-frame to tell viewers what it's about. How to Make a YouTube Thumbnail. Visit a free online YouTube thumbnail maker.

Youtube 91

Youtube Template Click Rate Press 91

Marketing Insider Group

SEPTEMBER 11, 2015

Paid distribution a great way for brands to quickly grow their audiences and jumpstart engagement with their content. The average Hollywood movie spends 50-60% of its production budget on distribution, and the ratio for creating and distributing your brand’s content should be similar. Even great content, however, needs a push.

Paid Content 100

Paid Content Distribution Cost Per Click Banner Ads 100

Scoop.it

NOVEMBER 28, 2019

Just like you can use your blog or your YouTube channel to host your own, original content, Scoop.it allows you to provide a great reading experience for your employees, customers, and anyone else you’re distributing your content to. The post How to distribute your content with Scoop.it topic: your online magazine. Enterprise.

Distribution 63

Distribution Curation Content Newsletter 63

Webbiquity

MARCH 2, 2021

Unlike a presentation at an event, a really solid blog post or article can generate interest and results for years after it is produced. Pre-Event Content Types and Distribution Channels. At-Event Content Types and Distribution Channels. Post-Event Content Types and Distribution Channels.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

ClearVoice

MARCH 14, 2024

The same is true for content creation — you can spend several hours creating great content, but if your distribution strategy falls short, your content’s reach and impact will also fall short. Content distribution is a core component but often an underutilized aspect of content marketing. Can they effectively promote and share content?

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Martech

JUNE 7, 2023

In response, Google introduced YouTube Shorts and Meta followed suit with Instagram Reels, solidifying the significance of short-form video content. Start long and go short YouTube is the number one platform and channel for video marketing. The most successful YouTube videos are long-form, often at least 10 minutes long.

Marketing AI 109

Marketing AI Advertising Channels Video Marketing Youtube 109

Exo B2B

JANUARY 23, 2024

Respondents (B2B marketers) chose: LinkedIn (84%) 29% Facebook 22% YouTube 21% Instagram Twitter and TikTok get 8% and 3% respectively. And to distribute these types of content , the CMI study also looks at ALL distribution channels, not just social networks. See the interesting contradiction here?

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Contently

JANUARY 26, 2023

To meet this goal, the company produced videos for its YouTube channel featuring pharmacists discussing the COVID-19 vaccine in a relatable manner. Develop thought leadership content based on topics that interest your buyer personas, investors, or potential employees. Publish and distribute content. Define your goals and KPIs.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

illumin

APRIL 25, 2024

Over-the-Top or OTT refers to the digital content delivered (can be video-based or audio-based) directly to viewers over the internet, bypassing traditional distribution channels like cable or satellite providers. Examples include YouTube, Pluto TV, and Tubi. The fourth category is MVPD (multichannel video programming distribution).

Cable 52

Cable Television marketing Mobile Advertising Broadcasting 52

Contently

SEPTEMBER 6, 2016

That’s why HelloDenizen was born in 2014, a YouTube channel that has racked up over 33 million views thanks to viral hits like the “ Tiny Hamster ” series. We’re finding that YouTube audiences subscribe to channels for very specific content,” Jensen said. “We ’ So distribution for us was vital.”

Viral Marketing 60

Viral Marketing Paid Search Agency Youtube Ad Agencies 60

Biznology

APRIL 24, 2017

Paid social media also come from you but give your post the ability to get in front of people who don’t already follow your social channels but share desired demographics, interests, and values. Here are 30 fascinating facts about organic vs paid social media: 100% of the Top 100 Global Brands have run YouTube ads in the past year.

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

Vidyard

MARCH 5, 2014

So you made an incredible video, sent it out to your internal teams, encouraged sharing, uploaded it to YouTube and waited for the marketing fame to roll in. A great distribution strategy covering all major channels will have you sharing your videos with Oprah-like levels of excitement.

Distribution 58

Distribution Video Marketing Youtube Multi-Channel 58

Sprout Social

JANUARY 4, 2022

62% of people report increased interest in a product after viewing a related Facebook video. Extra credit if you use a moderator to help facilitate person-to-person conversations throughout your live video—a step the network says can increase engagement as well as distribution. YouTube video statistics. billion users per month.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. How will you distribute content? How do you decide what your content will focus on? Once a week?

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Vidyard

JULY 12, 2021

In looking at numerous reports across the internet, we found 25 very interesting social media marketing facts about video we wanted to share with you. Social media is the most popular distribution channel for B2B video. YouTube remains ubiquitous among video marketers–with 87% leveraging the platform. Wyzowl, 2020 ) Tweet this!

Social Media 151

Social Media Social Marketing Video Marketing Media 151

ClearVoice

JULY 15, 2022

That means they have more time and money to spend on their hobbies and interests. Data on consumer spending by generation reveals that boomers are interested in the following niches: Food. Promote videos on YouTube. times more likely to refer to YouTube tutorials than written instructions. Promote videos on YouTube.

Planning 118

Planning Content Marketing & Strategy Youtube 118

Sprout Social

MARCH 16, 2022

This can tell you how many people click to play your videos and which videos inspired interest. Stand-out YouTube video metrics. YouTube has more than 2 billion active users and their newest video type— YouTube Shorts —generates more than 15 billion daily views. YouTube prioritizes how much time is spent watching a video.

