Hubspot

OCTOBER 15, 2020

It’s in delivering that third element that distribution strategy comes in. An optimized distribution strategy, then, has never been more critical to businesses. Read on to find out: What a distribution strategy is. What is a Distribution Strategy? Your distribution strategy is how you reconcile all those necessities.

Distribution 65

Distribution Optimization Marketing & Strategy Work Management 65

Hubspot

SEPTEMBER 5, 2018

I love the funnel so much that my team at HubSpot was literally called the Funnel team, and the opening slide of my global team kickoff this year was a photo of about 25 funnels. Trust is at an all time low, it’s harder to get distribution on Google and Facebook, and prospects are doing far more independent research than they ever have.

Top of Funnel 78

Top of Funnel Hubspot Lead Ranking Word of Mouth 78

Zoominfo

SEPTEMBER 16, 2020

generate organic traffic vs. lead generation) and be able to measure and track the success of the content on each one. Distributing style guides provides people with a standard for all brand communications. If you’re in the B2B industry, you know HubSpot ’s instantly recognizable orange branding and logo.

Brand Identity 261

Brand Identity Branding B2B B2B Sales 261

Parse.ly

AUGUST 3, 2023

Common campaign tracking use cases Tracking campaigns through Parse.ly’s Campaigns feature is an easy way to determine how your distribution efforts drive traffic to your site. Campaigns dashboard.

Multi-Touch Attribution 52

Multi-Touch Attribution Doubleclick Privacy Protection Privacy 52

ClearVoice

JANUARY 2, 2024

The costs of creating, broadcasting, and distributing your ads can limit your campaign’s duration and frequency, affecting its overall impact. Website traffic. Monitoring the overall traffic to your site, including page views and unique visitors, can tell you if your content attracts attention and drives engagement.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

Martech

SEPTEMBER 16, 2022

The Content Marketing Institute’s (CMI) official definition of content marketing is: “A strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” But this is changing.

Digital Asset Management 127

Digital Asset Management Paid Content Work Management Marketing Management 127

ClearVoice

OCTOBER 14, 2022

Here’s what the current landscape looks like: 82% of marketers have a content marketing strategy ( Hubspot ). 69% of marketers invest in SEO ( Hubspot). 56% of marketers consider blogging to be effective ( Hubspot ). Titles with a wordcount between 6 and 13 words get the most traffic ( Hubspot ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Marketing Insider Group

MARCH 30, 2020

We turned to two sources: HubSpot research and our own internal data. The reason is that done right, your blog posts’ traffic will gain visits over time – it compounds, just like interest does on money in the bank. That means finding new channels to distribute your content on. With authority comes customer trust.

B2B Sales 285

B2B Sales B2B Marketing Agencies 2 Sales Qualified Leads 285

ClickZ

JUNE 15, 2020

CRM tools like HubSpot and Salesforce Einstein have AI features like predictive analytics and machine learning built in. DAM platforms enhanced with AI capabilities help to streamline and automate many aspects of managing distributed content such as images, video, and other media.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Marketing Insider Group

NOVEMBER 9, 2020

On average, this investment delivers measurable returns in the form of 138% more inbound traffic to your website vs last year. But we can’t take traffic to the CFO. Without a content marketing strategy , it’s impossible to follow the tenets of the discipline and expect to drive traffic and convert leads. Image: ANA.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

SmarkLabs

JUNE 13, 2022

Graphic: HubSpot. Set your goals further up the funnel until you get to website traffic. Distribution. Create a plan for how to distribute and promote your content, such as through email, social media, and paid advertising. HubSpot offers 4 questions to help you hone in on GTM: Product-Market Fit. Distribution.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Only B2B

NOVEMBER 30, 2020

Content marketing is the strategic process of absolute planning and distributing relevant, valuable content of reaching a vast audience. HUBSPOT – THE STRONGEST EXAMPLE OF DOING CONTENT MARKETING RIGHT . HubSpot is the major player in tackling content marketing. The tricky play of content’ . What is Content Marketing? .

Paid Content 126

Paid Content Paid Search Agency Content Marketing Planning 126

Strategic-IC

APRIL 30, 2018

Content promotion should form a substantial part of content strategies to achieve best reach, traffic and engagement. But to amplify content to extend reach, grow traffic and engage more prospects - content must be promoted after publication. Promoting Content To Enhance Traffic and Engagement. These are great starting points.

