MKT1

OCTOBER 24, 2023

There’s no better time for me to share my thoughts on building a high-impact growth strategy–and what exercises you should go through that will actually lead you to the right growth marketing plan for your business. Part 1: What drives your growth marketing strategy? Your priorities will likely change quarter over quarter.

Growth Marketing 59

Growth Marketing Paid Search Agency Marketing Analytics Tools Sales Management 59

ClearVoice

JANUARY 2, 2024

Content marketing often yields a higher Return on Investment (ROI) than traditional advertising, especially as the marketing landscape shifts towards digital, customer-centric approaches. This guide will cover why content marketing delivers better ROI than traditional advertising and its potential to drive business growth.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

Heinz Marketing

DECEMBER 27, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Understanding the impact of your content marketing efforts is not just a best practice; it’s a critical component for success in today’s digital marketing realm. In a nutshell, metrics offer a window into the effectiveness of your content strategy.

B2B Marketing 62

B2B Marketing Top of Funnel Lead Ranking Planning 62

ClearVoice

APRIL 14, 2023

Key performance indicators (KPIs) are the metrics that determine your content marketing success, but not all KPIs are equally important. In this article, we’ll explore the metrics that matter most for content marketing in 2023. Content marketers can establish KPIs to measure the effectiveness of their content marketing strategy.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

ClearVoice

JULY 17, 2023

The financial industry heavily relies on content marketing. It’s important to closely monitor content marketing success. In this article, we walk you through how to measure content marketing success in the financial industry. This may involve adjusting your content topics, formats, and distribution channels.

Content Marketing 52

Content Marketing Marketing Analytics Tools Case Studies Case Study 52

Parse.ly

AUGUST 3, 2023

These changes are leaving marketers scratching their head about what to expect. In June 2023, Apple publicized forthcoming privacy changes , met with mixed reactions, particularly from marketers and media professionals. What changes did Apple make to link tracking? What parameters are affected? Campaigns dashboard.

Multi-Touch Attribution 52

Multi-Touch Attribution Doubleclick Privacy Protection Privacy 52

Hubspot

OCTOBER 2, 2018

That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages. It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month.

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

SmarkLabs

JANUARY 7, 2020

What you need is a go-to-market strategy (GTM). What’s a go-to-market strategy? Your company’s go-to-market strategy is the plan to deliver your unique value proposition to customers, using both your inside and outside resources. A smaller product marketing team usually runs GTMs.

Marketing Analytics Tools 59

Marketing Analytics Tools Top of Funnel Marketing Strategy Marketing & Strategy 59

Huptech Web

DECEMBER 14, 2023

Some Important Digital Marketing Statistics You Should Know Search Engine Optimization Paid Advertising Mobile Marketing Content Marketing Social Media Email Marketing Affiliate Marketing Wrapping Up FAQs Introduction Data is supеr important nowadays. In businеssеs, data is thе kеy factor in dеcision-making.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

SalesIntel

MAY 3, 2022

Marketing is a massive aspect of any business and directly impacts a company’s bottom line. The latest HubSpot Marketing Statistics report states that 75% of marketers regularly report how campaigns directly impact revenue. . Do you know how your customers view your marketing and sales funnel? What sets you apart?

Ideal Customer Profiles 52

Ideal Customer Profiles Top of Funnel Marketing Analytics Tools Tactics 52

Optinmonster

FEBRUARY 5, 2020

Are you feeling bogged down by some of the more tedious tasks in your marketing strategy? Managing and nurturing leads from email, SMS, social media, and landing page campaigns can start to feel…. Fortunately, when it comes to marketing automation tools, you’ve got options. We’re going to look at: What Is Marketing Automation ?

Marketing Automation Services 100

Marketing Automation Services Budget Programs Enterprise Management Marketing Automation 100

Metadata

JANUARY 31, 2024

trillion between 2020 and 2022 as the COVID-19 pandemic cast a dark shadow over B2B marketers’ events strategies. But what may surprise you is how quickly marketers have picked up where they left off. Marketing teams shift their focus to the next event or campaign and attendees, well, forget 90% of what they learned.