Video Marketing 125

Video Marketing Youtube Click Rate Allocation 125

Content Standard

AUGUST 10, 2015

.” There were big expectations—millions of people who were already using multiple social media accounts were interested by Google’s latest move to diversify its channel distribution. While Facebook has about 1.5 billion monthly active users, Google+ has only been able to retain around 4-6 million.

Distribution 40

Distribution Search Marketing Advertising Channels Google 40

TaylorMadeIn KEW

JANUARY 9, 2015

Two years ago when I was developing my NHS@75 campaign I wanted to do some paid promotion for the campaign’s YouTube video – and my digital team convinced me it was a waste of my budget. Tim believes that more and more B2B marketing plans will start to include some form of paid amplification to boost distribution and consumption.

B2B Marketing 48

B2B Marketing Planning B2B B2B Sales 48

Martech

OCTOBER 11, 2023

Twitter (now X) has lost much of its business audience and interest from B2B companies. Instagram (IG) is now one of the four essential platforms for B2B (YouTube, LinkedIn and Facebook, to a lesser extent). For example, IG has become a significant channel for McKinsey in distributing thought leadership.

Social Media 133

Social Media Media B2B B2B Thought Leadership 133

Moz

SEPTEMBER 21, 2020

If you have a video on a relevant topic, it can be repurposed into various individual pieces of content and distributed over a period of time across the right channels. These points can be tied into a topic that might pique the target reader's interest. Pick your poison (distribution strategy). You start with video.

SEO 85

SEO Top of Funnel SERP Content 85

Vidyard

NOVEMBER 21, 2013

So you’ve managed to get 60,000 YouTube views on that video you posted last week… I know, pretty exciting hey? YouTube Matters This post isn’t a bash on YouTube – far from it. YouTube is a critical part of your video marketing strategy as it’s the second largest search engine next to Google.

Youtube 50

Youtube Marketing Budget Video Marketing Marketing Strategy 50

Scoop.it

DECEMBER 29, 2022

You have audiences distributed across every stage of this customer journey, represented by a marketing funnel. This example is an interesting blog post on insightful SaaS marketing strategy. According to Google , 90% of people discover new products and brands through YouTube. See an example below from YouTube.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

Vidyard

MAY 5, 2017

No matter how you’re operating, outline who is responsible for the creative concepts, who will write the scripts, how final approvals are gained, who organizes the logistics of a video shoot, and who’s responsible for distributing the videos once they are complete. Determine how you’ll measure performance.

Planning 160

Planning Video Marketing Marketing Strategy Marketing & Strategy 160

Contently

SEPTEMBER 5, 2019

My favorite YouTube video shows a baby panda sneezing. But consumers were much less likely to be annoyed by targeted ads specific to interests, behaviors, and past purchases. That applies to distribution as well. It’s 19 seconds long, so it’s easy to watch if I need a little cheer during the day.

Emarketing 127

Emarketing Ads Brand Identity Branding 127

ConvertKit

NOVEMBER 1, 2021

Some start selling products with an email list of 500 fans, while others wait until they have 1 million subscribers on YouTube before they do. More often than not, emails are seen as a distribution channel rather than a content channel itself—and it really should be. For YouTubers, Twitch users, and streamers.

Tips 104

Tips Paid Search Agency Curation Youtube 104

Vidyard

SEPTEMBER 22, 2014

With more than 1 billion unique visitors each month , it’s no wonder YouTube is one of the top video distribution sites, but with all that traffic going directly to YouTube how can your B2B company use your channel and draw valuable prospects back to your website?

Youtube 51

Youtube Advertising Channels Optimization Marketing Websites 51

Launch Marketing

MAY 12, 2021

Start with a video brief that articulates the target audience, call(s) to action, distribution channels, hosting source, estimated/desired length, voice and style considerations and any special resources required. The number of video views signals how many people a video is reaching and what type of interest it’s getting. Engagement.

Planning 122

Planning Webinar Metrics Video Marketing Marketing & Strategy 122

LEADership

MAY 30, 2014

However, it is possible for marketing leaders to increase their chances of making share-worthy content; this includes avoiding a few mistakes, such as neglecting distribution channels and not taking emotions into account. Failure to consider distribution channels. Tips for effective distribution.

Viral Marketing 40

Viral Marketing Advertising Agencies Content Distribution 40

Valasys

JANUARY 25, 2024

What are their interests, needs, or pain points that your product or announcement can address? Compelling Content Creation First off, weave a narrative that speaks directly to your audience’s interests and needs. Short, snappy videos might perform well on Instagram, whilst longer, more detailed ones could fare better on YouTube.

Video Marketing 45

Video Marketing Marketing Strategy Marketing & Strategy Product 45

Adobe Experience Cloud Blog

APRIL 11, 2011

by Katie Byrnes So you’ve created some pretty cool videos and uploaded them to your YouTube channel, naturally. Relax, we’ve found a few ways to add subscribers and increase YouTube viewership. Distribute videos via a fan page on Facebook. Now wait for it, wait for it…what? Still no views? Add a human aspect.

Youtube 48

Youtube Best Practices Marketo Demographics 48