Promotion 48

Promotion Traffic Tips Adwords 48

Hubspot

MAY 11, 2020

According to an analysis of anonymized data from HubSpot's global customer base , engagement with marketing emails, website traffic, and live chat sessions have all been on the rise, with email open rates an eye-catching 25% higher than pre-pandemic levels. Choose Channels Carefully, Distribute Delicately.

CMS Development 101

CMS Development Paid Search Agency Planning Content Marketing 101

ClearVoice

JULY 17, 2023

This may involve adjusting your content topics, formats, and distribution channels. The idea is to show them how content marketing drives traffic to your site, generates leads, or closes sales. Website traffic The amount of traffic coming to your website indicates how many people are discovering and consuming your content.

Content Marketing 52

Content Marketing Marketing Analytics Tools Case Studies Case Study 52

Hubspot

FEBRUARY 20, 2020

While white hat tactics are an ethical way of improving your organic traffic and search rankings, black hat tactics go against guidelines set by search engines in an unethical way. Distributing duplicate content. It was almost like the Wild West -- anything goes.

SEO 98

SEO Traffic CAN-SPAM Ethics 98

Envy

SEPTEMBER 30, 2022

When paid media is running, do you see a lift in direct, organic and social traffic? For example if you implement HubSpot you'll find it easier to gain insights into your funnel and streamline contact flow from marketing to sales to customer service. Strategic tools like HubSpot need bigger buy-in and are a major investment.

Marketing Budget Creation 101

Marketing Budget Creation Marketing Budget Budget Programs B2B Marketing 101

Content Marketing Institute

JANUARY 25, 2019

You know you have amazing content, but how do you drive traffic to it? HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs. 3 New Content Distribution Tech Trends to Embrace Now [Tools]. This approach has resulted in a 16% increase in blog traffic month over month.

Paid Content 107

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 107

Marketing Insider Group

MAY 11, 2021

Source: HubSpot. Distributing Targeted Content. By customizing your content creation and distribution strategies, you can deliver more personalized experiences for leads to increase your probability of moving them down the sales funnel and converting them to customers. Learn about our Content Builder Services.

Lead Ranking 352

Lead Ranking Analytics Marketing AI Marketing Budget 352

Hubspot

FEBRUARY 23, 2021

Ross Simmonds , a B2B marketer and the founder of the content marketing agency Foundation, says blogging has helped his clients triple their traffic and accelerate their sales close rates. "At Lisa Toner , director of content at HubSpot, says it's not enough to just have a blog nowadays.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Anyword

JANUARY 21, 2022

Content marketing is a strategy that helps businesses connect with their audience through content creation, distribution and promotion. The goal of content marketing is to establish trust, position your business as an industry leader and ultimately drive more traffic to your website (and ideally more sales).

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

Scoop.it

MARCH 2, 2023

CMI (content marketing institute) defines content marketing as: “Content marketing is the strategic marketing approach of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” With various formats come unique benefits.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Lenny's Newsletter

AUGUST 22, 2023

Instead, they work on creating distribution strategies that help acquire, activate, engage, and monetize customers on the existing product value. Growth is about increasing the distribution of the core product. As you explore potential product-market fit, it is crucial to have hypotheses on how you will distribute your product.

Lead Ranking 84

Lead Ranking Acquisitions Distribution Validation 84

Heinz Marketing

DECEMBER 27, 2023

Key Metrics for Evaluating Content Marketing Traffic Metrics : These are your bread and butter. Regularly reviewing key metrics should inform adjustments to your content mix, topics, or distribution methods, based on audience engagement and preferences. Are you capturing the attention of your intended audience?

B2B Marketing 61

B2B Marketing Top of Funnel Lead Ranking Planning 61

SmartBug Media

DECEMBER 5, 2023

More foot traffic equals more revenue equals the ability to scale quickly. Use Multiple Distribution Channels Diversification is key, whether you’re looking at approaching your marketing strategy as a whole or incorporating diversification into your channel marketing suppliers. That’s your whole goal, right?