Marketing AI 52

Marketing AI Optimization Marketing & Strategy B2B 52

Marketing Insider Group

JUNE 16, 2015

I’ve been asked a few times for a Content Marketing Manager Job Description. Apparently, this is a pretty hot category as LinkedIn reports more than 15,000 results for “ content marketing manager job description.” In the end it comes down to 3 core content marketing skills. More Resources.

Work Management 100

Work Management Content Marketing Planning Paid Search Agency 100

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. Unfortunately, these surveys take weeks (if not months) to design and distribute. Website traffic.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

The ABM Agency

MAY 26, 2023

Reading Time: 8 minutes An effective account-based marketing plan is crucial for B2B SaaS organizations aiming to target high-value accounts and maximize ROI. Furthermore, we’ll dive into crafting personalized marketing plans with tailored email campaigns and content creation strategies that resonate with key decision-makers.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

Hubspot

MAY 29, 2020

90% of all web searches happen on Google , which means, if you're a marketer, you should probably know the ins and outs of Google Ads. I've opened Google to search for something at least five times today. With Google Ads, you can create targeted ads that will be shown to a segmented audience.

Tagging 88

Tagging Marketing Analytics Tools Paid Search Agency Keywords 88

SocialPilot

JANUARY 21, 2024

Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. You can even use social media CTA to distribute your gated content like downloading an ebook, templates, checklist, or more. So just in case, here are some quick pointers: 1.

Social Media 119

Social Media Examples Media Urgency Marketing 119

Convince & Convert

MAY 7, 2013

For instance, we did a webinar about Google analytics. Rather than call it “Advanced Analytics,” we called it, “The Lies and Truths of Google Analytics.” What this does is create a campaign in your analytics under traffic sources > sources > campaigns. Human beings are visual creatures.

Webinar Metrics 160

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 160

Convert

NOVEMBER 16, 2020

Sample and Population: Using all of your website’s traffic for A/B testing would, in theory, give you a general idea of your population. Start by inputting your weekly traffic and conversions and see what is achievable over a period of time. From this, you can choose to allocate 30% of the traffic to the experiment.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

Hubspot

JUNE 16, 2020

Many marketers agree — blogging is an important part of their content strategy. Did you know that B2B marketers obtain over 70% of their leads from blogging ? Having a clear purpose will also help you fill in some of the blanks for the rest of your blogging strategy, like distribution and topic research.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

DivvyHQ

AUGUST 20, 2019

Do you want to build a content marketing strategy that will take your web presence to a new level? Google Analytics. Google Analytics is one of the most popular content audit tools and for a good reason. Google Analytics will help you to identify the major issues and improve your content marketing strategy.

Analysis 64

Analysis SEO Tools Content 64

PureB2B

JUNE 13, 2017

Marketing has been around for a very long time. When we look at marketing technology, we can see that it’s enabled various channels such as print media, radio, and television for marketers to reach their audiences. Fast forward to now, these channels have become common contributors to many, many marketing strategies.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

PureB2B

JUNE 13, 2017

Marketing has been around for a very long time. When we look at marketing technology, we can see that it’s enabled various channels such as print media, radio, and television for marketers to reach their audiences. Fast forward to now, these channels have become common contributors to many, many marketing strategies.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Belkins

JULY 21, 2020

Previously, we’ve put together some of our thoughts on inbound and outbound marketing. Content marketing, including texts, visuals, and other creative elements is merely a way to fulfill the real goals of inbound. Add Google Analytics. Do they find you on Google? So, how do you pick the right one?

CMS Development 95

CMS Development Ideal Customer Profiles Enterprise Management Work Management 95

ClearVoice

MAY 15, 2020

83 percent of consumers worldwide prefer YouTube to watch video content – HubSpot. All this meaning, of course, that having a sound video marketing strategy is more essential now than ever. 5 Key considerations for your next video marketing strategy: 1. Audience: Know it and grow it. Those who pay the bills.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

B2B Marketing Insights - WE

MARCH 16, 2022

Google Keyword Planner – This is a tool that is built into the Google AdWords platform. It allows you to research keywords and see how much traffic they are getting. These content connections or content hubs are a great way to drive website traffic for your primary keywords to several pages on your site.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Hubspot

NOVEMBER 28, 2022

That includes simplifying lead distribution and management. In this post, you’ll explore the best lead distribution software that can help you optimize your sales process and improve lead conversion. What is lead distribution software? The 25 Best Lead Distribution Software. The Best Lead Distribution Software.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Work Management Marketing Management 68

LeadSquared

NOVEMBER 8, 2016

Marketing involves a lot of ambiguous activities , and hence might just be the most misunderstood function in the business! As marketers, we are always struggling to find metrics beyond the superficial vanity ones (likes, shares and traffic) to show for our efforts. Key Marketing Metrics [Webinar Questions].

Webinar Metrics 52

Webinar Metrics Planning Marketing Budget Work Management 52

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. Content marketing is also associated with the on & off-page optimization of a business’ website , with diverse Email Marketing Campaigns for reputation building & enhancing brand resonance.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. 2017 - Sept. Organic Growth Highlights. January 2017–June 2018.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Outbrain

MAY 4, 2022

That’s why marketers place lead generation as their top priority and goal. Optimize forms for high-traffic pages. Too many lead forms in the wrong places won’t leverage your web traffic and will be a waste of time. Start by analyzing your website and identifying which pages receive the most traffic.

Sales Qualified Leads 37

Sales Qualified Leads High Quality Lead Optimization Marketing Websites 37

Scoop.it

NOVEMBER 30, 2023

Beyond the creation and publication phase, we’ll explore the intricacies of content lifecycles and how analytics serves as a guiding compass to make data-driven decisions that have real results. How does your existing content, or the content you envision for the future, connect to your overarching business and marketing goals?

Paid Content 94

Paid Content Analytics Marketing Analytics Tools Content 94

Marketing Insider Group

MARCH 7, 2021

Are you looking for content marketing tools to drive your content marketing plans? One of the content marketing questions I get asked most often is how a small business can get started with content marketing on a limited budget. And finally, I have listed out the content marketing tools I use for sharing content.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Hubspot

JUNE 29, 2015

When it comes time to assess your marketing efforts, it's not uncommon for you to run into a ton of questions. And what about your email marketing efforts? How to Get the Answers to These 11 Common Marketing Questions Using Analytics. How are your contacts trending month over month? So many questions, so little time.

Analytics 28

Analytics Marketing Analytics Tools Hubspot Contact Marketing 28

Hubspot

AUGUST 16, 2018

You likely already know that paying to promote your content is pretty standard in the marketing world. Influencer marketing. Public relations and inbound marketing are closely related and using them together drives the best results. Marketing and PR … they’re a perfect match! Site Traffic. Pay-per-click (PPC).

Public Relations 99

Public Relations PR Work Management Marketing Management 99

Hubspot

JUNE 26, 2019

PPC, or pay-per-click, campaigns can be a great way to gain traffic, leads, and ROI. In fact, businesses make an average of $8 for every dollar they spend on Google Ads. If you’re a PPC marketer, you might know how time-consuming these campaigns can be. Integrations include: Google, Bing, and Yahoo ads programs.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

Hubspot

AUGUST 21, 2014

A marketer''s job isn''t easy. You may regularly run reports about the amount of traffic to your website or how many people clicked on a link in your email, but those are only one piece of the funnel pie. There''s a new report that will frankly change your life (or at least the way you do marketing). So how do you do that?

Lead Ranking 28

Lead Ranking FAQ Marketing Qualified Leads Top of Funnel 28