Advertising Channels 64

Advertising Channels Lead Scoring Lead Ranking Marketing Budget 64

ClearVoice

APRIL 14, 2023

For example, they can help figure out how well content is: Generating leads Boosting website traffic Improving brand awareness Converting leads to paying customers Getting visitors to view, download, or share specific content Effective use of KPIs also provides a way to measure progress and communicate success to stakeholders.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

Navigate the Channel

JANUARY 5, 2024

This includes monitoring website traffic, social media engagement, email open rates, conversion rates and other relevant KPIs. Daily content creation and distribution can help you stay top-of-mind with your audience, establish authority in your niche and drive organic traffic to your website.

Planning 65

Planning Allocation Terms and Conditions Top of Funnel 65

Hubspot

APRIL 6, 2023

In a similar study by HubSpot. Analytics tools: From tools to monitor traffic to SEO analytics tools, these insights can help inform your business decisions. You can even connect HubSpot to your ecommerce site — for example, Shopify integrates with HubSpot. HubSpot makes it easy with this ecommerce guide.

eCommerce 69

eCommerce Trends B2B Budget Programs 69

Hubspot

OCTOBER 23, 2018

When Facebook wasn't available as an information aggregate, direct traffic to publisher websites went up by 11% -- and use of their mobile apps skyrocketed by 22%. Search referral traffic to publishers was also slightly elevated, by about 8%. What's interesting is that this spike in traffic was not exactly an isolated incident.

Facebook 72

Facebook Aggregators Content Marketing Distribution 72

Strategic-IC

JANUARY 29, 2018

We explore the 2017 HubSpot State of Inbound to see how content marketing may evolve in 2018 and discuss how B2B marketers can get ahead of potential trends. According to the 2017 HubSpot State of Inbound, ‘developing content’ is still a key marketing challenge. 4 Content Considerations from the HubSpot State of Inbound.

Marketing AI 80

Marketing AI Marketing & Strategy Content Distribution 80

Sprout Social

OCTOBER 25, 2022

Unfortunately, these surveys take weeks (if not months) to design and distribute. Website traffic. Tracking month-over-month differences in web traffic isn’t an exact measurement of brand awareness. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric.

Brand Identity 129

Brand Identity Branding Marketing & Strategy Eye-Tracking 129

Marketing Insider Group

SEPTEMBER 17, 2019

According to Hubspot, Content Marketing costs 62% less than traditional marketing. With more effective content distribution strategies, you can make your web traffic soar to the moon and back. With targeted content distribution strategies, your content will reach more people who need your products and services.

Distribution 212

Distribution Traffic Top of Funnel Marketing & Strategy 212

seo.co

OCTOBER 6, 2021

Increased traffic, with a steady conversion rate, is going to result in a higher total number of conversions. Our goals here will be writing, publishing, and syndicating content across multiple channels to secure the greatest volume and relevance of traffic to your site or landing page. The second is for referral traffic.

Ad Exchange 98

Ad Exchange Content Copywriting Lead Scoring 98

Huptech Web

DECEMBER 14, 2023

of clicks on desktop (SEOClarity) Posts with videos earn more backlinks and see a 157% boost in search traffic (Search Engine People) Paid Advertising PPC traffic converts 50% better than organic site visitors (TechJury) Sponsored product ads have the highest sales-per-click (MediaPost) 65% of Small to Medium-Sized Businesses Run a PPC Campaign.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Optinmonster

DECEMBER 21, 2023

This is what drives that immediate flood of traffic to a new product launch. A guest post on a high-traffic blog can send you hundreds of subscribers overnight and continue sending traffic your way long-term. The more you write, the higher your chances of getting opportunities that will generate the right kind of traffic.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Marketing Insider Group

JUNE 22, 2021

But if they don’t have a content distribution plan in place, a lot of their time, effort, and resources will end up going to waste. Content distribution is a vital strategy for getting your content in front of the right people. Every type of content requires unique distribution tactics. What is Content Distribution?

Distribution 317

Distribution Cost Per Click Marketing Budget Marketing Budget Creation 317

Content Marketing Institute

FEBRUARY 5, 2018

Remember when you could write an amazing blog post, paste the link with a featured image, and hit share on social to see your web traffic grow? Standard Facebook videos are still effective in capturing more organic traffic than a text or text-with-image post. You won’t drive the traffic that you need or deserve. Click To Tweet.

Social Media 167

Social Media Promotion Media Content 167